Marketing automation Used by UK Field Services Companies: Market Share (2026)

Updated June 2026

Detected marketing automation market share across 731 UK field services companies, with Mailchimp the market-share leader at 33.8%.

Around 248,331 UK field services companies are trading, but only 731 have a detectable Marketing automation system. Across those detections, Mailchimp appears most often at 33.8% (247), followed by GoHighLevel at 31.2% (228), HighLevel at 27.4% (200) and HubSpot at 12.2% (89).

Company size changes the order. GoHighLevel leads among Under 10 employees with 33.4% of 470 companies, while Mailchimp leads both 10–50 employees with 36.3% of 234 companies and Over 50 employees with 44.4% of 27 companies.

The tail is fairly fragmented: 22 systems are detected in total, with ActiveCampaign at 4.4% (32), WonderPush at 4.1% (30), Klaviyo at 3.3% (24) and MailerLite at 2.6% (19). Another 14 systems cover 57 companies between them.

731

field services with detected Marketing automation

Of 248,331 UK field services

0.3%

Detection rate

2026

Systems detected

In this category

33.8%

Leader share

Mailchimp

UK Field Services Marketing automation market share

Other (14 systems)

Share of the 731 UK Field Services with a detectable system. As of June 2026.

Marketing automation compared

System	UK Field Services	Share	Median headcount	London share	Typical profile
Mailchimp	247	33.8%	7	10.9%	Seven-person users, 33.8% share
GoHighLevel	228	31.2%	7	13.2%	Seven-person users, 31.2% share
HighLevel	200	27.4%	7	11.5%	Seven-person users, 27.4% share
HubSpot	89	12.2%	7	11.2%	Seven-person users, 12.2% share
ActiveCampaign	32	4.4%	—	—	View these companies in Firmbase →
WonderPush	30	4.1%	—	—	View these companies in Firmbase →
Klaviyo	24	3.3%	—	—	View these companies in Firmbase →
MailerLite	19	2.6%	—	—	View these companies in Firmbase →
Brevo	15	2.1%	—	—	View these companies in Firmbase →
Wheree	9	1.2%	—	—	View these companies in Firmbase →
Pardot	9	1.2%	—	—	View these companies in Firmbase →
Dotdigital	7	1%	—	—	View these companies in Firmbase →
Hextom	4	0.5%	—	—	View these companies in Firmbase →
SharpSpring	4	0.5%	—	—	View these companies in Firmbase →
Privy	4	0.5%	—	—	View these companies in Firmbase →
Marketo	4	0.5%	—	—	View these companies in Firmbase →
AWeber	2	0.3%	—	—	View these companies in Firmbase →
Customer.io	2	0.3%	—	—	View these companies in Firmbase →
ClickDimensions	2	0.3%	—	—	View these companies in Firmbase →
Linkfire	2	0.3%	—	—	View these companies in Firmbase →
Omnisend	1	0.1%	—	—	View these companies in Firmbase →
Eloqua	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Marketing automation system shifts with company size: among UK Field Services with under 10 employees, GoHighLevel leads at 33.4% of the 470 with a detectable system; among UK Field Services with 10–50 employees, Mailchimp leads at 36.3% of the 234 with a detectable system; and among UK Field Services with over 50 employees, Mailchimp leads at 44.4% of the 27 with a detectable system.

Under 10 employees

GoHighLevel

33.4% of band

Micro field-services firms make up the largest detected band, with 470 companies. GoHighLevel leads here at 33.4%, while Mailchimp, HighLevel and HubSpot remain part of the wider competitive set.

10–50 employees

Mailchimp

36.3% of band

The 10–50 employees band contains 234 detected companies, typically firms with a small management layer around field delivery. Mailchimp leads at 36.3%, ahead of the wider set that includes GoHighLevel, HighLevel and HubSpot.

Over 50 employees

Mailchimp

44.4% of band

Only 27 detected companies sit in the Over 50 employees band, so shares move on small counts. Mailchimp leads this larger-company group at 44.4%.

How Marketing automation usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Field Services by Marketing automation

Field Services Companies Using ActiveCampaign in the UK Field Services Companies Using Mailchimp in the UK Field Services Companies Using GoHighLevel in the UK Field Services Companies Using HighLevel in the UK Field Services Companies Using HubSpot in the UK

Related directories

CMS Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)SEO Used by UK Field Services Companies: Market Share (2026)Most-Used Marketing automation by UK Companies (2026)Security Used by UK Field Services Companies: Market Share (2026)Field Services in the UK

Frequently asked questions

What is the most-used Marketing automation among UK field services companies?

Mailchimp is the most-detected Marketing automation among UK field services companies, with 33.8% share (247 of 731 companies with a detectable system), ahead of GoHighLevel (31.2%) and HighLevel (27.4%).

How many UK field services companies have a detectable Marketing automation?

731 of 248,331 actively-trading UK field services companies (0.3%) have a Marketing automation detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Marketing automation?

A Marketing automation system manages contact lists, campaign workflows and scheduled customer communications for UK field services companies. It is typically used to handle repeat reminders, quote follow-ups, booking prompts and retention campaigns across a customer base.

How is Marketing automation usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK field services companies, Mailchimp or GoHighLevel?

Mailchimp: 247 detected companies versus 228 for GoHighLevel, of the 731 UK field services companies with a detectable Marketing automation.

What is the best Marketing automation for UK field services companies?

This page publishes observed usage, not recommendations, so there is no single best Marketing automation system named here. Usage splits by company size: GoHighLevel leads Under 10 employees with 33.4% of 470 companies, while Mailchimp leads 10–50 employees with 36.3% of 234 companies and Over 50 employees with 44.4% of 27 companies.

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