SEO Used by UK steel and metals: Market Share (2026)

Detected SEO use across 1,246 UK steel and metals companies, with Yoast SEO accounting for 77.4% of identified installations.

Among 7,016 trading UK steel and metals companies, 1,246 have a detectable SEO system. Yoast SEO accounts for 77.4% (965) of those installations, ahead of RankMath SEO on 12.4% (154) and All in One SEO on 10.0% (124).

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Company size changes little in the ordering. Yoast SEO holds 76.5% of 716 companies under 10 employees, 78.6% of 471 companies with 10–50 employees, and 79.7% of 59 companies over 50 employees.

Seven systems are detected in total. Outside the three main systems, The SEO Framework at 0.9% (11), SEOmatic at 0.4% (5), Google XML Sitemaps at 0.4% (5), and Spotzer at 0.2% (2) make up a small long tail.

1,246

steel and metals with detected SEO

Of 7,016 UK steel and metals

17.8%

Detection rate

2026

7

Systems detected

In this category

77.4%

Leader share

Yoast SEO

UK steel and metals SEO market share

Google XML Sitemaps
Spotzer

Share of the 1,246 UK steel and metals with a detectable system. As of June 2026.

SEO compared

SystemUK steel and metalsShareMedian headcountLondon shareTypical profile
Yoast SEO96577.4%85.8%Small firms, 77.4% share
RankMath SEO15412.4%76.5%Small firms, 12.4% share
All in One SEO12410%74%Small firms, 10.0% share
The SEO Framework110.9%View these companies in Firmbase →
SEOmatic50.4%View these companies in Firmbase →
Google XML Sitemaps50.4%View these companies in Firmbase →
Spotzer20.2%View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Yoast SEO

76.5% of band

This band contains 716 companies, with Yoast SEO on 76.5% share. RankMath SEO and All in One SEO compete for much of the remainder, alongside a small tail of less-used systems.

10–50 employees

Yoast SEO

78.6% of band

This band contains 471 companies and is close to the overall pattern, with Yoast SEO on 78.6% share. RankMath SEO and All in One SEO remain the main alternatives by detected usage.

Over 50 employees

Yoast SEO

79.7% of band

Only 59 companies sit in this band, and Yoast SEO reaches 79.7% share. The market still centres on the same three systems seen in smaller employers.

How SEO usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

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UK steel and metals by SEO

Related directories

Frequently asked questions

What is the most-used SEO among UK steel and metals companies?
Yoast SEO is the most-detected SEO among UK steel and metals companies, with 77.4% share (965 of 1,246 companies with a detectable system), ahead of RankMath SEO (12.4%) and All in One SEO (10%).
How many UK steel and metals companies have a detectable SEO?
1,246 of 7,016 actively-trading UK steel and metals companies (17.8%) have a SEO detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a SEO?
An SEO system manages how a company’s website presents page titles, metadata, sitemaps and search-indexing instructions to search engines. For UK steel and metals companies, it helps keep website pages and technical search signals organised as products, services and contact routes change.
How is SEO usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK steel and metals companies, Yoast SEO or RankMath SEO?
Yoast SEO: 965 detected companies versus 154 for RankMath SEO, of the 1,246 UK steel and metals companies with a detectable SEO.
What is the best SEO for UK steel and metals companies?
This page publishes usage data rather than recommendations, so “best” is treated as observed adoption rather than an endorsement. Yoast SEO has the highest share in every employee band: 76.5% of 716 companies under 10 employees, 78.6% of 471 companies with 10–50 employees, and 79.7% of 59 companies over 50 employees. Across all 1,246 companies with a detectable SEO system, Yoast SEO has 77.4% (965), followed by RankMath SEO at 12.4% (154) and All in One SEO at 10.0% (124).

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