SEO Used by UK Travel Sector Companies: Market Share (2026)
Detected SEO usage across 3,715 of 127,314 trading UK travel sector companies, with Yoast SEO ahead on 78.2% of detections.
SEO use in the UK travel sector is concentrated among a small set of systems. Among 3,715 travel sector companies with a detectable SEO setup, Yoast SEO accounts for 78.2% (2,904), followed by RankMath SEO at 11.5% (426) and All in One SEO at 8.8% (327).
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Yoast SEO leads across every employee band shown here. Its share is 80.0% among 1,798 companies with under 10 employees, 76.8% among 1,639 companies with 10–50 employees, and 74.8% among 278 companies with over 50 employees.
The long tail is small. The SEO Framework appears at 1.5% (54), SEOmatic at 0.8% (30), while Spotzer and Google XML Sitemaps each account for 0.1% (4) of detected use.
3,722
travel sector with detected SEO
Of 128,631 UK travel sector
2.9%
Detection rate
2026
8
Systems detected
In this category
78.3%
Leader share
Yoast SEO
UK Travel Sector SEO market share
Share of the 3,722 UK Travel Sector with a detectable system. As of June 2026.
SEO compared
| System | UK Travel Sector | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 2,913 | 78.3% | 10 | 18.8% | Median-10 firms, dominant share |
| RankMath SEO | 423 | 11.4% | 11 | 21% | Median-11 firms, second-place share |
| All in One SEO | 326 | 8.8% | 10 | 25.2% | Median-10 firms, third-place share |
| The SEO Framework | 55 | 1.5% | 14 | 10.9% | Median-14 firms, niche share |
| SEOmatic | 30 | 0.8% | — | — | View these companies in Firmbase → |
| SEOPlatform.io | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Spotzer | 4 | 0.1% | — | — | View these companies in Firmbase → |
| Google XML Sitemaps | 4 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Travel Sector with under 10 employees, Yoast SEO leads at 80.3% of the 1,808 with a detectable system; among UK Travel Sector with 10–50 employees, Yoast SEO leads at 76.7% of the 1,629 with a detectable system; and among UK Travel Sector with over 50 employees, Yoast SEO leads at 74.7% of the 285 with a detectable system.
Under 10 employees
80.3% of band
Smaller travel firms account for 1,798 detected SEO setups, with Yoast SEO leading at 80.0%. RankMath SEO and All in One SEO form most of the remaining competition in this band.
10–50 employees
76.7% of band
The 10–50 employee band contains 1,639 detected SEO setups and still centres on Yoast SEO, which has a 76.8% share. Use is a little less concentrated than among firms under 10 employees.
Over 50 employees
74.7% of band
Larger travel sector companies make up 278 detected SEO setups, with Yoast SEO leading at 74.8%. The share is lower than in the smaller bands, leaving slightly more room for alternative systems.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Travel Sector by SEO
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Frequently asked questions
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