Social media Used by UK Advanced Manufacturing Companies: Market Share (2026)
This directory shows detected Social media market share across 921 UK advanced manufacturing companies, with AddThis highest at 18.6% (171 companies).
Around 50,406 trading UK advanced manufacturing companies sit in scope, but only 921 have a detectable Social media system. The identified market spans 16 systems, with AddThis holding the largest observed share at 18.6% (171).
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Six systems sit close together: AddThis at 18.6% (171), Instagram Feed for WordPress at 16.7% (154), Smash Balloon Instagram Feed at 16.2% (149), Twitter at 16.0% (147), AddToAny at 15.4% (142), and ShareThis at 12.4% (114). SocialStream at 4.9% (45) and Pinterest at 4.7% (43) form a smaller visible tier.
By employee band, AddThis has the largest share in Under 10 employees at 18.6% across 555 companies, 10–50 employees at 18.1% across 309 companies, and Over 50 employees at 21.1% across 57 companies. The long tail comprises 8 further systems covering 147 companies.
921
advanced manufacturing with detected Social media
Of 50,406 UK advanced manufacturing
1.8%
Detection rate
2026
16
Systems detected
In this category
18.6%
Leader share
AddThis
UK Advanced Manufacturing Social media market share
Share of the 921 UK Advanced Manufacturing with a detectable system. As of June 2026.
Social media compared
| System | UK Advanced Manufacturing | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| AddThis | 171 | 18.6% | 7 | 9.4% | Small manufacturers, median headcount 7 |
| Instagram Feed for WordPress | 154 | 16.7% | 8 | 7.8% | Small manufacturers, median headcount 8 |
| Smash Balloon Instagram Feed | 149 | 16.2% | 8 | 8.1% | Small manufacturers, median headcount 8 |
| 147 | 16% | 7 | 6.1% | Small manufacturers, median headcount 7 | |
| AddToAny | 142 | 15.4% | 6 | 6.3% | Small manufacturers, median headcount 6 |
| ShareThis | 114 | 12.4% | 6 | 4.4% | Small manufacturers, median headcount 6 |
| SocialStream | 45 | 4.9% | — | — | View these companies in Firmbase → |
| 43 | 4.7% | — | — | View these companies in Firmbase → | |
| SociableKIT | 36 | 3.9% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 31 | 3.4% | — | — | View these companies in Firmbase → |
| Metricool | 28 | 3% | — | — | View these companies in Firmbase → |
| UltimatelySocial | 25 | 2.7% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 24 | 2.6% | — | — | View these companies in Firmbase → |
| Shareiiit | 17 | 1.8% | — | — | View these companies in Firmbase → |
| Hootsuite | 4 | 0.4% | — | — | View these companies in Firmbase → |
| Buffer | 2 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Advanced Manufacturing with under 10 employees, AddThis leads at 18.6% of the 555 with a detectable system; among UK Advanced Manufacturing with 10–50 employees, AddThis leads at 18.1% of the 309 with a detectable system; and among UK Advanced Manufacturing with over 50 employees, AddThis leads at 21.1% of the 57 with a detectable system.
Under 10 employees
18.6% of band
AddThis has the largest share among 555 companies in this band, at 18.6%. The remaining usage is spread across the wider 16-system field.
10–50 employees
18.1% of band
AddThis also has the largest share across 309 companies in this band, at 18.1%. Usage still sits across multiple Social media systems rather than one dominant tool.
Over 50 employees
21.1% of band
AddThis has the largest share among 57 companies in this band, at 21.1%. The over-50 employee segment is smaller, but the same system remains ahead.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Advanced Manufacturing by Social media
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Frequently asked questions
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