Social media Used by UK Construction Companies: Market Share (2026)
Detected Social media usage across 1,420 UK construction companies, with Instagram Feed for WordPress leading at 24.6% of detected companies.
Among 241,271 trading UK construction companies, 1,420 have a detectable social media system, with 16 systems observed. Usage is concentrated around embedded Instagram feeds and social-sharing widgets rather than one dominant platform.
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Instagram Feed for WordPress leads at 24.6% (349), with Smash Balloon Instagram Feed almost level at 24.4% (346). AddThis follows at 16.1% (229), ahead of Twitter at 14.3% (203), ShareThis at 13.3% (189) and AddToAny at 10.4% (147).
Scale changes the mix only at the upper end. Instagram Feed for WordPress leads Under 10 employees with 24.9% of 995 companies and 10–50 employees with 25.1% of 367 companies; Twitter leads Over 50 employees with 20.7% of 58 companies, while 8 further systems cover 191 companies in the long tail.
1,420
construction with detected Social media
Of 241,271 UK construction
0.6%
Detection rate
2026
16
Systems detected
In this category
24.6%
Leader share
Instagram Feed for WordPress
UK Construction Social media market share
Share of the 1,420 UK Construction with a detectable system. As of June 2026.
Social media compared
| System | UK Construction | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Instagram Feed for WordPress | 349 | 24.6% | 5 | 12.9% | Five-person construction firms, 24.6% share |
| Smash Balloon Instagram Feed | 346 | 24.4% | 5 | 13.3% | Five-person construction firms, 24.4% share |
| AddThis | 229 | 16.1% | 5 | 13.5% | Five-person construction firms, 16.1% share |
| 203 | 14.3% | 5 | 11.8% | Five-person construction firms, 14.3% share | |
| ShareThis | 189 | 13.3% | 4 | 16.4% | Four-person construction firms, 13.3% share |
| AddToAny | 147 | 10.4% | 3 | 19.7% | Three-person construction firms, 10.4% share |
| SocialStream | 70 | 4.9% | 7 | 18.6% | Seven-person construction firms, 4.9% share |
| Metricool | 61 | 4.3% | 8 | 19.7% | Eight-person construction firms, 4.3% share |
| SociableKIT | 57 | 4% | 6 | 17.5% | Six-person construction firms, 4.0% share |
| 55 | 3.9% | 5 | 21.8% | Five-person construction firms, 3.9% share | |
| UltimatelySocial | 47 | 3.3% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 40 | 2.8% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 22 | 1.5% | — | — | View these companies in Firmbase → |
| Shareiiit | 13 | 0.9% | — | — | View these companies in Firmbase → |
| Hootsuite | 3 | 0.2% | — | — | View these companies in Firmbase → |
| Buffer | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Construction with under 10 employees, Instagram Feed for WordPress leads at 24.9% of the 995 with a detectable system; among UK Construction with 10–50 employees, Instagram Feed for WordPress leads at 25.1% of the 367 with a detectable system; and among UK Construction with over 50 employees, Twitter leads at 20.7% of the 58 with a detectable system.
Under 10 employees
24.9% of band
The smallest construction firms account for 995 detected companies, with Instagram Feed for WordPress at 24.9%. Competition sits around feed embeds and sharing tools rather than larger publishing suites.
10–50 employees
25.1% of band
This band has 367 companies, and Instagram Feed for WordPress also leads with 25.1%. The mix remains weighted towards embedded feeds and share-button systems.
Over 50 employees
20.7% of band
Only 58 detected companies sit above 50 employees, where Twitter leads at 20.7%. The change in leader suggests larger construction firms are more likely to expose direct social-channel usage.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Construction by Social media
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Frequently asked questions
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