Social media Used by UK Field Services Companies: Market Share (2026)
Detected social media usage appears in 1,500 of 248,331 trading UK field services companies, with Smash Balloon Instagram Feed holding the largest share at 25.6%.
Detection covers 1,500 of 248,331 trading UK field services companies, with 16 Social media systems identified. Smash Balloon Instagram Feed and Instagram Feed for WordPress sit almost level among detected users, at 25.6% (384) and 25.3% (379) respectively.
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AddThis follows at 20.0% (300), with ShareThis at 12.5% (188), Twitter at 11.8% (177) and AddToAny at 8.5% (128). The smallest and mid-sized employer bands both favour Smash Balloon Instagram Feed, while the over-50 employee band shifts to AddThis.
The tail remains broad. SocialStream accounts for 5.3% (79), Pinterest for 3.9% (58), and 8 further systems cover 218 companies; median headcounts across the profiled systems sit between 6 and 8, so detected usage is mostly among small field services firms.
1,500
field services with detected Social media
Of 248,331 UK field services
0.6%
Detection rate
2026
16
Systems detected
In this category
25.6%
Leader share
Smash Balloon Instagram Feed
UK Field Services Social media market share
Share of the 1,500 UK Field Services with a detectable system. As of June 2026.
Social media compared
| System | UK Field Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Smash Balloon Instagram Feed | 384 | 25.6% | 6 | 13.8% | Median-six field-service operators |
| Instagram Feed for WordPress | 379 | 25.3% | 6 | 13.2% | Median-six field-service operators |
| AddThis | 300 | 20% | 6 | 10.3% | Median-six field-service operators |
| ShareThis | 188 | 12.5% | 6 | 15.4% | Median-six, London-skewed operators |
| 177 | 11.8% | 6 | 10.7% | Median-six field-service operators | |
| AddToAny | 128 | 8.5% | 7 | 17.2% | Median-seven, London-skewed operators |
| SocialStream | 79 | 5.3% | 7 | 11.4% | Median-seven field-service operators |
| 58 | 3.9% | 6 | 20.7% | Median-six, London-weighted operators | |
| SociableKIT | 58 | 3.9% | 6 | 10.3% | Median-six field-service operators |
| Metricool | 56 | 3.7% | 8 | 8.9% | Median-eight field-service operators |
| UltimatelySocial | 50 | 3.3% | 6 | 12% | Median-six field-service operators |
| Custom Twitter Feeds | 32 | 2.1% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 28 | 1.9% | — | — | View these companies in Firmbase → |
| Shareiiit | 15 | 1% | — | — | View these companies in Firmbase → |
| Buffer | 6 | 0.4% | — | — | View these companies in Firmbase → |
| Hootsuite | 3 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Field Services with under 10 employees, Smash Balloon Instagram Feed leads at 26.7% of the 1,023 with a detectable system; among UK Field Services with 10–50 employees, Smash Balloon Instagram Feed leads at 24.2% of the 426 with a detectable system; and among UK Field Services with over 50 employees, AddThis leads at 21.6% of the 51 with a detectable system.
Under 10 employees
26.7% of band
Under 10 employees is the largest detected band, with 1,023 companies. Smash Balloon Instagram Feed has the largest share at 26.7%, with Instagram Feed for WordPress and AddThis also prominent in the wider market at 25.3% and 20.0%.
10–50 employees
24.2% of band
10–50 employees contains 426 companies, and Smash Balloon Instagram Feed again has the largest share at 24.2%. Competition remains close among feed and sharing tools, with Instagram Feed for WordPress at 25.3% and AddThis at 20.0% across detected companies.
Over 50 employees
21.6% of band
Over 50 employees is a much smaller detected band, at 51 companies. AddThis has the largest share here at 21.6%, contrasting with Smash Balloon Instagram Feed’s position in the two smaller bands.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Field Services by Social media
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Frequently asked questions
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