Startup Companies Using YouTube in the UK: 476 Active Firms (2026)
UK startups running embedded video use public-site video content for product education, hiring and demand generation.
For startup websites, embedded video usually sits between marketing, product and people teams rather than in engineering alone. It gives early buyers a quicker way to understand product claims, lets hiring teams show culture and role context, and gives investor-facing pages a reusable narrative asset. Adoption tends to signal that a company has enough content budget to maintain a public go-to-market site, but not necessarily a specialist video operation. The typical user is a B2B or mixed B2B/B2C startup using hosted clips alongside analytics, search and conversion tools, with the video layer acting as supporting content rather than the product itself.
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Across the UK startup cohort, 476 companies are actively trading and running this embedded video player on their public sites. Reported employment covers 1,172 staff, giving the adoption picture a small-company bias rather than an enterprise deployment map. Within public-site video-player adoption for startup-tagged companies, this system accounts for 93.3% of usage, against a denominator of 510 detections. The regional skew is also London-weighted: London represents 42.9% of the cohort, followed by the South East at 13.9%, the South West at 6.9%, the East of England at 6.5% and the North West at 5.5%.
Startup status does not create a separate UK regulatory regime. Most firms in this adoption group still face routine company-law administration through Companies House, including confirmation statements and, for some filers, identity verification before filing. The more material compliance question sits underneath the startup label: financial services activity brings FCA permissions, energy supply can bring OFGEM obligations, aviation activity can bring CAA oversight and healthcare activity can bring MHRA involvement. Public-site video also touches privacy operations when cookies, tracking pixels or embedded third-party content identify users, making ICO expectations and GDPR governance relevant for marketing and analytics teams.
Adoption appears likely to remain tied to content-led selling rather than to the core video market. Startups tend to use hosted video because it is cheap to publish, familiar to audiences and easy for non-specialists to manage, while more controlled hosting is usually reserved for firms with stricter brand, consent or attribution needs. The next phase is less about a shift to bespoke media stacks and more about tidier governance: clearer cookie controls, better ownership of public-site assets and closer links between marketing operations, recruitment and investor communications. Some migration may occur where analytics or privacy requirements become harder to reconcile with embedded third-party players.
Adoption by company size
Adoption of YouTube rises with company size across the trading UK startup companies in this cohort. 17.3% of the 1,979 companies with under 10 employees run YouTube (342 detected). 18.6% of the 586 companies with 10–50 employees run YouTube (109 detected). 18.2% of the 11 companies with over 50 employees run YouTube (2 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
476
Active firms
2026
93.3%
Of detected Video players share
UK startup
6
Median headcount
Filed accounts
1,188
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (3 of 476 firms) — the rest sits below that revenue band.
19% of the cohort was incorporated since 2022 (93 firms), so a sizeable share is in its first few filing cycles.
Among startup-tagged companies with a detectable video-player system, the embedded player used by this cohort has 93.3% detected share (476 of 510), ahead of alternatives at 8.2% (42), 0.6% (3) and 0.2% (1).
London accounts for 42.9% (204) of startup-tagged users, followed by the South East at 13.9% (66), the South West at 6.9% (33), the East of England at 6.5% (31) and the North West at 5.5% (26).
The three most common co-detected web systems appear on 56.1% (267), 54.8% (261) and 52.5% (250) of sites in this cohort.
Tags overlap with adjacent technology categories: 58.0% (276) are also tagged SaaS, 26.3% (125) AI & Machine Learning and 13.4% (64) Deep Tech.
Startup status is not a separate permission regime; financial services, energy supply, aviation, healthcare and legal operators still need the relevant sector permissions.
Video hosting market share among UK Startup
What else do YouTube-running Startup run?
Share of the 476 YouTube-running UK companies where each technology was also detected. As of June 2026.
Where YouTube Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£416.8K
Median UK turnover
0.6%
Above £5M turnover
93
Incorporated since 2022
1,188 verified decision-maker contacts
across these 476 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using YouTube
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops cloud-based compliance and risk management software for organisations managing multiple sites. The platform supports audits, safety inspections, asset tracking, maintenance records, and…
Sells to organisations managing multi-site estates and compliance-heavy facilities, including property and facilities management teams in construction, retail, social housing, transport and…
Financial Health
StrongStrong · 20% CAGR over 1y
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Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
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Computed from 5 filingsProvides online recruitment software that generates job adverts, checks adverts for bias, converts adverts into social media content, creates interview plans, and produces Boolean search strings from…
Sells to agency recruiters and in-house recruitment or talent acquisition teams that need tools for job adverts, interview planning, sourcing searches, and recruitment marketing.
Financial Health
StrongStrong · 145% CAGR over 2y
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Computed from 5 filingsDevelops digital health platforms that digitise clinical care pathways and support management of long‑term conditions. Provides tools for remote patient monitoring, clinical data collection, and…
Serves healthcare organisations, clinicians and payers managing long-term-condition care, plus academics, charities and healthcare professionals running patient research; end users include patients…
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 4y
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Computed from 3 filingsDevelops cloud software for finance teams that consolidates data from multiple Xero, QuickBooks and other accounting systems. Provides tools for group financial reporting, intercompany…
Sells to B2B finance teams, group finance directors, accountants and bookkeepers managing multi-entity organisations that use Xero, QuickBooks or Pennylane.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based financial and operational reporting software for consolidating data across multiple entities. Provides dashboards, budgeting and forecasting tools, and automated reports…
Serves finance teams in multi-entity businesses and accountancy practices managing client reporting, particularly organisations using Xero, QuickBooks, Sage, spreadsheets and related finance systems.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 4 filingsProvides cloud-based software for managing company equity and employee share plans, including cap table management, automated financial reporting, compliance across jurisdictions, participant…
Serves private and public companies managing employee equity and share plans, including startups scaling toward IPO and listed businesses with finance, legal, HR, and reward teams responsible for…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 4 filingsDevelops cybersecurity software that scans the internet to identify organisations’ exposed digital assets and vulnerabilities. Its platform provides external attack surface management, asset…
Serves B2B organisations with internet-facing digital assets, particularly cybersecurity teams managing attack surface visibility, vulnerability prioritisation, third-party risk and M&A security…
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
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Computed from 5 filingsDevelops and provides a cloud-based business management platform integrating CRM, service desk, HR, asset management, production tracking, purchasing, and supplier management. Software includes…
Serves B2B and public-sector organisations across manufacturing, logistics, engineering, construction, education, healthcare, hospitality, leisure and retail, especially teams managing customers,…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides an online platform for creating and managing investment vehicles such as SPVs and venture funds. Offers fund structuring, capital calls, investor onboarding, legal and tax documentation,…
Serves B2B private market participants: founders raising capital, angel syndicate leads, and fund managers/VC firms that pool investments and manage investors, including users collecting capital…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
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Computed from 5 filingsDevelops a browser-based software platform for creating and managing product image renders, interactive 3D models, and visualisation applications. Tools enable marketers and manufacturers to build…
Serves B2B manufacturers, particularly marketing and sales teams at companies selling machinery, technical devices, components, specialist products or materials across international markets.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 2 filingsProvides software platform and analytics tools that measure website and application performance, identify user experience issues, and quantify revenue loss from slow pages or errors, helping product…
Sells to product, ecommerce, digital experience and site reliability teams at enterprise brands that rely on websites or apps for conversions and revenue.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
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Computed from 3 filingsProvides cloud-based volunteer management software that helps organisations recruit and onboard volunteers, deliver training, schedule shifts, communicate with volunteers, track compliance, and…
Serves organisations managing volunteer programmes, including charities, cities and government, major events, sporting federations, healthcare charities, universities and corporate volunteering teams.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
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Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides a SaaS platform for designing, pricing, trading and monitoring structured investment products and OTC derivatives. Connects private banks, asset managers, brokers and issuers through a…
Serves B2B financial institutions in structured products, including private banks, asset managers, wealth managers, financial advisers, specialised brokers and distributors, with connectivity to…
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Computed from 5 filingsDevelops and provides cloud‑based care home management software. Platform supports electronic care planning, medication administration records (eMAR), staff rota and HR tools, billing, compliance…
Sells to UK adult social care providers, including residential and nursing care homes, care home groups, supported living, domiciliary care and live-in care operators, plus services for learning…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsDevelops an AI‑driven platform that enables managed service providers and security consultancies to deliver virtual CISO services. The software automates security posture assessments, risk…
Serves B2B cybersecurity service providers, including MSPs, MSSPs and vCISO consultancies, that deliver security, compliance and risk services to multiple client organisations.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
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Computed from 4 filingsProvides a data platform and developer tools for building collaborative and multi‑agent applications, including Postgres database synchronisation, real-time durable data streams, reactive client data…
Serves software developers and engineering teams at businesses building collaborative, multi-user or AI agent applications, especially teams using Postgres, web frameworks, real-time data sync and…
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Computed from 5 filingsProvides at-home health testing kits including blood, stool and breath tests for screening conditions such as bowel cancer, coeliac disease, diabetes and gut disorders. Results are analysed with…
Serves individual consumers seeking preventative health checks and answers to specific concerns, including gut symptoms, hormone and metabolic health, diabetes, coeliac disease, bowel cancer and…
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Computed from 3 filingsDevelops machine learning software integrated with hospital systems to analyse existing clinical tests and imaging data, identifying signs of disease and alerting clinicians to patients who may…
Sells to healthcare providers and hospital systems, including clinicians and diagnostic teams seeking support for faster disease detection using existing clinical scans and tests.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 5 filingsDevelops and operates electronic point-of-sale (EPOS) and payment technology for hospitality venues. Provides iPad-based POS systems, card payment terminals, mobile ordering, integrated payments, and…
Serves UK F&B hospitality businesses, including restaurants, bars, festival and event operators, theatres, entertainment venues, food halls and markets, from pop-ups to large-scale venues.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
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Computed from 5 filingsOperates an online platform that enables creators to receive tips from supporters, sell digital or physical products, offer paid memberships, accept commissions, and manage fan support, with payments…
Serves independent creators and online communities, including artists, streamers, writers, crafters, podcasters, video creators, cosplayers, musicians and developers seeking income from fans and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 2 filingsDevelops and provides software for heat pump installers that manages enquiry capture, estimates, surveys, heat loss calculations, system design, proposals, compliance documentation, and installation…
Serves UK heat pump installation businesses, including installers and their teams managing enquiries, surveys, designs, proposals, compliance documentation, installations and handovers.
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
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Computed from 4 filingsProvides a software platform that generates white‑label SEO and website audits for sales teams, agencies and resellers. Tools analyse local search performance, competitors, technical SEO and online…
Serves B2B providers selling local digital marketing to SMBs, including agencies, media groups, local directories, web hosts, domain registrars, telecoms and vertical SaaS firms, especially sales…
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 3y
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Computed from 2 filingsDevelops and provides digital fundraising and online donation platforms for charities. Software integrates with charity websites to process donations, manage campaigns and tribute funds, support…
Serves UK charities and nonprofit fundraising teams, including large charities running digital appeals, regular giving, tribute funds and supporter donation journeys.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 1y
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Computed from 5 filingsProvides cloud-based survey and research software for creating, distributing and analysing online surveys. Platform includes tools for market research, customer and employee experience measurement,…
Serves B2B and public-sector teams running research, customer experience and employee experience programmes, including market research, CX and HR teams across gaming, automotive, education,…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
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Computed from 2 filingsProvides software for managing workforce compliance, training records, certifications, and safety communications. The platform centralises skills and HSEQ data, monitors expiring credentials, sends…
Sells to businesses and public sector organisations with complex, distributed workforces, especially in construction, manufacturing, FMCG, energy, home services and public services. Targets HSEQ…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 1y
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Computed from 5 filingsSupplies technology systems for care homes and assisted living providers, including fall detection sensors, health and environmental monitoring, lone worker safety tools, and resident engagement…
Sells to UK care homes, assisted living and independent living providers, healthcare and social care organisations, and teams responsible for caregivers, lone workers and older residents.
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StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides a SaaS platform for digital invoice distribution, customer communications and payment initiation. The system enables businesses to send invoices across multiple channels, manage onboarding,…
Serves European invoice-heavy businesses with large customer bases and high transaction volumes, spanning high-volume B2C and B2B billers and some public sector organisations.
Financial Health
StrongStrong · Hiring · 63% CAGR over 4y
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Computed from 5 filingsDevelops an AI-based knowledge management and sharing platform for teams. Provides a Slack-integrated assistant that answers questions, retrieves organisational knowledge, and automates workflows,…
Sells to businesses using Slack, targeting internal teams and knowledge workers who rely on shared company knowledge, answers, and workflow coordination.
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StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsDevelops a digital psychometric platform that assesses mindset and behavioural traits to support team performance and leadership development. Provides profiling tools, personalised insights,…
Serves SMEs, enterprises, leaders, HR and talent teams, coaches, and work teams focused on leadership development, team effectiveness, culture change, employee onboarding, retention, and sales…
Financial Health
StrongStrong · Hiring · 61% CAGR over 4y
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Computed from 4 filingsDevelops software platforms for managing and investing in nature and carbon projects. Provides tools to plan, track and administer natural capital projects, and systems for discovering, evaluating…
Serves B2B buyers in the nature and carbon markets, including natural capital project developers, investors and portfolio managers, plus validation and verification bodies and standards organisations…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
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Computed from 4 filingsProvides a retail analytics platform that tracks online pricing, promotions, search visibility, product content, and retail media across retailers. Supplies daily data and insights to support pricing…
Serves consumer goods brands, suppliers and retailers worldwide, targeting commercial, sales, revenue, category insight, eCommerce, marketing and quality teams involved in retail performance.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 3y
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Computed from 5 filingsDevelops a digital platform for hospitals that aggregates clinical and operational data to provide real-time dashboards, reporting and decision-support tools. Software helps healthcare teams monitor…
Serves NHS acute hospital trusts, targeting operational leaders, Trust boards, site managers, matrons, nurses, clinicians and executives responsible for patient flow, capacity, safety and hospital…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
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Computed from 4 filingsProvides an online influencer marketing platform connecting brands and agencies with vetted Instagram and TikTok micro‑influencers. Enables creator discovery, campaign management, product gifting…
Serves small and growing consumer brands, e-commerce and Shopify merchants, apps and digital services, and marketing agencies seeking Instagram and TikTok influencer campaigns and user-generated…
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HealthyHealthy · 0% CAGR over 3y
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Computed from 3 filingsDevelops AI-powered software for governance and compliance management. The platform centralises organisational policies, converts procedures into interactive standard operating procedures, manages…
Sells to compliance-led organisations in regulated industries, targeting operations, governance, risk and frontline teams that need centralised policy control, audit readiness and process…
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HealthyHealthy · Hiring · 58% CAGR over 2y
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Computed from 5 filingsDevelops software that integrates with card payment machines to identify customers, run card‑linked loyalty programmes, collect transaction feedback, and provide analytics and remarketing tools for…
Serves SMEs and enterprise merchants using card machines, plus payment providers including banks, payment acquirers, ISOs and card issuers.
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Computed from 5 filingsDevelops and operates a software platform that aggregates planning applications from planning authorities, enabling businesses to search and filter opportunities, generate outreach letters, and track…
Serves B2B trades, contractors and property-related service businesses that target sales opportunities from new planning applications in their chosen local authority areas.
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StrongStrong · Hiring · 138% CAGR over 4y
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Computed from 4 filingsDevelops a software platform providing real-time intelligence on pharmaceutical supply chains. Aggregates market data on medicine availability, pricing movements, shortages and supplier signals to…
Serves pharmacies, NHS trusts, healthcare providers, pharmaceutical suppliers, generic manufacturers, and PI/MA holders managing medicine availability, procurement risk, pricing volatility, and…
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StrongStrong · Hiring · 39% CAGR over 3y
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Computed from 5 filingsProvides software and consultancy for measuring, managing and reporting social value and ESG data. Platform captures, calculates and evidences social impact for procurement, bids and sustainability…
Serves B2B organisations and public-sector buyers involved in procurement, bidding, ESG and social value reporting, including construction, housing, digital, environmental services, facilities…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops event‑focused point‑of‑sale and payment software for festivals, venues and multi‑vendor events. Provides systems to process transactions, manage vendors and revenue sharing, track financial…
Serves B2B event organisers, venues, festivals, markets and hospitality operators managing multi-vendor sites, high attendee volumes and multiple revenue streams.
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
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Computed from 2 filingsProvides a corporate communications and collaboration platform that visually prioritises messages, tasks and deadlines. The software filters information using adjustable controls and visual…
Sells to businesses of all sizes seeking internal communication and collaboration tools, particularly teams and departments managing high volumes of information, tasks and deadlines.
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 1y
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Computed from 5 filingsDevelops regulatory compliance software for food, dietary supplement and cosmetics brands. Platform checks product formulations and ingredients against market regulations, assesses market entry…
Serves consumer product brands and technical/regulatory teams in the food, food supplement and cosmetics sectors, especially those launching products into Amazon and EU country marketplaces.
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Computed from 5 filingsProvides a digital platform for hospitality businesses to manage customer loyalty programmes, CRM and marketing communications, and to offer online ordering for delivery and click‑and‑collect through…
Serves UK hospitality businesses, especially coffee shops, bakeries, restaurants and multi-site food venues seeking loyalty, CRM, delivery, pickup and customer data tools.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides a software platform and API for testing email and SMS workflows in applications. Offers virtual inboxes, test phone numbers, email previews across clients, and automation tools to verify…
Serves B2B software engineering, QA, product and marketing teams that need automated email and SMS testing for sign-up, password reset, authentication and campaign workflows.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides an online platform for organisations to run employee engagement and culture‑building activities through short missions or challenges. Tools support remote team interaction, workplace culture…
Sells to organisations and workplace consultants, particularly HR, people and employer-branding teams responsible for employee engagement, remote-work culture and team kick-offs.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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How YouTube usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
YouTube is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK startup companies use YouTube?
What share of UK startup companies run YouTube?
How is YouTube usage detected?
What size startup companies use YouTube in the UK?
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