Startup Companies Using Google Analytics in the UK: 1,064 Active Firms (2026)
Startups using web analytics in the UK build scalable businesses and measure public website acquisition, engagement and conversion.
Public-web analytics sits closest to the growth, product and revenue operations buying centres rather than the finance or back-office stack. For startups, adopting this kind of implementation usually signals a direct-channel acquisition motion: paid search, organic content, referral traffic and conversion journeys matter enough to be measured at source. The operational owner is often a marketer or product manager, with developer support for tagging, consent behaviour and event quality. Engagements tend to be low-friction at first, then widen into reporting discipline, campaign attribution and sales-funnel governance once the business has repeatable demand generation.
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Across the UK, 1,064 active trading startups run this analytics stack. Reported headcount across this adopter cohort is 1,208, giving the page a measurable employment footprint rather than a purely technical signal. Within detected analytics tools for startups, the system ranks first, with an 83.4% category share. The registered-office skew is London-heavy at 42.4%, followed by the South East at 12.3%; the East of England, North West and South West each account for 8.1%. That pattern fits a direct-acquisition startup base concentrated around the capital, with secondary clusters across southern and northern English regions.
Startup status does not create a separate regulatory perimeter in the UK. Incorporated businesses still face company-law administration, including confirmation-statement filing and, where required, identity verification before filings are accepted. The analytics layer adds a different operational check: marketing and product teams need consent handling, tag governance and access controls that match the way visitor data is collected and shared. Sector permissions remain activity-led. A startup selling regulated financial services, energy supply, aviation, healthcare or legal services cannot treat its lifecycle label as permission to operate; the relevant sector authorisation sits outside the analytics stack.
Adoption appears to be moving from simple traffic reporting toward cleaner event design, consent-aware measurement and tighter links between marketing spend and product engagement. Startups with direct sales or self-serve channels tend to keep this layer in place because it is familiar to agencies, contractors and in-house growth teams. At the same time, pressure from privacy expectations and browser changes has been making casual tagging less attractive. The cohort is likely to split between firms that standardise around a mainstream measurement stack and firms that move to more product-led or privacy-centred analytics tooling as their operating model matures.
Adoption by company size
Adoption of Google Analytics varies by company size across the trading UK startup companies in this cohort. 39% of the 1,979 companies with under 10 employees run Google Analytics (771 detected). 40.8% of the 586 companies with 10–50 employees run Google Analytics (239 detected). 18.2% of the 11 companies with over 50 employees run Google Analytics (2 detected). That is a 20.8% gap between the over 50 employees and under 10 employees bands.
1,064
Active firms
2026
83.4%
Of detected Analytics share
UK startup
6
Median headcount
Filed accounts
2,698
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (7 of 1,064 firms) — the rest sits below that revenue band.
19% of the cohort was incorporated since 2022 (209 firms), so a sizeable share is in its first few filing cycles.
Among startup-tagged companies with a detectable analytics system, the profiled analytics tool accounts for 83.4% (1,064) of detections, from 1,276 companies with a detectable system.
London accounts for 42.4% (451) of the cohort by registered ITL1 region, followed by the South East at 12.3% (131).
Co-occurring website technology points to acquisition measurement: 51.8% (551) also run a web-infrastructure service, 40.5% (431) a CMS and 36.6% (389) a tag-management tool.
The cohort overlaps with SaaS at 52.9% (563), AI & Machine Learning at 23.4% (249), Deep Tech at 13.7% (146) and Scale-up at 10.6% (113).
Startup status does not create a separate UK regulatory regime; firms still need sector permissions for regulated financial services, energy supply, aviation, healthcare or legal activities.
Analytics market share among UK Startup
Share of the 1,276 UK Startup with a detectable system. As of June 2026.
What else do Google Analytics-running Startup run?
Share of the 1,064 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£421.6K
Median UK turnover
0.7%
Above £5M turnover
209
Incorporated since 2022
2,698 verified decision-maker contacts
across these 1,064 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides software that enables brands to embed “where to buy” and purchase links in digital content such as websites, social media, video and email, connecting consumers to online retailers and store…
Serves B2B consumer brands and their marketing, ecommerce and media teams seeking to connect digital content to retail purchase paths across websites, social, video, display, email and search.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
Location
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Computed from 5 filingsProvides a programmatic advertising platform that curates and filters ad inventory for demand‑side platforms. Uses AI and contextual data to shape traffic, optimise bidding, and connect advertisers…
Serves B2B programmatic advertising buyers, including marketers, advertisers, agencies and DSP users, as well as digital publishers in the open internet ecosystem.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsOperates a programmatic audio advertising platform that connects advertisers with digital audio publishers. Provides ad placements such as pre‑roll and mid‑roll across podcasts, music streaming and…
Serves advertisers, brands and media agencies buying digital audio inventory, plus audio publishers such as radio stations, streaming services, podcast networks, audiobook platforms and mobile apps…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsProvides a software platform that generates white‑label SEO and website audits for sales teams, agencies and resellers. Tools analyse local search performance, competitors, technical SEO and online…
Serves B2B providers selling local digital marketing to SMBs, including agencies, media groups, local directories, web hosts, domain registrars, telecoms and vertical SaaS firms, especially sales…
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 3y
Location
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Computed from 4 filingsProvides a retail analytics platform that tracks online pricing, promotions, search visibility, product content, and retail media across retailers. Supplies daily data and insights to support pricing…
Serves consumer goods brands, suppliers and retailers worldwide, targeting commercial, sales, revenue, category insight, eCommerce, marketing and quality teams involved in retail performance.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 3y
Location
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Computed from 5 filingsDevelops a browser-based software platform for creating and managing product image renders, interactive 3D models, and visualisation applications. Tools enable marketers and manufacturers to build…
Serves B2B manufacturers, particularly marketing and sales teams at companies selling machinery, technical devices, components, specialist products or materials across international markets.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides ESG data and analytics for advertising planning and measurement. Operates a platform that helps brands plan, optimise and evaluate media campaigns against environmental, social and…
Serves B2B brands, advertisers and media teams seeking to align campaign investment with ESG goals, including organisations tracking sustainability, DEI and regulatory reporting alongside advertising…
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides software for cybersecurity and privacy management, including risk assessments, compliance reporting, policy management, security programme planning, staff training modules, and…
Sells to businesses needing cybersecurity, privacy and compliance management, including teams responsible for risk, security and governance. Targets organisations working to meet frameworks such as…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides a data analytics platform for the media and advertising sector that aggregates viewing data from streaming and linear TV sources to measure audiences, deduplicate cross‑platform reach, and…
Serves broadcasters, OTT publishers and media companies, targeting ad sales, marketing and content teams, plus agencies involved in video audience and advertising measurement.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsDevelops software for building and managing integrations between software systems. Provides a platform to connect APIs, automate workflows, transform data, and create embedded connectors and…
Targets B2B software vendors and enterprise product, engineering, partnerships and operations teams, especially in ERP, WMS, retail/ecommerce, logistics, hospitality and marketplace sectors.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates a software platform for customer success teams. The platform centralises customer data, tracks customer health metrics, automates workflows, manages onboarding and post‑sales…
Serves B2B SaaS companies’ customer success and post-sales teams, including executives, CS leaders, CS managers, onboarding, sales, product and customer marketing teams managing high-touch or…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsDevelops a treasury and finance software platform that aggregates bank accounts, payments and liquidity data, providing real-time cash visibility, payment processing, reconciliation automation and…
Serves corporates with global finance and treasury teams, fintechs embedding finance products, and banks modernising corporate and transaction banking services.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops field sales management software used by brands and agencies. Provides a CRM platform for route planning, lead prospecting, customer visit tracking, order placement, data capture, and…
Serves B2B field sales teams and managers at FMCG and consumer brands, as well as sales agencies managing reps, retail prospecting, wholesale orders and territory activity.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
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Computed from 4 filingsProvides a digital asset management and marketing automation platform for car dealerships and agencies. Enables creation, updating and distribution of marketing assets, offers and design templates…
Serves car dealerships and their marketing agency partners, especially dealership general managers and sales/marketing teams managing websites, digital ads, offers and promotional assets.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 3y
Location
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Computed from 3 filingsDevelops advertising technology that delivers cookieless, AI‑driven digital advertising based on content relevance, aiming to improve user engagement and attention without reliance on third‑party…
Serves B2B digital advertisers, brand marketing teams and media agencies seeking cookieless advertising technology for user engagement campaigns.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsProvides subscription-based data analytics services for organisations in the built environment. Connects, stores and models operational data from systems and spreadsheets, producing dashboards,…
Serves B2B organisations in the built environment, including facilities management teams, specialist service providers, asset managers, energy and ESG teams, smart building operators, and built…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 4 filingsDevelops software that provides digital receipt and post‑purchase engagement tools for retailers. Platform links in‑store transactions to customer profiles, delivers receipts via digital channels,…
Serves independent, mid-sized and enterprise retailers and growing consumer brands, with their shoppers as end users.
Financial Health
StrongStrong · Hiring · 63% CAGR over 3y
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Computed from 2 filingsDevelops HR management software for businesses, including tools for employee records, payroll, recruitment, absence and leave tracking, and performance management. Provides time and attendance…
Serves UK-based businesses with deskless, field-based, shift and multi-site workforces, including HR, payroll, compliance and operations teams in offices, factories, warehouses, hospitals, shops and…
Financial Health
HealthyHealthy · Hiring · 286% CAGR over 1y
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Computed from 4 filingsProvides a software platform for corporate travel programmes, enabling travel teams to manage a travel intranet, communicate policies and supplier benefits, share hotel directories, collect traveller…
Sells to corporate travel teams and travel managers at large and global businesses, including technology, financial services and pharmaceutical companies, with employees who travel for work.
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
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Computed from 5 filingsProvides software and monitoring services for affiliate and partner marketing compliance. Tracks online content across websites, search and social media, identifies sub‑affiliate relationships,…
Serves B2B brands, affiliate networks and agencies with partner marketing programmes, targeting affiliate, compliance and marketing managers, especially in regulated sectors such as iGaming and…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides a software platform and API for testing email and SMS workflows in applications. Offers virtual inboxes, test phone numbers, email previews across clients, and automation tools to verify…
Serves B2B software engineering, QA, product and marketing teams that need automated email and SMS testing for sign-up, password reset, authentication and campaign workflows.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
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Computed from 5 filingsDevelops cloud‑native software-as-a-service for wealth managers, providing modular middle- and back‑office systems, APIs, automated workflows, and integration tools used to build, launch, and operate…
Sells to wealth management firms, pension providers and financial institutions launching or modernising digital wealth products, especially product, technology and operations teams.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 3y
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Computed from 2 filingsDevelops data infrastructure software that enables organisations to query Apache Kafka streaming data and Apache Iceberg data lake tables together. Provides a unified logical view allowing real‑time…
Serves B2B data engineering, analytics, BI and AI teams at organisations using Apache Kafka and Apache Iceberg, particularly those needing fresher operational and historical data access across…
Financial Health
StrongStrong · Hiring · 100% CAGR over 1y
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Computed from 4 filingsDevelops investment administration software for financial services firms. Provides platforms for retirement savings and income strategy modelling, structured product lifecycle administration, and…
Serves B2B financial services firms, including pension and long-term savings providers, advisers, structured products distributors, DFMs and investment firms managing adviser onboarding, portfolios…
Financial Health
StrongStrong
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Computed from 2 filingsProvides software for managing workforce compliance, training records, certifications, and safety communications. The platform centralises skills and HSEQ data, monitors expiring credentials, sends…
Sells to businesses and public sector organisations with complex, distributed workforces, especially in construction, manufacturing, FMCG, energy, home services and public services. Targets HSEQ…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 1y
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Computed from 4 filingsDevelops digital banking software for banks, electronic money institutions and payment providers, including platforms for omni‑channel banking, customer onboarding with KYC/KYB, core banking ledger…
Serves B2B financial institutions, including banks, electronic money institutions, digital banks, payment service providers, remittance companies, credit unions and cooperatives.
Financial Health
StrongStrong · 12% CAGR over 2y
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Computed from 3 filingsDevelops a cloud-based geospatial collaboration platform that enables teams to upload, process and share mapping data, aerial imagery, and 2D/3D site models, with tools for map annotation, asset…
Serves B2B and public sector teams using geospatial data, including mining, construction, utilities, facilities maintenance, government, consulting, insurance and drone services, across GIS,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
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Computed from 2 filingsDevelops cloud-based no‑code software for construction and industrial companies to digitise site paperwork and operational processes, including safety management, quality tracking, field reporting,…
Serves B2B industrial and built-environment companies, including construction, engineering, infrastructure and asset-intensive firms with field, safety, quality, fleet, project delivery and…
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 1y
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Computed from 5 filingsDevelops software platforms for managing and distributing financial market data. Provides a universal data platform, API abstraction layer, and tools that enable banks, brokers, exchanges, and funds…
Serves B2B financial services organisations, including banks, brokers, exchanges, funds and other capital markets participants.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 5y
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Computed from 4 filingsDevelops software for deploying and managing AI agents in enterprise customer service operations. Platform connects internal systems, orchestrates multichannel support workflows, and enables teams to…
Serves enterprise CX, support and operations teams managing complex, regulated customer service workflows across multiple regions, languages and channels, including fintech and other large-scale…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 3y
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Computed from 4 filingsProvides an online platform for creating group greeting cards where multiple people add messages, and for collecting contributions toward gifts. Prints and posts physical cards and offers digital…
Serves consumers, families, friendship groups and workplace teams organising shared cards, messages, gift purchases and collections for birthdays, leaving, retirement, get well and other occasions.
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
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Computed from 5 filingsDevelops cloud software for recruitment and staffing companies that manages payroll, pay‑and‑bill processing, HR onboarding, worker scheduling, and compliance. Platform includes self‑service portals,…
Serves B2B staffing and recruitment companies, including agencies managing temporary, flexible or gig workforces, with buyers in payroll, billing, HR, compliance and workforce operations.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
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Computed from 5 filingsDevelops data orchestration and analytics software that integrates operational data to model complex systems, generate real-time insights, and simulate impacts of decisions. Provides AI-driven tools,…
Serves enterprise organisations running complex, multi-stakeholder operations, particularly critical infrastructure operators and operations teams needing real-time operational visibility.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 4 filingsDevelops software that accelerates Apache Spark data processing workloads in cloud or private data platforms. Provides a plugin-based accelerator that improves query execution, caching, and data…
Serves enterprises and data engineering teams running large Apache Spark workloads on cloud data platforms or private clouds, including Databricks, Amazon EMR, AWS, Azure, GCP and Google Dataproc…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
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Computed from 2 filingsDevelops and provides digital fundraising and online donation platforms for charities. Software integrates with charity websites to process donations, manage campaigns and tribute funds, support…
Serves UK charities and nonprofit fundraising teams, including large charities running digital appeals, regular giving, tribute funds and supporter donation journeys.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 1y
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Computed from 3 filingsDevelops a cloud-based carbon accounting and sustainability reporting platform for businesses. Provides carbon calculators, regional emissions data, AI-driven analysis, and tools for employees and…
Sells to businesses and sustainability/ESG teams needing carbon accounting across their organisation, including employee and supplier engagement. Targets companies with Scope 3 reporting needs and…
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
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Computed from 5 filingsProvides software for corporate ESG reporting and data management. The platform collects, manages and validates environmental, social and governance data, supports disclosures across frameworks such…
Serves B2B ESG, sustainability and investor relations teams at UK and EU companies facing regulatory reporting and disclosure requests from investors, rating agencies, procurement teams and other…
Financial Health
HealthyHealthy · Hiring · 70% CAGR over 5y
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Computed from 5 filingsDevelops conversational artificial intelligence software that automates customer service and operational workflows. Provides multilingual chat and voice interactions, system integrations, and AI…
Sells to organisations needing AI customer engagement and workflow automation, especially healthcare providers, financial services firms, banks, insurers, forex businesses, iGaming operators and…
Financial Health
StrongStrong
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Computed from 4 filingsDevelops explainable AI software and provides AI engineering and consultancy services. Tools integrate data sources, analyse documents, automate regulatory and ESG reporting, and monitor compliance,…
Serves B2B organisations in regulated, high-stakes sectors, especially financial services, targeting compliance, risk, sustainability/ESG and reporting teams.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides digital identity and age verification services using Open Banking data. Offers APIs for customer onboarding, KYC checks, e‑signing authentication, direct debit setup, and pre‑employment or…
Serves UK businesses needing online identity or age checks, including financial services KYC teams, eCommerce and gaming operators, employers, landlords, e-signing providers and platforms subject to…
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
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Computed from 5 filingsProvides an open‑banking payment platform offering one‑click account‑to‑account checkout for online merchants. Includes customer verification and onboarding tools, payment links, and a dashboard to…
Serves B2B online merchants, ecommerce businesses, fintechs and money remittance companies that need payment checkout, payment links, transaction monitoring or customer onboarding.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops a technology platform for privacy‑preserving data processing and record linkage. Connects data providers and data consumers to enable secure access, federated multi‑source data linkage,…
Serves B2B and public-sector data providers and data consumers, especially health systems, life sciences organisations, technology firms and other partners needing record-level data for research,…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
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Computed from 2 filingsDevelops and provides software for heat pump installers that manages enquiry capture, estimates, surveys, heat loss calculations, system design, proposals, compliance documentation, and installation…
Serves UK heat pump installation businesses, including installers and their teams managing enquiries, surveys, designs, proposals, compliance documentation, installations and handovers.
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
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Computed from 2 filingsProvides data analytics, predictive marketing tools and CRM software for automotive aftersales operations. Uses dealership, connected vehicle and customer data to deliver performance metrics,…
Sells to automotive dealership groups and their aftersales, CRM, contact centre, trade parts and customer experience teams, especially managers responsible for service retention and workshop…
Financial Health
StrongStrong · Growing, Hiring · 162% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides online vehicle history checks for UK vehicles, reporting MOT status, tax, mileage, finance, theft and write‑off records using DVLA, DVSA and insurance data. Also offers mobile apps for…
Serves UK motorists and used-car buyers, learner drivers preparing for theory tests, and businesses or developers needing DVLA/DVSA vehicle data APIs.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web‑based cobrowsing and screen‑sharing software for customer support and sales teams. Offers tools and APIs that let agents view and guide users on webpages, share presentations without…
Serves B2B organisations, especially enterprise customer support, sales, developer/product and marketing teams that need to assist, present to, or engage customers through digital channels.
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
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Showing 50 of 1,064 — +1,014 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,064 leads
Showing 50 of 1,064 — +1,014 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK startup companies use Google Analytics?
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