Startup Companies Using Microsoft Clarity in the UK: 101 Active Firms (2026)
UK startups using behavioural web analytics measure visitor journeys and conversion patterns across early-stage digital products and services.
For UK startups, the tool usually sits between product analytics and performance marketing rather than in a central business-intelligence function. Product, growth and founder-led commercial teams use it to review session behaviour, spot form drop-offs, check content engagement and brief fixes to landing pages or onboarding flows. Adoption tends to signal a public website with measurable conversion paths, a direct digital acquisition model and enough technical capacity to place tags without a long procurement cycle. It does not necessarily imply a large analytics budget; the draw is often evidence for quick product and marketing decisions before a fuller experimentation stack is in place.
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Across the UK, 101 actively trading startup-tagged companies are running the behavioural analytics tool, making this a small adoption slice rather than a default startup stack. Within the startup analytics category, it ranks second by detected share, at 7.9% of a 1,276-company denominator; the category incumbent remains far more common at 83.4%. Employment is modest but visible, with 997 reported staff across the cohort. The registered-address skew is London-heavy: London accounts for 52.5%, followed by the South East at 11.9%, the South West at 7.9%, the North West at 6.9% and the East of England at 5.9%.
Startup status carries no separate UK regulatory perimeter, so compliance turns on the activity behind the website rather than the label attached to the company. These adopters still face normal company-law administration, including confirmation-statement filing and identity checks through the government filing route where required. The analytics layer adds procurement and governance questions around visitor tracking, consent wording, tag ownership and access to replay material. Where the underlying startup operates in financial services, energy supply, aviation, healthcare or legal activities, the relevant permissions sit with the sector regulator; analytics tooling does not soften those obligations.
Adoption appears to remain pragmatic rather than fashion-led. Startups with lean product and marketing teams tend to use behavioural analytics when traffic is already measurable but the causes of abandonment are still being argued over in screenshots, support tickets and sales calls. The pattern may favour continued use among early-commercial software and ecommerce businesses, while some scale-ups fold these tasks into broader product analytics, consent-management or customer-data platforms. Privacy review and stack consolidation are likely to shape usage more than any single feature cycle.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK startup companies in this cohort. 3.3% of the 1,979 companies with under 10 employees run Microsoft Clarity (66 detected). 4.1% of the 586 companies with 10–50 employees run Microsoft Clarity (24 detected). 9.1% of the 11 companies with over 50 employees run Microsoft Clarity (1 detected). That is a 5.8% gap between the over 50 employees and under 10 employees bands.
101
Active firms
2026
7.9%
Of detected Analytics share
UK startup
6
Median headcount
Filed accounts
233
Verified contacts
Across this cohort
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Key facts
20% of the cohort was incorporated since 2022 (21 firms), so a sizeable share is in its first few filing cycles.
Within startup-tagged firms with a detectable analytics system, this behavioural analytics tool accounts for 7.9% (101 of 1,276), behind the largest detected analytics system at 83.4% (1,064).
Co-running patterns point to measurement stacks rather than standalone use: 68.3% (69) also run a tag-management tool and 67.3% (68) also run another analytics tool.
London accounts for 52.5% (53) of the cohort by registered ITL1 region, followed by the South East at 11.9% (12).
Sector tags overlap: 67.3% (68) of these startup-tagged users also carry a SaaS tag, and 29.7% (30) also carry an AI & Machine Learning tag.
Startup status does not replace sector permissions; regulated financial services, energy supply, aviation, healthcare or legal activity still brings the relevant permissions into scope.
Analytics market share among UK Startup
Share of the 1,276 UK Startup with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Startup run?
Share of the 101 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£413.6K
Median UK turnover
0%
Above £5M turnover
21
Incorporated since 2022
233 verified decision-maker contacts
across these 101 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and sells clothing made from Merino wool and natural fibre blends, including hoodies, sweaters, outerwear, trousers, polos and accessories. Products are offered through an online retail store…
Serves individual consumers seeking men’s and women’s natural-fibre clothing, especially shoppers interested in Merino wool garments, durable everyday wardrobe pieces, and sustainability in fashion.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDevelops an AI software platform that predicts user behaviour on websites and mobile apps in real time, providing analytics, audience segmentation and automated personalisation such as product…
Serves B2B marketing, ecommerce and product teams at online retail, fashion, home and furniture, health and beauty, and SaaS businesses seeking to personalise website and app customer journeys.
Financial Health
WeakWeak · 150% CAGR over 1y
Location
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Computed from 3 filingsProvides subscription-based delivery of fresh dog food. Prepares wholefood meals for puppies, adult and senior dogs, offering personalised feeding plans and recipes including meat and fish dishes…
Serves dog owners seeking personalised fresh-food meal plans for puppies, adult and senior dogs, including owners focused on breed-specific health, nutrition advice and flexible home delivery…
Financial Health
StableStable · Hiring · 106% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and operates a mobile app providing personal finance and investing education. Offers courses, a trading simulator using virtual funds, market news podcasts, budgeting tools, and an online…
Serves women consumers globally, especially beginners seeking confidence with personal finance, budgeting and investing. Targets individuals wanting community-based support to make first investments…
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online platform that connects learners with motorcycle training schools, enabling users to search locations, compare courses and reviews, and book CBT training, licence preparation…
Serves UK consumers learning to ride motorcycles, including complete beginners, CBT trainees, returning riders, and learners progressing to a full motorcycle licence.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 4 filingsProvides cross‑border payment services through a mobile app, enabling individuals and businesses to hold multi‑currency accounts, send international money transfers, make local payments, and exchange…
Serves a mix of consumers and businesses with international financial needs, including individuals living or earning across borders and businesses involved in global trade.
Financial Health
HealthyHealthy · -54% CAGR over 4y
Location
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Operates an online retail store selling false eyelashes and related beauty products, including pre-glued lashes, magnetic lashes, strip lashes, DIY lash extension clusters, starter kits, adhesives,…
Targets beauty consumers buying at-home lash products, including everyday users seeking natural or dramatic looks, plus makeup artists through an MUA discount.
Financial Health
N/AN/A
Location
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Develops and operates a software platform for e‑commerce and subscription businesses to manage customer loyalty, referral and membership programmes. Provides digital wallet passes, rewards and tiered…
Serves e-commerce and retail businesses, including Shopify and headless Shopify merchants, that run loyalty, referral, rewards, perks, VIP customer or membership programmes for their shoppers.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProduces and sells instant adaptogenic coffee blends combining coffee with mushroom and plant extracts. Offers sachets and boxed selections through an online store and subscription service, and…
Serves health-conscious consumers buying direct, including subscribers and gift purchasers, plus B2B customers such as retailers, hotels, spas, wellbeing and events operators, and corporate teams.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates an online marketplace that connects people with spare parking and storage spaces with individuals and businesses seeking space for vehicles or belongings, including garages, driveways,…
Serves UK consumers and businesses needing short- or long-term parking, vehicle storage, self storage, garage space or business storage, as well as hosts with spare space to rent out.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and delivers dietitian-designed frozen ready meals tailored to specific dietary and health needs, including low FODMAP, gluten‑free, high‑protein and weight‑management plans. Customers…
Sells directly to UK consumers seeking dietitian-designed frozen meals tailored to specific health and dietary needs, including people managing IBS, gluten intolerance, weight, gut and heart health,…
Financial Health
StableStable · Hiring · 124% CAGR over 4y
Location
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Computed from 5 filingsOperates a teledentistry platform and mobile app connecting patients with dentists for video consultations, emergency advice and prescriptions. Provides dentist‑supervised teeth straightening with…
Serves consumers seeking on-demand dental advice, emergency appointments, teeth straightening or whitening, and sells B2B plans to employers and insurers wanting dental support and benefits for…
Financial Health
HealthyHealthy · Hiring · 45% CAGR over 5y
Location
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Computed from 5 filingsDevelops and operates a mobile financial application that combines messaging with payment services. Enables users to send and request money, split bills, hold multi‑currency wallets, and use virtual…
Sells to UK adult consumers and UK-registered businesses seeking app-based money management, payments and social messaging, including users sending money internationally and managing multi-currency…
Financial Health
WeakWeak · Hiring · 46% CAGR over 4y
Location
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Develops and sells adhesive wellness patches designed to deliver ingredients through the skin, including products aimed at sleep support, energy, focus, metabolism and menopause symptoms, sold online…
Sells direct to consumers seeking wellness, beauty, mental health and women’s health support, including shoppers interested in daily-use patches for sleep, stress, energy, focus, metabolism and…
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides cloud-based APIs and SDKs that enable developers to embed real-time voice, video, live streaming and chat into mobile, web and IoT applications, with features such as video calling,…
Sells to developers, product teams and enterprises building apps with real-time voice, video, chat and conversational AI. Serves sectors including education, gaming, media, social, telehealth,…
Financial Health
DistressedDistressed · -42% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells tyres engineered for electric vehicles. Offers a range of EV-compatible tyres available for online purchase, with options for home delivery, mobile tyre fitting, and installation…
Serves electric vehicle owners and drivers, mainly UK consumers, buying replacement tyres online with local fitting, mobile fitting or home delivery.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides AI-powered chatbot and messaging software for businesses, including WhatsApp and Facebook Messenger integrations, live chat, automated lead capture, and MediaFlo video…
Serves B2B customers, from SMEs to enterprises and partners, across automotive, dental, hospitality, retail, recruitment, professional services, financial services, property and e-commerce sectors.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online proprietary trading platform offering trader evaluation programmes and funded trading accounts. Provides access to platforms such as MT5, cTrader and TradeLocker, with…
Serves individual retail and aspiring funded traders seeking prop trading evaluations, funded accounts, trading platforms, and trader education/community resources.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides ecommerce integration software that connects ERP, inventory and accounting systems with online sales channels. Synchronises orders, stock levels, products, customers and returns across…
Sells to ecommerce merchants and B2B sellers needing ERP, inventory, POS and marketplace integrations, especially businesses using platforms such as Shopify, Amazon, TikTok Shop, Xero, Unleashed,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsProvides software platform and analytics tools that measure website and application performance, identify user experience issues, and quantify revenue loss from slow pages or errors, helping product…
Sells to product, ecommerce, digital experience and site reliability teams at enterprise brands that rely on websites or apps for conversions and revenue.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
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Computed from 5 filingsProvides a software platform and API for testing email and SMS workflows in applications. Offers virtual inboxes, test phone numbers, email previews across clients, and automation tools to verify…
Serves B2B software engineering, QA, product and marketing teams that need automated email and SMS testing for sign-up, password reset, authentication and campaign workflows.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 4 filingsProvides a software platform that generates white‑label SEO and website audits for sales teams, agencies and resellers. Tools analyse local search performance, competitors, technical SEO and online…
Serves B2B providers selling local digital marketing to SMBs, including agencies, media groups, local directories, web hosts, domain registrars, telecoms and vertical SaaS firms, especially sales…
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 3y
Location
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Computed from 5 filingsDevelops and operates a software platform for customer success teams. The platform centralises customer data, tracks customer health metrics, automates workflows, manages onboarding and post‑sales…
Serves B2B SaaS companies’ customer success and post-sales teams, including executives, CS leaders, CS managers, onboarding, sales, product and customer marketing teams managing high-touch or…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsOperates an online platform that enables users to book desks, meeting rooms, and office spaces on demand. Connects businesses with hosts offering underused workspace and provides software tools and…
Serves businesses managing hybrid workforces, including teams seeking on-demand workspaces, serviced offices, event venues or office booking technology; also addresses hosts with unused office space.
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based financial planning and analysis (FP&A) software that enables businesses to create financial models, budgets and forecasts, automate management reporting, analyse performance…
Serves startups and growing companies, especially SaaS businesses, selling to finance and leadership teams using accounting, CRM and HR systems.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 4 filingsProduces and sells non‑alcoholic sparkling tea beverages made from single‑origin teas such as jasmine, Darjeeling, hojicha and osmanthus. Offers bottled drinks, mixed collections and related…
Serves consumers seeking non-alcoholic drinks for dining, celebrations and gifting, plus hospitality venues, bars, restaurants and stockists sourcing alcohol-free beverage options.
Financial Health
StrongStrong · -93% CAGR over 2y
Location
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Computed from 4 filingsDevelops an AI-powered content generation tool that helps users write LinkedIn posts. The platform analyses data from high‑performing creators and trending topics to suggest post ideas and generate…
Serves LinkedIn users aiming to grow an online audience, including individual creators, founders, consultants, professionals and marketing teams responsible for personal or company thought-leadership…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsOperates an online marketplace that connects businesses and individuals with student freelancers to complete short-term tasks such as marketing, promotions, and administrative work. Also provides a…
Serves startups, established companies, brands and marketing teams seeking student talent or Gen Z audiences, alongside members of the public posting tasks and students seeking flexible work.
Financial Health
StableStable · -50% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI software that analyses unstructured customer feedback and online community data using machine learning and natural language processing, aggregating reviews, emails and social media into…
Serves B2B organisations with large volumes of customer or community feedback, especially SaaS enterprises, game studios, and companies seeking AI-led digital transformation or customer experience…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
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Computed from 4 filingsDevelops browser‑based software for incident response training. The platform provides simulated outage scenarios and drills that let engineering and operations teams practise incident management,…
Serves B2B organisations running digital services, targeting engineering, service delivery and incident management teams, plus executives responsible for operational resilience and outage response.
Financial Health
HealthyHealthy · Hiring · 85% CAGR over 3y
Location
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Operates an online staffing platform and mobile app that connects employers with temporary front‑line workers for shifts in sectors such as security, cleaning, retail, hospitality and warehousing,…
Serves employers in security, cleaning, retail, hospitality, warehousing, crowd management, labouring and industrial services, alongside front-line workers seeking flexible shift-based jobs.
Financial Health
N/AN/A
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Computed from 5 filingsProvides a software platform that enables businesses to integrate environmental impact actions into products and customer experiences, including funding tree planting, plastic recovery and carbon…
Serves B2B brands, product teams and employers seeking customer or workforce sustainability engagement, alongside consumers and families buying personal climate-action plans.
Financial Health
WeakWeak
Location
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Computed from 3 filingsDevelops and operates a mobile app and online platform that enables anglers to discover fishing venues, book fishing sessions, and helps fisheries manage bookings, payments, and angler access.
Serves recreational anglers seeking places to fish and fisheries that take bookings or manage angler access, addressing both consumer fishing enthusiasts and fishery operators as its main customer…
Financial Health
StableStable · Hiring · 34% CAGR over 2y
Location
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Operates an online prize competition platform selling entry tickets for draws to win consumer prizes. Participants enter through paid online tickets or a free postal entry route, with winners…
Targets consumers who enter online prize draws and raffle-style competitions, including website and app users seeking paid or free-entry chances to win prizes.
Financial Health
N/AN/A · 3% CAGR over 3y
Location
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Provides cloud software for ecommerce personalisation and digital marketing. Platform includes AI‑driven product discovery, site search, content management, marketing automation, email campaigns, and…
Targets marketing, ecommerce and merchandising teams at B2C and B2B brands, especially retailers and consumer-facing sectors such as iGaming, food and beverage, home, hospitality, travel, sport and…
Financial Health
N/AN/A
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Provides an online banking platform for small businesses offering checking accounts, credit cards, and access to financing. Includes tools for invoicing, bookkeeping, budgeting reserves, financial…
Serves small businesses, self-employed professionals, freelancers and consultants, including marketing advisors, web developers, brand designers, property managers, photographers and online retailers.
Financial Health
N/AN/A
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Computed from 5 filingsDevelops cloud-based MRP and CRM software for small and medium manufacturing businesses. The system manages production scheduling, shopfloor task tracking, inventory and purchasing, sales quoting,…
Targets SME engineering firms, manufacturers and assemblers of devices, electrical/scientific equipment, industrial machinery, plant, agricultural machinery and materials handling equipment,…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Develops AI-based software for patent search, analysis and drafting, providing IP intelligence, technology landscape analytics and monitoring tools. Platform integrates large datasets on patents,…
Serves B2B innovation, R&D and IP teams, including law firms and organisations in life sciences, chemicals, materials and high-tech sectors, from patent professionals to product development and…
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Computed from 3 filingsProvides cloud-based management software for hospitality businesses, including workforce scheduling, time tracking, payroll automation, HR document management, financial reporting, forecasting, and…
Serves hospitality businesses, including independent restaurants, pubs, bars, QSRs, multi-site groups and franchise brands, as well as accounting firms supporting hospitality clients. Targets finance…
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
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Computed from 4 filingsDesigns and sells at-home craft kits including air‑dry clay pottery kits, pottery painting sets, candle‑making kits, and foam dough projects. Kits include tools, materials, paints, and instructions…
Sells to consumers seeking at-home creative activities, including adults, children, couples, families and gift buyers, with some appeal to teams planning craft events.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
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Computed from 4 filingsProvides shipping management software for e‑commerce businesses. Platform integrates with online stores and 160+ carriers to generate shipping labels, automate order fulfilment, manage parcel…
Serves e-commerce businesses and online retailers across Europe, from growing Shopify, Etsy and Amazon sellers to larger enterprise brands needing multi-carrier shipping, checkout, tracking and…
Financial Health
StableStable · -80% CAGR over 3y
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Computed from 5 filingsProvides an e-commerce platform for creating and managing online stores. Offers tools for payments, shipping integration, inventory management, marketing, point-of-sale, themes, apps, and marketplace…
Serves businesses selling online, especially merchants launching or scaling e-commerce stores. Targets small, medium and large retailers, physical store owners moving online, and internal store,…
Financial Health
WeakWeak · -12% CAGR over 4y
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Computed from 4 filingsDevelops payment and ordering software for restaurants, including QR code bill payment, handheld card terminals, digital tabs, and click‑and‑collect ordering. Platform integrates payments, tipping,…
Sells to restaurant and hospitality operators, from QSR chains and multi-site groups to independent and Michelin-starred venues, serving dine-in, takeaway and online ordering customers.
Financial Health
DistressedDistressed · -8% CAGR over 3y
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Computed from 4 filingsProvides an online learning platform offering video courses, past paper walkthroughs, revision plans and AI study tools for IGCSE, O Level and A Level subjects including chemistry, maths, economics…
Serves students worldwide preparing for IGCSE, O Level and A Level exams, particularly those seeking subject courses, revision support, past papers and crash plans for school-level qualifications.
Financial Health
DistressedDistressed
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Computed from 5 filingsDevelops software for monitoring and controlling large language model applications. Provides evaluation tools, real‑time guardrails, policy enforcement and testing platforms to detect security and…
Serves businesses developing production LLM applications, especially AI, product, engineering and data science teams building agents, RAG systems and chatbots.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
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Computed from 4 filingsDevelops software that enables B2B merchants to offer invoice payments, net‑term credit and instalments at checkout and point of sale. Platform provides credit and fraud decisioning, buyer…
Serves B2B merchants, marketplaces and banks, including hardware, robotics, wholesale, consumer electronics, SaaS, HoReCa, and building materials sellers handling trade customers and bulk or…
Financial Health
StableStable · Hiring · 86% CAGR over 3y
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Develops and maintains software tools for API mocking and simulation used in software development and testing. Provides an open‑source engine and a cloud platform that simulate APIs, record and…
Serves software developers, QA/test engineers, and engineering teams at organisations building API-dependent applications, with an enterprise offer for teams needing collaboration and advanced…
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Computed from 2 filingsProvides an online ordering system for restaurants, enabling customers to place food orders, make table reservations, and request takeaway or delivery through restaurant websites. Also offers website…
Serves restaurant owners and operators seeking to increase direct online orders, table reservations, takeaway and delivery sales, including businesses without an existing website.
Financial Health
DistressedDistressed
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Computed from 5 filingsProvides a digital platform for hospitality businesses to manage customer loyalty programmes, CRM and marketing communications, and to offer online ordering for delivery and click‑and‑collect through…
Serves UK hospitality businesses, especially coffee shops, bakeries, restaurants and multi-site food venues seeking loyalty, CRM, delivery, pickup and customer data tools.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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