Wholesale Companies Using Google Ads in the UK: 820 Active Firms (2026)
Wholesale companies running paid search sell goods in bulk to retailers, trade buyers and business customers across the UK.
Paid search in wholesale tends to sit between catalogue merchandising, account sales and ecommerce operations, rather than a consumer-style acquisition function. Adoption usually points to a distributor with searchable product ranges, margin discipline, and some ability to attribute enquiries or orders back to campaigns. The buying centre is commonly split across commercial directors, ecommerce managers and marketing agencies, with operations teams pulled in where stock availability, delivery promises and trade pricing affect conversion. These users are less likely to be purely relationship-led wholesalers; the presence of conversion tracking suggests a direct-channel posture and a willingness to buy incremental demand from trade buyers already searching for specific SKUs, spares or stocked ranges.
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The UK adoption picture covers 820 actively trading wholesale and distribution companies running paid search. Reported headcount totals 2,919, giving the cohort a visible employment footprint even though many adopters appear to run lean commercial and fulfilment teams. Within detected advertising use for the sector, this paid-search tag sits at the head of the category ranking with 68.0% share. Registered locations are spread rather than capital-only: South East accounts for 14.8%, London 13.9%, North West 12.4%, West Midlands 11.0% and East of England 10.2%.
Use of paid search in wholesale usually brings procurement and privacy questions into the same workflow. Campaign management may be handled by an agency, but conversion tags, consent banners and matched-list activity still sit with the advertiser. GDPR and ICO guidance matter where site behaviour is linked to identifiable buyers, account log-ins or trade-credit records. For distributors serving installers and trade buyers, procurement teams also tend to test whether campaign spend maps to stocked products, regional delivery capability and measurable enquiries, rather than to broad brand activity.
Adoption appears likely to be pulled by catalogue-led buying journeys and less tolerance for unmeasured marketing spend. Wholesale users with ecommerce ordering tend to keep paid search close to product availability, gross margin and delivery promises, which favours tighter links between advertising, analytics and stock systems. Smaller distributors may remain cautious where agency fees, click costs and thin margins make the channel hard to justify. Over time, the stack may become more bundled, with search, analytics, consent management and site performance handled as a commercial operations problem rather than separate marketing tasks.
Adoption by company size
Adoption of Google Ads rises with company size across the trading UK wholesale companies in this cohort. 0.8% of the 69,735 companies with under 10 employees run Google Ads (575 detected). 3.2% of the 6,677 companies with 10–50 employees run Google Ads (217 detected). 4.5% of the 602 companies with over 50 employees run Google Ads (27 detected). That is a 3.7% gap between the over 50 employees and under 10 employees bands.
820
Active firms
2026
68%
Of detected Advertising share
UK wholesale
6
Median headcount
Filed accounts
1,785
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (105 of 820 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (28 firms), so a sizeable share is in its first few filing cycles.
The paid-search advertising system accounts for 68.0% of 1,206 wholesale firms with a detectable advertising system; the next-largest advertising channel accounts for 29.3%.
The South East and London account for 14.8% (121) and 13.9% (114) of the cohort, ahead of the North West at 12.4% (102).
88.7% (727) of these wholesale firms also run web analytics, while 54.1% (444) use tag-management software alongside advertising tracking.
E-commerce tags overlap with 21.5% (176) of the cohort, while Advanced Manufacturing appears on 11.5% (94), pointing to a mix of online trade sellers and product-led distributors.
Advertising market share among UK Wholesale
Share of the 1,206 UK Wholesale with a detectable system. As of June 2026.
What else do Google Ads-running Wholesale run?
Share of the 820 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Where Google Ads Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£924.9K
Median UK turnover
12.8%
Above £5M turnover
28
Incorporated since 2022
1,785 verified decision-maker contacts
across these 820 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using Google Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsSupplies power tools, garden machinery, hand tools and related accessories on a wholesale basis. Distributes branded products to power tool retailers and trade merchants, maintaining large stock…
Sells B2B to UK power tool retailers and merchants, supplying trade buyers that resell power tools, garden machinery, hand tools and accessories.
Financial Health
StableStable · Profitable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online wholesale store supplying bulk confectionery, snacks and soft drinks to retailers. Product range includes sweets, chocolate, chewing gum, cereals, cakes, and imported American,…
Sells B2B to trade buyers such as sweet shops, convenience stores, online retailers and other resellers purchasing bulk confectionery, snacks and drinks at wholesale prices.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies electrical products to trade and public, including cables, cable management, lighting, wiring accessories, fire and security equipment, safety products and tools. Also provides lighting…
Sells to trade and business buyers in the commercial, domestic and industrial electrical sectors, as well as members of the general public seeking electrical supplies.
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsSupplies industrial packaging products including pallet wrap, cardboard packaging, tapes, adhesives, polythene, strapping and packaging machinery. Provides pallet load stability testing, packaging…
Serves B2B operations that ship palletised goods, including distribution, e-commerce, food and drink, hazardous goods, healthcare, manufacturing and retail businesses with logistics, warehouse and…
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 4 filingsProvides wholesale distribution of cleaning, hygiene and janitorial supplies including chemicals, washroom consumables, cleaning equipment, PPE and waste products to organisations across sectors,…
Sells B2B to UK organisations needing janitorial supplies, including schools, hospitals, food sites, public facilities, facilities management teams, restaurants, leisure venues, emergency services…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 5y
Location
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Computed from 4 filingsSupplies wholesale homeware and gift products to retailers, including candles, reed diffusers, artificial plants, home décor, lighting, glassware, kitchen accessories and small furniture. Offers…
Serves B2B trade customers, especially retailers, gift shops, homeware stores and online sellers buying wholesale home décor, candles, fragrance, dining, furniture and giftware ranges for resale.
Financial Health
HealthyHealthy · Profitable · -90% CAGR over 3y
Location
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Computed from 5 filingsSupplies wholesale women’s clothing to retailers, including dresses, knitwear, outerwear, activewear, denim, and accessories. Operates an online catalogue offering seasonal fashion items such as…
Sells B2B to fashion retailers, boutiques and online womenswear shops sourcing wholesale women’s apparel, activewear, occasionwear and accessories in the UK.
Financial Health
StrongStrong · -80% CAGR over 3y
Location
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Computed from 5 filingsOperates an online store selling industrial adhesives, abrasives, sealants and tapes, along with applicators, sanding products, wood repair materials, lubricants and workshop consumables for…
Sells to trade and industrial buyers needing adhesives, abrasives, sealants and related consumables, including woodworking, manufacturing, construction and offsite building firms, as well as other…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsSupplies commercial catering equipment and kitchen appliances, including ovens, fryers, refrigeration units, dishwashers, and food preparation tools. Also sells tableware, glassware, cookware,…
Sells to businesses in hospitality and foodservice, including restaurants, bars, cafés, pubs, hotels, caterers and commercial kitchens, as well as buyers needing cleaning, hygiene, safety and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 3y
Location
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Computed from 5 filingsSupplies automotive workshop and bodyshop consumables through an online store, including nuts, bolts and fixings, abrasives, adhesives, aerosols, power tool accessories, hand tools, PPE, electrical…
Sells to automotive trade customers, including vehicle workshops, bodyshops, tyre bays and repair garages needing workshop and bodyshop supplies, with trade accounts available.
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsSupplies and manufactures wholesale home textiles including bed linen, duvets, pillows, towels, mattress protectors and related bedding products. Provides bulk supply to retailers, discounters, and…
Serves B2B wholesale buyers including major high street retailers, discounters, care homes, restaurants, hospitality operators and catering businesses in the UK.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsSupplies building and landscaping materials, timber, fencing, paving, aggregates and construction supplies, along with hand and power tools, fixings, paint and decorating products, workwear and…
Serves a mix of trade and consumer customers, including builders, landscapers, decorators, electricians, plumbers, carpenters and DIY homeowners.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsSupplies personal protective equipment (PPE), workwear and site safety products for construction and industrial use, including high‑visibility clothing, safety footwear, helmets, gloves, respiratory…
Serves B2B buyers in construction, industrial, facilities and trade sectors, including site managers, procurement teams and employers outfitting workers for site safety and workwear needs.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsSupplies medical packaging and dispensing products to pharmacies, hospitals and healthcare providers. Offers items such as prescription bags, cartons, labels, dispensers and related pharmacy…
Sells B2B to UK healthcare organisations, including pharmacies, chemists, hospitals, NHS teams and treatment centres needing medical packaging, dispensing and branded supply products.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsSupplies wholesale cheese and speciality food products to retailers and foodservice businesses. Distributes British and continental cheeses, charcuterie, olives, antipasti, chutneys, preserves,…
Serves UK business and trade buyers seeking wholesale cheese and artisan food ranges, including retailers and other food businesses needing retail-ready products.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsSupplies engineering and industrial consumables including cutting tools, abrasives, hand and power tools, fasteners, PPE and welding products. Also manufactures bespoke abrasive and tooling products…
Serves B2B industrial buyers, including manufacturing, oil and gas, automotive and aerospace firms, plus engineering, maintenance and procurement teams needing trade counter, webshop or managed…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 5y
Location
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Computed from 3 filingsImports and distributes continental food products and ingredients to food service, hospitality, manufacturing and retail sectors. Supplies items such as olive oils, pasta, grains, sauces, cheeses and…
Sells B2B to food service and hospitality businesses, food manufacturers, caterers, retailers, wholesalers and restaurant chains. Targets buyers needing imported food ingredients in volumes from…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 2y
Location
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Computed from 5 filingsSupplies packaging materials and equipment including cardboard boxes, tapes, pallet wrap, protective and postal packaging, labels and strapping. Also provides packaging machinery, custom packaging…
Serves UK businesses that pack, store or ship goods, including manufacturers, warehouses, distributors and ecommerce or retail operations with ongoing packaging requirements.
Financial Health
HealthyHealthy · -73% CAGR over 3y
Location
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Computed from 5 filingsSupplies and stocks stainless, engineering, tool and structural steels, as well as aluminium, non‑ferrous metals and engineering plastics. Provides processing services including cutting, machining,…
Serves UK trade and business buyers including engineering firms, toolmakers, CNC machinists, metal fabricators and structural steel users needing steel, non-ferrous metals and engineering plastics.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsSupplies hand tools, DIY equipment, and garden tools to retailers and trade customers. Product range includes screwdrivers, pliers, socket sets, cutting tools, lighting, electrical accessories,…
Serves B2B customers including retailers and trade professionals buying hand tools, DIY, garden, automotive, building and household tool ranges in bulk for resale or trade use.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsSupplies swimming pool equipment and components to trade installers and dealers. Products include pool covers, liner pool kits, pumps, filters, heat pumps, lighting, fittings, propulsion systems, and…
Sells B2B to professional swimming pool installers, pool dealers and retail outlets serving domestic and commercial pool customers across the UK, Channel Islands and Ireland.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsSupplies industrial automation and process control spare parts, including PLC systems, drives, motors, CNC components, HMIs, encoders and robotics equipment. Distributes new and legacy parts from…
Sells to B2B manufacturing, automation and maintenance teams needing legacy or active industrial control, robotics, process control and motion-control spare parts, across the UK, EU and worldwide.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies and distributes industrial and decorative paints, powder coatings, and protective coatings. Also provides spray equipment, abrasives, masking products, thinners, and related paint shop…
Sells to trade and business customers needing industrial, decorative and protective coatings, including paint shops, vehicle refinishers, manufacturers, agricultural/plant operators, railway, marine…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 4 filingsDistributes industrial automation and control components, including PLCs, HMIs, sensors, motor control equipment, pneumatics, enclosures, networking hardware, and power protection products. Supplies…
Serves B2B customers in industrial automation and electrical control, including manufacturers, machine builders, panel builders, systems integrators, and maintenance/procurement teams.
Financial Health
HealthyHealthy · Profitable, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsSupplies catering equipment, tableware, glassware, barware and food service presentation items, along with cleaning chemicals, janitorial products, refuse sacks and hygiene consumables through an…
Serves hospitality and foodservice businesses, including restaurants, bars, cafés, caterers, hotels and venues, plus facilities and housekeeping teams needing operational supplies.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial bearings, belts and power transmission components through an online shop and trade counter. Stocks deep groove, taper and roller bearings, agricultural and lawn equipment belts,…
Serves a mix of trade and retail customers, including industrial maintenance buyers, agricultural machinery operators, motorcycle owners, and lawn/garden equipment users across mainland UK.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Computed from 5 filingsSupplies industrial and aerospace tooling and equipment including air tools, riveting systems, aircraft drilling and countersinking tools, cordless and electric tools, and accessories. Distributes…
Serves B2B customers in aerospace, aviation, manufacturing, engineering, automotive and composite sectors, with buyers in the UK, Europe and worldwide.
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsSupplies wholesale baskets, containers, gift packaging, shrink bags, and retail display products. Also sells decorative items, planters, floral supplies, and seasonal décor for florists, garden…
Serves B2B wholesale buyers in floral shops, garden centres, gift and specialty retailers, food service businesses and home décor retailers.
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
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Computed from 5 filingsSupplies engine components and rebuild parts for automotive and industrial engines, including pistons, camshafts, gaskets, injectors, turbochargers and timing kits. Sells parts through an online…
Sells primarily to B2B customers in the engine rebuilding trade, including garages, engine reconditioners, race engine builders, and commercial, industrial and marine specialists in the UK and…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsSupplies drainage and civil engineering products including manhole covers, gully gratings, channel drainage systems, underground pipes, chambers, pumps, and fittings. Sells branded drainage…
Serves UK construction and drainage markets, selling to contractors, builders, civil engineering firms, groundworkers, facilities/site managers and domestic buyers through an online trade-style shop.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 4 filingsSupplies engineering, manufacturing and construction consumables including fasteners, nuts, bolts, screws, anchors, drilling tools, abrasives, sealants, adhesives, cable ties, lubricants and related…
Serves construction contractors, engineering firms, tradespeople and maintenance teams, with delivery emphasised across London, Essex, Hertfordshire and surrounding areas.
Financial Health
HealthyHealthy · -78% CAGR over 3y
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Computed from 5 filingsSupplies wholesale household furniture to trade retailers, offering collections including oak and walnut cabinets, tables, storage units, reclaimed wood furniture, modular pieces and kitchen islands.…
Serves B2B furniture retailers, resellers and other trade buyers looking to stock wholesale home furniture ranges and kitchen island collections.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 3 filingsSupplies hydraulic and pneumatic equipment and components, including pumps, cylinders, hoses, accumulators, valves, filters, and power packs. Distributes engineering tools and bearings, and provides…
Serves B2B buyers in industrial and engineering sectors, including defence and aerospace bodies, food production, agriculture, automotive, marine/offshore, rail, renewable energy, construction,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
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Computed from 5 filingsDesigns and supplies healthcare footwear, medical devices and surgical instruments, along with hospital apparel and consumables including gowns, drapes, procedure packs, and theatre safety products…
Serves B2B healthcare buyers and clinical users, including hospitals, surgeons, theatre teams, clinicians and sterile services/CSSD departments involved in surgical procedures, infection control and…
Financial Health
StrongStrong
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Computed from 5 filingsSupplies and distributes industrial pumps and related equipment, including gear, screw, centrifugal, diaphragm and drum pumps. Also provides filtration systems, motors, inverters and bespoke pump…
Serves B2B industrial and process customers, including manufacturers and operators in chemicals, fuels and oils, water and wastewater, food and beverage, marine, oil and gas, renewable energy, and…
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsSupplies industrial food ingredients to manufacturers and bakeries, including starches, proteins, fibres, flours, gums and malt extracts. Distributes functional and nutritional ingredients and…
Serves B2B food manufacturers and industrial bakers in the UK and Republic of Ireland, including bakery, culinary, plant-based and protein/fibre-enriched product developers scaling recipes from bench…
Financial Health
HealthyHealthy · -11% CAGR over 2y
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Computed from 4 filingsSupplies professional audiovisual and connectivity equipment, including video switching systems, KVM switches, cables, adapters, fibre optic components, wireless and antenna products, signal…
Serves B2B technical buyers including professional AV installers, IT teams, systems integrators, facilities managers and commercial organisations in the UK and Europe.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
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Computed from 2 filingsSupplies pipeline components including valves, pipes, tubes and pipe fittings for industrial, commercial and domestic applications. Also provides handrail systems, fasteners, gaskets, repair…
Serves industrial, commercial and domestic customers, including tradespeople, contractors, facilities teams and homeowners sourcing pipeline, plumbing and handrail components.
Financial Health
HealthyHealthy · -3% CAGR over 1y
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Computed from 5 filingsSupplies tile adhesives, grouts, levelling compounds, silicones and installation tools for wall and floor tiling. Sells tile cutters, blades, trowels, mats, cleaning products and porcelain tiles…
Serves builders, tiling contractors and construction professionals working on residential and commercial tiling projects, with an emphasis on bulk-buy trade customers.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 4 filingsSupplies electrical products through an online wholesale store, including indoor and outdoor lighting, switches, sockets, wiring accessories, and smart home devices. Offers electrical fittings and…
Sells to trade and retail buyers seeking electrical supplies, including electricians, installers, contractors and homeowners. Targets customers purchasing lighting, wiring, switches, sockets and…
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
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Computed from 4 filingsDistributes passive and electromechanical electronic components from multiple manufacturers, including resistors, capacitors, filters, LEDs, resettable fuses, connectors, batteries, quartz crystals,…
Serves B2B buyers such as electronics manufacturers, engineering teams and procurement teams needing passive and electromechanical components for production, maintenance or design builds.
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HealthyHealthy · Growing, Hiring · 5% CAGR over 3y
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Computed from 5 filingsSupplies industrial plastic pipe systems and components including PVC, ABS, CPVC and polyethylene pipes, fittings and valves. Also distributes ventilation ducting systems, flexible hoses, compression…
Serves B2B customers in UK industry, including organisations and trade buyers needing plastic pressure pipe systems, ventilation ducting, PE pipe, industrial hoses and related fittings.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsSupplies medical equipment, PPE, cleaning and janitorial products to care homes and hospitality businesses. Product range includes gloves, wipes, incontinence products, medical disposables,…
Serves B2B buyers in care homes, healthcare, hospitality, catering, cleaning and warehouse environments, including organisations purchasing consumables, PPE, medical and janitorial supplies.
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Computed from 5 filingsSupplies and distributes cleaning and hygiene products including cleaning chemicals, wipes, janitorial equipment, washroom dispensers, refuse sacks and personal protective equipment. Sells wholesale…
Sells to businesses and consumers, with B2B customers including wholesalers, facilities management firms, hospitality operators, education providers and travel-sector organisations needing cleaning…
Financial Health
HealthyHealthy · -60% CAGR over 5y
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Computed from 4 filingsWholesales home and giftware to retailers, including candles, reed diffusers, home fragrance products, artificial plants, lighting, kitchenware, glassware, furniture and decorative accessories. Also…
Serves UK retailers, gift shops, homeware stores and other trade buyers sourcing wholesale home décor, gifts, candles, fragrance, dining and furniture ranges for resale.
Financial Health
StableStable · Profitable · -90% CAGR over 3y
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Computed from 5 filingsSupplies batteries, solar panels, inverters, energy storage systems and related electrical components through an online store for trade and retail customers. Also provides equipment for off‑grid and…
Serves a mix of B2B and B2C customers, including trade installers, homeowners, business owners, and buyers in leisure, marine, automotive, mobility, UPS/security, and commercial or industrial energy…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsSupplies flexible packaging products including stand‑up pouches, coffee pouches, recyclable and kraft paper pouches, and window bags. Also provides custom printed packaging, valve coffee bags,…
Sells to UK businesses needing flexible pouch packaging, including coffee roasters, food producers, supplement brands and retail product companies seeking stock or custom-printed packaging.
Financial Health
StrongStrong · Hiring · 18% CAGR over 6y
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Computed from 4 filingsSupplies industrial and food‑grade cleaning chemicals, hygiene products, and commercial washroom consumables. Also provides PPE, workwear, cleaning equipment and accessories, with bespoke…
Serves B2B customers in food production, breweries and dairies, automotive, engineering and hospitality, plus facilities and operations teams responsible for commercial washrooms, hygiene, PPE and…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 3y
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Financial sub-scores
Computed from 5 filingsSupplies architectural ironmongery and door hardware including handles, hinges, locks, cylinders, door closers, fire door components, window fittings and security products through an online store…
Serves trade and retail buyers needing architectural ironmongery, door and window hardware, locks, security and fire-rated fittings, including builders, installers, locksmiths and property…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies new, refurbished and obsolete industrial automation components, including PLC systems, drives, motors, encoders, HMIs, CNC and safety automation equipment. Distributes spare parts from…
Serves B2B buyers in manufacturing and industrial automation, including maintenance, engineering and procurement teams needing replacement parts for factory equipment, breakdown support or spares…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
Unlock all 820 leads
Showing 50 of 820 — +770 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 820 leads
Showing 50 of 820 — +770 more with verified decision-maker contacts, live data, and CRM sync.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Wholesale by Advertising
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Frequently asked questions
How many UK wholesale companies use Google Ads?
What share of UK wholesale companies run Google Ads?
How is Google Ads usage detected?
What size wholesale companies use Google Ads in the UK?
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