WordPress plugins Used by UK Advanced Manufacturing Companies: Market Share (2026)
Among 2,230 UK advanced manufacturing companies with a detectable WordPress plugin, Site Kit leads with 33.7% market share (751 companies) across 24 systems.
Across 50,406 trading UK advanced manufacturing companies, 2,230 have a detectable WordPress plugin footprint. The detected market is split across 24 systems, with Site Kit accounting for 33.7% (751 companies), followed by Max Mega Menu at 19.1% (426) and Jetpack at 11.6% (259).
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Smaller employers dominate the observed base: 1,292 companies sit in the Under 10 employees band, compared with 808 in the 10–50 employees band and 130 in the Over 50 employees band. Site Kit ranks first in all three bands, with 34.6% among Under 10 employees, 32.1% among 10–50 employees and 34.6% among Over 50 employees.
The long tail is material but fragmented. Beyond Site Kit, Max Mega Menu, Jetpack, Essential Addons for Elementor, Smush, EWWW Image Optimizer, JetEngine and Autoptimize, another 16 systems cover 343 companies.
2,230
advanced manufacturing with detected WordPress plugins
Of 50,406 UK advanced manufacturing
4.4%
Detection rate
2026
24
Systems detected
In this category
33.7%
Leader share
Site Kit
UK Advanced Manufacturing WordPress plugins market share
Share of the 2,230 UK Advanced Manufacturing with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Advanced Manufacturing | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 751 | 33.7% | 7 | 7.2% | Small manufacturers, analytics-led sites |
| Max Mega Menu | 426 | 19.1% | 6 | 8.9% | Small manufacturers, navigation-heavy sites |
| Jetpack | 259 | 11.6% | 7 | 7.3% | Small manufacturers, managed site utilities |
| Essential Addons for Elementor | 201 | 9% | 8 | 8% | Small manufacturers, page-builder sites |
| Smush | 187 | 8.4% | 6 | 5.3% | Small manufacturers, image-heavy sites |
| EWWW Image Optimizer | 90 | 4% | 9 | 8.9% | Larger SMEs, image optimisation |
| JetEngine | 86 | 3.9% | 10 | 10.5% | Larger SMEs, dynamic content |
| Autoptimize | 74 | 3.3% | 7 | 4.1% | Small manufacturers, site performance |
| Breadcrumb NavXT | 57 | 2.6% | 7 | 7% | Small manufacturers, structured navigation |
| iThemes | 47 | 2.1% | — | — | View these companies in Firmbase → |
| Advanced Custom Fields | 46 | 2.1% | — | — | View these companies in Firmbase → |
| GoDaddy CoBlocks | 43 | 1.9% | — | — | View these companies in Firmbase → |
| GenerateBlocks | 41 | 1.8% | — | — | View these companies in Firmbase → |
| Animate It | 41 | 1.8% | — | — | View these companies in Firmbase → |
| Perfmatters | 29 | 1.3% | — | — | View these companies in Firmbase → |
| Elementor Addon Elements | 28 | 1.3% | — | — | View these companies in Firmbase → |
| Essential Blocks | 26 | 1.2% | — | — | View these companies in Firmbase → |
| a3 Lazy Load | 25 | 1.1% | — | — | View these companies in Firmbase → |
| ContentViews | 25 | 1.1% | — | — | View these companies in Firmbase → |
| Shortcodes Ultimate | 20 | 0.9% | — | — | View these companies in Firmbase → |
| Flying Pages | 14 | 0.6% | — | — | View these companies in Firmbase → |
| WooBeWoo | 13 | 0.6% | — | — | View these companies in Firmbase → |
| HT Mega | 11 | 0.5% | — | — | View these companies in Firmbase → |
| WP Portfolio | 9 | 0.4% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Advanced Manufacturing with under 10 employees, Site Kit leads at 34.6% of the 1,292 with a detectable system; among UK Advanced Manufacturing with 10–50 employees, Site Kit leads at 32.1% of the 808 with a detectable system; and among UK Advanced Manufacturing with over 50 employees, Site Kit leads at 34.6% of the 130 with a detectable system.
Under 10 employees
34.6% of band
Under 10 employees is the largest observed band, covering 1,292 companies. Site Kit accounts for 34.6%, with Max Mega Menu, Jetpack, Essential Addons for Elementor and Smush competing across small manufacturing sites.
10–50 employees
32.1% of band
10–50 employees covers 808 companies and still skews towards general website management and navigation plugins. Site Kit accounts for 32.1%, with the rest spread across Max Mega Menu, Jetpack, Essential Addons for Elementor, Smush and smaller systems.
Over 50 employees
34.6% of band
Over 50 employees covers 130 companies, making it the smallest observed band. Site Kit accounts for 34.6%, while the remaining usage is divided among Max Mega Menu, Jetpack, Essential Addons for Elementor, Smush and the wider long tail.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Advanced Manufacturing by WordPress plugins
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Frequently asked questions
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