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WordPress plugins Used by UK Fashion Retail Companies: Market Share (2026)

Among 704 UK fashion retail companies with detectable WordPress plugins, Jetpack leads with 26.3% market share (185 companies) across 24 systems.

Among 119,795 trading UK fashion retail companies, 704 have a detectable WordPress plugin. Across those companies, 24 systems are detected, with Jetpack at 26.3% (185), Site Kit at 24.1% (170), and Max Mega Menu at 20.0% (141).

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The next tier is smaller: Essential Addons for Elementor has 8.9% (63), Smush has 8.0% (56), JetEngine has 5.1% (36), EWWW Image Optimizer has 3.8% (27), and WooBeWoo has 3.4% (24). A longer tail of 16 further systems covers 93 companies.

Jetpack has the highest share in every employment band. It accounts for 26.5% of 491 companies under 10 employees, 25.9% of 193 companies with 10–50 employees, and 25.0% of 20 companies over 50 employees.

704

fashion retail with detected WordPress plugins

Of 119,795 UK fashion retail

0.6%

Detection rate

2026

24

Systems detected

In this category

26.3%

Leader share

Jetpack

UK Fashion Retail WordPress plugins market share

Jetpack
Site Kit
Max Mega Menu
Essential Addons for Elementor
Smush
JetEngine
EWWW Image Optimizer
WooBeWoo
Other (16 systems)

Share of the 704 UK Fashion Retail with a detectable system. As of June 2026.

WordPress plugins compared

SystemUK Fashion RetailShareMedian headcountLondon shareTypical profile
Jetpack18526.3%615.1%Six-person retailers, 26.3% share
Site Kit17024.1%615.9%Six-person retailers, 24.1% share
Max Mega Menu14120%514.9%Five-person retailers, 20.0% share
Essential Addons for Elementor638.9%725.4%Seven-person retailers, 8.9% share
Smush568%616.1%Six-person retailers, 8.0% share
JetEngine365.1%——View these companies in Firmbase →
EWWW Image Optimizer273.8%——View these companies in Firmbase →
WooBeWoo243.4%——View these companies in Firmbase →
iThemes233.3%——View these companies in Firmbase →
Perfmatters182.6%——View these companies in Firmbase →
GoDaddy CoBlocks172.4%——View these companies in Firmbase →
ContentViews142%——View these companies in Firmbase →
Autoptimize131.8%——View these companies in Firmbase →
Animate It121.7%——View these companies in Firmbase →
Elementor Addon Elements101.4%——View these companies in Firmbase →
Breadcrumb NavXT91.3%——View these companies in Firmbase →
GenerateBlocks91.3%——View these companies in Firmbase →
a3 Lazy Load60.9%——View these companies in Firmbase →
Essential Blocks60.9%——View these companies in Firmbase →
HT Mega60.9%——View these companies in Firmbase →
Advanced Custom Fields30.4%——View these companies in Firmbase →
WP Portfolio20.3%——View these companies in Firmbase →
Shortcodes Ultimate10.1%——View these companies in Firmbase →
Flying Pages10.1%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Fashion Retail with under 10 employees, Jetpack leads at 26.5% of the 491 with a detectable system; among UK Fashion Retail with 10–50 employees, Jetpack leads at 25.9% of the 193 with a detectable system; and among UK Fashion Retail with over 50 employees, Jetpack leads at 25% of the 20 with a detectable system.

Under 10 employees

Jetpack

26.5% of band

Under 10 employees is the main detected band, with 491 companies. Jetpack has the highest share at 26.5%, while Site Kit and Max Mega Menu sit close enough to keep the market split.

10–50 employees

Jetpack

25.9% of band

10–50 employees contains 193 companies with detectable WordPress plugins. Jetpack remains highest at 25.9%, suggesting the small-company pattern carries into this band.

Over 50 employees

Jetpack

25% of band

Over 50 employees is a small sample of 20 companies. Jetpack still has the highest share at 25.0%, but individual system movements in this band should be read carefully.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Fashion Retail by WordPress plugins

Fashion Retail Companies Using Jetpack in the UKFashion Retail Companies Using Site Kit in the UKFashion Retail Companies Using Max Mega Menu in the UKFashion Retail Companies Using Essential Addons for Elementor in the UKFashion Retail Companies Using Smush in the UK

Related directories

Most-Used WordPress plugins by UK Companies (2026)WordPress plugins Used by UK B2B Companies: Market Share (2026)WordPress plugins Used by UK B2C Companies: Market Share (2026)WordPress plugins Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Fashion Retail Companies: Market Share (2026)Fashion Retail in the UK

Frequently asked questions

What is the most-used WordPress plugins among UK fashion retail companies?
Jetpack is the most-detected WordPress plugins among UK fashion retail companies, with 26.3% share (185 of 704 companies with a detectable system), ahead of Site Kit (24.1%) and Max Mega Menu (20%).
How many UK fashion retail companies have a detectable WordPress plugins?
704 of 119,795 actively-trading UK fashion retail companies (0.6%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a WordPress plugins?
A WordPress plugin is an add-on that extends a WordPress site without rebuilding the core site. For UK fashion retail companies, these plugins tend to support retail website work such as store presentation, navigation, measurement, image handling and site administration.
How is WordPress plugins usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK fashion retail companies, Jetpack or Site Kit?
Jetpack: 185 detected companies versus 170 for Site Kit, of the 704 UK fashion retail companies with a detectable WordPress plugins.
What is the best WordPress plugins for UK fashion retail companies?
This page publishes usage data rather than recommendations, so there is no single "best" WordPress plugin here. Across 704 UK fashion retail companies with detectable WordPress plugins, Jetpack has the highest share in each employment band: 26.5% of 491 companies under 10 employees, 25.9% of 193 companies with 10–50 employees, and 25.0% of 20 companies over 50 employees.

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