CMS Used by UK Fashion Retail Companies: Market Share (2026)

Updated June 2026

CMS market share across 3,819 UK fashion retail companies with a detectable system; WordPress leads at 67.7% (2,587 companies).

Among 119,795 trading UK fashion retail companies, 3,819 have a detectable CMS. WordPress accounts for 67.7% of those detections, covering 2,587 companies, ahead of Wix at 12.6% (483) and Squarespace at 8.1% (310).

The market is consistent across company size bands. WordPress has 67.1% share among Under 10 employees companies, 68.6% among 10–50 employees companies, and 76.0% among Over 50 employees companies.

The long tail is fragmented rather than absent. Duda has 2.7% share (103), Webflow 1.4% (54), Drupal 1.2% (45), Weebly 1.0% (40), and Artlogic 1.0% (39), with 26 further systems covering 178 companies between them.

3,819

fashion retail with detected CMS

Of 119,795 UK fashion retail

3.2%

Detection rate

2026

Systems detected

In this category

67.7%

Leader share

WordPress

UK Fashion Retail CMS market share

Artlogic

Other (26 systems)

Share of the 3,819 UK Fashion Retail with a detectable system. As of June 2026.

CMS compared

System	UK Fashion Retail	Share	Median headcount	London share	Typical profile
WordPress	2,587	67.7%	6	19.3%	Small teams, broad mainstream use
Wix	483	12.6%	7	21.9%	Small teams, slightly London-skewed
Squarespace	310	8.1%	6	28.7%	Small teams, London-skewed retailers
Duda	103	2.7%	6	4.9%	Small teams, low London share
Webflow	54	1.4%	7	27.8%	Small teams, London-skewed sites
Drupal	45	1.2%	—	—	View these companies in Firmbase →
Weebly	40	1%	—	—	View these companies in Firmbase →
Artlogic	39	1%	—	—	View these companies in Firmbase →
Joomla	36	0.9%	—	—	View these companies in Firmbase →
Contentful	32	0.8%	—	—	View these companies in Firmbase →
Craft CMS	27	0.7%	—	—	View these companies in Firmbase →
Sanity	16	0.4%	—	—	View these companies in Firmbase →
Prismic	15	0.4%	—	—	View these companies in Firmbase →
Adobe Experience Manager	8	0.2%	—	—	View these companies in Firmbase →
It'seeze	8	0.2%	—	—	View these companies in Firmbase →
Storyblok	6	0.2%	—	—	View these companies in Firmbase →
Silverstripe	5	0.1%	—	—	View these companies in Firmbase →
Concrete CMS	5	0.1%	—	—	View these companies in Firmbase →
Statamic	5	0.1%	—	—	View these companies in Firmbase →
ProcessWire	5	0.1%	—	—	View these companies in Firmbase →
Blogger	5	0.1%	—	—	View these companies in Firmbase →
Umbraco	4	0.1%	—	—	View these companies in Firmbase →
Business Catalyst	3	0.1%	—	—	View these companies in Firmbase →
October CMS	3	0.1%	—	—	View these companies in Firmbase →
Magnolia CMS	3	0.1%	—	—	View these companies in Firmbase →
TYPO3 CMS	3	0.1%	—	—	View these companies in Firmbase →
YourCMS	2	0.1%	—	—	View these companies in Firmbase →
DNN	2	0.1%	—	—	View these companies in Firmbase →
ExpressionEngine	2	0.1%	—	—	View these companies in Firmbase →
Sitecore	1	0%	—	—	View these companies in Firmbase →
MODX	1	0%	—	—	View these companies in Firmbase →
Kentico	1	0%	—	—	View these companies in Firmbase →
Ghost	1	0%	—	—	View these companies in Firmbase →
DatoCMS	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Fashion Retail with under 10 employees, WordPress leads at 67.1% of the 2,708 with a detectable system; among UK Fashion Retail with 10–50 employees, WordPress leads at 68.6% of the 1,011 with a detectable system; and among UK Fashion Retail with over 50 employees, WordPress leads at 76% of the 100 with a detectable system.

Under 10 employees

WordPress

67.1% of band

WordPress accounts for 67.1% of 2,708 detected companies in this band. Wix and Squarespace sit in the main challenger set for small fashion retailers with detectable CMS use.

10–50 employees

WordPress

68.6% of band

WordPress accounts for 68.6% of 1,011 detected companies in this band. The mid-market remains centred on the same broad CMS mix, with Wix and Squarespace still visible behind the largest system.

Over 50 employees

WordPress

76% of band

WordPress accounts for 76.0% of 100 detected companies in this band. Larger fashion retailers with detectable CMS use are fewer in number, and the share is more concentrated than in the smaller bands.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Fashion Retail by CMS

Fashion Retail Companies Using WordPress in the UK Fashion Retail Companies Using Wix in the UK Fashion Retail Companies Using Squarespace in the UK Fashion Retail Companies Using Duda in the UK Fashion Retail Companies Using Webflow in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Fashion Retail in the UK

Frequently asked questions

What is the most-used CMS among UK fashion retail companies?

WordPress is the most-detected CMS among UK fashion retail companies, with 67.7% share (2,587 of 3,819 companies with a detectable system), ahead of Wix (12.6%) and Squarespace (8.1%).

How many UK fashion retail companies have a detectable CMS?

3,819 of 119,795 actively-trading UK fashion retail companies (3.2%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the system used to create, edit and publish website content. For UK fashion retail companies, it supports the public web presence around collections, brand pages, campaigns, store details and other content that sits around ecommerce or enquiry journeys.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK fashion retail companies, WordPress or Wix?

WordPress: 2,587 detected companies versus 483 for Wix, of the 3,819 UK fashion retail companies with a detectable CMS.

What is the best CMS for UK fashion retail companies?

This page publishes usage data rather than recommendations. WordPress has the largest detected share in each size band: 67.1% of 2,708 Under 10 employees companies, 68.6% of 1,011 10–50 employees companies, and 76.0% of 100 Over 50 employees companies.

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