Fashion Retail Companies Using Webflow in the UK: 53 Active Firms (2026)
Fashion retail companies using visual website platforms sell apparel, accessories and lifestyle goods online across the UK.
Brand and ecommerce teams, rather than central IT, usually drive adoption in this slice of fashion retail. The platform gives those teams control over collection pages, lookbooks, campaign microsites and editorial content without a full rebuild cycle, while checkout, payments and fulfilment often sit in adjacent commerce systems. Running it tends to signal a retailer with regular campaign change, a design-led trading calendar and enough in-house or retained web capability to manage templates, tracking tags and conversion tests, but not necessarily an enterprise engineering function.
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UK adoption is a small, identifiable pocket: 53 actively trading fashion retailers are running this visual website platform. They account for 253 reported employees, pointing to a cohort weighted towards lean operating teams rather than large retail workforces. Within the CMS mix for fashion retail, the platform sits seventh, at 1.2% of 4,553 sites; the category remains led by the most-used open-source CMS and larger hosted site-builder categories rather than visual design-led tooling. The regional skew is London-heavy at 26.4%, followed by the North West at 18.9%; the South East and West Midlands each account for 11.3%, with Scotland at 7.5%.
For consumer-facing fashion retailers, the platform rarely sits alone. Cookie consent, analytics, payment hand-off, email capture, returns content and embedded media make the website part of the compliance perimeter, even when checkout is handled elsewhere. Procurement tends to be less formal than in regulated B2B software buying, but the practical checks are still familiar: who can edit pages, how consent is recorded, where customer forms send personal information, and whether agency partners retain administrator access after launch. The vendor-ecosystem risk is less about the page builder itself than the stack of scripts and plug-ins attached to it.
Adoption appears likely to remain selective within fashion retail, because the platform suits merchants that compete through brand presentation and campaign cadence rather than catalogue depth alone. Smaller operators may keep using lighter hosted builders until merchandising complexity forces a redesign, while more mature ecommerce teams tend to weigh visual control against integration depth and operational resilience. Consolidation may come through agencies standardising their preferred stacks, not through retailers converging on the same system. The most durable users are likely to be design-led brands with frequent content change and modest internal engineering capacity.
Adoption by company size
Adoption of Webflow rises with company size across the trading UK fashion retail companies in this cohort. 0% of the 113,668 companies with under 10 employees run Webflow (36 detected). 0.3% of the 5,727 companies with 10–50 employees run Webflow (16 detected). 0.5% of the 400 companies with over 50 employees run Webflow (2 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
53
Active firms
2026
1.2%
Of detected CMS share
UK fashion retail
7
Median headcount
Filed accounts
100
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (5 of 53 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among 4,553 fashion retail companies with a detectable CMS, this platform accounts for 1.2% (53), behind six larger detected systems.
The cohort is concentrated in London at 26.4% (14), followed by the North West at 18.9% (10).
Cloudflare appears alongside the platform at 96.2% (51), suggesting most sites in the cohort sit behind a shared web-performance or security layer.
Analytics and tag-management tools are common in the stack: Google Analytics appears on 49.1% (26) of sites and Google Tag Manager on 37.7% (20).
Sector tags overlap with wholesale and distribution for 18.9% (10) of the cohort, reflecting the mix of direct-to-consumer retail and trade-facing apparel operations.
CMS market share among UK Fashion Retail
Share of the 4,553 UK Fashion Retail with a detectable system. As of June 2026.
What else do Webflow-running Fashion Retail run?
Share of the 53 Webflow-running UK companies where each technology was also detected. As of June 2026.
Where Webflow Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£621.9K
Median UK turnover
9.4%
Above £5M turnover
5
Incorporated since 2022
100 verified decision-maker contacts
across these 53 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Webflow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsRetailer of women’s clothing, jewellery and accessories, offering items such as shirts, dresses, jackets, bags and scarves alongside homeware, candles, gifts and stationery through an online shop and…
Serves women consumers shopping for fashion, accessories, gifts and homeware, primarily UK online customers and visitors to its London, Oxford and Hungerford stores, with overseas orders handled by…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
Location
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Owns and manages fashion brand intellectual property, designing, sourcing, marketing and selling apparel, footwear and accessories. Operates wholesale and e‑commerce distribution and develops brands…
Sells to global retailers through wholesale and directly to consumers via branded eCommerce sites, across fashion categories including apparel, footwear, underwear and accessories for youth, family…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsDesigns and sells fashion apparel, particularly knitwear featuring textured and spiked designs. Operates an online shop offering dresses, bottoms and collaborative collections, and handles special…
Sells direct to consumers seeking designer fashion and statement womenswear, including shoppers for dresses, bottoms, sale items, and special-request pieces through its online shop.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Operates and develops jewellery retail brands, including designing and selling fine jewellery through branded boutiques and franchise stores. Also develops digital gold investment products and…
Targets consumers seeking modern Indian jewellery and gold investment products, including luxury jewellery buyers, airport passengers, and customers of branded boutiques and omnichannel retail…
Financial Health
N/AN/A
Location
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Designs and sells cookware and kitchen equipment, including stainless steel, carbon steel and non‑stick pans, knife sets, bakeware, plates, glassware and kitchen accessories, primarily through an…
Sells to home cooks buying kitchenware online and professional chef customers, including restaurants and test kitchens, seeking cookware, knives, bakeware, and tabletop products.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsDesigns and produces demi-couture fashion and bespoke bridal garments. Creates made-to-measure clothing through an atelier and develops jewellery, interior pieces, and collaborative fashion projects…
Serves private clients seeking made-to-measure demi-couture, bespoke bridal gowns and jewellery, alongside brands or creative partners commissioning artistic fashion and interior collaborations.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells footwear for healthcare professionals, including clogs, trainers and shoes designed for long shifts. Also supplies medical devices, surgical equipment, protective apparel and…
Targets individual healthcare workers and healthcare organisations, including nurses, surgeons, dental practices, vets, podiatrists and clinical teams, with some focus on hairdressers and beauticians.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling photo and picture frames for home decor, including modern, classic and traditional styles, multi‑aperture collage frames, and frames with mounts in various…
Sells primarily to consumers furnishing or decorating homes, including homeowners, renters and gift buyers seeking photo, poster and multi-aperture frames for living spaces and wall art.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer and dealer of antique and vintage jewellery, timepieces and decorative objects. Offers curated pieces including rings, necklaces and brooches, and provides jewellery sourcing, bespoke…
Serves private clients, collectors and jewellery owners seeking antique and vintage pieces, engagement rings, bespoke commissions, repairs, sourcing, event loans, or a route to sell high-value…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and produces handmade wigs and hairpieces from real human hair, including made‑to‑measure and ready‑made lace front styles. Provides consultations, fittings and related accessories for…
Serves individual consumers, primarily women experiencing hair loss, alopecia or thinning hair, as well as clients seeking made-to-measure or ready-made hairpieces through private consultations.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides tailoring and garment manufacturing services, producing made‑to‑measure and ready‑to‑wear menswear including trousers, trews, breeks and waistcoats. Supplies garments for retailers and…
Serves menswear retailers and tailors, alongside individual customers seeking personal tailoring in West Yorkshire and specialist clients in theatre, sport, public life and formalwear markets.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies contemporary furniture, lighting, kitchens and interior accessories from international design brands. Offers seating, tables, storage, outdoor furniture and décor products through showrooms…
Sells to interior designers, architects, procurement teams and individual consumers sourcing contemporary furnishings for residential, hospitality, office, kitchen and outdoor interior projects.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates fitness studios offering high‑intensity interval training classes combining treadmill running and strength workouts. Also sells branded athletic apparel, accessories, and workout equipment…
Serves fitness consumers and class-goers, plus men and women buying branded athletic wear, accessories, recovery products and equipment through its online shop.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 3 filingsRetailer of household furniture and flooring products, including sofas, chairs, beds, bedroom and dining furniture, rugs, and home accessories. Supplies carpets, vinyl and LVT flooring and offers…
Serves household consumers furnishing homes, including shoppers for furniture, beds, rugs and flooring, with additional flooring services for commercial customers. Offers local and nationwide…
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSupplies made-to-measure window blinds, shutters, curtains and faux wood Venetian blinds. Provides in-home measuring, quotation and installation services, and sells made-to-measure blinds online for…
Sells to homeowners and residential customers in the UK seeking made-to-measure blinds, shutters and curtains, including in-home fitting customers and online supply-only buyers.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells household products including bedding, fragrances, electrical appliances, kitchenware, and home accessories through an online members’ store. Offers customers the option to purchase goods with…
Sells to UK consumers and households seeking home products through membership-based shopping, including customers wanting weekly payment plans, no credit checks and home shopping or personal shopper…
Financial Health
StableStable · -18% CAGR over 4y
Location
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Computed from 5 filingsRetailer of household furniture through a showroom and online, offering living, dining and bedroom furniture, sofas and chairs, and home accessories. Also designs and manufactures bespoke handmade…
Serves homeowners and household shoppers in the Hull and Beverley area and wider North of England, including customers seeking living, dining, bedroom and bespoke home furnishings.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSupplies carpets, rugs and runners sourced globally, including hand‑knotted, flatweave and tufted designs. Works with interior designers and architects and offers consultation, measuring and…
Serves interior designers, architects and private clients seeking high-end carpets, rugs and runners for classic and contemporary interior projects, including made-to-order specifications.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides optometry services including eye examinations and vision assessments, and sells prescription glasses, sunglasses and contact lenses. Also offers audiology services such as hearing tests, ear…
Serves private consumers and families seeking eye care, eyewear, contact lenses and hearing care through high-street optician practices in Brighton, Reading, Weybridge and Winchester.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 2 filingsDesigns and supplies fitted kitchens, bedroom furniture and home office cabinetry. Offers collections including classic, modern and handleless styles, with storage solutions and finishes, sold…
Serves UK homeowners looking for fitted kitchens, bedrooms and home offices, across a range of budgets, spaces and styles, through an online store and retailer showrooms.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 2 filingsPurchases, collects and reconditions unsold clothing, overstock and returned fashion items from brands, then resells them through outlet stores in non-core markets, providing a retail channel for…
Serves fashion brands with unsold, excess or returned inventory, and retail consumers in emerging/non-core markets seeking discounted international clothing and footwear through outlet stores.
Financial Health
WeakWeak
Location
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Computed from 4 filingsSources and supplies luxury goods and exclusive experiences, including rare watches, designer handbags and signed memorabilia, and arranges VIP event tickets, hospitality packages, celebrity…
Sells to affluent consumers and VIP clients seeking luxury goods, exclusive event access, hospitality, private travel, and bespoke sourcing. Targets buyers of rare watches, designer handbags, premium…
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 2 filingsProvides optician services including eye examinations, children’s eyecare, and hearing care. Sells prescription glasses, frames, sunglasses, lenses, and contact lenses, and offers fitting,…
Serves consumers and families in South Wales, including adults, children, contact lens wearers, glasses buyers, and people seeking hearing care through local optician practices.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an auction house specialising in fine art and jewellery. Conducts regular auctions of paintings, prints, drawings, sculptures, watches and silver, and provides valuations and consignment…
Serves private collectors, art and jewellery buyers, and vendors looking to sell paintings, prints, sculpture, frames, watches, silver and jewellery, with live and online bidders participating…
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 2 filingsProvides optometry services including eye examinations, children’s eyecare, and hearing care. Sells prescription glasses, frames, lenses, sunglasses, and contact lenses, and offers fitting,…
Sells to consumers and families needing eye care, eyewear, contact lenses and hearing care, with a clear focus on children as well as adult patients. Serves customers in South Wales, with some online…
Financial Health
WeakWeak · -17% CAGR over 1y
Location
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Computed from 5 filingsRetailer of home and contract furnishings including furniture, flooring, fabrics, curtains, blinds, and accessories. Provides in‑store sales and advice, flooring supply and fitting services, and…
Serves homeowners and local consumers furnishing individual rooms, alongside contract furnishing buyers such as businesses or organisations needing interior products.
Financial Health
StableStable · -11% CAGR over 4y
Location
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Computed from 5 filingsRetailer specialising in premium Cuban cigars. Sells a curated range of brands including Cohiba, Montecristo, Partagas and Romeo y Julieta, with regional editions, limited releases and rare cigars,…
Serves adult consumers, from new cigar buyers to seasoned aficionados, seeking premium and rare Cuban cigars in Kensington, including local residents and visitors.
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Computed from 5 filingsOperates a contemporary design gallery exhibiting and selling collectible design works by designers and artists. Organises exhibitions and participates in design fairs, and sells related books and…
Serves private collectors, interior designers, curators and design enthusiasts interested in contemporary collectible design, alongside buyers of related books and catalogues.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsRetailer of sportswear and sporting goods from international brands including Adidas and Bullpadel. Also supplies and installs Padel Galis padel courts and promotes padel through events and…
Serves B2C sports and lifestyle shoppers in Ghana, including padel and athletics enthusiasts, plus B2B clubs, venues and organisations in West Africa seeking padel court infrastructure and sports…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 3 filingsRetailer of antiques and fine art, offering furniture, decorative objects and collectibles for private interiors. Also provides sourcing and sales of antique furnishings and other decorative items.
Targets private buyers and collectors interested in luxury antiques and fine art for residential interiors, with enquiries handled by appointment.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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How Webflow usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Webflow is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Fashion Retail by CMS
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Frequently asked questions
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How is Webflow usage detected?
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