Fashion Retail Companies Using Google Analytics in the UK: 2,321 Active Firms (2026)
Fashion retailers running web analytics sell apparel and accessories through stores and ecommerce while measuring customer journeys across the UK.
Among fashion retailers, this analytics tool is mainly a trading instrument: it ties acquisition spend to product browsing, basket behaviour and repeat purchase signals. Adoption tends to signal an owned storefront, regular campaign testing and a team capable of changing site content or merchandising rules in response. The buying centre is usually ecommerce, performance marketing, merchandising and customer retention, not a stand-alone analytics department. Smaller users may rely on agencies for configuration and reporting, while larger omnichannel retailers tend to connect analytics to paid media, email, inventory planning and store-led campaigns.
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UK adoption is broad: 2,321 actively trading fashion retailers run this analytics system. Within the sector’s analytics ranking, it sits first at 88.2%, ahead of smaller heat-mapping, plug-in and session-recording tools. Reported headcount is 2,670, and all 122 in the headcount-reporting subset record staff. Registered-office skew is visible rather than extreme, with London at 17.4%, the South East and North West both at 13.1%, the South West at 10.0%, and the East of England at 8.3%.
Retail analytics stacks tend to be bought and maintained by ecommerce, marketing operations and agency partners, with finance involved only where paid media attribution or customer-data tooling crosses budget lines. Privacy work centres on consent banners, cookie lifetimes, advertising identifiers and the hand-off between store campaigns and online tracking. Because fashion retailers often combine storefronts, store campaigns and email capture, governance is less about formal sector licensing and more about proving consent, limiting unnecessary collection and keeping tag deployment under control.
The adoption path appears less about new analytics installation and more about maintenance, migration hygiene and cleaner links between merchandising and acquisition teams. Smaller retailers will tend to keep agency-led configurations if reporting meets trading needs, while larger omnichannel operators may trim tool sprawl as ecommerce platforms bundle more measurement into their own dashboards. Consent expectations and browser changes are likely to keep pressure on tagging discipline. More mature adopters appear to be those that treat analytics as part of retail operations, not as a marketing report produced after the fact.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK fashion retail companies in this cohort. 1% of the 113,668 companies with under 10 employees run Google Analytics (1,183 detected). 8.3% of the 5,727 companies with 10–50 employees run Google Analytics (473 detected). 13.3% of the 400 companies with over 50 employees run Google Analytics (53 detected). That is a 12.3% gap between the over 50 employees and under 10 employees bands.
2,321
Active firms
2026
88.2%
Of detected Analytics share
UK fashion retail
6
Median headcount
Filed accounts
4,570
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (108 of 2,321 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (117 firms), so a sizeable share is in its first few filing cycles.
The page’s analytics system accounts for 88.2% (2,321) of the 2,631 fashion retail companies with a detectable analytics system, ahead of alternatives at 8.2% (215) and 6.5% (170).
London is the largest registered-region cluster at 17.4% (404), followed by the South East at 13.1% (304) and the North West at 13.1% (303).
Half of these fashion retailers also run a content management system, with 50.6% (1175) detected, while 36.6% (850) use a web performance and security layer.
E-commerce tags apply to 30.2% (700) of the cohort, pointing to a sizeable online retail overlap alongside store-led and wholesale apparel models.
Tag-management usage is visible across 30.4% (706) of the cohort, suggesting that many retailers manage campaign, conversion and remarketing measurement beyond a single analytics script.
Analytics market share among UK Fashion Retail
Share of the 2,631 UK Fashion Retail with a detectable system. As of June 2026.
What else do Google Analytics-running Fashion Retail run?
Share of the 2,321 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£552K
Median UK turnover
4.7%
Above £5M turnover
117
Incorporated since 2022
4,570 verified decision-maker contacts
across these 2,321 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 3 filingsDesigns and retails men’s clothing and accessories through an online store and retail outlets, including tracksuits, T‑shirts, polo shirts, jackets, knitwear, trousers, footwear, bags and hats, along…
Targets UK-based fashion consumers, primarily men, seeking designer streetwear, terrace wear and smart-casual apparel, with ranges also aimed at juniors and women.
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling clothing, footwear, accessories, beauty products and lifestyle goods from multiple brands. Provides product listings, shopping features, and promotional…
Sells to consumers shopping online for fashion, beauty, accessories, home and lifestyle products, targeting women and men seeking international brands, seasonal offers and cross-border retail…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing and accessories, including T‑shirts, hoodies, jackets, knitwear, trousers, shorts, bags and footwear. Offers seasonal collections, essentials and…
Sells directly to consumers shopping for contemporary menswear, womenswear, footwear and accessories, including streetwear-focused customers and fans of African-heritage-inspired fashion.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDesigns and sells women’s fashion accessories including handbags, purses, wallets, backpacks and novelty bags, along with small accessories such as keyrings, phone cases and scarves, primarily…
Sells direct to consumers, primarily women and gift buyers seeking novelty, vegan-friendly handbags, purses and fashion accessories, with online storefronts for UK/rest of world, US and EU customers.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling discounted branded footwear and clothing. Offers trainers, running shoes, boots, sandals, safety footwear and casual shoes for men, women and children from…
Serves UK consumers shopping online for discounted branded trainers, footwear and clothing, including men, women, parents buying for children and infants, and shoppers seeking sports, casual, outdoor…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Computed from 4 filingsOperates an online retail store selling footwear, bags, and accessories for men and women, including trainers, boots, oxfords, golf shoes, handbags, wallets and outerwear, along with shoe care…
Sells direct to UK consumers shopping for men’s and women’s footwear, bags, accessories and outerwear, including workwear, golf, running and occasion styles.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsDesigns and markets women’s clothing and fashion collections, including seasonal apparel and lifestyle ranges. Sells products through branded boutiques, retail partners and online stores, and…
Serves women’s fashion consumers and boutique or retail stockists, with online shopping and store-finder routes across markets including the UK, Germany, Poland and Canada.
Financial Health
WeakWeak · -81% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of women’s clothing, jewellery and accessories, offering items such as shirts, dresses, jackets, bags and scarves alongside homeware, candles, gifts and stationery through an online shop and…
Serves women consumers shopping for fashion, accessories, gifts and homeware, primarily UK online customers and visitors to its London, Oxford and Hungerford stores, with overseas orders handled by…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells men’s footwear including shoes, boots, trainers, sandals and slippers, alongside clothing such as jackets, knitwear, shirts, trousers and jeans, and accessories including bags,…
Sells direct to male consumers shopping online for footwear, clothing and accessories, with delivery and returns highlighted for customers in the UK, US, EU, Canada and Australia.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides curated retail of women’s and men’s clothing, jewellery, accessories, and lifestyle goods including homeware, fragrance, books and gifts through an online store and boutiques, featuring…
Sells to individual consumers seeking curated womenswear, menswear, jewellery, accessories and lifestyle goods, through online retail and shops in London and Athens.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells men’s and women’s footwear including handmade boots, brogues, sneakers and shoes through an online store. Also offers accessories such as socks, belts and bags, along with shoe care…
Serves consumers shopping for men’s and women’s footwear, accessories and gifts, including buyers of boots, brogues, sneakers, outdoor shoes and wedding footwear packages.
Financial Health
StrongStrong · Growing, Hiring · 69% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling contemporary women’s clothing, footwear and accessories. Offers dresses, tops, knitwear, trousers, coats and occasionwear from multiple fashion brands, along…
Sells to women consumers shopping online for contemporary fashion, footwear, accessories and occasion wear, including branded ranges in sizes 8-22 and shoes sizes 3-9.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling running shoes, clothing, and accessories from sports brands. Offers road and trail footwear, technical running apparel, hydration packs, nutrition products,…
Serves individual runners, trail and fell runners, road racers, walkers and outdoor fitness consumers, including men, women and children shopping online in the UK.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and boys’ clothing, footwear, and accessories, including suits, casualwear, and branded fashion items. Offers products from multiple fashion brands as…
Sells directly to consumers shopping for men’s and boys’ clothing, footwear, tailoring, schoolwear and gifts, including customers buying casualwear, branded fashion and formal suits online.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women’s clothing and accessories, including tops, dresses, trousers, knitwear and outerwear. Offers ranges such as lagenlook styles, linen garments, plus-size…
Sells direct to consumers, mainly women seeking lagenlook, Italian, plus-size and one-size fashion online, with UK mainland and worldwide delivery options.
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsRetailer of branded footwear and fashion apparel operating under the Crepslocker name. Sells trainers and luxury clothing, including products from brands such as Canada Goose, through its website and…
Sells to retail consumers shopping for branded footwear and luxury fashion clothing, including premium winter wear.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsRetailer of maternity clothing and accessories sold online, including dresses, tops, jeans, knitwear, loungewear and workwear. Focuses on environmentally and socially responsible womenswear and also…
Sells direct to consumers, targeting expectant mothers and pregnant women seeking environmentally and socially conscious maternity wear for everyday, work, occasion and holiday use.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment for hiking, camping and trail running. Sells waterproof jackets, trousers, boots, tents, sleeping gear and accessories from brands such as Paramo,…
Sells to UK consumers, including men, women and families, who participate in hiking, camping, mountaineering, walking and trail running.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells sportswear and casual apparel for men and women, including tracksuits, polos, jackets, knitwear, and accessories. Operates an online store offering branded clothing, footwear, bags,…
Sells direct to consumers shopping online for men’s and women’s sportswear, casual fashion, footwear and accessories, including tennis-inspired and coordinated apparel.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsOperates an online retail store selling Fly London brand footwear and accessories, including women's and men's shoes, boots, sandals, wedges, bags and leather care products.
Sells to B2C online shoppers, primarily women and men buying fashion footwear, including boots, sandals, flats, heels, casual and smart shoes, plus accessories such as bags and leather care.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men's and women's designer clothing, footwear and accessories. Offers apparel such as jackets, jeans, dresses and sportswear, plus shoes, bags and accessories…
Sells directly to consumers shopping online for men’s and women’s designer clothing, footwear and accessories, including brand-conscious fashion buyers looking for discounted premium labels.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsDesigns and retails children’s clothing and occasionwear through an online store, including dresses, outfits, and accessories for girls, boys, and babies. Product ranges include everyday clothing,…
Sells to consumers, mainly parents and gift buyers shopping for girls, boys, babies and toddlers aged 0-14, including families buying outfits for parties, weddings, Eid, confirmations and…
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 3 filingsOnline retailer of children's and adult footwear, specialising in barefoot and minimalist shoes. Sells boots, trainers, sandals, school shoes and wellingtons from multiple brands, along with socks,…
Serves B2C customers, mainly parents and families buying children’s shoes for school, first steps and outdoor use, plus adults seeking barefoot or minimalist footwear online.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of outdoor clothing and equipment, selling waterproof jackets, insulated coats, trousers, footwear and accessories for men, women and children, including walking, cycling and ski…
Serves consumers shopping for outdoor apparel and gear, including men, women, children and families needing clothing, footwear and accessories for walking, cycling, skiing, travel and school use.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDesigns, develops and markets men’s clothing including jackets, shirts, jeans, knitwear and underwear, specialising in regular, big, tall and king-size ranges. Sells casualwear and accessories under…
Serves menswear retailers, online trade buyers and consumers seeking regular, king, super-king and tall men’s clothing across Europe and international markets.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 4 filingsOperates an e‑commerce platform selling school uniforms and branded school clothing. Provides online accounts for parents to purchase approved garments for specific schools, with ordering, payment,…
Serves parents and guardians buying registered school uniforms, alongside schools that direct families to approved uniform ranges.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling unisex streetwear clothing and accessories, including T‑shirts, hoodies, sweaters, trousers, hats and bags. Stocks in‑house and independent brands and releases…
Sells direct to consumers seeking independent unisex streetwear, including graphic tees, hoodies, festival clothing, accessories and collaboration drops, with UK shoppers explicitly targeted through…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fashion footwear including Mary Janes, platform boots, trainers, heels and flats through an online retail store. Also offers accessories such as bags, jewellery, socks, tights and…
Targets fashion-conscious consumers, mainly women plus a men’s range, seeking alternative, goth, emo, kawaii, Y2K and rave styles; includes students through discounting and pop-culture collaboration…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling footwear for men, women and children, including safety boots, work shoes, trainers, sandals and slippers, along with clothing, socks, insoles, laces, and shoe…
Sells to UK consumers and workers buying footwear, clothing and accessories for men, women and children, including families, outdoor users, and people needing workwear or safety footwear for…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsRetailer of equestrian clothing, footwear and horse equipment through an online store. Sells riding apparel, saddles, bridles, rugs, horse boots, grooming supplies, stable equipment and accessories…
Sells to individual equestrian consumers, including women, men and children who ride or care for horses, plus horse owners buying tack, yard, grooming and pet supplies online in the UK and…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling cashmere clothing and accessories including sweaters, cardigans, scarves, pashminas and loungewear for men and women. Also offers bespoke made‑to‑order…
Sells primarily to online consumers buying premium cashmere fashion, including women’s, men’s, children’s, accessories and loungewear shoppers, with UK delivery and a separate international store.
Financial Health
StrongStrong
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Computed from 5 filingsOrganises members-only luxury fashion sample sale events, partnering with brands and designers to sell past-season stock, samples and excess inventory at discounted prices through time‑slot in-store…
Serves fashion-conscious consumers seeking members-only luxury sample sales, alongside global fashion houses, brands and designers looking to reach shoppers through online and in-store events.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 5y
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Computed from 3 filingsOperates an online retail store selling mod and retro‑inspired clothing for men and women, including jackets, dresses, knitwear, footwear and accessories, alongside homeware and gift items from…
Sells direct to consumers, mainly men and women shopping for mod, retro and vintage-inspired fashion, footwear, accessories, homeware and gifts, with worldwide delivery.
Financial Health
HealthyHealthy · 4% CAGR over 2y
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Computed from 5 filingsRetailer of designer womenswear, footwear, bags and accessories from multiple fashion brands. Sells products through an online store and boutique, and offers services including personal shopping,…
Serves B2C shoppers, primarily women seeking designer womenswear, footwear, bags and accessories, via a Harrogate boutique and an online store that ships worldwide.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
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Computed from 5 filingsOperates an online retail store selling women’s clothing and accessories, including tops, dresses, knitwear, loungewear and jewellery, organised by colour palettes and tonal groups, with tools and…
Sells online to women consumers seeking clothing and accessories selected by colour, seasonal palette, tone, and personal colour analysis, with dedicated shopping options for US and GB customers.
Financial Health
StableStable · Hiring · 402% CAGR over 5y
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Computed from 5 filingsOperates an online retail store selling equestrian clothing, riding boots, horse rugs, saddlery and tack, riding safety equipment, and accessories. Also supplies country clothing, footwear, and…
Sells directly to consumers, particularly horse riders, equestrians and country lifestyle shoppers, including women, men and children. Also targets pet owners seeking riding wear, horse equipment,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 3 filingsOperates a retail menswear business selling premium clothing, including smart casual and formalwear, through a physical shop and online store. Also offers personal styling appointments and curated…
Sells to individual consumers seeking premium men’s smart-casual and formal clothing, including shoppers in Windsor and online customers looking for styling appointments or menswear purchases.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 2y
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Computed from 3 filingsRetailer of watches, jewellery and accessories through an online store and retail shop. Sells branded wristwatches, fine jewellery, clocks and watch storage products from multiple manufacturers, with…
Serves UK consumers shopping online or in-store for watches, fine jewellery, accessories and gifts, including buyers of premium watch brands and jewellery for men and women.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and retails embroidered fabric pouches, makeup bags, wash bags and travel accessories, along with pyjamas and home items. Sells personalised gifts and accessories through its…
Sells primarily to consumers buying luxury gifts and personal accessories, including shoppers seeking presents for mums, brides, daughters, sisters, friends and partners, plus beauty, travel and…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsDesigns and sells golf apparel and accessories through an online store, including polos, jackets, trousers, hoodies, hats and performance outerwear, alongside editorial golf culture content published…
Serves individual golfers and golf-culture consumers buying online, with UK shoppers highlighted for next-day delivery and international customers addressed through global shipping.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 4y
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Computed from 5 filingsRetailer of jewellery and new and pre-owned watches, including brands such as Rolex and Omega. Provides watch repair and servicing, bespoke jewellery design and remodelling, pawnbroking cash loans,…
Serves retail consumers across the north of England, including jewellery and watch buyers, owners of branded watches, people seeking bespoke jewellery, and consumers using pawnbroking, gold-selling,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsOnline retailer of diamond jewellery including engagement rings, wedding rings, earrings, pendants and bracelets. Offers pieces in gold, platinum and silver with various diamond shapes and gemstones,…
Sells direct to consumers shopping online for engagement rings, wedding rings and diamond or gemstone jewellery, including couples, gift buyers and individuals seeking bespoke or finance-funded…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 4 filingsOperates an online retail store selling rugby clothing, boots and equipment for men, women and children. Offers team jerseys, training wear, protective gear, balls and accessories, with options for…
Sells to B2C rugby players, supporters, parents and gift buyers shopping for men’s, women’s and children’s rugby apparel, footwear, protective wear and equipment.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsRetailer of jewellery and watches, selling rings, engagement rings, necklaces, earrings, bracelets and gift items. Offers curated pieces through jewellery stores and an outlet, with in‑store…
Serves retail consumers shopping for fine jewellery, engagement rings, watches and gifts, including customers booking private consultations at stores in Chichester, Brighton and Worthing.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsRetailer of men’s clothing and accessories, offering formal, casual and outdoor garments including jackets, shirts, trousers, knitwear and footwear, along with ties, belts, hats and other…
Serves individual consumers, primarily men, seeking traditional formal, casual and outdoor clothing, footwear and accessories, both online and through an independent retail shop; also caters to…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Fashion Retail by Analytics
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Frequently asked questions
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