Fashion Retail Companies Using Google Tag Manager in the UK: 1,743 Active Firms (2026)
Fashion retailers using tag-management technology sell apparel and accessories online and in stores, with UK websites instrumented for analytics and marketing.
For fashion retail operators, the tag-management layer sits between ecommerce, merchandising and paid-media teams. It lets non-engineering staff coordinate analytics events, advertising pixels and conversion tags without asking developers to hard-code every change. Adoption usually signals a direct-to-consumer website with regular campaign testing, a trading calendar, consent tooling and enough marketing spend to care about attribution by channel, product category and customer journey stage. The buyer is often an ecommerce, growth or digital trading function rather than central IT, although larger retailers tend to involve security and web-performance teams when tags affect checkout pages or customer-account areas.
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Across UK fashion retail, 1,743 active companies are running this tag-management setup on their public websites. Reported headcount across the cohort totals 6,507, so the adoption base is not just micro retailers with lightly managed storefronts. Within detected tag-manager use in the sector, this stack ranks first at 99.8%, against 1.0% for the other detected tag-management option. The registered-address skew is London-heavy but not confined to the capital: London accounts for 21.2%, followed by the South East at 13.7%, the North West at 12.0%, the South West at 8.8%, and Yorkshire and The Humber at 8.2%.
Privacy and procurement work sit close to the technology choice. Fashion retailers using tag managers tend to combine customer analytics, retargeting, affiliate measurement and checkout diagnostics, which makes consent design and tag auditability part of the operating model rather than a one-off website task. Retailers with physical stores also have to reconcile online identifiers with loyalty, returns and customer-service systems, so marketing teams usually need a clear owner for tag changes, access rights and incident response. The vendor ecosystem around tag management favours agencies, ecommerce integrators and analytics specialists, but the risk sits with the retailer when poorly governed scripts slow pages or collect more than consent allows.
Adoption appears to be moving from simple pixel deployment towards tighter governance of customer-event flows. Fashion retailers that depend on paid acquisition and frequent campaign changes still need speed, but privacy scrutiny and margin pressure make unchecked script sprawl less tolerable. Smaller operators may stay with agency-managed implementations, while retailers with larger ecommerce teams are more likely to formalise ownership inside digital trading, analytics or marketing operations. Consolidation in retail technology also tends to pull tag management into broader commerce, consent and customer-data programmes, rather than leaving it as a standalone website utility.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK fashion retail companies in this cohort. 1% of the 113,668 companies with under 10 employees run Google Tag Manager (1,187 detected). 8.3% of the 5,727 companies with 10–50 employees run Google Tag Manager (475 detected). 19% of the 400 companies with over 50 employees run Google Tag Manager (76 detected). That is a 18% gap between the over 50 employees and under 10 employees bands.
1,743
Active firms
2026
99.8%
Of detected Tag managers share
UK fashion retail
6
Median headcount
Filed accounts
3,501
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (144 of 1,743 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (83 firms), so a sizeable share is in its first few filing cycles.
Among fashion retailers with a detectable tag-management system, this setup represents 99.8% (1,743) of 1,747 detected systems; the next comparable system appears on 1.0% (17).
Co-detected web-infrastructure tooling is visible across the stack: 53.1% (926) also run a cloud network and security service, while 31.8% (555) show bot-checking or form-protection tooling.
Marketing and content systems sit close to the tag-management layer, with 40.5% (706) also showing analytics, 39.3% (685) a content-management system and 23.9% (417) search-optimisation tooling.
London accounts for 21.2% (370) of fashion retailers running this tag-management setup, followed by the South East at 13.7% (239) and the North West at 12.0% (210).
The cohort overlaps with ecommerce tags in 44.8% (780) of cases, while wholesale and distribution appears in 9.6% (168).
Tag manager market share among UK Fashion Retail
Share of the 1,747 UK Fashion Retail with a detectable system. As of June 2026.
What else do Google Tag Manager-running Fashion Retail run?
Share of the 1,743 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£595.4K
Median UK turnover
8.3%
Above £5M turnover
83
Incorporated since 2022
3,501 verified decision-maker contacts
across these 1,743 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates retail and online sales of yoga and activewear clothing for women and men, including leggings, tops, sports bras, sweatshirts and loungewear, along with accessories such as bags, hats,…
Sells B2C to women and men shopping for yoga, training, running, tennis and loungewear apparel, plus accessories and wellness products for studio, fitness and casual use.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 511% CAGR over 1y
Location
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Computed from 3 filingsOperates fashion retail and wholesale distribution of clothing and accessories through brands including JACK & JONES, VERO MODA, ONLY and NAME IT, supplying garments for men, women and children via…
Sells to consumers of all ages and genders, and serves multi-brand retailers and department stores through wholesale partnerships globally.
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 3 filingsDesigns and retails women’s and men’s clothing and accessories, including dresses, knitwear, raincoats, bags and footwear. Sells products through branded retail stores, online e‑commerce platforms,…
Serves B2C fashion shoppers, primarily women and men seeking clothing, rainwear, accessories and gifts, through retail stores, ecommerce and third-party channels in the UK and internationally.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells luxury menswear and womenswear, including suits, shirts, knitwear, outerwear, dresses and accessories. Also offers footwear, bags, belts, sunglasses and fragrances through online…
Sells B2C to affluent men and women seeking luxury ready-to-wear clothing, tailoring, accessories, shoes and fragrances through online shopping and boutiques.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 4 filingsDesigns and retails smart casual clothing and accessories for men, women and children through an online store and retail shops, including shirts, knitwear, dresses, outerwear, footwear, and…
Serves UK consumers shopping for smart-casual fashion, including men, women and children, through ecommerce and stores; also targets students, NHS staff and first responders with dedicated discounts.
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
Location
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Computed from 3 filingsDesigns and sells men's and women's fashion collections including ready‑to‑wear clothing, footwear, bags and small leather goods, plus accessories such as belts, jewellery, hats and sunglasses…
Sells primarily to consumers shopping for luxury fashion, including women’s and men’s clothing, leather goods, shoes, accessories, gifts, eveningwear, children’s clothing and second-hand items…
Financial Health
HealthyHealthy · Hiring · 87% CAGR over 2y
Location
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Computed from 2 filingsOperates an e-commerce retail platform selling sportswear, trainers and sporting goods. Offers branded clothing, footwear and accessories for men, women and children, including football boots,…
Serves B2C online shoppers, including men, women and children, buying sports fashion, footwear, apparel, accessories and sporting goods from major brands across multiple country sites.
Financial Health
StrongStrong · Hiring · 74% CAGR over 1y
Location
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Computed from 5 filingsDesigns and retails women’s fashion products including bags, clothing, shoes and accessories through an online store and branded retail outlets. Offers items such as dresses, jackets, knitwear,…
Sells to UK consumers, particularly women’s fashion shoppers buying clothing, bags, shoes, jewellery, wallets and accessories through online and retail channels.
Financial Health
StableStable · -7% CAGR over 5y
Location
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Computed from 5 filingsRetailer of branded footwear and accessories for men, women and children. Sells shoes, boots, sandals, trainers, slippers and wellies from multiple manufacturers through physical stores and an…
Serves retail consumers shopping online or in store, including men, women, boys, girls and families buying branded footwear and accessories for school, casual, formal, outdoor and seasonal use.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 5 filingsRetailer of designer womenswear, footwear, bags and accessories from multiple fashion brands. Sells products through an online store and boutique, and offers services including personal shopping,…
Serves B2C shoppers, primarily women seeking designer womenswear, footwear, bags and accessories, via a Harrogate boutique and an online store that ships worldwide.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Computed from 3 filingsDesigns and retails men’s clothing and accessories through an online store and retail outlets, including tracksuits, T‑shirts, polo shirts, jackets, knitwear, trousers, footwear, bags and hats, along…
Targets UK-based fashion consumers, primarily men, seeking designer streetwear, terrace wear and smart-casual apparel, with ranges also aimed at juniors and women.
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 5 filingsRetailer of fashion products including sneakers, ready-to-wear clothing and accessories for men and women. Sells footwear, apparel and leather goods through an online store and retail channels,…
Serves B2C fashion consumers, primarily men and women shopping for contemporary footwear, ready-to-wear clothing and accessories through its online store and retail locations.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
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Computed from 5 filingsOperates retail jewellery brands and e‑commerce platforms selling diamond jewellery, engagement rings, watches and accessories. Manages multiple branded chains and provides related services such as…
Targets B2C consumers in the U.S., UK and Ireland through jewellery retail brands, including shoppers buying for milestones, special occasions, gifts, self-expression and relationships.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells men’s clothing and accessories, including shirts, overshirts, knitwear, jackets, trousers, denim and footwear. Products are sold through an online store as well as wholesale and…
Serves male consumers shopping for contemporary clothing and accessories online or in retail, with worldwide shipping, and also sells wholesale to fashion retailers and stockists.
Financial Health
HealthyHealthy · Hiring · 49% CAGR over 5y
Location
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Computed from 5 filingsOperates an online and in‑store retail business selling men’s, women’s and children’s footwear and bags. Offers trainers, boots, sandals, formal shoes and accessories from multiple third‑party brands…
Serves consumers shopping online for branded footwear and bags, including women, men and children, with categories for casual, work, outdoor, comfort, wide-fit, wedding and occasion needs across the…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and retails women's designer fashion, including dresses, coats, knitwear, trousers, bags, shoes and jewellery. Sells seasonal collections and accessories through its official online store and…
Targets B2C luxury womenswear customers shopping for designer clothing, bags, shoes and accessories via the official online store and physical boutiques.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates retail and online stores selling fashion apparel and accessories for men and women, including denim, jackets, shirts, knitwear, bags, footwear and leather goods, alongside selected lifestyle…
Sells directly to fashion consumers shopping for women’s and men’s clothing, denim, bags, shoes, accessories and lifestyle items through online and retail channels.
Financial Health
StableStable · Hiring · 22% CAGR over 5y
Location
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Computed from 5 filingsRetailer of men’s clothing and accessories, specialising in selvedge denim and heritage workwear brands. Sells jeans, jackets, footwear, shirts, and leather goods from international labels through an…
Sells to B2C menswear shoppers, including denim enthusiasts and buyers of premium casual fashion, footwear and accessories through online channels and boutiques.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsRetailer of men’s luxury clothing and accessories, offering suits, jackets, shirts, knitwear, trousers, shoes and leather goods, along with made‑to‑measure tailoring. Sells products through boutiques…
Serves male consumers seeking luxury formal and casual menswear, including business, occasion, wedding and made-to-measure shoppers, through online retail and boutiques.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of men’s, women’s and children’s clothing, footwear and accessories, selling branded fashion items such as jackets, knitwear, shirts and dresses through an online store, alongside selected…
Serves B2C consumers and families buying branded women’s, men’s and children’s fashion, footwear and accessories online, with delivery promoted for the UK and Ireland.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 2 filingsRetailer of fashion accessories, jewellery, bags and women’s clothing, including scarves, hair accessories, sunglasses and footwear. Sells seasonal collections, beachwear and gifts for women and…
Sells directly to consumers, primarily women, girls and gift shoppers buying fashion accessories, jewellery, bags, clothing, holiday items and seasonal gifts online.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
Location
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Computed from 5 filingsProvides curated retail of women’s and men’s clothing, jewellery, accessories, and lifestyle goods including homeware, fragrance, books and gifts through an online store and boutiques, featuring…
Sells to individual consumers seeking curated womenswear, menswear, jewellery, accessories and lifestyle goods, through online retail and shops in London and Athens.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsRetailer of watches and jewellery through an online store and physical boutiques. Sells men’s and women’s watches from multiple brands, engagement rings, diamond and gemstone jewellery, bracelets and…
Serves B2C customers seeking watches, jewellery, engagement rings, clocks and accessories, including men’s and women’s luxury or designer watch shoppers, gift buyers and jewellery customers online…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 4 filingsOperates an online retail store selling footwear, bags, and accessories for men and women, including trainers, boots, oxfords, golf shoes, handbags, wallets and outerwear, along with shoe care…
Sells direct to UK consumers shopping for men’s and women’s footwear, bags, accessories and outerwear, including workwear, golf, running and occasion styles.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and retails women’s fashion clothing and accessories through an online store, including dresses, tops, knitwear, trousers, skirts, jumpsuits, outerwear and footwear, with seasonal collections…
Sells directly to female consumers shopping for on-trend women’s fashion, including curve customers, across the UK and international markets. Targets individuals buying dresses, knitwear, workwear,…
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsDesigns and sells children’s clothing, footwear, and accessories for babies and children, including dresses, knitwear, school shoes, and seasonal items. Also offers toys, gifts, and personalised…
Sells directly to parents, relatives and gift buyers shopping for babies and children aged 0–11, including newborns, girls and boys, with worldwide delivery for family customers.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 3y
Location
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Computed from 3 filingsRetailer of fashion clothing, footwear and accessories from multiple brands through physical shops and an online store, offering seasonal collections, sale items and lookbook-style product browsing.
Serves retail consumers buying clothing and shoes, primarily shoppers visiting its Broadway and Burford high street stores or using its online shop.
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail platform selling clothing, footwear, accessories, beauty products and lifestyle goods from multiple brands. Provides product listings, shopping features, and promotional…
Sells to consumers shopping online for fashion, beauty, accessories, home and lifestyle products, targeting women and men seeking international brands, seasonal offers and cross-border retail…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of diamond and gemstone jewellery, selling engagement rings, wedding rings, earrings, pendants and bracelets in metals such as platinum, gold and silver, including pieces with natural…
Serves UK consumers buying engagement and wedding jewellery, diamond accessories and gifts for partners, family and occasions, with ranges for women, men and different budgets.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 40% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling footwear for men, women and children, including safety boots, work shoes, trainers, sandals and slippers, along with clothing, socks, insoles, laces, and shoe…
Sells to UK consumers and workers buying footwear, clothing and accessories for men, women and children, including families, outdoor users, and people needing workwear or safety footwear for…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures clothing, outerwear, footwear and accessories for men and women using natural fibres and materials such as wool, sheepskin and leather. Sells products through its e‑commerce…
Sells direct to consumers, mainly women and men shopping online for natural-fibre clothing, footwear, outerwear and accessories, with dedicated storefronts for Canadian and other international…
Financial Health
StrongStrong · Hiring · 325% CAGR over 5y
Location
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Computed from 4 filingsRetailer of luxury women’s footwear and accessories through an online store, offering sandals, pumps, boots, flats and embellished “jewel” shoes, along with clutches and bridal styles, with online…
Serves B2C luxury fashion consumers, particularly women shopping for designer occasion, bridal and evening footwear, plus brides, bridesmaids and wedding guests seeking related accessories.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsOrganises members-only luxury fashion sample sale events, partnering with brands and designers to sell past-season stock, samples and excess inventory at discounted prices through time‑slot in-store…
Serves fashion-conscious consumers seeking members-only luxury sample sales, alongside global fashion houses, brands and designers looking to reach shoppers through online and in-store events.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 5y
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Computed from 5 filingsDevelops cloud‑based software that enables individuals, charities and businesses to create and run branded online stores with print‑on‑demand clothing products. Also designs, markets and fulfils its…
Serves individuals, charities, startups, scale-ups and corporate brands seeking branded online stores and print-on-demand apparel; also sells its own clothing direct to consumers.
Financial Health
StableStable · -53% CAGR over 5y
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Computed from 5 filingsDesigns and sells sportswear and casual apparel for men and women, including tracksuits, polos, jackets, knitwear, and accessories. Operates an online store offering branded clothing, footwear, bags,…
Sells direct to consumers shopping online for men’s and women’s sportswear, casual fashion, footwear and accessories, including tennis-inspired and coordinated apparel.
Financial Health
HealthyHealthy
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Computed from 5 filingsRetail jeweller selling jewellery, watches, clocks, silverware, antiques and gift items through stores and an online shop. Offers engagement and wedding rings, branded watches, and services including…
Serves consumers shopping for jewellery, watches, clocks, silverware, gifts and antiques, including engagement and wedding ring buyers, gift buyers, and customers needing watch or jewellery repairs…
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsRetailer of jewellery and watches, offering engagement rings, wedding rings, necklaces, bracelets and branded timepieces. Also sells pre-owned watches and jewellery, and provides watch servicing,…
Targets consumers shopping for luxury jewellery and watches, including couples buying engagement or wedding rings, watch collectors, gift buyers, and customers seeking pre-owned pieces or servicing.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men's and women's designer clothing, footwear and accessories. Offers apparel such as jackets, jeans, dresses and sportswear, plus shoes, bags and accessories…
Sells directly to consumers shopping online for men’s and women’s designer clothing, footwear and accessories, including brand-conscious fashion buyers looking for discounted premium labels.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
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Computed from 3 filingsDesigns, produces and sells officially licensed retro football shirts and apparel representing historic club and national teams. Operates an e‑commerce store offering replica kits and merchandise…
Sells directly to football fans, shirt collectors and gift buyers seeking licensed club and international team apparel, with a focus on UK customers and online shoppers in multiple currencies.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and women’s clothing, including chinos, trousers, shirts, jackets, dresses and accessories. Offers branded apparel collections and seasonal styles…
Sells directly to UK retail consumers shopping online for men’s and women’s casual, office and everyday clothing, especially chinos, khakis, trousers, tops, outerwear and accessories.
Financial Health
StrongStrong · Hiring · 15% CAGR over 5y
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from brands such as Emporio Armani, Tommy Hilfiger, Replay and…
Serves retail consumers buying designer fashion for men, women and children, including clothing, footwear and accessories, with UK delivery highlighted.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells women's watches and jewellery through an online retail store, including bracelets, necklaces, earrings, rings and interchangeable watch straps, with options for personalised pieces…
Sells direct to consumers, primarily women and gift buyers shopping for women’s watches, jewellery and personalised gifts across the UK, Europe, US, Canada and Australia.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsRetailer of maternity clothing and accessories sold online, including dresses, tops, jeans, knitwear, loungewear and workwear. Focuses on environmentally and socially responsible womenswear and also…
Sells direct to consumers, targeting expectant mothers and pregnant women seeking environmentally and socially conscious maternity wear for everyday, work, occasion and holiday use.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment for hiking, camping and trail running. Sells waterproof jackets, trousers, boots, tents, sleeping gear and accessories from brands such as Paramo,…
Sells to UK consumers, including men, women and families, who participate in hiking, camping, mountaineering, walking and trail running.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing and accessories, including T‑shirts, hoodies, jackets, knitwear, trousers, shorts, bags and footwear. Offers seasonal collections, essentials and…
Sells directly to consumers shopping for contemporary menswear, womenswear, footwear and accessories, including streetwear-focused customers and fans of African-heritage-inspired fashion.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDesigns, manufactures and sells luxury menswear, specialising in coats, jackets and outerwear made in England. Operates an online retail store offering garments including knitwear, shirts, rainwear,…
Sells direct to consumers seeking premium British-made menswear, especially outerwear, coats, jackets, knitwear and accessories, with online shoppers able to order internationally.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling women’s clothing and accessories, including tops, skirts, dresses, sweatshirts, activewear, jewellery, bags and sleepwear, along with gift cards and related…
Sells direct to UK consumers, primarily fashion shoppers buying casual women’s clothing, intimates, activewear, jewellery, bags and accessories online.
Financial Health
StableStable · -20% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling golf clothing, footwear and accessories from sports and fashion brands. Product ranges include shirts, trousers, outerwear, golf shoes, bags, caps and other…
Sells to B2C customers, primarily golfers and golf gift buyers seeking branded golf clothing, shoes and accessories, with UK delivery and worldwide shipping options.
Financial Health
StableStable · 0% CAGR over 4y
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK fashion retail companies use Google Tag Manager?
What share of UK fashion retail companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size fashion retail companies use Google Tag Manager in the UK?
What do Google Tag Manager-running fashion retail companies also run?
Can I get contact details for these companies?
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