Fashion Retail Companies Using Microsoft Clarity in the UK: 215 Active Firms (2026)
Fashion retailers using web analytics sell apparel and accessories online and in stores, with UK websites instrumented for customer journey measurement.
For fashion retail, this web behaviour analytics stack sits closest to ecommerce trading and conversion-rate work: heatmaps, session replay and journey diagnostics around product listing pages, size guides, baskets and checkout. Companies running this stack tend to have a direct-to-consumer channel large enough to justify continuous testing, but not necessarily the internal analytics budget associated with enterprise experimentation suites. Adoption usually signals a merchandising and marketing team that wants to inspect on-site friction between campaigns, product discovery and fulfilment promises, rather than rely only on headline traffic and sales reporting.
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Across the UK, 215 fashion retailers are running this behaviour-analytics stack. Employment among the cohort totals 3,380 roles, so the adoption picture includes both founder-led ecommerce operators and retailers with store networks, warehouse teams and central digital trading functions. Within the fashion and retail analytics ranking, the stack is the next most common option at 8.2%, behind a dominant general-purpose web analytics category at 88.2% against a denominator of 2,631. London accounts for 24.7% of adopters, followed by the South East at 14.0%, the South West at 11.6%, the North West at 9.8%, and Yorkshire and The Humber at 8.8%.
Behavioural analytics in fashion retail is more a privacy and procurement question than a sector-licensing issue. Cookie-consent design, script loading, cross-border processing and retention periods need to sit within GDPR practice and ICO expectations, especially where session replay could capture free-text search, delivery details or payment-page interactions. Procurement tends to involve ecommerce, marketing operations, analytics and legal/privacy teams, with implementation work split between tag management, consent tooling and front-end development. The vendor stack also affects page performance, which matters in a category where merchandising changes and paid-campaign landing pages move often.
Adoption appears likely to remain pragmatic rather than prestige-led. Fashion retailers with active direct channels tend to value low-friction journey diagnostics, but the category competes with broader analytics, personalisation, testing and marketing-automation tools for attention inside the same ecommerce budget. Some usage may be pulled into larger tag and consent-management programmes as retailers tighten script governance. At the same time, specialist insight work is likely to stay close to trading teams, because product discovery, returns behaviour and checkout friction are operational questions rather than purely technical ones.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK fashion retail companies in this cohort. 0.1% of the 113,668 companies with under 10 employees run Microsoft Clarity (129 detected). 1.2% of the 5,727 companies with 10–50 employees run Microsoft Clarity (66 detected). 4.3% of the 400 companies with over 50 employees run Microsoft Clarity (17 detected). That is a 4.2% gap between the over 50 employees and under 10 employees bands.
215
Active firms
2026
8.2%
Of detected Analytics share
UK fashion retail
7
Median headcount
Filed accounts
461
Verified contacts
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (32 of 215 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Within fashion retail analytics detection, Google Analytics appears on 88.2% (2,321) of the 2,631 companies with a detectable system, while Microsoft Clarity accounts for 8.2% (215).
Stack overlap points to ecommerce and tag-management use: 72.1% (155) also run Cloudflare, 60.9% (131) also run Google Tag Manager and 50.2% (108) also run Shopify.
London accounts for 24.7% (53) of Microsoft Clarity-running fashion retailers, followed by the South East at 14.0% (30) and the South West at 11.6% (25).
The cohort is not purely online retail: 63.7% (137) are also tagged as E-commerce, while 12.1% (26) overlap with Wholesale & Distribution.
There are 461 verified decision-maker contacts across the 215 fashion retailers running Microsoft Clarity.
Analytics market share among UK Fashion Retail
Share of the 2,631 UK Fashion Retail with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Fashion Retail run?
Share of the 215 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£1M
Median UK turnover
14.9%
Above £5M turnover
15
Incorporated since 2022
461 verified decision-maker contacts
across these 215 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsRetailer of fashion accessories selling handbags, wallets, small leather goods, belts, keyrings and related items through branded stores and an e‑commerce website for consumers worldwide.
Sells to consumers shopping for fashion accessories, especially handbags, wallets and related accessories through its online store. Targets individual retail customers rather than businesses or…
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells luxury fashion products, including ready‑to‑wear clothing, handbags, shoes, and accessories for women and men. Product ranges include dresses, coats, sneakers, leather goods,…
Serves B2C luxury fashion consumers, primarily women and men shopping for designer apparel, bags, shoes, accessories, wedding dresses and gifts through the brand’s official retail channels.
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Computed from 3 filingsDesigns and retails fashion footwear and accessories for men and women, including shoes, boots, sandals, trainers, handbags and small accessories, sold through branded collections via its e‑commerce…
Sells to fashion-focused consumers shopping online for women’s and men’s footwear, bags and accessories, including buyers seeking occasionwear, workwear, wedding styles, gifts, shoe care and wide-fit…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, knitwear, tops, trousers, outerwear, shoes and seasonal collections, alongside gift cards and a…
Sells direct to consumers, primarily women buying womenswear online, with UK shoppers explicitly addressed through delivery and returns and international shoppers supported via country-specific…
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsRetailer of country and lifestyle clothing, footwear and accessories for men and women. Sells coats, knitwear, shirts, boots and outdoor wear from brands such as Barbour, Schoffel and Fairfax & Favor…
Serves UK consumers, primarily men and women interested in country, outdoor and lifestyle fashion, including shoppers buying through online and regional retail stores.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
Location
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Operates a department store and e‑commerce site retailing fashion clothing, footwear and accessories, beauty and fragrance products, homewares, kitchen appliances, furniture, gifts, toys and luggage…
Serves consumers shopping online or in store, including women, men, families, homeowners and gift buyers seeking fashion, beauty, toys, homeware, furniture, food and accessories.
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Designs and retails children’s clothing, footwear and accessories, including school shoes, babywear, and occasion outfits. Also sells toys, gifts, and personalised items through an online retail…
Sells direct to consumers, mainly parents, relatives and gift buyers shopping for babies and children aged 0–11, including clothing, footwear, accessories, toys and personalised gifts with worldwide…
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Computed from 5 filingsDesigns and sells women’s clothing and accessories, including trousers, jeans, jumpsuits, dresses, knitwear, nightwear, and maternity‑friendly garments. Products are offered through an online retail…
Sells direct to consumers, primarily women including pregnant and postpartum shoppers, seeking comfortable everyday clothing and maternity-friendly wardrobe options.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 5y
Location
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Computed from 4 filingsOperates an online retail store selling homeware products including tableware, cookware, kitchen utensils, small kitchen appliances, bedding, bath accessories, decorative items, and rugs, offering…
Serves UK consumers and households shopping online for home, kitchen, dining, bedding and décor products, with additional pathways for wholesale buyers and franchise applicants.
Financial Health
StableStable · -16% CAGR over 3y
Location
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Computed from 5 filingsDesigns and retails women's designer fashion, including dresses, coats, knitwear, trousers, bags, shoes and jewellery. Sells seasonal collections and accessories through its official online store and…
Targets B2C luxury womenswear customers shopping for designer clothing, bags, shoes and accessories via the official online store and physical boutiques.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsRetailer of running footwear, clothing and accessories through an online store and retail outlets. Sells running shoes, GPS watches, hydration gear, nutrition products and other equipment, and…
Serves B2C customers: recreational and competitive runners, trail runners and fitness consumers, including men and women seeking specialist running retail advice, gait analysis support and…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells luxury fashion and lifestyle products, including men’s and women’s clothing, bags, shoes, scarves, accessories, fragrances, and home items. Offers seasonal collections and branded…
Serves consumers shopping for luxury fashion, accessories, bags, shoes, fragrances and home items, with separate ranges for women, men and gift buyers through an online retail store.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells children's clothing, footwear, toys and lifestyle products including swimwear, tableware, bags, nightlights and nursery items. Operates an online store offering baby and kids…
Sells directly to consumers, especially parents and gift buyers shopping for babies and young children. Targets households buying kids’ clothing, toys, shoes, mealtime products and nursery or…
Financial Health
StableStable · -78% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling curated clothing, footwear and accessories for men and women, alongside homeware, lifestyle goods, beauty products, books and audio items from a range of…
Serves B2C online shoppers seeking men’s and women’s fashion, footwear, accessories, homeware, interiors and personal care products, with worldwide shipping available.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 4 filingsDesigns, manufactures and retails leather boots, footwear, clothing and accessories for men and women. Sells products including Chelsea boots, belts, bags, wallets, hats and apparel through online…
Serves UK consumers, primarily men and women shopping for casual, work, outdoor and dress footwear, clothing and accessories, including gift buyers.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides designer sunglasses and prescription spectacles, including blue light glasses, with frames handmade in Italy. Sells eyewear and accessories online and through stores, and offers eye tests,…
Serves B2C customers, including men and women buying designer sunglasses, spectacles, blue-light glasses and prescription lenses online or in store, plus consumers booking eye tests.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells children’s clothing, footwear, and accessories for babies and children, including dresses, knitwear, school shoes, and seasonal items. Also offers toys, gifts, and personalised…
Sells directly to parents, relatives and gift buyers shopping for babies and children aged 0–11, including newborns, girls and boys, with worldwide delivery for family customers.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells women’s and children’s clothing and accessories through an online store. Product range includes dresses, hoodies, knitwear, swimwear, scarves, bags and gifts, with selected items…
Sells mainly to consumers, particularly women shopping for clothing, accessories and gifts, plus parents buying kids’ and babywear. Also targets gift buyers through personalised products, vouchers…
Financial Health
StrongStrong · Growing, Hiring · 177% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling cycling clothing and equipment, including jerseys, jackets, shorts, helmets, shoes, protective gear and accessories for road, mountain and commuter cycling.
Sells primarily to UK consumers who cycle, including men, women and children across mountain, road, gravel, commuting and leisure riding, with offers for students, cycling industry workers and Blue…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells technical outdoor clothing for mountain activities including climbing and skiing. Product range includes down and insulated jackets, waterproof shell jackets, legwear, midlayers,…
Sells direct to consumers: climbers, skiers, mountaineers and outdoor adventurers, with online stores for UK, European, US, Canadian and rest-of-world customers.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsOperates retail stores and online sales for Portmeirion Group products, selling ceramic tableware, dinnerware, cookware, glassware, mugs, serveware and home gift items from brands including…
Serves individual consumers, homeware shoppers and gift buyers looking for dining, kitchen, home and gifting products through online retail and retail partner channels.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsRetailer specialising in running and fitness equipment. Sells running shoes, sports clothing, accessories, nutrition products and wearable tech, and provides in‑store gait analysis and fitting…
Serves recreational and competitive runners, walkers, fitness enthusiasts and sports clubs, including men, women and juniors shopping online or in its Portsmouth and Christchurch stores.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells prescription glasses and sunglasses, including frames with prescription lenses, coatings and lens options such as varifocal and blue‑light filters. Offers eyewear accessories and…
Serves individual consumers seeking prescription eyewear, sunglasses, clip-ons and accessories, including shoppers buying online or visiting showrooms for in-person try-on.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
Financial Health
HealthyHealthy · -56% CAGR over 4y
Location
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Computed from 4 filingsOperates a garden centre and online store retailing plants, garden furniture, barbecues, outdoor structures, gardening tools and supplies, landscaping materials, homeware, kitchenware, gifts, and pet…
Serves UK consumers, homeowners and gardening enthusiasts shopping online or at a Warrington garden centre, including buyers of garden, outdoor living, homeware, gifts, pet and wildlife products.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells clothing made from Merino wool and natural fibre blends, including hoodies, sweaters, outerwear, trousers, polos and accessories. Products are offered through an online retail store…
Serves individual consumers seeking men’s and women’s natural-fibre clothing, especially shoppers interested in Merino wool garments, durable everyday wardrobe pieces, and sustainability in fashion.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 5y
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Computed from 5 filingsOperates a retail store and e‑commerce site selling men’s and women’s clothing, accessories, footwear, and lifestyle goods. Curates products from independent and emerging brands, including apparel,…
Sells to consumers seeking sustainably focused womenswear, menswear, kidswear and lifestyle products, including shoppers interested in independent and emerging fashion and design brands.
Financial Health
HealthyHealthy · -13% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling basketball footwear, clothing, jerseys, and accessories. Stocks brands such as Nike, Jordan, Adidas and Under Armour, alongside basketballs, backboards,…
Sells directly to basketball consumers, including men, women and kids, looking for performance shoes, retro sneakers, NBA apparel, clothing and on-court accessories from major sportswear brands via…
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsRetailer of jewellery and watches, offering engagement rings, wedding rings, necklaces, bracelets and branded timepieces. Also sells pre-owned watches and jewellery, and provides watch servicing,…
Targets consumers shopping for luxury jewellery and watches, including couples buying engagement or wedding rings, watch collectors, gift buyers, and customers seeking pre-owned pieces or servicing.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling men’s formalwear and tailoring products, including suits, tuxedos, blazers, trousers, waistcoats and wedding attire. Offers ready‑to‑wear collections and…
Sells primarily to male consumers shopping online for formal and smart-casual occasion wear, including grooms, wedding guests and black-tie/event attendees, with delivery across the UK and Europe.
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 4 filingsDesigns and sells streetwear clothing and accessories through its online store, including T‑shirts, hoodies, sweatshirts, jackets, pants, denim, headwear, sunglasses and other branded apparel items.
Serves B2C streetwear and casual fashion consumers shopping online, including UK customers and international buyers across multiple countries.
Financial Health
WeakWeak · 2% CAGR over 3y
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Computed from 5 filingsSells eyeglasses and sunglasses for men, women and children through an online store, offering frames in various shapes, sizes and colours. Provides guidance on selecting eyewear styles based on face…
Sells to consumers shopping for eyewear, including men, women and children seeking eyeglasses or sunglasses online, with products segmented by gender, frame shape, size and face shape.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsSells sheepskin and wool home furnishings and clothing through an online store and retail shop. Product range includes sheepskin rugs, beanbags, benches, blankets, cushions, slippers, hats, gloves,…
Sells direct to consumers and homeowners shopping for sheepskin and wool home interiors, furniture, rugs, throws, slippers, accessories and outerwear for men and women.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 3 filingsDesigns and sells handcrafted rubber wellington boots and leather boots for men and women. Offers footwear for farming, fishing, sailing, gardening and outdoor activities, along with accessories such…
Sells primarily to consumers, including men and women buying for farming, fishing, sailing, fieldsports, gardening and walking, with some appeal to outdoor professionals.
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
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Computed from 3 filingsDesigns and sells men’s and women’s clothing, sportswear and accessories, including golf, ski and tennis apparel, footwear, bags and hats. Products are offered through an online retail store and…
Sells direct to consumers shopping for men’s and women’s fashion, footwear and accessories, including golfers, racket-sport players and ski apparel buyers via its online store.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, jumpsuits, trousers, knitwear, loungewear and footwear. Offers patterned and vintage‑inspired…
Sells directly to consumers, mainly women seeking colourful, patterned clothing in UK sizes 6–24, with additional ranges for kids and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsOperates an online retail store selling designer lingerie, bras, briefs, swimwear, nightwear, shapewear and related accessories. Offers products from brands including Empreinte, Chantelle, Lise…
Sells to consumers shopping for women’s luxury lingerie, swimwear and nightwear, including buyers seeking bridal, maternity, teen, sports, shapewear and mastectomy bra options.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
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Computed from 5 filingsDesigns and sells handbags and small leather goods through an online retail store, including crossbody bags, totes, shoulder bags, clutches and top-handle styles, with optional monogramming and…
Serves direct-to-consumer fashion shoppers worldwide seeking premium handbags, including customers buying work bags, totes, clutches, crossbody and shoulder bags, plus gift buyers using monogramming.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling athleisure and outdoor apparel, footwear, and accessories for men, women and juniors, including hoodies, jackets, trainers, bags and supplements from brands…
Sells to consumers shopping for athleisure, outdoor and sportswear clothing, footwear and accessories, including men, women and juniors, through an online retail store.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
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Computed from 5 filingsDesigns and sells men’s and women’s footwear including handmade boots, brogues, sneakers and shoes through an online store. Also offers accessories such as socks, belts and bags, along with shoe care…
Serves consumers shopping for men’s and women’s footwear, accessories and gifts, including buyers of boots, brogues, sneakers, outdoor shoes and wedding footwear packages.
Financial Health
StrongStrong · Growing, Hiring · 69% CAGR over 4y
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Computed from 5 filingsDesigns and sells men’s clothing made partly from surplus fabrics, including shirts, knitwear, jackets, suits, Nehru jackets and waistcoats. Offers accessories such as socks, hats, ties and belts…
Serves individual consumers buying men's clothing and accessories, especially shoppers interested in contemporary British menswear, knitwear, shirts, outerwear, formalwear and Nehru jackets through…
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing and accessories, including T‑shirts, hoodies, jackets, knitwear, trousers, shorts, bags and footwear. Offers seasonal collections, essentials and…
Sells directly to consumers shopping for contemporary menswear, womenswear, footwear and accessories, including streetwear-focused customers and fans of African-heritage-inspired fashion.
Financial Health
HealthyHealthy
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Computed from 2 filingsDesigns and sells women’s clothing and accessories, including tweed coats, dresses, shirts, knitwear, trousers, boots, bags and hats. Offers country‑style and field‑inspired apparel through an online…
Sells B2C to women seeking luxury tailored country and city clothing, including customers interested in tweeds, Liberty prints, boots, outerwear and field-sports styles through boutique and online…
Financial Health
HealthyHealthy · -15% CAGR over 1y
Location
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Computed from 5 filingsOperates an online fashion boutique selling designer womenswear, footwear, accessories and jewellery from international brands. Retail range includes dresses, knitwear, coats, bags, scarves and…
Sells to consumers seeking designer womenswear, shoes, jewellery and accessories online, especially fashion-conscious women interested in premium and avant-garde labels from international designers,…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsDesigns and sells women's clothing and accessories through an online retail store. Product range includes dresses, coats, jackets, knitwear, denim, tops, trousers, skirts, swimwear, and bridal or…
Sells direct to consumers, targeting women shopping for sustainable, affordable fashion, including everyday clothing, occasion wear, wedding guest dresses and bridesmaid outfits.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
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Computed from 4 filingsDesigns and sells performance sportswear made from recycled materials, including jackets, hoodies, polo shirts, shorts and training apparel, alongside accessories such as caps, socks and water…
Sells direct to consumers seeking sustainable sportswear, especially golfers, runners, gym users and padel players, plus fans of partnered motorsport, football and rugby teams.
Financial Health
StableStable · -62% CAGR over 3y
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Financial sub-scores
Computed from 5 filingsRetailer of household furniture through an online store and physical showrooms. Sells sofas, beds, mattresses, dining sets, tables, chairs, storage furniture, lighting, and home office items,…
Sells to consumers furnishing homes, including households shopping for bedroom, dining, living room, lighting and home office furniture through an online store and showroom retail model.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Designs and sells waterproof, windproof and breathable outdoor accessories and clothing, including gloves, socks, hats, jackets and overshoes, for activities such as running, cycling, hiking and…
Sells primarily to UK consumers who take part in outdoor sports and activities, including runners, cyclists, hikers, skiers, anglers, golfers, equestrians and watersports users, with ranges for men,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling baby and infant products including knitted clothing, outfits, sleepsuits and personalised garments, as well as toys, nursery furniture, pushchairs, car seats,…
Serves consumer shoppers, mainly parents, expectant parents and relatives buying for babies and young children, including boys’, girls’, unisex and premature baby needs.
Financial Health
StableStable · Hiring · 17% CAGR over 2y
Location
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Fashion Retail by Analytics
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Frequently asked questions
How many UK fashion retail companies use Microsoft Clarity?
What share of UK fashion retail companies run Microsoft Clarity?
How is Microsoft Clarity usage detected?
What size fashion retail companies use Microsoft Clarity in the UK?
What do Microsoft Clarity-running fashion retail companies also run?
Can I get contact details for these companies?
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