WordPress plugins Used by UK Property Management Companies: Market Share (2026)
Among 642 UK property management companies with a detectable WordPress plugin, Site Kit leads with 26.3% market share.
Among 54,802 trading UK property management companies, 642 have a detectable WordPress plugin footprint, with 22 systems appearing. Site Kit is the largest observed system at 26.3% (169), ahead of EWWW Image Optimizer at 20.1% (129) and Essential Addons for Elementor at 10.4% (67).
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Usage sits mainly in smaller employers: Under 10 employees accounts for 495 companies, compared with 131 in 10–50 employees and 16 in Over 50 employees. Site Kit leads every size band, with 25.1%, 29.8% and 37.5% respectively.
Beyond the first three systems, the market splits between menu, image, content and site-service plugins. Max Mega Menu has 9.7% (62), Smush 9.0% (58), JetEngine 6.7% (43), Jetpack 5.5% (35) and GoDaddy CoBlocks 3.9% (25), while 14 further systems cover 84 companies.
642
property management with detected WordPress plugins
Of 54,802 UK property management
1.2%
Detection rate
2026
22
Systems detected
In this category
26.3%
Leader share
Site Kit
UK Property Management WordPress plugins market share
Share of the 642 UK Property Management with a detectable system. As of June 2026.
WordPress plugins compared
| System | UK Property Management | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Site Kit | 169 | 26.3% | 5 | 21.9% | Five-headcount firms, broadest detected share |
| EWWW Image Optimizer | 129 | 20.1% | 4 | 17.8% | Four-headcount firms, second-largest share |
| Essential Addons for Elementor | 67 | 10.4% | 5 | 25.4% | Five-headcount firms, London-skewed usage |
| Max Mega Menu | 62 | 9.7% | 5 | 30.6% | Five-headcount firms, London-heavy usage |
| Smush | 58 | 9% | 6 | 10.3% | Six-headcount firms, less London-skewed |
| JetEngine | 43 | 6.7% | — | — | View these companies in Firmbase → |
| Jetpack | 35 | 5.5% | — | — | View these companies in Firmbase → |
| GoDaddy CoBlocks | 25 | 3.9% | — | — | View these companies in Firmbase → |
| Elementor Addon Elements | 24 | 3.7% | — | — | View these companies in Firmbase → |
| Perfmatters | 12 | 1.9% | — | — | View these companies in Firmbase → |
| Breadcrumb NavXT | 11 | 1.7% | — | — | View these companies in Firmbase → |
| iThemes | 11 | 1.7% | — | — | View these companies in Firmbase → |
| Autoptimize | 10 | 1.6% | — | — | View these companies in Firmbase → |
| Animate It | 9 | 1.4% | — | — | View these companies in Firmbase → |
| Essential Blocks | 9 | 1.4% | — | — | View these companies in Firmbase → |
| Advanced Custom Fields | 8 | 1.2% | — | — | View these companies in Firmbase → |
| Shortcodes Ultimate | 7 | 1.1% | — | — | View these companies in Firmbase → |
| ContentViews | 7 | 1.1% | — | — | View these companies in Firmbase → |
| a3 Lazy Load | 6 | 0.9% | — | — | View these companies in Firmbase → |
| Flying Pages | 5 | 0.8% | — | — | View these companies in Firmbase → |
| GenerateBlocks | 4 | 0.6% | — | — | View these companies in Firmbase → |
| HT Mega | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress plugins system shifts with company size: among UK Property Management with under 10 employees, Site Kit leads at 25.1% of the 495 with a detectable system; among UK Property Management with 10–50 employees, Site Kit leads at 29.8% of the 131 with a detectable system; and among UK Property Management with over 50 employees, Site Kit leads at 37.5% of the 16 with a detectable system.
Under 10 employees
25.1% of band
With 495 companies, Under 10 employees is the main visible band for WordPress plugin use in this scope. Site Kit leads with 25.1%, with image optimisation, page-building and navigation plugins also present in the overall market.
10–50 employees
29.8% of band
Among 131 companies in 10–50 employees, Site Kit leads with 29.8%. Competition sits within the wider 22-system field, including image optimisation, page-building and menu plugins.
Over 50 employees
37.5% of band
At 16 companies, Over 50 employees is small enough for a few installations to affect share. Site Kit leads with 37.5%, and remaining usage is divided among other detected plugins.
How WordPress plugins usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Property Management by WordPress plugins
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Frequently asked questions
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