Done-for-you targeting

    Give your reps a system that tells them who to target

    Your reps stop guessing, start closing. We analyse what drives conversion, score UK companies systematically, deploy a live targeting system, and keep it current monthly.

    Clarity

    What this is

    A done-for-you service that builds and maintains your ICP targeting system.

    NOT a software platform you operate
    NOT consulting where we give you a strategy deck
    NOT a data vendor that dumps contacts

    You get

    A live, maintained system your reps use daily

    We do

    All the analysis, scoring, deployment, and maintenance

    The problem

    Why targeting is hard to get right

    Most sales teams waste 60% of capacity on wrong-fit accounts. Here's why:

    01

    Pattern matching doesn't scale

    Early customers come from founder networks. Teams assume all good customers "look like" these. Works until the network runs out.

    02

    Surface signals miss nuance

    "B2B software, 50–200 employees" = 8,000 companies. Which 500 actually have your pain point? Standard filters can't tell you.

    03

    Time pressure forces shortcuts

    Reps pick accounts that "feel right" because deep research takes too long. Individual judgment varies. No systematic learning.

    We solve this: analyse what really drives conversion for YOUR product, score UK companies systematically, deliver the working system.

    Our process

    Structured process. Proven methodology. Delivered outcome.

    1Week 1–2

    ICP Intelligence

    Analyse deals, codify what predicts conversion.

    2Week 3–4

    Account Scoring

    Score 5M+ UK companies by fit, behaviour & timing.

    3Week 5

    Deployment

    Ranked accounts into your CRM. Team trained.

    4Monthly

    Maintenance

    Refresh scores, add companies, adapt to market shifts.

    ✦The result
    Personal networksScored & ranked
    10–15% close rate20–30% close rate
    60% on wrong-fitFocused on likely wins

    Fixed scope. Fixed timeline. You get the outcome, we handle everything.

    UK depth

    Built for UK companies selling to UK businesses

    We don't try to cover the world. We specialise in UK company data—the deepest dataset available for businesses selling into the UK market.

    Our foundation is Companies House, enhanced with 50+ enrichment sources: web intelligence, tech stack detection, hiring signals, funding data, and behavioural indicators.

    5M+

    UK companies indexed

    Daily

    Data refreshes

    100%

    UK postcode coverage

    50+

    Data points per company

    Why UK specialisation matters

    • • Companies House foundation = most comprehensive UK data available
    • • Built for UK buying behaviour, not global averages
    • • If you're selling to UK businesses, you need UK-depth data
    Fit check

    This works best for:

    UK B2B software companies, £5M–£50M revenue
    Selling primarily to UK businesses (80%+ UK customers)
    Sales teams of 5–20 people
    PE-backed or scaling quickly (25%+ YoY growth)
    Ready to move from network-based to systematic targeting

    Not the right fit

    →Earlier-stage companies (under £3M revenue)—timing isn't right yet
    →Primarily US/European sales—we specialise in UK data
    →Large RevOps teams (5+ people)—you have capacity to build this internally
    Unsure if this fits your situation?
    The team

    Built by people who understand this challenge

    Dave Curran

    Dave Curran

    Co-Founder

    Ex-BCG · 2x founder (exit to Glassdoor) · Former VP Product

    Ex-BCG, 2x founder (exit to Glassdoor), former VP Product. Led product, sales, marketing, finance across ventures. 15 years solving GTM challenges—the hardest part is always linking product value to customer ICP. Every company guesses at targeting. Built Firmbase to make it systematic.
    Alexander Dür

    Alexander Dür

    Co-Founder

    Co-founded PAXLY (CTO) · ML engineer · Raised €1M+

    Co-founded PAXLY as CTO, raised €1M+. ML engineer who built optimization systems processing billions of events. Created algorithms identifying best-fit customers for suppliers - the targeting problem every B2B company faces. Combines data infrastructure with product sense to predict conversion.
    FAQ

    Questions we hear often

    Ready to give your team a system?

    Book a 15-minute call to discuss your situation.

    • •Whether your ICP fits our methodology
    • •Current targeting challenges and gaps
    • •What deployment would look like for your team
    • •Timeline and next steps

    No pressure. Just a conversation about whether this makes sense for you.