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DIY Retail Companies in Reading: 53 Active Firms (2026)

DIY retail companies sell home improvement, garden and repair products through local stores and trade counters in and around Reading.

Buying centres tend to split between household maintenance, garden and outdoor products, building supplies for local trades, and small-format repair ranges for consumers. The typical customer mix is local rather than national: homeowners buying project materials, landlords and property managers restocking essentials, and tradespeople using counters for repeat purchases. Engagements are usually transactional but relationship-led, with credit accounts, delivery scheduling, returns handling and product advice mattering more than catalogue breadth. Stock availability and supplier terms shape the model, so firms with showrooms or trade counters tend to carry working capital in inventory rather than selling only through online fulfilment.

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Reading has 53 actively trading DIY retail companies in this cohort, which makes it a localised market rather than a regional roll-up story. The reported employment footprint is 167 people, a modest total for a store-based retail category and consistent with small teams rather than large-format networks. That fits the operating model: stores, showrooms and counters need staff on the floor, stock handling and practical advice, but many operators appear owner-managed or closely held. The turnover distribution also looks thin at the upper end, suggesting limited depth among higher-revenue retailers around Reading.

DIY retail sits in a practical regulatory environment rather than a dedicated sector rulebook. Retailers need to manage consumer returns, product labelling, electrical safety, storage of paints, solvents and garden chemicals, and any restricted-sale goods that pass through the counter. The trade-facing side adds account terms, delivery liability and warranty handling for materials used in local repair or refurbishment work. Market structure is also shaped by inventory risk: slow-moving seasonal stock ties up cash, while bulky goods make delivery radius and warehouse space part of the commercial model.

Expansion appears likely to remain local and operationally constrained. Reading-area retailers tend to compete on availability, advice and delivery convenience, which favours firms that can buy well and keep stock moving rather than those relying on pure online reach. Newer entrants may find niches in specialist garden, repair or trade-counter formats, but scale-up scarcity suggests that most will remain small, with consolidation more plausible through store acquisitions or supplier-led account relationships than through national brand-building. Margin pressure from rent, staffing and inventory finance is likely to keep discipline on range and format.

53

Active firms

2026

1

Above £5M

reported revenue

6

Incorporated since 2022

newer firms

Key facts

About 1% of the trading cohort reports turnover above £5M (1 of 53 firms) — the rest sits below that revenue band.

11% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.

Reading DIY retailers serve both household repair demand and small trade buyers through shops, counters and local collection points.

Demand is tied to rented-property upkeep, garden work and small building jobs, not only discretionary home projects.

Stockholding, footfall and trade counter service tend to shape the operating model in this local retail category.

Operators often need to balance retail display space with storage and order collection for trade customers.

Top Reading DIY retail companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

DADS SHOP LIMITED

Dads Shop
Fashion & Retail
7 employeesInc. 1966Reading, BerkshireCH 00887422
dadsshop.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets36 / 100
Cash51 / 100
Headcount65 / 100
What does DADS SHOP LIMITED do?

Operates a retail DIY and hardware store selling building materials, tools, plumbing and electrical supplies, decorating products, garden equipment, timber and household goods. Also offers delivery,…

Who does DADS SHOP LIMITED sell to?

Serves local DIY consumers, homeowners, gardeners and tradespeople around Mortimer, Reading and Basingstoke, including customers needing home, garden, building, plumbing, decorating and hardware…

Key contacts (2)
CK
Charlotte Kira Telling
Director
EP
Elizabeth Phoenix
Director
More contacts & email available
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Company vitals
UK Headcount
7
UK Revenue
£382.3kEstimate
Founded
59 years ago
Since Sep 1966
HQ
Reading, Berkshire
Financial health
48

Financial Health

Stable

Stable · Hiring · 4% CAGR over 4y

Hiring

Location

Map of Reading, Berkshire
32 Queens Road
Reading, Berkshire, RG1 4AU
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Sandeman Brothers Ltd

Sandeman Brothers
Fashion & Retail
2 employeesInc. 2020Reading, BerkshireCH 12390303

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£12.7kEstimate
Founded
6 years ago
Since Jan 2020
HQ
Reading, Berkshire
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Reading, Berkshire
7 Darwin Close
Reading, Berkshire, RG2 0TB
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RICHFIELD FLOORING LIMITED

Richfield Flooring
Fashion & RetailField Services & Trades
6 employeesInc. 2017Reading, BerkshireCH 10656949
richfieldflooring.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash0 / 100
Headcount40 / 100
What does RICHFIELD FLOORING LIMITED do?

Supplies and installs residential flooring, including luxury vinyl, wood flooring and carpets. Offers products from brands such as Amtico, Karndean, Alternative Flooring, V4 Wood Flooring and…

Who does RICHFIELD FLOORING LIMITED sell to?

Serves homeowners and domestic customers in Reading and nearby areas within about 20 miles, particularly buyers looking for branded flooring ranges such as Amtico, Karndean, wood and carpets.

Key contacts (1)
CV
Chad Vincent Bamsey
Director
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Company vitals
UK Headcount
6
UK Revenue
£392.6kEstimate
Founded
9 years ago
Since Mar 2017
HQ
Reading, Berkshire
Financial health
11

Financial Health

Distressed

Distressed · 0% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Reading, Berkshire
3 Jesse Terrace
Reading, Berkshire, RG1 7RS
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RAINBOW CORNER (READING) LIMITED

Rainbow Carpets
Fashion & RetailField Services & Trades
6 employeesInc. 1972BerkshireCH 01072564
rainbowflooringandcarpets.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash100 / 100
Headcount40 / 100
What does RAINBOW CORNER (READING) LIMITED do?

Supplies and installs residential flooring including carpets, laminate, vinyl, luxury vinyl tile (LVT) and engineered oak flooring. Provides measuring and estimating services, an in‑store and mobile…

Who does RAINBOW CORNER (READING) LIMITED sell to?

Sells mainly to homeowners and residential property customers seeking carpets and flooring, including larger-order buyers and insurance-related customers, across Berkshire, Oxfordshire and…

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Company vitals
UK Headcount
6
UK Revenue
£368.5kEstimate
Founded
53 years ago
Since Sep 1972
HQ
Berkshire
Financial health
70

Financial Health

Healthy

Healthy · 0% CAGR over 2y

Location

Map of Berkshire
140-142 Caversham Road, Reading
Berkshire, RG1 8AY
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EDWARDS & GODDING (READING) LIMITED

Edwards & Godding (reading)
Fashion & Retail
14 employeesInc. 1965ReadingCH 00843801
edwardsandgodding.co.uk

Trajectory

5y · 2019–Now

Financial sub-scores

Computed from 5 filings
Net assets23 / 100
Headcount13 / 100
What does EDWARDS & GODDING (READING) LIMITED do?

Supplies range cookers, refrigeration, wine cabinets, and kitchen appliances from brands such as AGA, Lacanche, Liebherr, and Wolf. Also designs and installs bespoke kitchens and provides appliance…

Who does EDWARDS & GODDING (READING) LIMITED sell to?

Serves homeowners and private consumers planning premium kitchen projects, including cooking enthusiasts and households seeking high-end range cookers, refrigeration, appliances, bespoke kitchens,…

Key contacts (2)
ED
Edward David John Sturgess
Director
CE
Caroline Emma Sturgess
Director
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Company vitals
UK Headcount
14
UK Revenue
£855.5kEstimate
Founded
61 years ago
Since Mar 1965
HQ
Reading
Financial health
19

Financial Health

Distressed

Distressed · -7% CAGR over 5y

Financial distress

Location

Map of Reading
Aga House, 9d Loverock Road
Reading, RG30 1DZ
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STEMTATION LIMITED

Stemtation
Fashion & Retail
2 employeesInc. 2003Reading, BerkshireCH 04757533
stemtation.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (1)
EP
Eric Pierre Ann Miche
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£78.4kEstimate
Founded
23 years ago
Since May 2003
HQ
Reading, Berkshire
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 4y

Location

Map of Reading, Berkshire
19 Victoria Street
Reading, Berkshire, RG1 4NQ
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Midrib Plants Ltd

Midrib Plants
Fashion & Retail
Inc. 2020Reading, BerkshireCH 12720521

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash16 / 100
Key contacts (1)
JW
Jacqueline Winston-Silk
Director
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Company vitals
UK Headcount
0
UK Revenue
£17kEstimate
Founded
5 years ago
Since Jul 2020
HQ
Reading, Berkshire
Financial health
6

Financial Health

Distressed

Distressed

Financial distress

Location

Map of Reading, Berkshire
66 Redlands Road, Redlands Road
Reading, Berkshire, RG1 5HU
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Cherubs Floral Design Ltd

Cherubs Floral Design
Fashion & Retail
6 employeesInc. 2004Henley-on-Thames, OxonCH 05091044
cherubsfloraldesign.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash33 / 100
Headcount70 / 100
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Company vitals
UK Headcount
6
UK Revenue
£273.1kEstimate
Founded
22 years ago
Since Apr 2004
HQ
Henley-on-Thames, Oxon
Financial health
28

Financial Health

Weak

Weak · Hiring · 5% CAGR over 4y

HiringFinancial distressTechnical insolvency

Location

Map of Henley-on-Thames, Oxon
Windmill Barn, Binfield Heath
Henley-On-Thames, Oxon, RG9 4LG
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GREEN PARLOUR LIMITED

Green Parlour
Fashion & Retail
1 employeesInc. 2008BerkshireCH 06490197

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets84 / 100
Headcount0 / 100
Key contacts (2)
PT
Paul Thomas Sampson
Director
EJ
Emma Jade Louise Sampson
Director
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Company vitals
UK Headcount
1
UK Revenue
£36.3kEstimate
Founded
18 years ago
Since Jan 2008
HQ
Berkshire
Financial health
52

Financial Health

Stable

Stable · -16% CAGR over 4y

Location

Map of Berkshire
34 Mansfield Road, Reading
Berkshire, RG1 6AJ
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KING & SONS (SANDHURST) LIMITED

Kings DIY
Fashion & Retail
21 employeesInc. 2001Aldermaston, BerkshireCH 04283405
kingsdiy.com

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Cash62 / 100
Headcount35 / 100
What does KING & SONS (SANDHURST) LIMITED do?

Operates hardware and DIY retail stores selling building materials, timber, aggregates, tools, fixings, plumbing and electrical supplies, paints and decorating products, garden equipment and…

Who does KING & SONS (SANDHURST) LIMITED sell to?

Serves DIY consumers, homeowners, gardeners and local tradespeople in Berkshire, Hampshire and Surrey seeking hardware, building, timber, decorating, plumbing, electrical and household supplies.

Key contacts (4)
SD
Simon Damian King
Director
PA
Philip Ayre
Director
DM
Diana Margaret King
Director
AM
Anthony Martin King
Director
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Company vitals
UK Headcount
21
UK Revenue
£3mEstimate
Founded
24 years ago
Since Sep 2001
HQ
Aldermaston, Berkshire
Financial health
49

Financial Health

Stable

Stable · -2% CAGR over 3y

Location

Map of Aldermaston, Berkshire
4 Comet House, Calleva Park
Aldermaston, Berkshire, RG7 8JA
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Oaktree Garden Centre Online Limited

Oaktree Garden Centre
Fashion & RetailE-commerce
62 employeesInc. 2013BracknellCH 08453694
oaktreegardencentre.com

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash27 / 100
Headcount34 / 100
What does Oaktree Garden Centre Online Limited do?

Operates a garden centre and online shop selling plants, gardening supplies, garden furniture, BBQs, pizza ovens, outdoor heating, and accessories. Also retails gifts, pet and wildlife products, and…

Who does Oaktree Garden Centre Online Limited sell to?

Serves retail consumers, including homeowners, gardeners, outdoor cooking enthusiasts, gift buyers and café visitors, with a local focus around Bracknell alongside online shoppers.

Key contacts (2)
CH
Christopher Helberg
Director
PW
Philip Went
Director
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Company vitals
UK Headcount
62
UK Revenue
£4.6m
Founded
13 years ago
Since Mar 2013
HQ
Bracknell
Financial health
17

Financial Health

Distressed

Distressed · -3% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Bracknell
Oaktree Garden Centre Bracknell Road, Warfield
Bracknell, RG42 6LH
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Steepal Ltd

Steepal
Wholesale & DistributionFashion & Retail
Inc. 1969Crowthorne, BerksCH 00949529

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets49 / 100
Headcount0 / 100
Key contacts (1)
SG
Steven Gary Sampeys
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£38.5kEstimate
Founded
57 years ago
Since Mar 1969
HQ
Crowthorne, Berks
Financial health
30

Financial Health

Weak

Weak

Location

Map of Crowthorne, Berks
7 Tresillian House, 214 Dukes Ride
Crowthorne, Berks, RG45 6DS
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BERKSHIRE GARDEN BUILDINGS LIMITED

Berkshire Garden Buildings
E-commerceFashion & Retail
3 employeesInc. 2005Thatcham, BerkshireCH 05531183
berkshiregardenbuildings.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash100 / 100
Headcount40 / 100
What does BERKSHIRE GARDEN BUILDINGS LIMITED do?

Retailer of garden buildings and outdoor structures, including wooden, metal and plastic sheds, greenhouses, insulated garden rooms, summerhouses, log cabins, garages and storage units, along with…

Who does BERKSHIRE GARDEN BUILDINGS LIMITED sell to?

Serves B2C customers, mainly homeowners in Reading and surrounding Berkshire areas looking for garden buildings, storage, greenhouses, garages, playhouses and outdoor home office spaces.

Key contacts (1)
RK
Roger Kenneth Hugh Taylor
Director
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Company vitals
UK Headcount
3
UK Revenue
£723.9kEstimate
Founded
20 years ago
Since Aug 2005
HQ
Thatcham, Berkshire
Financial health
70

Financial Health

Healthy

Healthy · 0% CAGR over 2y

Location

Map of Thatcham, Berkshire
1 High Street
Thatcham, Berkshire, RG19 3JG
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The Tile Boutique Limited

The Tile Boutique
Fashion & Retail
4 employeesInc. 2014Reading, BerkshireCH 09143341

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount20 / 100
More contacts & email available
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Company vitals
UK Headcount
4
UK Revenue
£342.5kEstimate
Founded
11 years ago
Since Jul 2014
HQ
Reading, Berkshire
Financial health
8

Financial Health

Distressed

Distressed · -5% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Reading, Berkshire
Unit 4 Danehill, Lower Earley
Reading, Berkshire, RG6 4UP
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B H DING'ER LIMITED

B H Ding'er
Fashion & Retail
1 employeesInc. 2020Hungerford, BerkshireCH 12545356

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Headcount0 / 100
Key contacts (1)
JC
Jason Charles Westall-Briggs
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£37.8kEstimate
Founded
6 years ago
Since Apr 2020
HQ
Hungerford, Berkshire
Financial health
25

Financial Health

Weak

Weak · -16% CAGR over 4y

Location

Map of Hungerford, Berkshire
37 Queens Way, Kintbury
Hungerford, Berkshire, RG17 9XE
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METCHAR LTD

Metchar
Fashion & RetailCivil EngineeringManagement Consulting
1 employeesInc. 2019ThatchamCH 12150050

Trajectory

4y · 2020–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (1)
GD
Gouri Dey
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£9.4kEstimate
Founded
6 years ago
Since Aug 2019
HQ
Thatcham
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 4y

Location

Map of Thatcham
40 Paynesdown Road
Thatcham, RG19 3SG
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Calleva Leisure Limited

Calleva Leisure
Fashion & Retail
2 employeesInc. 2013NewburyCH 08414866

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount100 / 100
Key contacts (2)
GM
Guy Martin MacDonald
Director
KM
Katharine MacDonald
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£62.7kEstimate
Founded
13 years ago
Since Feb 2013
HQ
Newbury
Financial health
38

Financial Health

Weak

Weak · Hiring · 19% CAGR over 4y

HiringFinancial distressTechnical insolvency

Location

Map of Newbury
35 Bartholomew Street
Newbury, RG14 5LL
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MARSHALLS PET FOOD STORE LIMITED

Marshalls PET Food Store
Fashion & Retail
9 employeesInc. 2001Reading, BerkshireCH 04327355

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets38 / 100
Cash14 / 100
Headcount13 / 100
Key contacts (1)
NH
Neil Howard Marshall
Director
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Company vitals
UK Headcount
9
UK Revenue
£457.5kEstimate
Founded
24 years ago
Since Nov 2001
HQ
Reading, Berkshire
Financial health
25

Financial Health

Weak

Weak · -9% CAGR over 4y

Location

Map of Reading, Berkshire
Marshalls Pet Food Store Ltd Reading Road, Burghfield Common
Reading, Berkshire, RG7 3BL
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CARNIRAW LIMITED

Carniraw
Fashion & Retail
1 employeesInc. 2021BracknellCH 13561723

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Net assets2 / 100
Cash75 / 100
Headcount40 / 100
Key contacts (1)
NC
Nicola Camm
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£21kEstimate
Founded
4 years ago
Since Aug 2021
HQ
Bracknell
Financial health
33

Financial Health

Weak

Weak · 0% CAGR over 2y

Location

Map of Bracknell
26 Bere Road
Bracknell, RG12 0XS
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The Pet Office Ltd

The PET Office
Fashion & Retail
1 employeesInc. 2022CrowthorneCH 14179751

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash43 / 100
Headcount40 / 100
Key contacts (1)
TV
Tulsi Vekaria Verma
Director
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Company vitals
UK Headcount
1
UK Revenue
£42.4kEstimate
Founded
3 years ago
Since Jun 2022
HQ
Crowthorne
Financial health
23

Financial Health

Weak

Weak · 0% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Crowthorne
16-18 Dukes Ride
Crowthorne, RG45 6LY
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Barking Mad Pet Services Ltd

Barking MAD PET Services
Fashion & Retail
0 employeesInc. 2021ReadingCH 13358019

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets0 / 100
Headcount0 / 100
Key contacts (1)
SG
Samuel George Lee
Director
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Company vitals
UK Headcount
0
UK Revenue
£54.9kEstimate
Founded
5 years ago
Since Apr 2021
HQ
Reading
Financial health
0

Financial Health

Distressed

Distressed · -69% CAGR over 3y

Financial distressTechnical insolvency

Location

Map of Reading
Unit 2 18 Reading Road, Pangbourne
Reading, RG8 7LY
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Blooming Roots Ltd

Blooming Roots
Fashion & Retail
Inc. 2019Reading, BerkshireCH 12196893
bloomingroots.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Key contacts (1)
MR
Marianne Rogers
Director
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Company vitals
UK Headcount
0
UK Revenue
£3.1kEstimate
Founded
6 years ago
Since Sep 2019
HQ
Reading, Berkshire
Financial health
38

Financial Health

Weak

Weak

Financial distressTechnical insolvency

Location

Map of Reading, Berkshire
3 Hillfoot, Chapel Row
Reading, Berkshire, RG7 6PH
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THE READING FLOWER COMPANY LIMITED

The Reading Flower
Fashion & Retail
Inc. 2010Reading, BerkshireCH 07253380

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount0 / 100
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Company vitals
UK Headcount
0
UK Revenue
£0Estimate
Founded
16 years ago
Since May 2010
HQ
Reading, Berkshire
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Reading, Berkshire
17 Chive Road, Earley
Reading, Berkshire, RG6 5XP
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Caversham Plants Ltd

Caversham Plants
Fashion & Retail
3 employeesInc. 2012Winnersh, RG41 5RDCH 07992539

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Key contacts (1)
HJ
Harry John Marsh
Director
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Company vitals
UK Headcount
3
UK Revenue
£72.7kEstimate
Founded
14 years ago
Since Mar 2012
HQ
Winnersh, RG41 5RD
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Winnersh, RG41 5RD
Arena Berkeley St 100 Berkshire Place, Wharfdale Road
Winnersh, Rg41 5rd, RG41 5RD
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Willow & Blooms (Newbury) Ltd

Willow & Blooms (newbury)
Fashion & Retail
2 employeesInc. 2016Thatcham, BerkshireCH 10051602

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount0 / 100
Key contacts (2)
JJ
Jamie John Bishop
Director
HM
Helen Marie Vickers
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£92.9kEstimate
Founded
10 years ago
Since Mar 2016
HQ
Thatcham, Berkshire
Financial health
0

Financial Health

Distressed

Distressed · -29% CAGR over 4y

Financial distress

Location

Map of Thatcham, Berkshire
Lindenmuth House, 37 Greenham Business Park
Thatcham, Berkshire, RG19 6HW
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How Reading DIY retail companies work and how to sell to them

What they do

DIY retailers in Reading usually earn revenue through unit sales of stocked products, with margin shaped by supplier discounts, stock turns and the cost of holding bulky or seasonal ranges. The commercial model is less like pure e-commerce and more like local distribution: counter sales, in-store advice, trade account purchasing, click-and-collect, local delivery and occasional value-added services such as product matching or order assembly. Pricing is typically basket-based for consumers and account-based for trades, with discounts linked to repeat purchasing, credit terms and negotiated supply lines rather than long subscription commitments.

Who they sell to

Most sell to a mixed local buyer base: homeowners planning repairs, landlords maintaining properties, small builders, maintenance contractors, gardeners and property managers. Consumer purchases are usually walk-in or search-led, while trade buyers tend to return to the same counter if availability, advice and delivery are reliable. Decision-makers are practical rather than committee-based: an owner, site manager, office manager, landlord or small-business proprietor often controls spend. Sales cycles are short for retail purchases, but trade accounts can take longer where credit checks, account limits, delivery terms and returns processes need approval.

What they buy

Reading DIY retailers tend to spend on systems and services that reduce stock friction and keep local customers returning. Relevant categories include point-of-sale software, inventory management, purchasing tools, accounting, payments, e-commerce, trade account management, delivery scheduling, customer messaging and local search marketing. Store-based operators may also buy recruitment support, staff training, health and safety advice, insurance, signage, shelving, warehousing equipment and vehicle-related services. Finance and credit-control support can be useful where trade accounts are material, while cyber security and device management become more relevant once tills, stock systems and online ordering are linked.

Why and how to sell to them

Pressure usually comes from cash tied up in inventory, supplier price changes, seasonal demand, missed sales from stock-outs, returns handling and the day-to-day cost of stores, staff and delivery. DIY retail buyers tend to evaluate vendors when opening or refurbishing a counter, adding online ordering, widening delivery coverage, changing finance staff, tightening credit terms or trying to win more repeat trade. Outbound messages work better when they name a specific operating symptom, such as reducing dead stock, speeding account reconciliation, improving order accuracy or making local delivery more predictable, rather than pitching generic retail efficiency.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

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Frequently asked questions

How many DIY retail companies are there in the Reading?
Around 49 actively-trading DIY retail companies are registered in the Reading. Of those, 1 report turnover above £5M in their most recent filed accounts.
What counts as a DIY retail company in this list?
A company is included when its public website and filed activity descriptions indicate it sells DIY retail products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest DIY retail companies in the Reading?
The list is ordered by reported UK turnover from each firm's most recent Companies House XBRL filing, so the largest DIY retail companies in the Reading appear at the top of the table. About 1 of the 49 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay UK-specific.
What do DIY retail companies in the Reading actually do?
DIY retailers in Reading usually earn revenue through unit sales of stocked products, with margin shaped by supplier discounts, stock turns and the cost of holding bulky or seasonal ranges. The commercial model is less like pure e-commerce and more like local distribution: counter sales, in-store advice, trade account purchasing, click-and-collect, local delivery and occasional value-added services such as product matching or order assembly. Pricing is typically basket-based for consumers and account-based for trades, with discounts linked to repeat purchasing, credit terms and negotiated supply lines rather than long subscription commitments.
How does Reading DIY retail compare internationally?
Cross-border comparisons of DIY retail populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical DIY retail companies in the Reading?
Company sizes in this list vary widely. The median actively-trading DIY retail firm employs around 2 people, and median UK turnover across the list is roughly £73k in the most recent filed accounts.
Are these mostly new or established DIY retail companies?
5 of the 49 actively-trading DIY retail companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Reading list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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