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DIY Retail Companies in Portsmouth: 51 Active Firms (2026)

DIY retailers in Portsmouth sell home improvement, garden and household maintenance products to local consumers and trades across the metropolitan area.

Buying decisions tend to sit with owner-managers, branch operators and trade-counter managers rather than central procurement teams. The commercial centre is stock availability: decorating consumables, garden lines, fixings, tools and repair materials that customers need locally and often at short notice. Sales are usually a mix of walk-in retail, repeat trade accounts, phone orders and modest local ecommerce, with basket sizes ranging from low-value household purchases to larger property-maintenance jobs. For suppliers, the relevant workflows are inventory planning, point-of-sale integration, purchasing, local delivery, credit control and seasonal merchandising, rather than long enterprise software programmes.

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Portsmouth has 51 actively trading DIY retail companies in this cohort, so the local market is modest enough for individual trade counters, neighbourhood stores and local ecommerce operators to remain visible. Reported employment totals 126 people, pointing to a labour footprint concentrated in store operations, purchasing, delivery and customer service rather than back-office depth. The commercial base therefore looks more like a network of independents and local specialists than a pool dominated by revenue-scale retail groups.

Product mix matters more for compliance than the shopfront itself. DIY ranges can bring age-restricted sales controls for knives, blades and solvents; product-safety obligations for electricals, ladders and power tools; and labelling or handling requirements for paints, adhesives and garden chemicals. Retailers offering local delivery also face practical duties around safe carriage, returns and damaged goods, while trade accounts add credit terms and invoice discipline. Market structure is shaped by bulky stock, seasonal garden demand and supplier purchasing terms, which can make cash conversion uneven for smaller operators.

Portsmouth’s DIY retail cohort appears likely to remain mixed, with owner-managed stores, trade counters and online-assisted local sellers serving slightly different needs. Scale-up scarcity tends to matter: operators with limited warehouse space and delivery capacity may struggle to widen ranges without tying up working capital. At the same time, repair, rental maintenance and garden projects give local retailers a reason to defend availability and advice rather than compete only on price. Consolidation could come through store closures, trade-counter expansion or acquisition by regional groups, but the more common pattern looks incremental.

51

Active firms

2026

1

Above £5M

Company in this revenue band

12

Recent incorporations

Incorporated since 2022

Key facts

About 1% of the trading cohort reports turnover above £5M (1 of 51 firms) — the rest sits below that revenue band.

23% of the cohort was incorporated since 2022 (12 firms), so a sizeable share is in its first few filing cycles.

DIY retailers in Portsmouth sell home improvement, garden and household maintenance products to local consumers and trades.

Demand tends to follow repairs, small renovations and routine property upkeep, rather than a single national buying cycle.

Operators often sit between consumer retail and trade supply, with sales activity shaped by local availability and repeat purchasing.

Top Portsmouth DIY Retail companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Ua-pro Limited

UA-PRO
Wholesale & DistributionFashion & RetailManagement Consulting
Inc. 2022Portsmouth, South YorkshireCH 14072815

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets40 / 100
Key contacts (1)
MP
Makszim Panov
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£3.1kEstimate
Founded
4 years ago
Since Apr 2022
HQ
Portsmouth, South Yorkshire
Financial health
40

Financial Health

Stable

Stable

Location

Map of Portsmouth, South Yorkshire
Unit 1b Skill Centre Limberline Spur, Hilsea
Portsmouth, South Yorkshire, PO3 5LF
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Stoppani GB Ltd

Stoppani
Fashion & Retail
Inc. 2023PortsmouthCH 14940154

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets40 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£0Estimate
Founded
2 years ago
Since Jun 2023
HQ
Portsmouth
Financial health
40

Financial Health

Stable

Stable

Location

Map of Portsmouth
Unit 4, Dundas Spur
Portsmouth, PO3 5NX
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M L Fixings Limited

M L Fixings
Fashion & Retail
2 employeesInc. 2023Portsmouth, HampshireCH 15158800

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets100 / 100
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£100.9kEstimate
Founded
2 years ago
Since Sep 2023
HQ
Portsmouth, Hampshire
Financial health
100

Financial Health

Strong

Strong

Location

Map of Portsmouth, Hampshire
7 Kettering Terrace, Mile End
Portsmouth, Hampshire, PO2 7QH
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BUGNUT LIMITED

Bugnut
Fashion & Retail
1 employeesInc. 2022PortsmouthCH 14114433

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets19 / 100
Headcount40 / 100
Key contacts (2)
PA
Paul Andrew Muggeridge
Director
CM
Clayton Michael Patilla
Director
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Company vitals
UK Headcount
1
UK Revenue
£34.1kEstimate
Founded
4 years ago
Since May 2022
HQ
Portsmouth
Financial health
27

Financial Health

Weak

Weak · 0% CAGR over 2y

Location

Map of Portsmouth
94 Hawthorn Crescent, Cosham
Portsmouth, PO6 2TR
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ROSE CLOVER LIMITED

Rose Clover
Fashion & Retail
1 employeesInc. 2014Southsea, HampshireCH 09214485
roseclover.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash17 / 100
Headcount40 / 100
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Company vitals
UK Headcount
1
UK Revenue
£50.7kEstimate
Founded
11 years ago
Since Sep 2014
HQ
Southsea, Hampshire
Financial health
16

Financial Health

Distressed

Distressed · 0% CAGR over 4y

Financial distress

Location

Map of Southsea, Hampshire
53 Kent Road
Southsea, Hampshire, PO5 3HU
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THOMAS BRAMWELL OUTDOOR LIVING LIMITED

Thomas Bramwell
Wholesale & DistributionFashion & Retail
3 employeesInc. 2013SouthseaCH 08520197
thomasbramwell-homeliving.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets35 / 100
Headcount100 / 100
What does THOMAS BRAMWELL OUTDOOR LIVING LIMITED do?

Designs, supplies and sells indoor and outdoor furniture for residential and contract use, including sofa sets, dining tables and chairs, loungers, beds, mattresses, planters, lighting and…

Who does THOMAS BRAMWELL OUTDOOR LIVING LIMITED sell to?

Serves homeowners and residential buyers, plus contract-market clients, seeking indoor and outdoor furnishings, with enquiries focused around Chichester and West Sussex.

Key contacts (1)
BB
Beverley Bramwell
Director
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Company vitals
UK Headcount
3
UK Revenue
£301.5kEstimate
Founded
13 years ago
Since May 2013
HQ
Southsea
Financial health
59

Financial Health

Stable

Stable · Hiring · 11% CAGR over 4y

Hiring

Location

Map of Southsea
63 Castle Road
Southsea, PO5 3AY
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Hayling Hardware Limited

Hayling Hardware
Fashion & Retail
23 employeesInc. 2015Hayling Island, HampshireCH 09524311
haylinghardware.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets39 / 100
Cash33 / 100
Headcount71 / 100
What does Hayling Hardware Limited do?

Operates a hardware retail store selling tools, timber and mouldings, plumbing and electrical supplies, paint and decorating materials, garden equipment, household goods, camping items, Calor gas,…

Who does Hayling Hardware Limited sell to?

Serves local consumers, homeowners, DIY enthusiasts, gardeners and campers on Hayling Island, plus small tradespeople needing hardware, timber, plumbing, electrical, decorating, household and outdoor…

Key contacts (3)
JC
Janet Christine Adams
Director
RA
Robert Anthony Adams
Director
RJ
Robert Joseph Adams
Director
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Company vitals
UK Headcount
23
UK Revenue
£2.2mEstimate
Founded
11 years ago
Since Apr 2015
HQ
Hayling Island, Hampshire
Financial health
46

Financial Health

Stable

Stable · Hiring · 5% CAGR over 4y

Hiring

Location

Map of Hayling Island, Hampshire
59 Elm Grove
Hayling Island, Hampshire, PO11 9EA
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PARKFIELD RETAIL LIMITED

Local Home Hardware
Fashion & Retail
58 employeesInc. 2000HampshireCH 04047021
localhomehardware.co.uk/about-us

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets40 / 100
Cash34 / 100
Headcount68 / 100
What does PARKFIELD RETAIL LIMITED do?

Operates Home Hardware retail stores selling DIY supplies, tools, electrical items, garden products, home essentials, baking equipment, pet food, and loose fixings. Also provides services such as key…

Who does PARKFIELD RETAIL LIMITED sell to?

Serves mainly local retail consumers through Home Hardware stores, including homeowners, DIYers, gardeners, pet owners and household shoppers seeking in-store advice, reward cards and home delivery.

Key contacts (2)
DA
David Anthony Wagg
Director
JA
Jacqueline Ann Winnicott
Director
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Company vitals
UK Headcount
58
UK Revenue
£3.4mEstimate
Founded
25 years ago
Since Aug 2000
HQ
Hampshire
Financial health
46

Financial Health

Stable

Stable · Hiring · 9% CAGR over 2y

Hiring

Location

Map of Hampshire
Joinery Mill 11 The Green, Rowlands Castle
Hampshire, PO9 6BW
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VILLAGE HARDWARE LTD

Village Hardware
Fashion & Retail
0 employeesInc. 2019FarehamCH 12180251
villagehardwarebethel.com

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets16 / 100
Cash88 / 100
Headcount0 / 100
Key contacts (1)
EJ
Elizabeth Jane Edmunds
Director
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Company vitals
UK Headcount
0
UK Revenue
£95.8kEstimate
Founded
6 years ago
Since Aug 2019
HQ
Fareham
Financial health
32

Financial Health

Weak

Weak · -68% CAGR over 4y

Location

Map of Fareham
227a West Street
Fareham, PO16 0HZ
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C & P Trading Ltd

C & P Trading
ConstructionField Services & TradesFashion & Retail
2 employeesInc. 2016Waterlooville, HantsCH 10194674

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (1)
AJ
Ashley James Pelling
Director
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Company vitals
UK Headcount
2
UK Revenue
£93.7kEstimate
Founded
10 years ago
Since May 2016
HQ
Waterlooville, Hants
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 4y

Financial distress

Location

Map of Waterlooville, Hants
Unit 29 Highcroft Industrial Estate, Enterprise Road
Waterlooville, Hants, PO8 0BT
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Ocean Flexible Coatings Ltd

Ocean Flexible Coatings
Wholesale & DistributionFashion & RetailManagement Consulting
2 employeesInc. 2022SouthamptonCH 13930586

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets40 / 100
Headcount40 / 100
Key contacts (1)
TA
Trudy Ann Long
Director
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Company vitals
UK Headcount
2
UK Revenue
£52.8kEstimate
Founded
4 years ago
Since Feb 2022
HQ
Southampton
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 2y

Location

Map of Southampton
Unit 3b Stone Pier Boatyard Shore Road, Warsash
Southampton, SO31 9FR
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PALEO PETS LTD

Paleo Pets
Fashion & Retail
Inc. 2023Waterlooville, HampshireCH 14721325

Trajectory

2y · 2024–Now
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Company vitals
UK Headcount
0
UK Revenue
£37.4kEstimate
Founded
3 years ago
Since Mar 2023
HQ
Waterlooville, Hampshire
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Waterlooville, Hampshire
2 Stratfield Park, Elettra Avenue
Waterlooville, Hampshire, PO7 7XN
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Andy Harding Sales Limited

Andy Harding Sales
Fashion & Retail
2 employeesInc. 2023SouthamptonCH 15366967

Trajectory

1y · 2025–Now
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Company vitals
UK Headcount
2
UK Revenue
£18.3kEstimate
Founded
2 years ago
Since Dec 2023
HQ
Southampton
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Southampton
9 Mirror Close, Warsash
Southampton, SO31 9AJ
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PALMS UK HORTICULTURAL LIMITED

Palms Horticultural
Fashion & Retail
1 employeesInc. 2019Fareham, HampshireCH 11817533
palmsuk.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
Headcount40 / 100
Key contacts (1)
NM
Natalie Michelle Wilkins
Director
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Company vitals
UK Headcount
1
UK Revenue
£29.2kEstimate
Founded
7 years ago
Since Feb 2019
HQ
Fareham, Hampshire
Financial health
70

Financial Health

Healthy

Healthy · 0% CAGR over 4y

Location

Map of Fareham, Hampshire
Kintyre House, 70 High Street
Fareham, Hampshire, PO16 7BB
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Bloom Bloom Ltd

Bloom Bloom
Fashion & Retail
1 employeesInc. 2013Fareham, HampshireCH 08466925
bloombloom.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash17 / 100
Headcount0 / 100
Key contacts (1)
KH
Katrina Holmes
Director
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Company vitals
UK Headcount
1
UK Revenue
£28.9kEstimate
Founded
13 years ago
Since Mar 2013
HQ
Fareham, Hampshire
Financial health
5

Financial Health

Distressed

Distressed · -16% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Fareham, Hampshire
Shms House, 20 Little Park Farm Road
Fareham, Hampshire, PO15 5TD
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MARIAN GIFT FLOWERS LIMITED

Marian Gift Flowers
Fashion & Retail
3 employeesInc. 1969Rowland's Castle, HampshireCH 00958582
citrusflowers.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets42 / 100
Cash26 / 100
Headcount40 / 100
Key contacts (1)
CM
Carli Marie Strugnell
Director
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Company vitals
UK Headcount
3
UK Revenue
£147.6kEstimate
Founded
56 years ago
Since Jul 1969
HQ
Rowland's Castle, Hampshire
Financial health
37

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Rowland's Castle, Hampshire
32 Castle Road
Rowland'S Castle, Hampshire, PO9 6AS
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RETRO REFIT LTD

Retro Refit
Fashion & Retail
0 employeesInc. 2020Farnham, SurreyCH 12653512

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash28 / 100
Headcount0 / 100
Key contacts (1)
JF
Julian Fabio Gomma
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£117.3kEstimate
Founded
6 years ago
Since Jun 2020
HQ
Farnham, Surrey
Financial health
14

Financial Health

Distressed

Distressed · -68% CAGR over 4y

Financial distress

Location

Map of Farnham, Surrey
19 Broadlands Close, Bentley
Farnham, Surrey, GU10 5LE
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SHARPY EDGE LIMITED

Sharpy Edge
Fashion & Retail
1 employeesInc. 2016Fareham, HampshireCH 10228967

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount40 / 100
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£46.2kEstimate
Founded
9 years ago
Since Jun 2016
HQ
Fareham, Hampshire
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 5y

Financial distress

Location

Map of Fareham, Hampshire
225 Gosport Road
Fareham, Hampshire, PO16 0QF
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FAREHAM HARDWARE STORE LTD

Fareham Hardware Store
Fashion & Retail
2 employeesInc. 2023Fareham, HampshireCH 15259493

Trajectory

1y · 2024–Now
Key contacts (1)
TK
Tanisha Kaur Kapoor
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£86.1kEstimate
Founded
2 years ago
Since Nov 2023
HQ
Fareham, Hampshire
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Fareham, Hampshire
169 West Street
Fareham, Hampshire, PO16 0EF
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Metal Polishing Supplies UK Ltd

Metal Polishing Supplies
Fashion & Retail
1 employeesInc. 1999Fareham, HampshireCH 03827784
metalpolishingsupplies.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash0 / 100
Headcount0 / 100
Key contacts (2)
MP
Mitchel Pagden
Director
CM
Christine Mary Waggott
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£42.9kEstimate
Founded
26 years ago
Since Aug 1999
HQ
Fareham, Hampshire
Financial health
0

Financial Health

Distressed

Distressed · -26% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Fareham, Hampshire
203 West Street
Fareham, Hampshire, PO16 0EN
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The Dogs Choice Ltd

The Dogs Choice
Fashion & Retail
5 employeesInc. 2023GosportCH 15075985

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (2)
KP
Keith Paul Foxwell
Director
CA
Caroline Ann West
Director
More contacts & email available
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Company vitals
UK Headcount
5
UK Revenue
£96.7kEstimate
Founded
2 years ago
Since Aug 2023
HQ
Gosport
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 1y

Financial distressTechnical insolvency

Location

Map of Gosport
2 Beech Grove
Gosport, PO12 2EJ
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Claireabelle Flowers Limited

Claireabelle Flowers
Fashion & Retail
1 employeesInc. 2023WaterloovilleCH 14624726

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets0 / 100
Key contacts (1)
CC
Claire Christine Anne Stewart
Director
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Company vitals
UK Headcount
1
UK Revenue
£7.1kEstimate
Founded
3 years ago
Since Jan 2023
HQ
Waterlooville
Financial health
0

Financial Health

Distressed

Distressed

Financial distress

Location

Map of Waterlooville
Unit 29 Highcroft Industrial Estate, Enterprise Road
Waterlooville, PO8 0BT
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JB'S Pet Pantry Ltd

JB'S PET Pantry
Fashion & Retail
1 employeesInc. 2018Alton, HampshireCH 11529292

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (1)
JB
Jessica Blackman
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£41kEstimate
Founded
7 years ago
Since Aug 2018
HQ
Alton, Hampshire
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 3y

Location

Map of Alton, Hampshire
4 Hazel Road, Four Marks
Alton, Hampshire, GU34 5EY
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Bulb In A Box Ltd

Bulb in a BOX
Fashion & Retail
Inc. 2021AltonCH 13739528

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Key contacts (1)
RE
Rosie Elizabeth Browning
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£4.2kEstimate
Founded
4 years ago
Since Nov 2021
HQ
Alton
Financial health
0

Financial Health

Distressed

Distressed

Financial distressTechnical insolvency

Location

Map of Alton
42 Winston Rise, Four Marks
Alton, GU34 5HP
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Make My Day Flowers Limited

Make MY DAY Flowers
Fashion & Retail
1 employeesInc. 2023AltonCH 14715246

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets96 / 100
Headcount40 / 100
Key contacts (1)
LB
Linzi Betts-Crawley
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£75kEstimate
Founded
3 years ago
Since Mar 2023
HQ
Alton
Financial health
75

Financial Health

Healthy

Healthy · 0% CAGR over 1y

Location

Map of Alton
69 High Street
Alton, GU34 1AB
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ADVANCED HUSBANDRY LTD

Advanced Husbandry
Fashion & Retail
2 employeesInc. 2021WaterloovilleCH 13317698

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Key contacts (1)
RL
Richard Lee Wilkins
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£66.3kEstimate
Founded
5 years ago
Since Apr 2021
HQ
Waterlooville
Financial health
100

Financial Health

Strong

Strong

Location

Map of Waterlooville
20 Highcroft Industrial Estate, Enterprise Road
Waterlooville, PO8 0BT
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MARY PUPPINS PET PANTRY LIMITED

Mary Puppins PET Pantry
Fashion & Retail
2 employeesInc. 2020EmsworthCH 12572808

Trajectory

4y · 2021–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Cash100 / 100
Headcount100 / 100
Key contacts (1)
SL
Sharon Louise Wotherspoon
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£64.8kEstimate
Founded
6 years ago
Since Apr 2020
HQ
Emsworth
Financial health
100

Financial Health

Strong

Strong · Growing, Hiring · 26% CAGR over 3y

GrowingHiring

Location

Map of Emsworth
20 High Street
Emsworth, PO10 7AW
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FALLAN LIMITED

Fallen Fruits
E-commerceFashion & Retail
3 employeesInc. 1995Havant, HampshireCH 03085296
fallenfruits.co.uk

Trajectory

2y · 2021–Now

Financial sub-scores

Computed from 2 filings
Net assets40 / 100
Cash55 / 100
Headcount40 / 100
What does FALLAN LIMITED do?

Designs and supplies garden and wildlife products, including bird feeders, nesting boxes, insect hotels, garden ornaments, planters, and outdoor décor. Also offers outdoor fireplaces, BBQ…

Key contacts (1)
JJ
Jennifer Jayne Fuller
Director
More contacts & email available
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Company vitals
UK Headcount
3
UK Revenue
£21.9kEstimate
Founded
30 years ago
Since Jul 1995
HQ
Havant, Hampshire
Financial health
44

Financial Health

Stable

Stable · 0% CAGR over 1y

Location

Map of Havant, Hampshire
The Limes, 40 East Street
Havant, Hampshire, PO9 1AQ
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BASINGSTOKE FIREPLACE CENTRE LIMITED

Fireplaces Direct
Fashion & RetailField Services & Trades
9 employeesInc. 2008Alton, HampshireCH 06781206
fireplacesdirect.co.uk

Trajectory

3y · 2022–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash0 / 100
Headcount30 / 100
What does BASINGSTOKE FIREPLACE CENTRE LIMITED do?

Supplies and installs fireplaces, wood‑burning stoves, gas fires and electric fires for residential properties. Offers fireplace surrounds in stone and timber, bespoke fireplace design services, and…

Who does BASINGSTOKE FIREPLACE CENTRE LIMITED sell to?

Serves homeowners seeking fires, fireplaces, surrounds and wood-burning stoves, primarily in Basingstoke, Alton, Tadley, Hook, Fleet and surrounding Hampshire areas.

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Company vitals
UK Headcount
9
UK Revenue
£689.2kEstimate
Founded
17 years ago
Since Dec 2008
HQ
Alton, Hampshire
Financial health
8

Financial Health

Distressed

Distressed · -5% CAGR over 2y

Financial distress

Location

Map of Alton, Hampshire
The Stables, 23b Lenten Street
Alton, Hampshire, GU34 1HG
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How Portsmouth DIY Retail companies work and how to sell to them

What they do

Revenue usually comes from resale margin on physical stock, topped up by delivery charges, tool hire, key-cutting, paint-mixing, timber cutting or other low-ticket services where the store has the equipment and staff knowledge. Pricing is SKU-led rather than subscription-led: retail customers pay shelf or web prices, while trade buyers expect account pricing, volume discounts and monthly invoicing. The operating model depends on buying enough stock to be credible locally without overfilling limited space, so supplier terms, minimum order quantities and returns policies sit close to day-to-day margin.

Who they sell to

Customers tend to split between householders doing small repairs, landlords managing turnover between tenants, sole traders needing parts during a job, and local property or facilities teams buying repeat maintenance lines. Decisions are often made by the person with the immediate problem: a decorator, site supervisor, maintenance manager or property owner, rather than a procurement function. Larger trade accounts may involve credit checks, negotiated price lists and delivery expectations, but most sales cycles are short. Public-sector or housing-related work is more likely to come through quotes, approved-supplier lists or small tenders.

What they buy

Most DIY retailers tend to spend on systems that keep stock, tills and supplier purchasing aligned: point-of-sale, inventory control, ecommerce catalogues, payment handling, accounting, barcode scanning and replenishment planning. Operators with trade counters may also buy credit-control tools, invoice automation, delivery scheduling, vehicle tracking and customer messaging. Services spend is usually practical: local marketing, product photography, shopfitting, signage, waste handling, employment law, health and safety advice, and recruitment for counter staff or drivers. Security, backup and basic cyber controls matter where card payments, web orders and trade account details are held.

Why and how to sell to them

Buying intent often appears when stockouts become visible to trade customers, supplier prices move faster than shelf updates, or delivery promises start to depend on one experienced employee. New premises, a second counter, a move into local ecommerce, a new manager or more trade-credit exposure can all prompt review. Sales approaches tend to work better when framed around a narrow operational loss — missed replenishment, slow invoice collection, poor margin visibility or avoidable delivery trips — rather than an abstract digital upgrade. Proof through a small workflow is usually easier to justify than a whole-store change.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Portsmouth

Related directories

Frequently asked questions

How many DIY retail companies are there in Portsmouth?
Around 51 actively-trading DIY retail companies are registered in Portsmouth. Of those, 1 report turnover above £5M in their most recent filed accounts. This Portsmouth list covers companies across the wider Portsmouth travel-to-work area, including surrounding towns — not just the Portsmouth local-authority boundary.
What counts as a DIY retail company in this list?
A company is included when its public website and filed activity descriptions indicate it sells DIY retail products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest DIY retail companies in Portsmouth?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable DIY retail companies in Portsmouth appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 1 of the 51 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do DIY retail companies in Portsmouth actually do?
Revenue usually comes from resale margin on physical stock, topped up by delivery charges, tool hire, key-cutting, paint-mixing, timber cutting or other low-ticket services where the store has the equipment and staff knowledge. Pricing is SKU-led rather than subscription-led: retail customers pay shelf or web prices, while trade buyers expect account pricing, volume discounts and monthly invoicing. The operating model depends on buying enough stock to be credible locally without overfilling limited space, so supplier terms, minimum order quantities and returns policies sit close to day-to-day margin.
How does Portsmouth DIY retail compare internationally?
Cross-border comparisons of DIY retail populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical DIY retail companies in Portsmouth?
Company sizes in this list vary widely. The median actively-trading DIY retail firm employs around 2 people, and median UK turnover across the list is roughly £48k in the most recent filed accounts.
Are these mostly new or established DIY retail companies?
12 of the 51 actively-trading DIY retail companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Portsmouth list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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