Fitness Companies in Liverpool: 140 Active Firms (2026)
Fitness companies in Liverpool operate gyms, studios and physical activity services across the city-region's leisure market.
Buying in this market tends to sit close to the venue: owner-managers, local leisure operators, employers arranging staff wellbeing, and commissioners of community activity. The commercial model is usually recurring but local, with memberships, class bookings, personal-training blocks and facility hire shaped by neighbourhood catchments. For suppliers and researchers, the relevant split is less about software-like scale and more about operating format: membership-led gyms, boutique studios, training venues and leisure-centre services, each with different needs around staffing, equipment use, customer retention and on-site safety.
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Around 140 fitness companies are actively trading in Liverpool, a compact city-region cohort that looks more operator-led than platform-led. Reported employment totals 161 people, with 102 firms reporting headcount, so the footprint appears spread across small venues rather than concentrated among scaled chains. A further 49 firms were incorporated since 2022, giving the market a visible recent-entry layer. None reports turnover above £5M, which fits a local leisure market built around neighbourhood catchments, memberships and class utilisation rather than national roll-outs.
General workplace safety duties matter more than a dedicated gym-specific economic regulator. HSE guidance for leisure activities places employers and the self-employed under the Health and Safety at Work etc. Act and related regulations, with a duty to do what is “reasonably practicable” to manage health and safety. That duty extends beyond staff to members, visitors and spectators affected by work activities. ukactive provides the main trade-body channel for the UK fitness, leisure and physical activity sector, while market structure remains split between private clubs, studios and public-sector leisure provision.
Cost pressure appears likely to keep Liverpool’s fitness operators focused on retention, utilisation and staffing discipline rather than estate expansion. The cohort has a sizeable early-commercial layer, while high-turnover scale-ups appear scarce, so consolidation may come through local site transfers and operating partnerships rather than headline acquisitions. Regulation is unlikely to be the main constraint, but routine safety duties, insurance expectations and customer protection around memberships still shape day-to-day operations. Operators with clearer class programming, predictable recurring revenue and disciplined facility management tend to be better placed than venues reliant on casual attendance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
140
Active firms
2026
49
Since 2022
New incorporations
£5.9 billion
UK market value
Gyms and health clubs, 2024
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Key facts
35% of the cohort was incorporated since 2022 (49 firms), so a sizeable share is in its first few filing cycles.
The UK had 7,009 gyms and health clubs in 2024, split between 4,513 private clubs and 2,496 public-sector gyms.
UK gym membership reached 10.7 million in 2024, with penetration at 15.9% of the population.
HSE guidance for leisure activities puts employers and the self-employed under Health and Safety at Work etc. Act duties, including protection for club members and spectators where risks arise from work activities.
ukactive says it represents 4,000+ members across the fitness, leisure and physical activity sector.
European fitness memberships increased from 62.9 million in 2022 to 67.6 million by year end 2023, while fitness-club penetration was 8.4% of the total population.
Top Liverpool Fitness companies
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -22% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -18% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -29% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial Health
N/AN/A
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Financial Health
N/AN/A
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Financial sub-scores
Computed from 3 filingsProvides trampoline and gymnastics training classes for children and adults, including recreational and competitive programmes. Also organises holiday camps, birthday parties and special events, and…
Sells to children, adults and families seeking trampoline and gymnastics classes, from toddlers to elite athletes. Also serves parents booking holiday camps, birthday parties and special events,…
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · 0% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsFinancial Health
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Computed from 3 filingsOperates a fitness and leisure club offering gym facilities with cardio and weight training equipment, free weights and boxing equipment. Provides fitness classes, a heated swimming pool with lessons…
Serves consumers in St Helens seeking gym, swimming and spa facilities, including fitness-focused adults, families with children, parents booking swimming lessons, and non-members wanting occasional…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a fitness gym offering membership access to exercise equipment and training facilities. Provides group fitness classes, kettlebell training sessions, and specialised areas including boxing…
Serves local adults in St Helens and surrounding areas buying consumer gym memberships, including people seeking fitness classes, strength training and combat-sport facilities.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a membership-based health club offering gym facilities, fitness classes, and swimming pools. Provides cardio and weights areas, group exercise sessions, sauna and steam room access, and a…
Serves individual consumers, families and local employers seeking corporate memberships for fitness, swimming and wellness access.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 3y
Location
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Financial Health
N/AN/A
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Operates a fitness and wellness studio offering instructor-led classes including reformer and mat Pilates, yoga, barre, and infrared heated sessions. Also provides private group classes, event…
Serves local consumers in Churchtown and Southport seeking pilates, yoga, barre and wellness classes, plus groups booking private events and photographers or content creators needing studio rental…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -68% CAGR over 4y
Location
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How Liverpool Fitness companies work and how to sell to them
What they do
Fitness operators in Liverpool usually earn through a blend of recurring memberships, pay-as-you-go classes, personal-training packages, corporate wellbeing sessions and occasional facility hire. The service is delivered on-site, so revenue depends on member retention, timetable density, trainer availability and equipment uptime rather than digital distribution. Pricing tends to be monthly for gym access, prepaid for coaching blocks, and session-based for classes or community activity. A small venue may run mainly on direct debit payments and referrals, while a larger leisure operator adds swim, sports-hall, café or children’s activity income where the estate allows it.
Who they sell to
Customers are usually local residents within a short travel radius, with employers, schools, charities and public-sector teams adding group bookings or funded activity programmes. Consumer decisions are often made by the member, a parent, or a personal-training client comparing price, convenience and class fit. Business and community contracts tend to involve HR, office managers, wellbeing leads, procurement teams or commissioners. Individual membership sales can close through a tour, trial session or online sign-up, while employer and public-sector work is more likely to involve direct sales, safeguarding checks, insurance evidence and, for some contracts, a formal tender or framework route.
What they buy
Most fitness firms tend to spend on member management software, booking systems, direct debit collection, card payments, access control, CRM, email and message campaigns, accounting, payroll and rota planning. Site-based operators also buy equipment, maintenance, cleaning, utilities, insurance, health and safety training, first-aid cover, music licensing, signage and local advertising. Recruitment services may fit when venues add instructors, front-of-house staff or personal trainers. Higher-intent prospects are often those with fragmented admin: separate spreadsheets for memberships, manual class registers, paper incident logs, or payment processes that make failed collections and membership freezes harder to manage.
Why and how to sell to them
Buying triggers tend to appear when a venue changes hands, opens a new room, refurbishes equipment, launches a new timetable, extends opening hours or hires a manager with a clearer retention brief. Common pain points are churn after introductory offers, class no-shows, underused off-peak hours, instructor cover, member complaints, safety documentation and cash collection. Outbound works better when it links to those operating pressures: fewer failed payments, quicker member onboarding, cleaner audit trails, lower admin per class, better utilisation of studios or clearer reporting for employers and commissioners. Liverpool operators are likely to prefer practical proof, local references by buyer type and short implementation steps over broad claims about growth.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Liverpool
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Frequently asked questions
How many fitness companies are there in Liverpool?
What counts as a fitness company in this list?
Which are the largest fitness companies in Liverpool?
What do fitness companies in Liverpool actually do?
How does Liverpool fitness compare internationally?
How is this list built and how fresh is the data?
How big are the typical fitness companies in Liverpool?
Are these mostly new or established fitness companies?
What SIC codes does this use?
What buying signals should I look for?
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