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FMCG Wholesale Companies in Cardiff: 137 Active Firms (2026)
FMCG wholesalers in Cardiff supply fast-moving food, drink and household goods to retailers, caterers and hospitality operators across the metro area.
Buying centres cluster around replenishment, availability and margin control rather than formal technology procurement: the main counterparties are independent retailers, convenience operators, caterers, hospitality groups and institutions with frequent, mixed-basket demand. Cardiff-area operators tend to sit between local depot distribution and brokerage-led supply, so sales relationships are account-managed and recurring rather than project-based. Typical engagements involve credit terms, order capture, pricing, substitutions, route planning and invoicing across fast-turn ambient, chilled or household consumable lines. For suppliers selling into this market, the practical buyer is often an owner-manager or operations lead balancing stock risk against customer service.
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Cardiff has 137 actively trading FMCG wholesale companies, a compact local cohort within the South Wales metropolitan market. Reported headcount totals 899, suggesting a labour base that is spread across warehousing, picking, transport, sales administration and owner-managed office functions rather than concentrated in a handful of large employers. Within that group, 9 report turnover above £5M and 38 were incorporated since 2022, leaving a mix of established depots and newer distribution or brokerage businesses. The median operator is likely to be small by national wholesale standards, but still operationally complex because stock, credit and delivery have to move together.
Food Standards Agency guidance puts food and drink wholesalers within the food business registration regime when they sell, store, handle, prepare or distribute food, and also when the role is brokerage or supply rather than physical storage. Registration sits with the local authority and cannot be refused, so the constraint is less permission to trade than evidence of control: food-safety management procedures, allergen information and labelling discipline across supplier, warehouse and customer workflows. Food & Drink Wholesale UK gives the sector a trade-body channel, while Cardiff operators still serve a fragmented base of convenience retail, catering and hospitality buyers.
The cohort appears split between owner-managed depots that defend local route density and newer brokerage-style operators that can trade without holding much stock themselves. Margin pressure tends to favour wholesalers with disciplined buying, credit control and wastage management, while compliance work is unlikely to become lighter for food and drink distributors. Consolidation may follow where succession issues meet thin operating margins, but the market also leaves room for specialised suppliers serving convenience, catering and hospitality niches.
137
Active firms
2026
9
Over £5M
visible turnover
38
New since 2022
recent incorporations
Key facts
About 6% of the trading cohort reports turnover above £5M (9 of 137 firms) — the rest sits below that revenue band.
27% of the cohort was incorporated since 2022 (38 firms), so a sizeable share is in its first few filing cycles.
Food businesses that sell, store, handle, prepare or distribute food must register with their local authority at least 28 days before trading; the rule also covers distribution, brokerage and supply where no food is kept at the office.
Defra puts food and drink wholesale at £16.9 billion of UK agri-food GVA in 2023, or 11% of the £153.2 billion agri-food chain total.
The food chain excluding agriculture and fishing was £139.5 billion in 2023, up 5.8% since 2022, while wholesale GVA was up 6.7%.
Food & Drink Wholesale UK says it brings together nearly 640 wholesalers, 127 suppliers and 50 service providers.
Defra reports UK agri-food GVA at 6.2% of national GVA in 2023, close to the EU food supply chain share of 6.1%.
Top Cardiff FMCG Wholesale companies
COUNTISBURY FRUIT LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies fruit and vegetables in bulk to restaurants, pubs, hotels, nursing homes and other food service businesses. Provides wholesale produce ordering with delivery and pre-prepared vegetables.
Serves restaurants, pubs, hotels, nursing homes and other food establishments in Cardiff needing bulk fruit and vegetable supply and delivery.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
W. R. Bishop & Co (Cardiff) Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsSupplies wholesale fruit, vegetables and potatoes as a licensed potato merchant, along with dairy products, plant‑based drinks, fruit juices and provisions. Distributes produce and food supplies to…
Serves catering industry businesses in South Wales, including customers around the Rhondda Valleys, A470 and M4 corridor that need wholesale food supply deliveries.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
OLUMO CONTINENTAL FOODS
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
Snowden and Company (Cardiff) Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies fresh and frozen seafood to restaurants and food businesses, including a range of fish, shellfish and tropical species. Sources products from fisheries and distributes wholesale quantities…
Serves restaurants and other food businesses across Wales needing regular fresh or frozen fish, shellfish and tropical fish supply.
Financial Health
StrongStrong · Profitable · -2% CAGR over 2y
Location
NEWHALL LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDistributes professional cleaning, hygiene and janitorial supplies to commercial customers, including cleaning chemicals, paper products, PPE, waste sacks, catering disposables, washroom products,…
Serves businesses and organisations in South Wales managing cleaning, hygiene, catering, healthcare, housekeeping, laundry and washroom operations, including facilities, hospitality and care settings.
Financial Health
StableStable · 0% CAGR over 2y
Location
T & T BROTHERS IMPORTS & EXPORTS LTD
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
XIAN LONDON LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
HAP SHING TRADING COMPANY LIMITED
Financial Health
Insufficient historyInsufficient history
Location
ALANHAR TRADING LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Clare Food (Cardiff) Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Demon Drinks Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies post‑mix soft drink syrups, slush and milkshake syrups, and pre‑mixed frozen cocktail products to bars, restaurants and pubs. Also provides beverage dispense systems, installation,…
Serves bars, pubs, restaurants, clubs and event venues across the UK, primarily hospitality venue owners and operators needing trade soft drink, slush, milkshake and cocktail supply.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
FLOUSY LTD
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
3S XPO & MPO LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
SALT & SMOKE FOODS LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
MARRIOTT WEBB LTD
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
Am Venture Group Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
ONE STOP MINI STORE LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
VERTRIEBSGESELLSCHAFT FÜR MATE UND ANDERE GETRÄNKE MBH CYFYNGEDIG
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak
Location
Happy Juice Limited
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
VIN SULLIVAN FOODS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -74% CAGR over 4y
Location
KNIGHTSBRIDGE WHOLESALE LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -9% CAGR over 4y
Location
HARAN FOODS UK LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsImports and wholesales Sri Lankan and South Indian food products to retailers, restaurants and catering businesses. Product range includes rice, flour, spices, pulses, cooking oils, dried vegetables,…
Serves B2B food customers, including Asian grocery retailers, independent restaurants and catering businesses across the UK and Europe seeking Sri Lankan and South Indian food products.
Financial Health
StrongStrong
Location
GLOBAL PANTRY LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates an online wholesale shop supplying food, beverages and household goods. Products include beer, wine and spirits, soft drinks, confectionery, snacks, grocery items, and hygiene and cleaning…
Serves trade buyers and registered online shoppers purchasing bulk food, alcoholic drinks, soft drinks, confectionery, groceries, and hygiene/cleaning products.
Financial Health
HealthyHealthy · Hiring · 173% CAGR over 3y
Location
C&A Cardiff Ltd
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
VICTORY FIRST LTD
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
CHINESE DRAGON LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -24% CAGR over 4y
Location
UNIVERSAL POULTRY WHOLESALE LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -20% CAGR over 4y
Location
E.ASHTON(FISHMONGERS)LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsRetail fishmonger selling fresh fish and seafood, with additional poultry and game products. Supplies hotels, restaurants and caterers, and offers home delivery. Provides seasonal fish selection,…
Sells to both consumers and trade buyers. Serves retail fish customers via its shop and home delivery, and supplies hotels, restaurants and caterers in Cardiff, Newport, Swansea, surrounding areas,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
BATEMAN BROTHERS (1953) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsSupplies catering equipment and consumables to hospitality businesses, including glassware, crockery, cutlery, barware, napkins, paper hygiene products, cleaning supplies and disposables. Also…
Serves hospitality businesses in South Wales, including restaurants, hotels, bars, pubs and Michelin-starred venues with wholesale catering-supply purchasing needs.
Financial Health
StableStable · 0% CAGR over 4y
Location
NATURALZ (UK) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Supplies retail and food service businesses with consumables and bespoke packaging, including carrier bags, boxes, signage, till rolls and catering disposables. Provides procurement, stockholding and…
Serves B2B retail customers, especially fashion retailers, grocers and quick service restaurant chains, targeting buyers and store operations teams managing supplies across store networks.
Location
Bravura Foods Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDistributes vegan and vegetarian food and drink brands, providing sales representation, marketing, and retail channel management. Works with producers to place plant‑based products in retail outlets…
Serves vegan and vegetarian food and drink brands seeking UK market access, alongside retail stockists and grocery channels looking to carry ethical, plant-based products.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
Agri SGJ
Grows, imports, packs, and distributes fresh berries including strawberries, raspberries, blackberries, and blueberries. Sources produce from UK and international growers and supplies retailers,…
Serves retailers, food service operators, caterers and wholesale produce buyers needing year-round berries and packed fruit supplied to customer specifications.
Financial Health
Insufficient historyInsufficient history
Location
Cardiff Poultry Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
PAK MECCA MEATS EXPO LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
MY HALAL WHOLESALE LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
ATLANTIC FOOD SERVICES LTD
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 895% CAGR over 1y
Location
OFFBEAT DRINKS LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Brunswick Aces UK Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Ethical Wine and Spirits Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
TOCA VIDA LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
FIVO CAPITAL LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
OUTPOST CDF LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
SMART BLENDS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
RDM Wines Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsImports and wholesales wines from independent family-owned wineries worldwide. Acts as an agency representing producers to retailers and hospitality businesses, distributing wines in bulk and…
Serves B2B wine trade customers, especially independent retailers across the UK, and family-owned wineries seeking representation in the UK and Channel Islands.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
Location
GREMER CHEMICALS (UK) LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies janitorial and hygiene products to businesses, including toilet and tissue paper, hand towels, cleaning chemicals, mops, cloths, bins, refuse sacks, washroom dispensers, and floor care…
Serves businesses across the UK, particularly facilities, cleaning, workplace, washroom and hygiene buyers needing janitorial and consumable supply for commercial premises.
Financial Health
WeakWeak · -55% CAGR over 2y
Location
AgriSGJ
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsGrows strawberries and operates a packhouse for chilling, packing and distributing berries. Sources and imports berries from international growers and supplies packaged fruit to retailers, food…
Serves B2B buyers in the fresh produce trade, including retailers, food service operators, caterers and wholesalers requiring year-round berry supply.
Financial Health
StableStable · 2% CAGR over 4y
Location
ABDUL`S POULTRY LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
BRAND HATCHERS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -52% CAGR over 4y
Location
International Resource Corporation Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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How Cardiff FMCG Wholesale companies work and how to sell to them
What they do
FMCG wholesalers in Cardiff make money from the spread between supplier buying terms and trade customer selling prices, with extra income often coming from delivery charges, rebates, promotions, brokerage commission or handling fees. The service is part physical distribution, part credit and account management: cases, pallets or mixed orders move through depots, vans, third-party carriers or supplier-direct arrangements. Pricing is usually by trade price list, negotiated discount, volume band or promotional deal rather than a long licence agreement. Order values may be modest, but repeat frequency and credit exposure make customer quality more important than a single transaction.
Who they sell to
Customers are usually independent retailers, convenience stores, cafés, restaurants, takeaway operators, care settings, education buyers and other local institutions with frequent replenishment needs. The named contact is often an owner-manager, buyer, chef, operations manager, store manager or finance lead, depending on size and formality. New accounts can be won through field sales, telesales, referrals and ordering portals, with credit checks and first deliveries acting as the real onboarding step. Larger hospitality or institutional accounts tend to use tendering or approved-supplier lists, so the cycle is longer and service history matters.
What they buy
Spend tends to follow the operating constraints: stock accuracy, picking speed, delivery reliability, credit control and evidence for food-safety compliance. Most Cardiff FMCG wholesalers buy stock and order management systems, route planning, warehouse equipment, refrigeration servicing, temperature monitoring, fleet maintenance, accounting, payments, debt collection, insurance and cyber security support. Sales and marketing spend is usually practical rather than brand-led, covering trade catalogues, customer ordering channels, promotions and account communications. Recruitment, payroll, shift planning and health-and-safety training also matter where depots, drivers and warehouse teams sit inside a lean management structure.
Why and how to sell to them
Margin pressure, substitution errors, missed drops, late payments and wasted chilled stock create most of the buying urgency. FMCG wholesale buyers tend to evaluate vendors when a depot adds routes, a brokerage model starts handling more orders, a new product category brings extra compliance work, or a finance lead wants tighter control over credit exposure. Outbound messages land better when they connect to cash, service level and audit trail: fewer invoice disputes, faster order capture, lower spoilage, better route use or clearer allergen and labelling evidence. Claims need to be operationally specific, because these buyers see plenty of generic efficiency pitches.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Cardiff
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