FMCG Companies in Cardiff: 658 Active Firms (2026)
FMCG companies in Cardiff produce, import and distribute fast-moving consumer products across food, drink, personal care and household categories.
Buying centres tend to sit with commercial, operations and compliance teams: category managers and retail buyers set range requirements, supply-chain teams manage replenishment and warehousing, and technical managers own safety, labelling and recall processes. The buyer base is mainly business-to-business, spanning grocery, convenience, foodservice, ecommerce and wholesale accounts across South Wales and the wider UK. Engagements are usually repeat-order supply, manufacturing or distribution relationships, with mid-market operators carrying lean commercial functions and either specialist distribution teams or larger production workforces.
Read more
Cardiff has 658 actively trading FMCG companies, enough for a local market with brand owners, importers, wholesalers, distributors and manufacturers rather than a common operating model. Reported headcount totals 1,535 people, pointing to a mix of owner-managed trading businesses and employers with production, warehousing or quality-control staff. The employment footprint fits the practical shape of FMCG in a city market: many firms can trade through import or distribution channels, while a smaller set needs handling, packing and manufacturing capacity.
FMCG spans several regulated product categories rather than a sector-wide licence regime. For food and drink, the Food Standards Agency expects mandatory prepacked-food labelling, accurate product information and non-misleading claims, with a separate Northern Ireland route where EU food law continues to matter. Non-food consumer goods sit closer to the Office for Product Safety and Standards and local trading standards, where baseline duties cover safe supply, traceability, risk notification and recalls. Packaging adds another layer: gov.uk guidance brings some importers and suppliers into extended producer responsibility reporting and fee obligations when turnover and packaging-tonnage thresholds are crossed.
Cardiff’s base appears to have a long tail of early-commercial and owner-managed firms, with scale concentrated among a smaller group that can support retailer compliance, consistent fulfilment and recall readiness. Growth tends to be operational before it is financial: better labelling controls, outsourced logistics, demand planning and packaging reporting often matter as much as new channel sales. Consolidation may come through distribution partnerships or category-focused acquisitions rather than venture-style expansion. Firms selling into grocery, convenience and foodservice are likely to face continued margin pressure, especially where packaging obligations and product-safety administration sit with lean teams.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
658
Active firms
2026
14
Above £5M turnover
Reported higher-turnover firms
203
Incorporated since 2022
Newer Cardiff registrations
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Key facts
About 2% of the trading cohort reports turnover above £5M (14 of 658 firms) — the rest sits below that revenue band.
30% of the cohort was incorporated since 2022 (203 firms), so a sizeable share is in its first few filing cycles.
Food and drink suppliers must keep prepacked food information accurate and not misleading under retained Food Information to Consumers Regulation 1169/2011 in Great Britain.
Non-food consumer goods in Great Britain sit under the General Product Safety Regulations 2005, with producer and distributor duties covering safety, traceability, risk notification and recalls.
Packaging importers and suppliers may need to report packaging and pay extended producer responsibility fees where turnover and packaging-tonnage thresholds are met.
UK food and drink manufacturing contributes £35 billion to the UK economy and accounts for 18.8% of total UK manufacturing turnover.
ONS retail sales volumes rose by 0.7% in 2024 after declines in 2023 and 2022, while food store volumes fell in 2024 and remained below recent levels.
Top Cardiff FMCG companies
Manufactures and supplies baked goods including cakes, breads and sweet bakery products through multiple bakery brands, producing own‑label and licensed items for retail and foodservice partners.…
Sells primarily B2B to UK grocery retailers, foodservice operators and branded/licensed partners, while its bakery brands also reach consumers through retail and out-of-home channels.
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Manufactures baked goods including cakes and cake products as part of a commercial bakery group. Produces packaged bakery items supplied to retail and foodservice partners, supporting product…
Serves UK grocery retail and foodservice partners, including businesses seeking branded, licensed and own-label bakery products for consumer markets.
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Manufactures and supplies baked goods including cakes, bread, morning goods and speciality bakery products. Operates multiple bakery brands producing private‑label and branded products for retailers,…
Serves B2B partners nationwide, including grocery retailers, foodservice operators and distributors, and licensed brand customers seeking bakery ranges for retail shelves and out-of-home eating…
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Manufactures and supplies bakery products including breads, rolls, cakes and morning goods. Produces private label and branded baked goods for retail and foodservice markets through multiple bakery…
Sells to UK grocery retailers, foodservice distributors, hospitality operators and brand partners needing bakery ranges for retail and out-of-home channels.
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Manufactures baked goods including bread, rolls, cakes and morning goods for retail and foodservice markets. Operates as part of a commercial bakery group supplying supermarkets, restaurants and…
Serves B2B retail, foodservice and wholesale partners nationwide, with products ultimately aimed at UK consumers through branded and licensed bakery ranges.
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsSupplies fruit and vegetables in bulk to restaurants, pubs, hotels, nursing homes and other food service businesses. Provides wholesale produce ordering with delivery and pre-prepared vegetables.
Serves restaurants, pubs, hotels, nursing homes and other food establishments in Cardiff needing bulk fruit and vegetable supply and delivery.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSupplies wholesale fruit, vegetables and potatoes as a licensed potato merchant, along with dairy products, plant‑based drinks, fruit juices and provisions. Distributes produce and food supplies to…
Serves catering industry businesses in South Wales, including customers around the Rhondda Valleys, A470 and M4 corridor that need wholesale food supply deliveries.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Manufactures baked goods including bread, morning goods, rolls and burger buns, supplying retailers and foodservice operators. Produces packaged bakery products as part of a multi-brand bakery…
Serves B2B customers in UK grocery retail and foodservice, including retail partners, wholesalers and out-of-home operators seeking bakery ranges from group bakery brands and licensed products.
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Grows, imports, packs, and distributes fresh berries including strawberries, raspberries, blackberries, and blueberries. Sources produce from UK and international growers and supplies retailers,…
Serves retailers, food service operators, caterers and wholesale produce buyers needing year-round berries and packed fruit supplied to customer specifications.
Financial Health
N/AN/A
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsBrews beer and operates a managed and tenanted pub estate. Runs pubs, bars and inns serving food and drink, some with accommodation, and supplies its beers to supermarkets and other retailers.
Serves consumers seeking pub dining, drinks and accommodation across Wales and the South West, plus UK supermarket shoppers buying beer. Also targets prospective pub operators interested in running…
Financial Health
WeakWeak · 3% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates a fishmonger retail outlet selling fresh fish, shellfish, poultry and game. Supplies seafood to hotels, restaurants and caterers, offers home delivery, and prepares a wide range of seasonal…
Serves retail fish customers and home-delivery consumers, plus B2B hotels, restaurants and caterers across Cardiff, Newport, Swansea, surrounding areas and Bristol.
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsRetail fishmonger selling fresh fish and seafood, with additional poultry and game products. Supplies hotels, restaurants and caterers, and offers home delivery. Provides seasonal fish selection,…
Sells to both consumers and trade buyers. Serves retail fish customers via its shop and home delivery, and supplies hotels, restaurants and caterers in Cardiff, Newport, Swansea, surrounding areas,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsImports and wholesales Sri Lankan and South Indian food products to retailers, restaurants and catering businesses. Product range includes rice, flour, spices, pulses, cooking oils, dried vegetables,…
Serves B2B food customers, including Asian grocery retailers, independent restaurants and catering businesses across the UK and Europe seeking Sri Lankan and South Indian food products.
Financial Health
StrongStrong
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates an Asian food supermarket with online ordering, selling groceries including rice, noodles, sauces, spices, snacks, beverages, frozen foods, seafood, meat, fruit and vegetables, along with…
Financial Health
StableStable · -5% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsRoasts and sells speciality coffee beans through an online shop, subscriptions and wholesale supply. Also operates a coffee bar serving brewed espresso and filter coffee, and retails coffee equipment…
Sells to individual coffee drinkers online and via subscriptions, local consumers in Cardiff, and wholesale business partners such as cafés or hospitality venues.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsSupplies post‑mix soft drink syrups, slush and milkshake syrups, and pre‑mixed frozen cocktail products to bars, restaurants and pubs. Also provides beverage dispense systems, installation,…
Serves bars, pubs, restaurants, clubs and event venues across the UK, primarily hospitality venue owners and operators needing trade soft drink, slush, milkshake and cocktail supply.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsOperates an online wholesale shop supplying food, beverages and household goods. Products include beer, wine and spirits, soft drinks, confectionery, snacks, grocery items, and hygiene and cleaning…
Serves trade buyers and registered online shoppers purchasing bulk food, alcoholic drinks, soft drinks, confectionery, groceries, and hygiene/cleaning products.
Financial Health
HealthyHealthy · Hiring · 173% CAGR over 3y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsSupplies fresh and frozen seafood to restaurants and food businesses, including a range of fish, shellfish and tropical species. Sources products from fisheries and distributes wholesale quantities…
Serves restaurants and other food businesses across Wales needing regular fresh or frozen fish, shellfish and tropical fish supply.
Financial Health
StrongStrong · Profitable · -2% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSupplies vaping products through B2B wholesale and imports for retail distribution. Also provides warehouse and logistics services, sales and marketing support, IT solutions, and develops clothing…
Sells primarily to B2B retail and trade partners, including UK convenience stores, vape retailers and other retailers, with additional customers across clothing, IT and brand-promotion sectors.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDistributes vegan and vegetarian food and drink brands, providing sales representation, marketing, and retail channel management. Works with producers to place plant‑based products in retail outlets…
Serves vegan and vegetarian food and drink brands seeking UK market access, alongside retail stockists and grocery channels looking to carry ethical, plant-based products.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDistributes fine wines, premium spirits, beers and other alcoholic beverages. Manages travel retail distribution and wholesale sales, and owns or operates beverage brands within its portfolio.
Sells B2B to travel retail channels and distribution partners for fine wines, premium spirits, beers and owned brands, serving alcohol markets across the Middle East, Africa and Europe.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsImports and wholesales wines from independent family-owned wineries worldwide. Acts as an agency representing producers to retailers and hospitality businesses, distributing wines in bulk and…
Serves B2B wine trade customers, especially independent retailers across the UK, and family-owned wineries seeking representation in the UK and Channel Islands.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsRoasts and sells organic and Fairtrade coffee beans and ground coffee, supplying wholesale customers and retail buyers through an online shop and retail shop. Also sells tea, green coffee beans, and…
Serves retail consumers buying coffee and tea online or in-store, including health-focused buyers of Gerson coffee, and wholesale or mail-order trade customers seeking organic and Fairtrade coffee.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSources, packs and supplies fresh fruit and vegetables for retail and food customers, working with growers and suppliers and managing produce handling, quality control and distribution.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsRetailer of raw pet food products for dogs, including meat, bones, offal, fish and premade 80/10/10 meals, along with supplements. Sells through an online shop offering nationwide delivery and order…
Serves UK consumers who own dogs or other pets and buy raw pet food online, including raw-feeding beginners and existing customers seeking nationwide delivery or Cardiff-area collection.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSupplies wholesale food products to restaurants, retailers, and catering businesses, including fresh, frozen, and packaged items and sandwich fillings. Provides order fulfilment and delivery to…
Sells to restaurants, food retailers and caterers needing wholesale fresh, frozen and packaged food products for their businesses.
Financial Health
StableStable · 0% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProduces packaged savoury snack products sold under the Crunchits brand, including crunchy clusters made from rice, edamame, and black beans. Offers flavoured, high‑protein and high‑fibre snack packs…
Sells direct to consumers seeking healthier savoury snacks, including everyday snackers and people looking for high-protein, high-fibre vegetarian alternatives to crisps for work or home.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsRetailer of fresh poultry, beverages, and kitchen essentials through an online shop. Stocks food and household kitchen products in a warehouse and offers ordering and delivery services to customers.
Sells to individual consumers and households buying fresh poultry, drinks and kitchen essentials online for home delivery.
Financial Health
WeakWeak · Hiring · 66% CAGR over 1y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProduces and exports food products under the Crystal brand, including confectionery and related packaged items. Provides product catalogues, quality certification information, and export details for…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -24% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsManufactures and retails bakery products, producing items such as bread, pastries, cakes and other baked goods for sale through bakery shops and supply to customers.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 5y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides doorstep delivery of milk and dairy products, along with groceries and household consumables, through a traditional milkman service. Supplies fresh dairy items and everyday essentials to…
Serves local households in Pengham, Gwent seeking doorstep delivery of milk, dairy produce, groceries and household consumables.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsDevelops and supplies drinking water produced from atmospheric humidity using air‑to‑water technology. Collects moisture from air, condenses and purifies it to create still and sparkling bottled…
Sells to both consumers and businesses, targeting early-adopter drinkers via a waitlist and organisations operating world-class venues, likely in hospitality, events and sports, where water is served…
Financial Health
WeakWeak
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProduces and sells nutritional supplements including vitamins, minerals and herbal formulations such as collagen, probiotics, turmeric extract and omega‑3. Markets products directly to consumers…
Sells direct to UK consumers seeking vitamins and nutritional supplements for everyday health needs, including joint comfort, skin and hair, digestion, menopause, sleep, cognition, immunity and…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Produces artisan breads using organic ingredients and traditional fermentation and baking methods. Operates a bakery focused on time‑honoured processes to develop and bake handcrafted loaves and…
Financial Health
N/AN/A · 0% CAGR over 1y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · 0% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProduces packaged bakery and snack foods including cookies, cakes, rusk toast, chanachur snack mixes, noodles and vermicelli, as well as sauces, jam and jelly products for retail food markets and…
Serves mass-market consumers and trade buyers such as retailers, distributors and exporters in domestic and export food markets.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial Health
N/AN/A
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -89% CAGR over 2y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
Buy this list of 2,237 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
2,187 more companies and their verified directors are in the file
You’re seeing the top 50. Buy the list to get all 2,237 with directors, websites and financials.
How Cardiff FMCG companies work and how to sell to them
What they do
Cardiff FMCG firms usually earn through repeat supply of packaged goods rather than one-off project work. Brand owners make margin between production, distribution and wholesale or retail selling prices; manufacturers and co-packers charge by unit, batch, case or production run; importers and distributors take trading margin, handling fees or exclusivity-led territory income. Pricing is often negotiated around volume, delivery frequency, shelf-life, promotional support and payment terms. The offer is physical product plus the operating wrapper around it: forecasting, packing, documentation, quality assurance, warehousing and transport. For many smaller operators, a new customer account matters less as a logo than as a test of cashflow, service levels and compliance discipline.
Who they sell to
Typical customers are grocery and convenience chains, independent retailers, wholesalers, ecommerce sellers, foodservice buyers and, for own-label work, larger consumer-goods groups. Commercial conversations tend to start with category managers, retail buyers, heads of procurement and commercial directors, then move to technical, operations and finance when listing, fulfilment or credit terms are being checked. Smaller replenishment relationships may be agreed directly after samples, price files and supplier forms; larger retail or foodservice routes often require audits, insurance evidence, product specifications, EDI readiness and negotiated promotional calendars. Most sales cycles are practical rather than theatrical: the buyer wants availability, margin, safe supply and a supplier that will not create avoidable administrative work.
What they buy
Most FMCG firms tend to buy around stock accuracy, route to market and regulatory administration. Relevant categories include ERP, stock forecasting, warehouse management, transport planning, EDI, CRM, trade-promotion tracking, ecommerce operations, product information management, labelling control, traceability and recall tooling. Service spend often sits with logistics providers, freight forwarders, testing labs, packaging advisers, food-safety consultants, trading-standards support, insurance brokers, accountants and recruiters for commercial, warehouse and quality roles. Facilities and equipment can also matter, especially storage, packing lines, temperature-controlled handling and basic automation. A horizontal pitch usually needs to translate into shrinkage, stockouts, retailer chargebacks, audit preparation or working-capital pressure.
Why and how to sell to them
Buying intent often appears when an FMCG firm wins a new retailer or foodservice account, adds a warehouse, changes packaging, prepares for an audit, suffers a recall scare, brings production in-house or moves from founder-led selling to account management. Cardiff prospects with several channels may be juggling retailer portals, distributor spreadsheets and compliance documents without much internal capacity. Outreach tends to work better when it names the operational trigger: fewer failed deliveries, cleaner product records, faster onboarding, lower waste or easier packaging reporting. Margin pressure is a credible entry point, but only if the pitch links cost control to service level, cash conversion or regulatory workload.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Cardiff
Related directories
Frequently asked questions
How many FMCG companies are there in Cardiff?
What counts as a FMCG company in this list?
Which are the largest FMCG companies in Cardiff?
What do FMCG companies in Cardiff actually do?
How does Cardiff FMCG compare internationally?
How is this list built and how fresh is the data?
How big are the typical FMCG companies in Cardiff?
Are these mostly new or established FMCG companies?
What SIC codes does this use?
What buying signals should I look for?
Buy all 2,237 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.