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FMCG Companies in Swansea: 289 Active Firms (2026)
FMCG companies in Swansea make, package and distribute fast-moving consumer products across food, drink and household categories.
Buying centres tend to sit in grocery, convenience, hospitality, ecommerce and public-sector procurement, with purchasing split between category managers, wholesale buyers, catering teams and operations leads. The Swansea cohort’s natural customers are mainly UK retailers, local and regional distributors, foodservice operators and institutions buying repeat-purchase goods rather than capital equipment. Engagements range from private-label production and contract packing to branded supply, imported product distribution and replenishment agreements. Buyers usually care less about novelty than delivery reliability, margin, shelf-life, traceability, recall readiness and whether packaging and labelling processes can survive retailer audits.
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Swansea has 289 FMCG companies actively trading, a small local base within a category that includes manufacturers, importers, packers, wholesalers and distributors. Reported employment across the cohort is 1,821 people, so the footprint is not just micro-company formation activity; it includes employers with operating sites, logistics needs and regular customer supply obligations. The turnover profile is uneven, with only 8 firms above £5M, while 78 were incorporated since 2022. That mix points to a local market with a long tail of young and smaller operators alongside a much thinner layer of scaled trading businesses.
FMCG spans product categories with different rulebooks rather than a sector-wide licence. Food and drink suppliers fall under Food Standards Agency expectations on accurate, non-misleading information for prepacked food, with the retained Food Information to Consumers regime applying in Great Britain and EU food law relevant to Northern Ireland movements. Non-food consumer goods sit closer to the Office for Product Safety and Standards and local trading standards, where duties cover safety, traceability, risk notification and recalls. Packaging adds another layer because importers and suppliers may have to report packaging and pay extended producer responsibility fees when threshold tests are met.
Execution appears more important than category fashion for the local cohort. Smaller distributors and packers tend to win when they can handle traceability, retailer documentation and dependable fulfilment without carrying too much working-capital risk. Scale-up scarcity may persist because branded consumer products need shelf access, trade spend and repeat purchasing before they look durable. Compliance pressure should keep pushing better labelling, recall and packaging workflows into even modest operators. Consolidation is plausible where older wholesalers, contract packers or import-led businesses lack succession options, but the cohort still looks more operational than venture-style.
289
Active firms
2026
8
Above £5M
Annual turnover
78
New incorporations
Since 2022
Key facts
About 2% of the trading cohort reports turnover above £5M (8 of 289 firms) — the rest sits below that revenue band.
26% of the cohort was incorporated since 2022 (78 firms), so a sizeable share is in its first few filing cycles.
Food and drink producers must apply mandatory prepacked-food labelling under retained Food Information to Consumers Regulation 1169/2011 in Great Britain.
Non-food consumer goods fall under the General Product Safety Regulations 2005 in Great Britain, with duties on safety, traceability, risk notification and recalls.
Packaging rules can require organisations importing or supplying packaging to report packaging data and pay fees where turnover and packaging-tonnage thresholds are met.
Food and drink manufacturing accounts for 18.8% of total UK manufacturing turnover.
ONS retail sales volumes rose by 0.7% in 2024 after declines in 2023 and 2022, while food store volumes fell in 2024.
Top Swansea FMCG companies
Winch Wen Industrial Estate Management Company Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsManufactures ambient microwaveable food products including rice, pasta, porridge and snack pots in pouches and containers. Develops recipes and provides food processing and private‑label production…
Serves B2B food retailers, private-label brands and food caterers seeking ambient convenience meal products, with distribution partnerships across the UK and mainland Europe.
Financial Health
StrongStrong
Location
Develops and manufactures ambient microwaveable food products, including rice, pasta and porridge in pouches and pots. Provides recipe development, food processing and private‑label production for…
Serves B2B customers: food retailers, private-label brand owners and food catering businesses across the UK and mainland Europe.
Location
Trajectory
2y · 2022–NowFinancial sub-scores
Computed from 2 filingsProvides wholesale distribution of branded fast-moving consumer goods including food, beverages, confectionery, and household and personal care products from major manufacturers such as Coca-Cola,…
Serves B2B buyers in the FMCG supply chain, including retailers, resellers and distributors sourcing branded food, drink, personal care, household and other non-food consumer goods.
Financial Health
StableStable · 0% CAGR over 1y
Location
Waterless Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsManufactures rinse‑free hygiene and antimicrobial products including towel‑off shampoos, body washes, shampoo caps, alcohol‑free hand sanitisers, wipes and surface sprays. Supplies healthcare…
Serves hospitals, care homes and carers, plus commercial businesses in facilities management, janitorial, pharmaceutical and retail sectors. Also targets consumers with outdoor, travel and pet care…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
CRYSTAL CASH & CARRY LIMITED
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsOperates a cash-and-carry wholesale business supplying groceries, soft drinks, confectionery, household goods, medicines, and smoking accessories. Sells to retailers and the public via in-store…
Serves independent retailers, resellers and shop owners buying wholesale stock, alongside public consumers and families shopping for everyday goods in-store or online with collection or delivery…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
Swansea Fresh Fish Supplies Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsSupplies fresh and frozen fish and seafood as a wholesaler to restaurants, caterers, and retail customers. Provides daily delivery services and home delivery orders, offering mixed seafood boxes,…
Serves restaurants, head chefs and other foodservice businesses across South and West Wales, while also selling directly to local households through public ordering and home delivery.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
NGN DISTRIBUTION LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
ARBOURNE'S COUNTRY KITCHEN LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProduces chef-prepared starters, desserts, terrines, parfaits and soufflés in a food production facility. Supplies these prepared foods to hospitality and catering customers, offering small batch and…
Serves B2B foodservice customers, especially chefs, restaurants, caterers and hospitality operators needing small-batch or large pallet-order supply across the UK.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
AA CATERING FOOD LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
The Oat-So-Good Company Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
HOWELLS BUTCHERS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsButcher supplying fresh and free‑range meats including Welsh beef, salt marsh lamb, pork, poultry, sausages and eggs. Provides retail sales to the public and wholesale meat supply for catering and…
Serves consumers and catering businesses in South and South West Wales, including retail shoppers and wholesale buyers for meat, poultry and eggs.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Ll Cardiff Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
Flow Chocolate Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Fforest Parc Bakery Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
DILLY'S CHOCOLATES LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -88% CAGR over 2y
Location
BUTTER AND SUGAR CAKES UK LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
Hon Shen Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
Goose Island Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsBrews and sells craft beers including ales, hazy IPAs and bourbon barrel‑aged stouts. Offers year‑round, seasonal and limited‑release beers, operates a taproom and pub, sells branded merchandise, and…
Sells to adult consumers of legal drinking age seeking craft beer, limited releases and branded merchandise, and to visitors booking brewery, taproom and pub experiences or events.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
Lewis Pies Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
BAKER'S (MORRISTON) LIMITED
Trajectory
3y · 2023–NowProduces and sells bakery products including breads, pastries, savouries, sandwiches and celebration cakes. Supplies items to its retail bakery shops and offers takeaway food, coffee and online…
Sells primarily to local consumers in South Wales buying everyday bakery items, sandwiches and takeaway food, plus individuals and families ordering celebration cakes for occasions through its shops…
Financial Health
Insufficient historyInsufficient history
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 14% CAGR over 5y
Location
FREETIME BEER CO. LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -71% CAGR over 4y
Location
Raybould Enterprises Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -7% CAGR over 4y
Location
Allavare Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
SWAN CATERING LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -29% CAGR over 2y
Location
Drop Bear Beer Co. Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsBrews and sells non‑alcoholic craft beers, including IPA, lager and stout styles. Products are made using traditional brewing ingredients and sold online as individual packs, mixed cases and…
Serves UK consumers seeking alcohol-free beer, including vegan, gluten-free and lower-calorie options, plus trade buyers such as retailers, bars, pubs and bottle shops looking to stock non-alcoholic…
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
GOWER PUB CO LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -67% CAGR over 4y
Location
CHEERS WINE MERCHANTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsRetailer of wine, beer and spirits through an online shop and merchant store. Sells fine wines, Welsh spirits, and craft beers, alongside gift sets and mixed cases, and operates wine and whisky…
Serves UK consumers, wine club members and gift buyers, with options for local Swansea-area shoppers and corporate thank-you purchasers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
SWANSEA EATS LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
Selwyn's Seafoods Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
N D John Wine Merchants Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOnline wine merchant retailing wines by type, region and grape variety, along with Champagne, sparkling wine, beer, cider and spirits. Also sells mixed cases, glassware and wine accessories through…
Sells to UK consumers buying wine, Champagne, beer, cider and spirits online, including gift buyers, collectors and shoppers seeking mixed cases, accessories and tasting-related purchases.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
ADWELL FOODS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Wang Hao Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
AHCD Properties Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
SWANSEA MINIMARKET LTD
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
Family Shopper Pontardulais Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
SA1 GROCERY (SWANSEA) LTD
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
Location
Killay News Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
GORS SUPERMARKET LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
Sofra Swansea Ltd
Trajectory
3y · 2024–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
Oriental Star Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
Kk Trading Group Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
CAER ST CONVENIENCE STORE LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong
Location
NISHAKI LTD
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
WIND STREET (SWANSEA) STORES LTD
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable
Location
MAYHILL STORES LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -38% CAGR over 2y
Location
Hari OM Convenience Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · -50% CAGR over 1y
Location
CASTLE SQUARE CONVENIENCE STORE LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 350% CAGR over 1y
Location
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How Swansea FMCG companies work and how to sell to them
What they do
Swansea FMCG firms earn mainly from repeat orders of physical consumer products, with margins built into case, pallet, unit or contract-manufacturing prices. Revenue can come from branded ranges, private-label runs, contract packing fees, import distribution margins and wholesale mark-ups, often mixed within the same operator. Pricing tends to combine rate cards, volume discounts, promotional allowances, delivery charges and credit terms rather than pure subscription revenue. Engagements are usually operationally sticky once a buyer trusts service levels, because changing supplier can affect shelf availability, product specifications, labelling files and recall documentation.
Who they sell to
Most sell into retail, foodservice, hospitality, ecommerce, wholesale and institutional channels, with buying decisions split across commercial, procurement, category, quality and operations roles. Smaller customers may buy directly from an owner-manager or sales director after samples and price checks, while larger retailers and public-sector buyers tend to require supplier onboarding, audits, insurance evidence, product specifications and tender or portal submission work. Sales cycles vary by channel: a local distributor relationship can move faster than a national listing, but repeat orders normally depend on availability, margin, packaging compliance and complaint handling.
What they buy
Most FMCG operators tend to spend on systems and services that protect stock, margin and compliance. Relevant categories include inventory and warehouse software, order management, EDI, demand planning, batch traceability, labelling and artwork control, quality management, recall workflows and packaging reporting. Distribution-heavy firms may also buy route planning, temperature monitoring, fleet services, storage, insurance and trade finance. Sales, marketing and ecommerce spend is usually tied to channel access, promotional planning and account growth, while manufacturers and packers often need food-safety advice, maintenance services, temporary labour, recruitment and certification support.
Why and how to sell to them
Buying intent often appears when a Swansea FMCG business wins a new retail listing, adds a product line, changes packaging, takes on imported supply, moves into foodservice, or prepares for an audit. Margin pressure, expiry risk, retailer chargebacks, cash tied up in stock and extra packaging-reporting work create practical reasons to review suppliers. Outbound works better when it links to those triggers rather than generic growth claims: fewer picking errors, cleaner product files, faster recall checks, lower waste, better credit control or less manual evidence-gathering for FSA, OPSS and trading standards expectations.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Swansea
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Frequently asked questions
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