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Furniture Companies in Stoke-on-Trent: 41 Active Firms (2026)

Furniture companies in Stoke-on-Trent design, manufacture, wholesale or retail home and commercial furnishings across the surrounding metropolitan area.

Buying centres tend to sit close to the physical sale: household purchasers visiting showrooms, trade buyers sourcing beds or fitted interiors, and commercial customers needing delivery, installation or aftercare. The customer mix is therefore less purely digital than in many B2B lists, with workshops, warehouses and customer-service teams doing much of the work after the order is taken. Engagements appear to be local and practical in scale: one-off residential purchases, repeat trade supply, small refurbishment projects, and fit-out work where lead times, returns and installation capacity matter as much as product range.

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Stoke-on-Trent has 41 active trading furniture companies in this cohort, making it a compact local market rather than a broad national cluster. Together, these firms report 90 employees, which points to a base dominated by owner-managed retailers, small workshops, local wholesalers and fulfilment-led operators. That employment footprint also fits the operating pattern of furniture sales in the area: relatively labour-light premises, practical stock handling, local delivery and customer service, rather than large factory workforces or multi-site retail networks.

Compliance work in this market is shaped by the physical nature of the product and the customer relationship. Upholstery, beds, fitted interiors and soft furnishings bring practical obligations around safety labelling, product descriptions, returns handling, installation quality and after-sales service. Importers and wholesalers also carry more exposure to supplier documentation and stock traceability than purely local makers. Market structure is similarly hands-on: premises, delivery routes, storage capacity and installer availability can constrain growth before online demand does, especially where customers expect to inspect materials or resolve faults in person.

Local operators appear likely to remain split between showroom-led sellers, trade suppliers and workshop-based makers rather than converging into a single model. The scarcity of larger-scale operators suggests that expansion tends to be incremental, often through broader product ranges, delivery reach or commercial fit-out work rather than a shift into national retail. Cost pressure in stock, premises and labour has been a persistent constraint, so firms with tighter purchasing discipline and reliable fulfilment are better placed than those relying mainly on discretionary household spend. Consolidation may occur, but the market still looks local and relationship-led.

41

Active firms

2026

6

Incorporated since 2022

newer registrations

0

Above £5M

company count

Key facts

14% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.

Stoke-on-Trent’s furniture segment spans design, manufacture, wholesale and retail for home and commercial furnishings.

Furniture supply chains in the area tend to mix local showroom economics, small-batch production and trade distribution.

The list covers Stoke-on-Trent and the surrounding metropolitan area, rather than only firms inside the city boundary.

The market appears weighted towards owner-managed retailers, workshops and distributors.

Top Stoke-on-Trent Furniture companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

GRAYS OF FENTON LIMITED

Grays of Fenton
Advanced ManufacturingFashion & Retail
13 employeesInc. 2017Stoke-on-TrentCH 10820029
graysoffenton.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets0 / 100
Cash0 / 100
Headcount67 / 100
What does GRAYS OF FENTON LIMITED do?

Manufactures and sells handmade solid oak and painted wood furniture, including bedroom, dining and living room ranges. Produces furniture through in-house craftsmanship and supplies items through a…

Who does GRAYS OF FENTON LIMITED sell to?

Serves local consumers and homeowners furnishing bedrooms, dining rooms and living spaces, mainly in Stoke-on-Trent, Crewe, North Staffordshire and South Cheshire within ST and CW postcodes.

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Company vitals
UK Headcount
13
UK Revenue
£440.6kEstimate
Founded
8 years ago
Since Jun 2017
HQ
Stoke-on-Trent
Financial health
18

Financial Health

Distressed

Distressed · Hiring · 9% CAGR over 2y

HiringFinancial distressTechnical insolvency

Location

Map of Stoke-on-Trent
Unit 2, Victoria Road
Stoke-On-Trent, ST4 2HS
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TRENTHAM BED WAREHOUSE LIMITED

Trentham BED Warehouse
Fashion & Retail
5 employeesInc. 2016Stoke-on-Trent, StaffordshireCH 10243022
trenthambeds.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets47 / 100
Cash100 / 100
Headcount40 / 100
What does TRENTHAM BED WAREHOUSE LIMITED do?

Retailer of beds and bedroom furniture through a showroom and online enquiries. Sells divan beds, bedsteads, mattresses, children’s beds, headboards, pillows and adjustable beds, with products from…

Who does TRENTHAM BED WAREHOUSE LIMITED sell to?

Serves local consumers visiting a Trentham, Staffordshire showroom, including households, families with children, and individuals with back problems or mobility issues.

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Company vitals
UK Headcount
5
UK Revenue
£379kEstimate
Founded
9 years ago
Since Jun 2016
HQ
Stoke-on-Trent, Staffordshire
Financial health
59

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Stoke-on-Trent, Staffordshire
Unit 5 Alderflat Drive, Newstead Industrial Estate
Stoke-On-Trent, Staffordshire, ST4 8HX
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KTF Home Improvements Ltd

KTF Kitchens
Field Services & TradesFashion & Retail
13 employeesInc. 2005Stoke-on-Trent, StaffordshireCH 05653809
fittedkitchensstoke.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Cash100 / 100
What does KTF Home Improvements Ltd do?

Designs and installs fitted kitchens for residential properties, offering bespoke kitchen layouts, cabinets and worktops. Also supplies and fits laminate, quartz, acrylic and solid worktops, vinyl…

Who does KTF Home Improvements Ltd sell to?

Sells to homeowners and householders in Stoke-on-Trent and Staffordshire seeking fitted kitchens, bedrooms, flooring and worktops, across a range of budgets, styles and home sizes.

Key contacts (1)
TH
Talib Hussain
Director
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Company vitals
UK Headcount
13
UK Revenue
£984.5kEstimate
Founded
20 years ago
Since Dec 2005
HQ
Stoke-on-Trent, Staffordshire
Financial health
100

Financial Health

Strong

Strong

Location

Map of Stoke-on-Trent, Staffordshire
7 Victoria Place, Victoria Place
Stoke-On-Trent, Staffordshire, ST4 2LX
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Victoria Carpets & Curtains Limited

Victoria Carpets
Fashion & Retail
5 employeesInc. 2003Stoke on Trent, StaffordshireCH 04662064
victoriacarpets.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Headcount40 / 100
What does Victoria Carpets & Curtains Limited do?

Sells and installs carpets, vinyl and hard flooring, and supplies made‑to‑measure curtains, blinds and soft furnishings. Provides in‑home selection service and fitting, with a showroom displaying…

Who does Victoria Carpets & Curtains Limited sell to?

Serves local homeowners and householders seeking carpets, vinyl and hard flooring, curtains and blinds, including showroom visitors and home-selection customers around Stoke-on-Trent/Meir.

Key contacts (2)
JJ
Joseph John Thorley
Director
JE
Julie Elizabeth Thorley
Director
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Company vitals
UK Headcount
5
UK Revenue
£350.8kEstimate
Founded
23 years ago
Since Feb 2003
HQ
Stoke on Trent, Staffordshire
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 2y

Location

Map of Stoke on Trent, Staffordshire
33 Weston Road, Meir
Stoke On Trent, Staffordshire, ST3 6AB
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C.A. Furnishing Limited

C.A. Furnishing
Fashion & Retail
Inc. 1994Dewsbury RD, FentonCH 02964769
camunrolimited.ca

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash13 / 100
What does C.A. Furnishing Limited do?

Imports and supplies household furniture, including sofas, dining sets, beds, bedroom furniture, accent tables, and recliners. Acts as a furniture agent offering product ranges and sales information…

Who does C.A. Furnishing Limited sell to?

Sells to residential furniture shoppers and home-furnishing customers buying living room, dining room and bedroom furniture, recliners, beds and accent pieces.

Key contacts (1)
AH
Andrew Henry Chrobok
Director
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Company vitals
UK Headcount
0
UK Revenue
£387.5kEstimate
Founded
31 years ago
Since Sep 1994
HQ
Dewsbury RD, Fenton
Financial health
67

Financial Health

Healthy

Healthy

Location

Map of Dewsbury RD, Fenton
Unit A4, City Trading Park
Dewsbury Rd, Fenton, ST4 2TE
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TS DOMESTICS LIMITED

TS Domestics
E-commerceFashion & Retail
4 employeesInc. 2021Stoke-on-TrentCH 13312948
tsdomestics.com

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets64 / 100
Headcount0 / 100
What does TS DOMESTICS LIMITED do?

Retailer of household furniture and outdoor furnishings through an online store, offering wardrobes, beds, mattresses, sofas, dining tables, garden furniture, office desks, and related home items.

Who does TS DOMESTICS LIMITED sell to?

Sells to consumers and households, particularly in Staffordshire, shopping for home, garden and office furniture, including wardrobes, beds, sofas, dining sets and outdoor furnishings.

Key contacts (1)
RT
Russell Thomas Peters
Director
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Company vitals
UK Headcount
4
UK Revenue
£355kEstimate
Founded
5 years ago
Since Apr 2021
HQ
Stoke-on-Trent
Financial health
40

Financial Health

Stable

Stable · -21% CAGR over 3y

Location

Map of Stoke-on-Trent
201 High Street
Stoke-On-Trent, ST6 5EG
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Stoke Carpets And Furniture Limited

Stoke Carpets and Furniture
Fashion & Retail
3 employeesInc. 2021Stoke-on-Trent, StaffordshireCH 13135198

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
Cash100 / 100
Key contacts (1)
HA
Hassan Ali Sheikh
Director
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Company vitals
UK Headcount
3
UK Revenue
£63.2kEstimate
Founded
5 years ago
Since Jan 2021
HQ
Stoke-on-Trent, Staffordshire
Financial health
100

Financial Health

Strong

Strong

Location

Map of Stoke-on-Trent, Staffordshire
52 Broad Street
Stoke-On-Trent, Staffordshire, ST1 4EU
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GJC TRADING LIMITED

GJC Furniture
Wholesale & DistributionFashion & Retail
11 employeesInc. 2003Stoke-on-Trent, StaffordshireCH 04667159
gjcfurniture.co.uk

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets100 / 100
Cash89 / 100
Headcount72 / 100
What does GJC TRADING LIMITED do?

Retailer of new and graded “seconds” furniture, offering bedroom, living room and dining room pieces including tables, chairs and accessories. Sells branded ranges and in‑house designed dining chairs…

Who does GJC TRADING LIMITED sell to?

Sells to local consumers in the West Midlands shopping in-store for new and seconds home furniture, particularly bedroom, living room and dining room ranges.

Key contacts (1)
SO
Stephen Owen Sherlock
Director
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Company vitals
UK Headcount
11
UK Revenue
£614kEstimate
Founded
23 years ago
Since Feb 2003
HQ
Stoke-on-Trent, Staffordshire
Financial health
89

Financial Health

Strong

Strong · Growing, Hiring · 11% CAGR over 2y

GrowingHiring

Location

Map of Stoke-on-Trent, Staffordshire
Unit 11 Alderflat Drive, Newstead Industrial Trading Estate
Stoke-On-Trent, Staffordshire, ST4 8HX
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ASGM LTD

Asgm
Fashion & Retail
0 employeesInc. 2012Stoke on Trent, StaffsCH 08021137

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets41 / 100
Cash26 / 100
Headcount0 / 100
Key contacts (2)
GJ
Glyn James
Director
RA
Robert Alan James
Director
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Company vitals
UK Headcount
0
UK Revenue
£173.9kEstimate
Founded
14 years ago
Since Apr 2012
HQ
Stoke on Trent, Staffs
Financial health
26

Financial Health

Weak

Weak · -91% CAGR over 2y

Location

Map of Stoke on Trent, Staffs
481 Hartshill Road, Hartshill
Stoke On Trent, Staffs, ST4 6AA
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Curtains & Fittings (Newcastle) Limited

Curtains and Fittings (newcastle)
Fashion & Retail
1 employeesInc. 1978Stoke on Trent, StaffordshireCH 01352697

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (1)
PA
Philip Andrew Colclough
Director
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Company vitals
UK Headcount
1
UK Revenue
£24.5kEstimate
Founded
48 years ago
Since Feb 1978
HQ
Stoke on Trent, Staffordshire
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Stoke on Trent, Staffordshire
439a Hartshill Road, Hartshill
Stoke On Trent, Staffordshire, ST4 6AB
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St Anns Warehouse Limited

ST. Ann's Warehouse
Fashion & RetailWholesale & Distribution
7 employeesInc. 1977Basford, Stoke-on-TrentCH 01345837
facebook.com/Stannswarehouseltd

Trajectory

4y · 2023–Now

Financial sub-scores

Computed from 4 filings
Net assets33 / 100
Cash75 / 100
Headcount40 / 100
Key contacts (2)
AS
Anne Shirley Chapman
Director
MR
Mark Rhodes Chapman
Director
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Company vitals
UK Headcount
7
UK Revenue
£589.7kEstimate
Founded
48 years ago
Since Dec 1977
HQ
Basford, Stoke-on-Trent
Financial health
47

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Basford, Stoke-on-Trent
Unit 9 & 10, Etruria Trading Estate
Basford, Stoke-On-Trent, ST4 6JQ
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Lilyann Interiors Limited

Lilyann Interiors
ConstructionField Services & TradesFashion & Retail
1 employeesInc. 2019Stoke on Trent, StaffordshireCH 11758511
lilyanninteriors.co.uk

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets99 / 100
Cash65 / 100
Headcount40 / 100
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Company vitals
UK Headcount
1
UK Revenue
£61.2kEstimate
Founded
7 years ago
Since Jan 2019
HQ
Stoke on Trent, Staffordshire
Financial health
73

Financial Health

Healthy

Healthy · Growing · 0% CAGR over 4y

Growing

Location

Map of Stoke on Trent, Staffordshire
2-4 Tunstall Road, Biddulph
Stoke On Trent, Staffordshire, ST8 6HH
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BARRY'S FLOORCOVERINGS (STOKE-ON-TRENT) LIMITED

Barry's Place
Fashion & RetailField Services & Trades
12 employeesInc. 1975Newcastle, StaffsCH 01215955
barrysplacecarpets.co.uk

Trajectory

4y · 2023–Now

Financial sub-scores

Computed from 4 filings
Net assets32 / 100
Cash58 / 100
Headcount32 / 100
What does BARRY'S FLOORCOVERINGS (STOKE-ON-TRENT) LIMITED do?

Retailer of carpets, rugs and hard flooring products including Karndean and Amtico luxury vinyl. Supplies a range of domestic flooring options and provides professional measuring and installation…

Who does BARRY'S FLOORCOVERINGS (STOKE-ON-TRENT) LIMITED sell to?

Serves homeowners and domestic customers in Stoke-on-Trent and Newcastle-under-Lyme seeking carpets, rugs, vinyl and luxury flooring for home interiors.

Key contacts (3)
AH
Anne Halket
Director
EJ
Emma Jane Deakes
Director
RL
Richard Lee Halket
Director
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Company vitals
UK Headcount
12
UK Revenue
£546.6kEstimate
Founded
50 years ago
Since Jun 1975
HQ
Newcastle, Staffs
Financial health
39

Financial Health

Weak

Weak · -3% CAGR over 3y

Location

Map of Newcastle, Staffs
Lyme Valley Road
Newcastle, Staffs, ST5 3TF
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Cheadle Carpets & Beds Ltd

Cheadle Carpets & Beds
Fashion & Retail
2 employeesInc. 2010Cheadle, StaffordshireCH 07253336

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets26 / 100
Headcount40 / 100
Key contacts (2)
DS
Denise Stoddard
Director
MS
Mark Stoddard
Director
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Company vitals
UK Headcount
2
UK Revenue
£107.6kEstimate
Founded
16 years ago
Since May 2010
HQ
Cheadle, Staffordshire
Financial health
31

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Cheadle, Staffordshire
No 2, Cheadle Shopping Centre
Cheadle, Staffordshire, ST10 1UT
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NEON FOREST LIMITED

Neon Forest
Advanced ManufacturingFashion & RetailMarketing Agency
1 employeesInc. 2020Leek, StaffordshireCH 12536743

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Headcount40 / 100
Key contacts (1)
TA
Theodoros Athanasopoulos
Director
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Company vitals
UK Headcount
1
UK Revenue
£19.6kEstimate
Founded
6 years ago
Since Mar 2020
HQ
Leek, Staffordshire
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Leek, Staffordshire
11 Wardle Gardens
Leek, Staffordshire, ST13 7AR
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STAFFORDSHIRE KITCHENS AND BEDROOMS LIMITED

Staffordshire Kitchens and Bedrooms
Fashion & Retail
4 employeesInc. 1995StaffordshireCH 03052150
staffordshirekitchens.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets17 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
ST
Shaun Thomas O'Donnell
Director
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Company vitals
UK Headcount
4
UK Revenue
£187.3kEstimate
Founded
31 years ago
Since May 1995
HQ
Staffordshire
Financial health
46

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Staffordshire
20 King Street, Newcastle
Staffordshire, ST5 1EJ
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Crown Carpets and Flooring (Leek)Limited

Crown Carpets and Flooring (leek)
Fashion & Retail
0 employeesInc. 2004StaffordshireCH 05240066
crown-carpets.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets33 / 100
Cash68 / 100
Headcount0 / 100
Key contacts (3)
PD
Peter David Wakefield
Director
MA
Marisha Ann Wakefield
Director
JA
Jane Alison Sherwin
Director
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Company vitals
UK Headcount
0
UK Revenue
£215.4kEstimate
Founded
21 years ago
Since Sep 2004
HQ
Staffordshire
Financial health
33

Financial Health

Weak

Weak · -67% CAGR over 4y

Location

Map of Staffordshire
61 Haywood Street, Leek
Staffordshire, ST13 5JH
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Bedz Bedzz & Bedrooms Limited

Bedz Bedzz & Bedrooms
Fashion & Retail
0 employeesInc. 2006Leek, StaffordshireCH 05960975
bedsinleek.co.uk

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Cash8 / 100
Headcount0 / 100
Key contacts (3)
PD
Peter David Wakefield
Director
MA
Marisha Ann Wakefield
Director
JA
Jane Alison Sherwin
Director
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Company vitals
UK Headcount
0
UK Revenue
£209.1kEstimate
Founded
19 years ago
Since Oct 2006
HQ
Leek, Staffordshire
Financial health
4

Financial Health

Distressed

Distressed · -76% CAGR over 4y

Financial distress

Location

Map of Leek, Staffordshire
Newspaper House, Brook Street
Leek, Staffordshire, ST13 5JE
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Newcastle Flooring NUL Limited

Newcastle Flooring NUL
ConstructionField Services & TradesFashion & Retail
1 employeesInc. 2024NewcastleCH 15401531

Trajectory

1y · 2025–Now
Key contacts (2)
PS
Paul Scott Furnival
Director
CP
Callum Paul Alexander Furnival
Director
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Company vitals
UK Headcount
1
UK Revenue
£82.9kEstimate
Founded
2 years ago
Since Jan 2024
HQ
Newcastle
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Newcastle
The Old Citadel Albert Street, Chesterton
Newcastle, ST5 7JF
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Jan Constantine Limited

JAN Constantine
E-commerceFashion & Retail
5 employeesInc. 2004Crewe, CheshireCH 05021602
janconstantine.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash0 / 100
Headcount75 / 100
What does Jan Constantine Limited do?

Designs, manufactures and sells hand‑embroidered home textiles and accessories, including cushions, throws, wall hangings, banners and seasonal decorations, as well as fashion items such as…

Who does Jan Constantine Limited sell to?

Sells mainly to consumers buying luxury hand-embroidered home textiles and accessories, with trade enquiries available for interiors and homeware buyers.

Key contacts (1)
JR
Janet Ralphs
Director
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Company vitals
UK Headcount
5
UK Revenue
£167.6kEstimate
Founded
22 years ago
Since Jan 2004
HQ
Crewe, Cheshire
Financial health
20

Financial Health

Weak

Weak · Hiring · 6% CAGR over 4y

HiringFinancial distressTechnical insolvency

Location

Map of Crewe, Cheshire
Ravenscroft House, Ravenshall, Betley
Crewe, Cheshire, CW3 9BJ
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BETTER HOMES (NEWCASTLE UNDER LYME) LIMITED

Better Homes (newcastle Under Lyme)
Fashion & Retail
3 employeesInc. 2009Newcastle Under Lyme, StaffordshireCH 07109514

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets22 / 100
Cash77 / 100
Headcount40 / 100
Key contacts (1)
SL
Samantha Louise Nixon
Director
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Company vitals
UK Headcount
3
UK Revenue
£393.5kEstimate
Founded
16 years ago
Since Dec 2009
HQ
Newcastle Under Lyme, Staffordshire
Financial health
42

Financial Health

Stable

Stable · 0% CAGR over 2y

Location

Map of Newcastle Under Lyme, Staffordshire
38 High Street, Wolstanton
Newcastle Under Lyme, Staffordshire, ST5 0HE
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Habbio Limited

Habbio
Fashion & Retail
1 employeesInc. 2021Keele, StaffordshireCH 13411363

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets100 / 100
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£0Estimate
Founded
5 years ago
Since May 2021
HQ
Keele, Staffordshire
Financial health
100

Financial Health

Strong

Strong

Location

Map of Keele, Staffordshire
Office 2.026 Innovation Centre 7, Keele University
Keele, Staffordshire, ST5 5NU
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Housey House Ltd

Housey House
Fashion & Retail
Inc. 2007Leek, StaffordshireCH 06215999

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets36 / 100
Key contacts (2)
JC
Julie Clare Heath
Director
JC
Jonathan Charles Heath
Director
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Company vitals
UK Headcount
0
UK Revenue
£29.2kEstimate
Founded
19 years ago
Since Apr 2007
HQ
Leek, Staffordshire
Financial health
36

Financial Health

Weak

Weak

Location

Map of Leek, Staffordshire
Foxglove, Reacliffe Road, Rudyard
Leek, Staffordshire, ST13 8RS
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How Stoke-on-Trent Furniture companies work and how to sell to them

What they do

Revenue usually comes from product margin rather than pure services: stocked furniture, made-to-order items, beds, fitted interiors, soft furnishings and related home goods. Most operators price through retail tickets, trade discounts, quotation-led bespoke work, installation charges and delivery fees. Cash flow is often shaped by deposits, supplier payment terms and the gap between order, delivery and final balance. Higher-value sales tend to involve measuring, fabric selection, workshop capacity or room-by-room planning, while lower-value lines support footfall and add-on spend. Returns, damaged goods and missed delivery slots can erode margin quickly.

Who they sell to

Most sell to a mix of household customers, local landlords, tradespeople, small builders, interior fit-out buyers and smaller commercial premises. The decision-maker is often the homeowner, owner-manager, site contact or procurement lead rather than a large buying committee. Residential sales can close after a showroom visit or follow-up quote, while trade and commercial work usually depends on price, availability, delivery timing and confidence in aftercare. Procurement is typically direct, relationship-led and local; only larger refurbishment or fit-out work is likely to involve formal tendering, staged approvals or written specifications.

What they buy

Most furniture firms tend to spend on tools that make stock, orders and customer communication easier to manage. Relevant categories include point-of-sale systems, inventory management, ecommerce, CRM, quotation tools, delivery scheduling, accounting, payment processing, HR, payroll and basic analytics. Firms with workshops or fitting teams may also buy job management, route planning, health and safety support, waste handling, vehicle services, storage equipment and trade insurance. External services usually cluster around bookkeeping, local marketing, photography, website maintenance, recruitment, employment law, supplier compliance and leasehold property matters.

Why and how to sell to them

Furniture buyers tend to evaluate vendors when stock control becomes unreliable, delivery problems start damaging customer service, or manual quoting slows sales conversion. Other triggers include a move to larger premises, a new showroom, added installation capacity, a broader supplier base, ecommerce investment, or a shift from household sales into trade and commercial work. Outbound should stay practical: margin protection, fewer returns, faster quotes, clearer delivery communication and better use of showroom or warehouse space are more persuasive than abstract efficiency claims. Owner-managers are likely to care about payback, disruption and whether staff can adopt the change without much training.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

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Frequently asked questions

How many furniture companies are there in Stoke-on-Trent?
Around 41 actively-trading furniture companies are registered in Stoke-on-Trent. Of those, 0 report turnover above £5M in their most recent filed accounts. This Stoke-on-Trent list covers companies across the wider Stoke-on-Trent travel-to-work area, including surrounding towns — not just the Stoke-on-Trent local-authority boundary.
What counts as a furniture company in this list?
A company is included when its public website and filed activity descriptions indicate it sells furniture products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest furniture companies in Stoke-on-Trent?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable furniture companies in Stoke-on-Trent appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 41 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do furniture companies in Stoke-on-Trent actually do?
Revenue usually comes from product margin rather than pure services: stocked furniture, made-to-order items, beds, fitted interiors, soft furnishings and related home goods. Most operators price through retail tickets, trade discounts, quotation-led bespoke work, installation charges and delivery fees. Cash flow is often shaped by deposits, supplier payment terms and the gap between order, delivery and final balance. Higher-value sales tend to involve measuring, fabric selection, workshop capacity or room-by-room planning, while lower-value lines support footfall and add-on spend. Returns, damaged goods and missed delivery slots can erode margin quickly.
How does Stoke-on-Trent furniture compare internationally?
Cross-border comparisons of furniture populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical furniture companies in Stoke-on-Trent?
Company sizes in this list vary widely. The median actively-trading furniture firm employs around 2 people, and median UK turnover across the list is roughly £102k in the most recent filed accounts.
Are these mostly new or established furniture companies?
6 of the 41 actively-trading furniture companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Stoke-on-Trent list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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