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Tech Retail Companies in Stoke-on-Trent: 28 Active Firms (2026)

Tech retail companies sell consumer and business electronics, accessories and support services across Stoke-on-Trent’s metropolitan area.

Local buying centres split between household device replacement, SME hardware refresh, accessories and peripherals, and service-led repair or installation. Most engagements look transactional rather than enterprise: a sale, a repeat trade-counter order, or a call-out that leads to follow-on support. The buyer is usually an owner-manager, school administrator, property manager or household decision-maker, with trust, proximity and after-sales availability carrying more weight than formal procurement.

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Stoke-on-Trent has 28 actively trading tech retail companies in this list, making the cohort small enough that individual openings, closures and ownership changes can alter the local supplier map. Reported employment totals 36 people across 14 reporting firms, so the visible footprint is closer to local retail and repair capacity than to a large technology-employment cluster. For commercial researchers, the more useful segmentation is likely to be model-based: storefront-led retail, service-led repair, trade-counter supply and local ecommerce.

Consumer-facing sales bring return, warranty, product-safety and repair-quality obligations, while business supply adds purchase-order discipline and after-sales service expectations. Operators handling device set-up, file transfer or remote support also need clear permission flows and privacy controls, because customer files may pass through repair desks or technician laptops. Market structure is shaped less by formal licensing than by local trust, parts availability, warranty handling and the ability to support mixed household and SME demand without overextending stock.

Demand appears tied to replacement cycles, repair economics and local service expectations rather than venture-style expansion. Owner-managed operators tend to be exposed to margin pressure on devices, but service attachment, installation and support can soften that exposure where customers value proximity. Consolidation may come through closures, asset sales or informal handovers rather than visible acquisition programmes. The firms most likely to persist are those that keep stock risk controlled while making support work less dependent on the proprietor.

28

Active firms

2026

7

New incorporations

Since 2022

0

Above £5M

Reported revenue

Key facts

25% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.

Stoke-on-Trent tech retail is oriented around local device purchasing, accessories and after-sales support rather than scale retail operations.

The segment appears more useful for channel mapping, territory research and local partnership screening than for scale-stage retail analysis.

Buyer demand tends to sit close to everyday consumer and small-business electronics needs, where service availability and local presence matter.

Top Stoke-on-Trent Tech Retail companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Stoke Laptops Ltd

Stoke Laptops
Fashion & Retail
3 employeesInc. 2021Stoke-on-Trent, StaffordshireCH 13179060

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets0 / 100
Cash100 / 100
Key contacts (1)
MA
Michael Alan Lacey
Director
More contacts & email available
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Company vitals
UK Headcount
3
UK Revenue
£26.6kEstimate
Founded
5 years ago
Since Feb 2021
HQ
Stoke-on-Trent, Staffordshire
Financial health
38

Financial Health

Weak

Weak

Financial distressTechnical insolvency

Location

Map of Stoke-on-Trent, Staffordshire
18 Stafford Street
Stoke-On-Trent, Staffordshire, ST1 1JQ
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DEPOSIT SENSE LIMITED

Deposit Sense
Fashion & Retail
4 employeesInc. 2011Stoke on TrentCH 07866175

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount20 / 100
Key contacts (1)
PA
Paul Alkins
Director
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Company vitals
UK Headcount
4
UK Revenue
£57.3kEstimate
Founded
14 years ago
Since Nov 2011
HQ
Stoke on Trent
Financial health
8

Financial Health

Distressed

Distressed · -5% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Stoke on Trent
1 Salisbury Works, Caroline Street
Stoke On Trent, ST3 1DB
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KWIK FIX FONES LTD

Kwik FIX Fones
Fashion & RetailTelecommunicationsIT Services & Managed Services
2 employeesInc. 2024Stoke-on-TrentCH 15430994

Trajectory

1y · 2025–Now
Key contacts (1)
MM
Mohamed Messelmi
Director
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Company vitals
UK Headcount
2
UK Revenue
£57.7kEstimate
Founded
2 years ago
Since Jan 2024
HQ
Stoke-on-Trent
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Stoke-on-Trent
57 Stoke Road
Stoke-On-Trent, ST4 2QN
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Ozz Sound and Lighting Ltd

OZZ Sound and Lighting
Fashion & Retail
2 employeesInc. 2013Stoke-on-TrentCH 08686773
djsoundandlight.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Cash33 / 100
Headcount40 / 100
Key contacts (2)
WF
William Frank Osborne
Director
JB
John Brian Shersby
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£120.2kEstimate
Founded
12 years ago
Since Sep 2013
HQ
Stoke-on-Trent
Financial health
38

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Stoke-on-Trent
29 Lonsdale Street
Stoke-On-Trent, ST4 4DT
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GADGET CENTRE LIMITED

Gadget Centre
Fashion & RetailTelecommunications
1 employeesInc. 2017Stoke-on-TrentCH 10907766

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Headcount40 / 100
Key contacts (1)
AS
Ahmed Sakandar
Director
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Company vitals
UK Headcount
1
UK Revenue
£7.4kEstimate
Founded
8 years ago
Since Aug 2017
HQ
Stoke-on-Trent
Financial health
15

Financial Health

Distressed

Distressed · 0% CAGR over 4y

Financial distressTechnical insolvency

Location

Map of Stoke-on-Trent
62 Stanley Street
Stoke-On-Trent, ST6 6BX
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ELECTRIC LIGHT CO (S-O-T) LTD

Electric Light (S-O-T)
Fashion & Retail
5 employeesInc. 2014Stoke-on-Trent, CheshireCH 09283077
electricalwholesalers.info

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount40 / 100
Key contacts (1)
RP
Raymond Paul Morris
Director
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Company vitals
UK Headcount
5
UK Revenue
£638.9kEstimate
Founded
11 years ago
Since Oct 2014
HQ
Stoke-on-Trent, Cheshire
Financial health
84

Financial Health

Strong

Strong · Growing · 0% CAGR over 4y

Growing

Location

Map of Stoke-on-Trent, Cheshire
Unit A1a, 2 Cutts Street
Stoke-On-Trent, Cheshire, ST1 4LX
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Staffs Appliance Centre Ltd

Staffs Appliance Centre
Fashion & Retail
3 employeesInc. 2016Stoke on Trent, StaffordshireCH 10201798

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Headcount100 / 100
Key contacts (2)
RP
Robert Paul Colclough
Director
TP
Thomas Paul Lawton
Director
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Company vitals
UK Headcount
3
UK Revenue
£84.7kEstimate
Founded
10 years ago
Since May 2016
HQ
Stoke on Trent, Staffordshire
Financial health
100

Financial Health

Strong

Strong · Hiring · 8% CAGR over 5y

Hiring

Location

Map of Stoke on Trent, Staffordshire
95b Trentham Road, Dresden
Stoke On Trent, Staffordshire, ST3 4EG
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Classic Cash Register Finance Limited

Classic Cash Register Finance
Fashion & Retail
Inc. 1988Stoke on Trent, StaffordshireCH 02231393
classic-retail.com

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets87 / 100
Cash100 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£175.5kEstimate
Founded
38 years ago
Since Mar 1988
HQ
Stoke on Trent, Staffordshire
Financial health
92

Financial Health

Strong

Strong

Location

Map of Stoke on Trent, Staffordshire
Unit 1 Sun Street, Hanley
Stoke On Trent, Staffordshire, ST1 4JW
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Classic Cash Registers Limited

Classic Cash Registers
Fashion & Retail
Inc. 1988Stoke on Trent, StaffordshireCH 02320416

Trajectory

3y · 2021–Now
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Company vitals
UK Headcount
0
UK Revenue
£0Estimate
Founded
37 years ago
Since Nov 1988
HQ
Stoke on Trent, Staffordshire
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Stoke on Trent, Staffordshire
Unit 1, Sun Street Hanley
Stoke On Trent, Staffordshire, ST1 4JW
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WHITE DOG GAMES LIMITED

White DOG Games
Fashion & RetailField Services & Trades
1 employeesInc. 2004Stoke on Trent, StaffordshireCH 05226441

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets46 / 100
Headcount0 / 100
Key contacts (1)
MC
Michael Charles Leigh
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£80k
Founded
21 years ago
Since Sep 2004
HQ
Stoke on Trent, Staffordshire
Financial health
29

Financial Health

Weak

Weak · -24% CAGR over 4y

Location

Map of Stoke on Trent, Staffordshire
Willowbrook House Chemical Lane, Longport
Stoke On Trent, Staffordshire, ST6 4PB
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Protech Domestic Appliances Limited

Protech Domestic Appliances
Fashion & RetailField Services & Trades
5 employeesInc. 1995Leek, StaffordshireCH 03021160
protech-domestic.co.uk

Trajectory

4y · 2023–Now

Financial sub-scores

Computed from 4 filings
Net assets37 / 100
Cash75 / 100
Headcount40 / 100
What does Protech Domestic Appliances Limited do?

Supplies domestic appliances including washing machines, refrigerators, ovens, hobs, dishwashers and range cookers. Also offers kitchen design services, appliance repairs, delivery and installation,…

Who does Protech Domestic Appliances Limited sell to?

Serves local consumers, especially homeowners and households, seeking domestic appliances, kitchen products, local delivery, installation and repair support.

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Company vitals
UK Headcount
5
UK Revenue
£339.5kEstimate
Founded
31 years ago
Since Feb 1995
HQ
Leek, Staffordshire
Financial health
48

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Leek, Staffordshire
Haywood Mill, 8 Haywood Street
Leek, Staffordshire, ST13 5JX
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Paul Morton Limited

Paul Morton
Fashion & RetailField Services & Trades
1 employeesInc. 2003Stoke on Trent, StaffordshireCH 04651815

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Headcount40 / 100
Key contacts (1)
AP
Andrew Paul Morton
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£21.5kEstimate
Founded
23 years ago
Since Jan 2003
HQ
Stoke on Trent, Staffordshire
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Stoke on Trent, Staffordshire
Holly Edge Farm Quabbs Lane, Forsbrook
Stoke On Trent, Staffordshire, ST11 9AY
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JJRP Ltd.

Jjrp
Fashion & Retail
3 employeesInc. 2019Newcastle-Under-Lyme, StaffordshireCH 11934542

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Key contacts (2)
EE
Emma Elsa Josefin Rey Petersson
Director
JB
Jonathan Brian Egan
Director
More contacts & email available
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Company vitals
UK Headcount
3
UK Revenue
£233kEstimate
Founded
7 years ago
Since Apr 2019
HQ
Newcastle-Under-Lyme, Staffordshire
Financial health
100

Financial Health

Strong

Strong

Location

Map of Newcastle-Under-Lyme, Staffordshire
Workshop 6, Silverdale Enterprise Centre Silverdale Enterprise Park, Kents Lane
Newcastle-Under-Lyme, Staffordshire, ST5 6SR
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Electro Appliances Limited

Electro365
E-commerceFashion & Retail
5 employeesInc. 2005StaffordshireCH 05382146
electro365.co.uk

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Cash21 / 100
Headcount40 / 100
What does Electro Appliances Limited do?

Retailer of domestic kitchen appliances through an online store and warehouse showroom. Sells fridges, freezers, ovens, hobs, dishwashers, washing machines, tumble dryers and range cookers, with…

Who does Electro Appliances Limited sell to?

Serves UK consumers and local households shopping for freestanding or built-in kitchen appliances, with warehouses open to the public and delivery across mainland UK.

Key contacts (2)
AJ
Andrea Jane Roberts
Director
DF
Damian Frederick Thomas Roberts
Director
More contacts & email available
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Company vitals
UK Headcount
5
UK Revenue
£557.7kEstimate
Founded
21 years ago
Since Mar 2005
HQ
Staffordshire
Financial health
31

Financial Health

Weak

Weak · 0% CAGR over 3y

Location

Map of Staffordshire
13-21 Liverpool Road, Kidsgrove, Stoke On Trent
Staffordshire, ST7 1EA
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How Stoke-on-Trent Tech Retail companies work and how to sell to them

What they do

Tech retail operators in Stoke-on-Trent typically earn revenue from product margin on devices, accessories and peripherals, then add labour income from repair, installation, set-up, data transfer and after-sales support. Pricing is usually item-level for retail stock, fixed-fee for common repairs, call-out or hourly for installation, and account terms for repeat SME supply. The product shape is a mix of physical goods, workshop labour and light managed service, rather than pure software resale. With no operators above £5M revenue, most propositions look owner-managed: cash flow, stock turn and technician utilisation matter more than board-level expansion narratives.

Who they sell to

Buyers are usually nearby households, owner-managed SMEs, school administrators and property or facilities managers that need a working device or local support rather than a formal technology project. Decision-makers tend to be the proprietor, office manager, finance lead, headteacher, estates contact or a technically minded employee who has inherited purchasing responsibility. Sales cycles are short for walk-in and web enquiries, while business accounts more often run through quotes, purchase orders and occasional supplier comparisons. Procurement is mostly direct, with local search, referrals and repeat trade carrying more weight than formal RFPs except where education or larger commercial buyers require multiple quotes.

What they buy

Most tech retail firms tend to spend on tools that remove admin from small teams: electronic point-of-sale, inventory control, ecommerce, accounting, CRM, repair-ticketing, booking, billing and customer messaging. Service-led operators may also buy remote support software, endpoint security, backup, device-testing equipment, parts-sourcing services, couriers, packaging and workshop insurance. Where they sell to SMEs or schools, supplier documentation, quote templates, warranty tracking and purchase-order workflows become more useful. Professional services usually sit close to trading needs: bookkeeping, tax, consumer-law advice, local search marketing, paid search management, website maintenance and recruitment for technicians or counter staff.

Why and how to sell to them

Buying triggers tend to be practical rather than strategic: a backlog of repairs, shrinking device margins, too much cash tied up in stock, warranty disputes, privacy concerns around customer files, or a proprietor trying to reduce dependence on handwritten processes. New operators incorporated since 2022 may still be formalising suppliers, finance workflows and local marketing; older shops may be more receptive when ownership changes or a technician leaves. Outbound works better when it names a specific operational friction, such as missed call-outs, untracked parts, slow quote follow-up or weak repeat-customer visibility. Claims about scale usually land less well than evidence of lower admin, fewer lost jobs and faster cash collection.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Stoke-on-Trent

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Frequently asked questions

How many tech retail companies are there in Stoke-on-Trent?
Around 28 actively-trading tech retail companies are registered in Stoke-on-Trent. Of those, 0 report turnover above £5M in their most recent filed accounts. This Stoke-on-Trent list covers companies across the wider Stoke-on-Trent travel-to-work area, including surrounding towns — not just the Stoke-on-Trent local-authority boundary.
What counts as a tech retail company in this list?
A company is included when its public website and filed activity descriptions indicate it sells tech retail products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest tech retail companies in Stoke-on-Trent?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable tech retail companies in Stoke-on-Trent appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 28 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do tech retail companies in Stoke-on-Trent actually do?
Tech retail operators in Stoke-on-Trent typically earn revenue from product margin on devices, accessories and peripherals, then add labour income from repair, installation, set-up, data transfer and after-sales support. Pricing is usually item-level for retail stock, fixed-fee for common repairs, call-out or hourly for installation, and account terms for repeat SME supply. The product shape is a mix of physical goods, workshop labour and light managed service, rather than pure software resale. With no operators above £5M revenue, most propositions look owner-managed: cash flow, stock turn and technician utilisation matter more than board-level expansion narratives.
How does Stoke-on-Trent tech retail compare internationally?
Cross-border comparisons of tech retail populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical tech retail companies in Stoke-on-Trent?
Company sizes in this list vary widely. The median actively-trading tech retail firm employs around 1 people, and median UK turnover across the list is roughly £19k in the most recent filed accounts.
Are these mostly new or established tech retail companies?
7 of the 28 actively-trading tech retail companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Stoke-on-Trent list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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