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Market Research Companies in Nottingham: 46 Active Firms (2026)
Market research companies in Nottingham collect, analyse and interpret customer, market and policy evidence for clients across the surrounding metropolitan area.
Buying centres tend to sit with marketing, customer experience, policy, communications and strategy teams rather than a single software or procurement owner. Small and mid-market businesses usually buy discrete customer, competitor or proposition studies; public-sector and third-sector clients are more likely to commission evidence reviews, consultation support, evaluation work and analytics around service users. Typical engagements are specialist and bounded: survey design, qualitative fieldwork, evidence synthesis, dashboarding, tracking studies or policy evaluation, often sold as project work or repeat retainers rather than enterprise platforms. Data governance matters because suppliers may be handling identifiable participant evidence as a controller, processor or joint research partner.
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Nottingham has 46 actively trading market research and insights firms in this list. Reported employment totals 144 people. The local picture is therefore a compact specialist base, with most firms sitting below the revenue level normally associated with national agency networks. The buyer fit is mainly focused fieldwork, insight support, customer evidence and evaluation capacity, rather than a multi-office agency arrangement with broad coverage across the UK.
Professional standards matter more than licensing in this market. UK research and insight providers are not generally subject to a sector-specific operating licence, but MRS sets conduct expectations for members and company partners across research, insight and data analytics. Its Code of Conduct covers practitioner behaviour, participant welfare, sample reporting and co-operation with investigations. Where projects involve identifiable living people, UK GDPR obligations sit close to the commercial work: lawful basis, controller and processor allocation, retention practice and participant safeguards. ICO guidance is the practical reference point for those decisions.
Demand appears to be pulled by buyers who need defensible evidence rather than broad consultancy. Nottingham suppliers tend to sit in the part of the market where repeat relationships, domain knowledge and access to respondents count for more than scale. Revenue-scaled agencies appear scarce, so expansion may depend on depth in particular methods or client verticals rather than a shift into full-service agency networks. Privacy, participant-safeguarding and evidence-quality expectations are likely to keep shaping delivery models, especially for public-sector and third-sector work.
46
Active firms
2026
10
Since 2022
recent incorporations
1
Over £5M
reported turnover
Key facts
About 2% of the trading cohort reports turnover above £5M (1 of 46 firms) — the rest sits below that revenue band.
21% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Market research and insights providers are not generally subject to a sector-specific operating licence in the UK.
The MRS Code of Conduct applies to MRS Members and Company Partners, covering professional standards, participant wellbeing, representative-sample reporting and co-operation with investigations.
Research using identifiable living people’s data must comply with UK GDPR and the Data Protection Act 2018, with ICO guidance covering lawful bases, controller and processor roles, safeguards and research exemptions.
MRS estimates the UK research, insight and analytics industry at approaching £9 billion.
MRS describes the UK research and evidence market as the second-largest supplier of research services globally, with 64% of UK-based research and evidence businesses conducting projects for clients in other countries.
Top Nottingham Market Research companies
WORD ON THE CURB LTD.
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides audience research, consumer insight, and creative engagement services for brands and organisations. Conducts studies with Gen Z, millennials and underrepresented communities, and produces…
Targets marketing, brand, strategy and EDI teams at businesses, agencies, charities and public-sector bodies that need to understand and reach Gen Z, millennials and diverse underrepresented…
Financial Health
WeakWeak · Hiring · 31% CAGR over 4y
Location
DISCOURSE FOR ACTION LTD
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 199% CAGR over 1y
Location
BDS MARKETING RESEARCH (QMJ) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and consultancy for minerals, heavy building materials and waste sectors. Tracks planning applications, publishes industry reports and market data, and conducts bespoke…
Serves businesses in construction, minerals, heavy building materials and waste sectors, including aggregates, asphalt, concrete, cementitious materials, housing, retail and land protection operators…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
RESEARCH CONSULTING LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides consultancy services to universities, research funders, publishers and scholarly organisations. Advises on research strategy, research management, impact evaluation, scholarly communication,…
Serves universities, research organisations, learned societies, academies, associations, research funders, policymakers, publishers, not-for-profits, and government or intergovernmental bodies in the…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
Simona Tanase Research Consultancy Limited
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
OCTOPUS INTELLIGENCE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
BLUE SKY COMMUNICATIONS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -68% CAGR over 4y
Location
Verpora Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides consulting, research and analytical services to pharmaceutical and life sciences companies on value‑based contracting, pricing strategy and market access. Offers payer research, data…
Serves pharmaceutical and life sciences companies, especially global and U.S. value, pricing and market access teams involved in drug contracting, payer strategy and high-cost medicines.
Financial Health
StrongStrong · Hiring · 38% CAGR over 2y
Location
PERCAYSO INFORM LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides data intelligence and analytics platforms for the insurance sector, aggregating and enriching multiple data sources to generate insights used in pricing, underwriting, fraud detection,…
Serves insurers, brokers, managing general agents and price comparison sites, particularly teams handling pricing, underwriting, fraud, claims and portfolio management across motor, commercial…
Financial Health
DistressedDistressed · -72% CAGR over 4y
Location
Seymour Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
Two Guys Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
Vandal Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -16% CAGR over 4y
Location
VERKLA LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
M'THIMON LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
BRIGHT IDEAS NOTTINGHAM LTD.
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
WESTVILLE LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides business development and consulting services including feasibility studies, business plans, market research, brand development, location acquisition support, access to finance advisory, and…
Serves businesses across various industries seeking business development support, including firms looking to expand sales, revenues, product offerings, talent, customer service, brand awareness and…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
STUDIO AAPT LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
Fineline Market Research Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services including brand tracking, customer experience studies, mystery shopping, creative testing, and new product development research. Uses qualitative and quantitative…
Serves businesses from SMEs to blue-chip companies, particularly marketing, brand, customer experience and product teams needing insight from consumers, B2B buyers or hard-to-reach niche audiences.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
Deltapoll Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsConducts public opinion polling and market research, designing surveys and running online omnibus and multi-country studies. Provides data analysis, reporting and strategic advice to organisations on…
Serves organisations commissioning public opinion research, including government and advisory bodies, NGOs, international advocacy groups, private sector firms and civil society organisations.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
Johnson and Lubbock Partners Limited
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides polling, stakeholder and public opinion research using quantitative and qualitative methods. Conducts surveys, data modelling and interviews to analyse audience attitudes and behaviour, and…
Serves governments, companies and institutions that need to understand stakeholders, voters, consumers or potential markets, targeting leaders and decision-makers in complex public or market…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
DMTC LTD
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Dublo Studios Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak
Location
Yomdel Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides managed live chat and messaging services for business websites, handling customer enquiries and lead capture. Also conducts mystery shopping, market research, customer satisfaction analysis,…
Targets businesses with high-volume online customer enquiries, especially estate agencies, removals companies, storage operators, property developers and retailers.
Financial Health
DistressedDistressed · -26% CAGR over 3y
Location
BECKY MORLEY CONSULTING LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
GEO GROUP MARKETING LIMITED
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
Sparrow Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
INSTINCT LABORATORY LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides research and consulting focused on human sciences, creativity, and design thinking, offering insights, performance development programmes and innovation projects for organisations and teams…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
INFONOMICS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Sapientia Solutions Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides data analytics and technology consulting services, including data engineering, business intelligence platforms, data modelling and visualisation, and systems integration. Develops customised…
Serves B2B clients, including blue-chip and FTSE 100 companies, in telecommunications, media, shipping terminals, ports, logistics and FMCG that need data, analytics and operational technology…
Financial Health
StableStable · 0% CAGR over 2y
Location
Trams Marketing Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
The Future Place Consultancy Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
Houndstooth Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
INLD LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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How Nottingham Market Research companies work and how to sell to them
What they do
Nottingham market research firms usually earn through fixed-fee projects, call-off work and retainer relationships rather than licence income. Revenue is tied to the method: depth interviews, focus groups, survey scripting, respondent recruitment, analysis, reporting and workshop time all carry different cost bases. Pricing often blends consultant day rates, fieldwork pass-through costs, participant incentives and a margin for project management. A small exploratory study may be bought directly by a departmental budget holder, while evaluation or tracking work is more likely to be scoped with formal deliverables, milestones and evidence-quality requirements.
Who they sell to
Commercial buyers are typically marketing directors, customer experience leads, product managers, insight managers and strategy teams looking for evidence before a launch, repositioning or service change. Public-sector and charity buyers more often include policy leads, evaluation managers, commissioners and procurement teams, with legal or information-governance reviewers involved when participant material is identifiable. Smaller private studies tend to move through referral and direct sales, while public contracts usually require tender portals, framework access or written quotes. Typical cycles are short for known clients and slower when sampling, ethics, accessibility or stakeholder sign-off has to be agreed.
What they buy
Most firms in this segment tend to spend on tools and services that keep fieldwork moving and make evidence defensible. Useful categories include panel and participant recruitment, survey scripting, secure file sharing, transcription, qualitative coding, statistics, dashboarding, proposal management, CRM, billing, bookkeeping, payroll, HR and project scheduling. They also buy specialist support around UK GDPR, consent wording, processor agreements, cyber controls, professional indemnity insurance and research ethics. Larger or busier agencies may need managed IT, cloud storage, data cleaning, automated reporting and freelance talent pools, but many local firms will still buy carefully because overheads sit close to project margin.
Why and how to sell to them
Market research buyers tend to evaluate suppliers when admin starts to erode fee-earning time, when respondent recruitment becomes unreliable, or when clients ask for clearer audit trails around consent, retention and sample quality. Other triggers include a new retainer, a public-sector framework award, a senior commercial hire, more frequent proposals, or movement from ad hoc studies into repeat tracking. Outbound works better when it maps to a specific research workflow: fewer manual handoffs, cleaner participant records, faster quote-to-invoice, easier tender evidence or lower risk in handling identifiable material. Generic productivity claims are less persuasive than method-level examples.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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