Market Research Companies in London: 1,684 Active Firms (2026)
Market research companies in London design surveys, qualitative studies and data analytics that help organisations understand customers and markets.
Buying decisions usually sit with insight, marketing, product, policy and customer-experience teams, rather than technology procurement alone. The London cohort splits between agency-style providers that run recurring brand, customer and audience programmes; consultancy-led teams handling proposition, pricing and policy questions; and data-led services groups that combine fieldwork operations with statistical analysis. Client bases skew towards mid-market, enterprise and public-sector buyers, with export-oriented projects for European and North American stakeholders. Engagements tend to be project-based or retained tracker work, so commercial fit depends as much on recruitment capability, governance and reporting discipline as on methodology.
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London has 1,684 actively trading market research and insights companies in this list, giving the capital a sizeable agency and consultancy base rather than a narrow specialist cluster. Reported headcount totals 2,465 people, pointing to a market with many small professional-services firms alongside a thinner layer of larger operators. The over-£5M turnover slice contains 52 firms, giving procurement teams some choice for multi-country fieldwork, continuous tracking and mixed-method programmes, while 378 firms incorporated since 2022 indicate continued formation at the smaller end of the market.
Professional standards matter more than licensing in this market. Providers are not generally required to hold a sector-specific operating licence, but work involving identifiable living people brings UK GDPR, the Data Protection Act and ICO guidance into scope. The Market Research Society is the main UK professional body, and its Code of Conduct covers practitioner conduct, participant wellbeing, representative-sample reporting and co-operation with investigations. Controller and processor roles can be a practical fault line, particularly where clients supply customer lists or combine survey responses with behavioural data. Public-sector and regulated-industry buyers also tend to ask for evidence of consent handling, safeguarding and information-security controls during procurement.
Commercial development appears likely to remain uneven. Recurring tracking, audience measurement and evidence-synthesis work tends to favour firms with established panels, repeat buyer relationships and defensible quality processes, while newer entrants often start in specialist qualitative, analytics or vertical-policy niches. Procurement pressure may keep fee growth constrained, especially where buyers treat fieldwork as interchangeable and push more analysis in-house. At the same time, privacy expectations and scrutiny of sample quality should favour providers that can explain recruitment, consent, weighting and limits of inference without turning every project into a technology sale. Consolidation looks plausible, but not inevitable; much of the market still behaves like professional services.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
1,684
Active firms
2026
52
Over £5M
reported turnover
378
New since 2022
recent incorporations
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Key facts
About 3% of the trading cohort reports turnover above £5M (52 of 1,684 firms) — the rest sits below that revenue band.
22% of the cohort was incorporated since 2022 (378 firms), so a sizeable share is in its first few filing cycles.
Market research and insights providers are not generally subject to a sector-specific operating licence, but the Market Research Society Code of Conduct sets professional standards for research, insight and data analytics practice.
Identifiable personal information brings UK GDPR, the Data Protection Act 2018 and ICO guidance into scope, including lawful bases, controller/processor roles and safeguards for research and statistical purposes.
MRS estimates the UK research, insight and analytics industry has a sterling value approaching £9 billion, following a +11% uplift on the previous estimate.
The wider UK research and evidence market contributes £18.74 billion in annual GVA, equivalent to 0.7% to 0.8% of UK GVA.
The UK research and evidence market is export-oriented, with 64% of UK-based research and evidence businesses conducting projects for clients in other countries.
Top London Market Research companies
Financial sub-scores
Computed from 5 filingsProvides quantitative and qualitative market research services through an international network of agencies, collecting audience insights via online panels and surveys and supporting marketing,…
Targets global brands and larger businesses, especially insights, communications and marketing teams across healthcare, corporate, consumer and international markets.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Provides market research, data analytics, and strategic consulting services. Combines consumer insight, political and social research, and data science to help organisations develop brand, policy,…
Serves public and private sector organisations, targeting leadership and strategy teams that need insight, data and strategic support on customer behaviour, commercial performance, social change,…
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Provides market research and consumer intelligence services through a digital platform and global respondent panel. Offers brand tracking, advertising and media testing, product and concept research,…
Sells to B2B customers: brand, marketing, product and insights teams across multiple industries, as well as market research agencies and consultancies.
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Computed from 3 filingsConducts international market research and consumer insight studies for brands. Uses qualitative methods such as focus groups and interviews, digital research via the ThinkSpace platform,…
Serves B2B clients, primarily leading global brands and their marketing, insight and strategy teams seeking to understand diverse audiences and markets across multiple countries.
Financial Health
DistressedDistressed · -29% CAGR over 2y
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Computed from 3 filingsProvides market research services including quantitative surveys, qualitative interviews and focus groups, secondary research, and statistical analysis. Delivers consumer, market and policy insights…
Serves major UK brands, government bodies and public/private sector organisations across automotive, charity, education, energy, finance, retail, media, travel, transport, sports and leisure, and…
Financial Health
WeakWeak · -6% CAGR over 2y
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Computed from 5 filingsProvides market research and insight services, including quantitative and qualitative studies, customer and brand tracking, product and marketing research, experience management analysis, and…
Serves B2C and B2B businesses, agencies and consultancies, and government/public policy teams, from startups to top-tier brands, seeking market and customer insight research support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 2 filingsProvides market research and insight services to organisations, using data analysis and behavioural research to inform market and customer strategy, customer experience, brand and advertising…
Serves businesses and public sector organisations needing research and insight, particularly in automotive, financial services, hospitality, insurance, media, property, transport, travel and tourism,…
Financial Health
StableStable · 1% CAGR over 1y
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Computed from 2 filingsProvides market research fieldwork and data services, including telephone (CATI), face‑to‑face (CAPI) and online (CAWI) surveys, mixed‑mode data collection, qualitative participant recruitment,…
Serves market research agencies, insight teams and organisations commissioning consumer or B2B studies, from quick polls to complex tracking and international multi-market research.
Financial Health
DistressedDistressed · -25% CAGR over 1y
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Computed from 2 filingsProvides market research services including qualitative and quantitative studies, audience recruitment, consumer panels, and research consulting. Operates digital research platforms for online…
Serves B2B clients needing market research, including brands, consultancies and research teams in consumer packaged goods, financial services, media, technology, healthcare, medical devices,…
Financial Health
WeakWeak · Hiring · 86% CAGR over 1y
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Computed from 5 filingsProvides market research and brand consultancy services, using qualitative, quantitative and ethnographic methods to analyse consumer behaviour, cultural trends and unmet needs, supporting brand…
Sells to businesses and organisations needing consumer insight, especially brand and marketing teams in FMCG, entertainment, nutrition and not-for-profit sectors, including international brands…
Financial Health
WeakWeak · -4% CAGR over 4y
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Computed from 5 filingsProvides AI‑enabled market research and polling services. Offers a platform and research team for survey data collection, qualitative interviews, audience profiling, product and policy research, and…
Serves insights and research teams at corporates, consumer brands, communications and ad agencies, hedge funds, non-profits, advocacy groups, and government or political organisations seeking…
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
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Provides market research, consumer insights, and data analytics services for brands and marketers. Conducts surveys, brand equity studies, advertising and media effectiveness testing, and consulting…
Serves B2B clients, primarily marketing, brand, insights and strategy teams at consumer-facing companies, media owners and agencies operating across multiple markets.
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Computed from 5 filingsProvides market research and consulting services, combining qualitative and quantitative research, cultural and behavioural insights, digital listening and analytics to support brand strategy,…
Serves local businesses, multinational conglomerates and start-ups, with sector focus on financial services, healthcare, consumer goods, fashion and beauty, technology and consulting.
Financial Health
StrongStrong · Hiring · 27% CAGR over 4y
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Computed from 5 filingsConducts healthcare market research using qualitative and quantitative methods, including interviews, surveys and statistical analysis. Provides multinational studies, patient research and advocacy…
Serves B2B healthcare and pharmaceutical companies, especially insight, market intelligence, brand and commercial teams at major healthcare brands across the UK, Europe and global markets.
Financial Health
StableStable · 2% CAGR over 4y
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Computed from 5 filingsProvides quantitative and qualitative market research services, collecting primary data from consumer, business, and healthcare audiences. Conducts surveys and studies that support PR campaigns,…
Serves PR, marketing and business decision-makers at brands, agencies, B2B/corporate firms, consumer businesses, healthcare organisations, charities and public sector bodies seeking audience insight…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 2 filingsProvides market research and data insights services, including survey design, panel sourcing and sample targeting, social media recruitment, mixed‑mode data collection, AI‑assisted analysis,…
Serves B2B research buyers, including insight, marketing and data teams at brands, agencies and organisations needing access to consumer or business audiences globally, including niche and…
Financial Health
WeakWeak · -8% CAGR over 1y
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Computed from 5 filingsProvides social and market research services for public sector bodies and commercial organisations, including surveys, evaluations, behavioural insight studies, customer and stakeholder research, and…
Serves public sector bodies, policymakers, regulators, housing providers, financial services firms, education and health organisations, legal/justice and third-sector organisations, and other UK…
Financial Health
StableStable · -15% CAGR over 4y
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Computed from 5 filingsProvides market research data collection and analysis services for research agencies, consultants and corporate clients. Conducts surveys via online panels, CATI, face‑to‑face and mobile, and…
Serves B2B clients including independent research consultants, small to mid-sized market research agencies, PR and media firms, and international blue-chip corporations across sectors such as…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 5y
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Computed from 5 filingsConducts market and opinion research using online, telephone (CATI), face‑to‑face and panel surveys. Provides omnibus and bespoke polling, qualitative research, focus groups, and audience insight…
Serves brands, corporations, political campaigns, public bodies, legal clients, academics and social organisations needing polling or audience insight, from omnibus users to clients commissioning…
Financial Health
StableStable · -2% CAGR over 4y
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Computed from 5 filingsProvides market research and insight services for technology and B2B organisations, including audience and brand research, surveys, qualitative and quantitative studies, customer journey mapping,…
Serves B2B technology companies, brands, and marketing/PR agencies, particularly marketers and communications teams across sectors including business services, construction, industrial, charities,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 4 filingsProvides B2B market research and consulting services including market segmentation, brand development, buying process analysis, perception tracking, and product development research to support sales,…
Serves B2B brands and organizations, especially teams in SaaS, fintech, transport and logistics, IT hardware, construction, engineering, industrial, telecoms, energy, pharmaceutical and professional…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
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Computed from 3 filingsProvides customer experience and market research services, including customer insight studies, product development research, brand and marketing effectiveness analysis, and management of customer…
Serves B2B and public sector organisations, including education, financial services, automotive, consumer goods, housing and local government, typically working with CMOs, research directors and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 4 filingsProvides market research and strategic advisory services for businesses and investors. Conducts qualitative and quantitative research, customer and brand studies, competitive intelligence, market…
Serves corporate insights, marketing, strategy and investment teams, plus market research firms, across sectors including financial services, healthcare, consumer goods, technology, energy, media,…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
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Computed from 3 filingsProvides market research services including qualitative and quantitative studies, survey programming, respondent recruitment for B2B, healthcare and consumer audiences, and data collection. Also…
Serves businesses and research teams needing market research participants and data across B2B, healthcare, consumer and hard-to-reach audiences, including organizations running quantitative surveys…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides marketing research and analytics services for brands, including brand and communication research, innovation and product research, shopper and customer journey studies, strategic market…
Serves B2B clients, including brand owners and marketing, insights and shopper teams at consumer-facing companies making brand, communications, innovation and retail decisions.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
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Computed from 3 filingsProvides market research, consumer insight and strategic consulting services. Uses qualitative and quantitative research, data analytics, and brand and communications strategy to inform business…
Serves B2B clients, particularly senior decision-makers in brand, marketing, customer insight and strategy roles, across organisations seeking evidence to guide business, brand and stakeholder…
Financial Health
WeakWeak · -15% CAGR over 2y
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Computed from 5 filingsProvides online market research services using proprietary consumer panels across multiple countries. Offers survey sampling, audience recruitment, ad effectiveness measurement, community management,…
Serves B2B clients including market research institutes, advertising agencies, consumer brands and marketing teams using online panels, customer engagement, loyalty and media advertising services.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides market research and strategic insight services for brands, including consumer segmentation, ethnographic and cultural analysis, customer experience mapping, and concept testing to support…
Serves consumer-facing brands and businesses, especially marketing, insight, strategy and innovation teams making audience, proposition, customer experience, product and campaign decisions.
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WeakWeak · -2% CAGR over 4y
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Computed from 5 filingsProvides market research and behavioural science consultancy to consumer goods companies, specialising in packaging design testing, shopper behaviour analysis, retail environment studies, and…
Serves B2B customers in consumer packaged goods and FMCG, including brand owners, insights, shopper marketing, packaging and product development teams at large consumer brands.
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StableStable · Hiring · 9% CAGR over 5y
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Computed from 5 filingsConducts market research on student and graduate recruitment, including large surveys and interviews with university finalists. Provides employers with analysis of career expectations, recruitment…
Serves major UK and international employers, especially graduate recruiters and HR teams targeting students at leading UK universities, including organisations participating in graduate careers…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
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Computed from 4 filingsProvides market research services for pharmaceutical companies, including qualitative and quantitative studies, project management of research programmes, interim executive cover, and development of…
Serves B2B pharmaceutical companies, targeting brand teams, insight and market research leaders, and executives managing global research programmes and KPI reporting.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 5 filingsProvides behavioural science and market research services for brands, using qualitative and quantitative methods to analyse consumer decision‑making, pricing sensitivity, product features and…
Serves B2B clients at consumer-facing brands, especially insight, marketing and product teams seeking evidence on customer choice, pricing, value and consumer-duty questions.
Financial Health
StrongStrong · Hiring · 38% CAGR over 4y
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Computed from 5 filingsProvides qualitative market research and consulting for pharmaceutical and healthcare companies. Conducts studies with healthcare professionals, patients and payers on market access, pricing, brand…
Serves pharmaceutical and healthcare companies, including brand, commercial strategy, market access and insights teams seeking input from HCPs, patients, caregivers, payors and key opinion leaders…
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StableStable · Hiring · 8% CAGR over 4y
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Computed from 3 filingsProvides brand analytics and market research services combining consumer panel data, AI, ethnographic research and marketing mix modelling to measure brand equity, campaign impact and return on…
Serves B2B brand owners and consumer-facing companies, especially brand P&L teams, equity analysts and marketing decision-makers needing category and market insight across campaigns, launches and…
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
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Computed from 2 filingsProvides digital market research services including online surveys, respondent panels and communities, sample recruitment, and data analytics. Supports agencies and businesses with survey scripting,…
Serves B2B clients including businesses, market research agencies, insight teams and researchers needing access to consumer and business audiences across multiple industries and countries.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 1y
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Computed from 5 filingsProvides market research and analytics services including qualitative and quantitative research, customer segmentation, journey mapping, pricing analysis, brand and advertising testing, and product…
Serves businesses and organisations seeking customer insight, including startups and established firms in automotive, higher education, retail, travel and leisure, TV and media, and websites/apps.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides market research services including quantitative and qualitative studies, fieldwork and participant recruitment, telephone surveys, and data analysis. Coordinates international research…
Serves business clients, market research agencies and public-sector local authorities needing UK, European or worldwide consumer and B2B research, including manufacturers, designers and media…
Financial Health
StableStable · -72% CAGR over 4y
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Computed from 5 filingsProvides market research and consumer insight services, using methodologies such as predictive modelling, automated content analysis and AI-based research tools. Focuses on sectors including…
Serves B2B clients in retail, automotive, pharmaceutical and sports, including brand, marketing, innovation and research teams commissioning sector-specific customer insight.
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 5 filingsProvides policy and strategy consulting, public opinion research, polling, and economic analysis. Conducts surveys, modelling and impact studies to help companies, governments and institutions…
Serves global companies, governments, startups, institutions and foundations facing public policy, regulatory, economic and opinion challenges across the UK, US and other markets.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 5 filingsConducts qualitative and quantitative market research and insight consultancy focused on brand design and consumer experience. Provides brand strategy, consumer insight, innovation research, and…
Serves B2B consumer brand owners, from global brands to challenger brands, targeting insight, marketing, innovation and design teams in sectors such as food, drink, beauty and consumer goods.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides consumer insight and market research services, using qualitative and behavioural research methods to analyse consumer attitudes, motivations and customer journeys. Delivers studies, analysis…
Serves consumer-facing brands and public or regulatory organisations seeking consumer insight, including clients focused on brand, customer journey, media narrative and inclusive research across…
Financial Health
HealthyHealthy · -60% CAGR over 4y
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Provides market research and consumer intelligence through data platforms, industry reports, and consulting services. Analyses consumer behaviour, product innovation, and market trends across sectors…
Serves brands, agencies, retailers, financial services firms, government bodies and other organisations across consumer-facing sectors including food and drink, beauty, media, technology, travel and…
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Computed from 5 filingsProvides market research and consultancy focused on financial services and investment markets. Conducts surveys and panel research, publishes industry reports and insights, and supplies market data…
Serves B2B clients in financial services, including asset managers, investment firms, ETF providers, wealth/advisory businesses and institutional market participants.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
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Computed from 5 filingsDevelops and operates an online market research platform that uses cognitive neuroscience and behavioural testing methods to measure consumer responses to branding, advertising, packaging and digital…
Serves B2B customers including consumer brands, market research firms, creative and media agencies, internal insights teams, behavioural or cognitive scientists, and media owners involved in brand,…
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StableStable · -67% CAGR over 4y
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Computed from 5 filingsProvides market research and brand strategy consulting for B2B and B2C organisations. Uses consumer research methods, social analytics, surveys, focus groups and behavioural science to inform brand…
Serves B2B and B2C brands and organisations, including technology and payments companies, targeting marketing, insight and product teams responsible for positioning, communications, innovation and…
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DistressedDistressed · -29% CAGR over 4y
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Computed from 5 filingsProvides a software platform for consumer research, enabling businesses to design surveys, collect responses from global audiences, and analyse quantitative and qualitative data for brand tracking,…
Serves enterprise and mid-market B2C brands worldwide, especially marketing, insights, brand and product teams needing consumer research across markets for brand, product, campaign and competitor…
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StableStable · -70% CAGR over 4y
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Computed from 3 filingsProvides mystery shopping and customer experience research services for businesses. Recruits and manages mystery shoppers to assess in‑store, online and service interactions, delivering audits,…
Serves B2B and public-sector clients seeking customer experience insight, including retail, leisure, hospitality, health and wellbeing, housing, healthcare, automotive, transport, franchise, council,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 52% CAGR over 2y
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Computed from 5 filingsProvides market research and strategic insight services to banks, payments firms and financial technology companies. Conducts customer, market and competitor research and advises on go‑to‑market…
Serves B2B clients in banking, financial services, payments and business technology, including banks and payment companies globally needing customer, market and competitor insight for strategy and…
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WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsProvides market research, consumer insights, and data analytics for brands and advertisers. Offers brand strategy consulting, advertising testing, media effectiveness measurement, customer experience…
Serves B2B clients including global brand owners, marketing, insights and strategy teams across consumer goods, retail, financial services and other sectors.
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DistressedDistressed · 0% CAGR over 4y
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How London Market Research companies work and how to sell to them
What they do
Revenue usually comes from commissioned research projects, retained tracking programmes and recurring evidence work. Typical work includes survey design, respondent recruitment, qualitative moderation, data processing, statistical analysis, dashboard reporting and board-level insight packs. Pricing tends to mix fixed project fees, day-rate consulting, pass-through fieldwork costs and retained monthly or quarterly programmes. Some data-led providers also sell recurring access to panels, benchmarks or audience measurement products, but services revenue often remains central. Gross margin depends on how much fieldwork, recruitment and specialist analysis can be delivered in-house rather than subcontracted.
Who they sell to
Clients are typically brand, insight, marketing, product, policy, customer-experience and procurement teams in mid-market, enterprise, public-sector and regulated-industry organisations. Senior sponsorship often comes from a marketing director, chief customer officer, product director, policy lead or commercial strategy team, with legal and information-security review added where identifiable personal data is involved. Smaller projects may be bought through direct relationships or preferred-supplier lists, while larger tracking, public-sector and multi-country assignments tend to involve formal briefs, framework agreements or RFP processes. Contract value varies by scope, sample difficulty, reporting burden and whether the work becomes recurring.
What they buy
Most market research firms tend to spend on tools and services that protect delivery quality, reduce manual project work and help them evidence governance to clients. Common buying categories include survey programming, respondent recruitment, panel management, incentive handling, transcription, translation, analytics, visualisation, knowledge management, proposal workflow, project accounting, billing and utilisation tracking. Data protection and information-security needs create demand for privacy advice, security testing, access control, backup, document management and staff training. Recruitment services, freelance researcher networks, specialist moderators, statisticians, designers and sector consultants also matter, particularly when agencies need to flex capacity without carrying permanent cost.
Why and how to sell to them
Market research buyers tend to evaluate vendors when they win a retained tracker, expand into more complex fieldwork, take on a regulated-sector client, centralise project operations or face pressure to prove sample quality and consent handling. The useful outbound angle is rarely abstract productivity; it is usually a concrete delivery risk such as respondent fraud, slow reporting, margin leakage, version control, poor utilisation or weak audit trails. Messages should fit the operating model: agency-style firms care about client service and repeatable delivery, consultancy-led teams about senior expert time, and data-led services groups about workflow control, privacy and dependable analysis.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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