Turn this list into pipeline.
Market Research Companies in the UK: 3,835 Active Firms (2026)
Market research companies gather, analyse and interpret customer, market and audience evidence for clients across the UK.
Buying centres tend to sit with insight, marketing, product, customer experience, policy and strategy teams rather than a single technology owner. Work is sold to business-to-business, consumer and public-sector clients as a mix of ad-hoc projects, continuous trackers, panels, audience measurement and retained analytics support. Mid-market and enterprise buyers usually want defensible sample design, transparent weighting, privacy-safe fieldwork and evidence that can stand up in board, policy or campaign decisions; smaller buyers often buy narrower customer or competitor studies. Export-facing agencies tend to package UK fieldwork, multilingual analysis and reporting for European and North American research teams.
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The UK cohort contains 3,835 actively trading market research and insights companies, a sizeable base spanning specialist qualitative agencies, quantitative fieldwork providers, audience measurement shops and analytics-led consultancies. The commercial centre of gravity still appears to be project and retainer work for marketing, policy and customer teams, rather than platform subscription income. Reported headcount totals 3,601 across firms with staff information, so the visible employment footprint is not confined to founder-only entities and is not evenly distributed across the long tail of small agencies. Scale is therefore easier to find in repeat-client insight operations than in one-off fieldwork boutiques.
No sector-specific operating licence defines entry into UK market research, which leaves quality control to client procurement, contracts, privacy law and professional standards. The MRS is the main UK professional body, and its Code of Conduct sets expectations for research, insight and data analytics practice, including participant wellbeing, sample reporting and cooperation with investigations. Where studies use identifiable living-person data, UK GDPR and ICO guidance bring lawful basis, controller and processor allocation, safeguards and research exemptions into scope. Public-sector work adds procurement scrutiny, while international projects add cross-border data-transfer and local-fieldwork controls.
Commercial development appears likely to favour agencies that can join primary research with analytics, audience evidence and repeatable sector knowledge. Procurement teams tend to ask for clearer sampling, privacy and participant-care documentation, which may raise the fixed cost of even modest studies. That favours established multi-service providers, but it also leaves room for specialist agencies with credible access to hard-to-reach audiences. The thinner scale-up layer suggests consolidation may remain selective: buyers often want continuity and domain knowledge, while sellers need enough utilisation to protect margins between project cycles.
3,835
Active firms
2026
120
£5M+ turnover
companies above £5M
696
Recent incorporations
incorporated since 2022
Key facts
About 3% of the trading cohort reports turnover above £5M (120 of 3,835 firms) — the rest sits below that revenue band.
18% of the cohort was incorporated since 2022 (696 firms), so a sizeable share is in its first few filing cycles.
MRS estimates the UK research, insight and analytics industry at approaching £9 billion.
A wider MRS-commissioned sector review puts annual GVA at £18.74 billion, equal to 0.7% to 0.8% of UK GVA.
The MRS Code of Conduct was updated in 2023 with more emphasis on data analytics practice, participant wellbeing, representative-sample reporting and co-operation with investigations.
ICO guidance on UK GDPR and the Data Protection Act 2018 covers lawful bases, controller and processor roles, safeguards and exemptions for research, archiving and statistical purposes.
Almost two-thirds (64%) of UK-based research and evidence businesses conduct projects for clients in other countries, with North America and Europe named as primary export markets.
Top UK Market Research companies
THE AFO NETWORK LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides quantitative and qualitative market research services through an international network of agencies, collecting audience insights via online panels and surveys and supporting marketing,…
Targets global brands and larger businesses, especially insights, communications and marketing teams across healthcare, corporate, consumer and international markets.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
BMG Research Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides market and social research and analytics services, including qualitative and quantitative studies, public opinion polling, customer experience research, employee engagement surveys, and…
Serves mainly public sector organisations, including central government departments, agencies, regulators and local authorities, as well as charities, utility companies, housing associations, media…
Financial Health
StableStable · -2% CAGR over 1y
Location
Impact Research Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides market research and consultancy using quantitative and qualitative methods, behavioural science, and advanced analytics. Conducts consumer, utilities, healthcare and sustainability research,…
Serves B2B and public-sector clients in consumer goods, retail, utilities, transport, healthcare and services, including energy suppliers, network operators, water companies, regulators and…
Financial Health
WeakWeak · -11% CAGR over 4y
Location
ImpactSense Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides market research and insight services, including quantitative and qualitative studies, customer and brand tracking, product and marketing research, experience management analysis, and…
Serves B2C and B2B businesses, agencies and consultancies, and government/public policy teams, from startups to top-tier brands, seeking market and customer insight research support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research technology and services, including the InsightHub platform for data collection, analysis and activation. Conducts online surveys, focus groups, research communities and…
Serves B2B research, product, marketing and customer insight teams at brands, particularly in FMCG/CPG, retail, hospitality, financial services, media and telecoms.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
QUADRANGLE RESEARCH GROUP LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research, consumer insight and strategic consulting services. Uses qualitative and quantitative research, data analytics, and brand and communications strategy to inform business…
Serves B2B clients, particularly senior decision-makers in brand, marketing, customer insight and strategy roles, across organisations seeking evidence to guide business, brand and stakeholder…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
Focaldata Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides AI‑enabled market research and polling services. Offers a platform and research team for survey data collection, qualitative interviews, audience profiling, product and policy research, and…
Serves insights and research teams at corporates, consumer brands, communications and ad agencies, hedge funds, non-profits, advocacy groups, and government or political organisations seeking…
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
Johnson and Lubbock Partners Limited
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides polling, stakeholder and public opinion research using quantitative and qualitative methods. Conducts surveys, data modelling and interviews to analyse audience attitudes and behaviour, and…
Serves governments, companies and institutions that need to understand stakeholders, voters, consumers or potential markets, targeting leaders and decision-makers in complex public or market…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
BLUEPRINT PARTNERSHIP LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides pharmaceutical market research and strategic insights for drug development and commercial teams. Uses data analytics, behavioural science, forecasting, segmentation, and communication…
Serves pharmaceutical and healthcare companies worldwide, especially commercial, market insights and brand teams managing pre-launch or early-stage assets in complex therapy areas such as oncology,…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research, public opinion polling, and strategic insight services. Conducts qualitative and quantitative research, behavioural science studies, stakeholder and public engagement, and…
Serves public sector bodies, regulators and private-sector organisations in finance, health, technology, transport, utilities and sustainability, especially teams engaging citizens, stakeholders or…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
IDEAS AND VISIONS (UK) LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and consumer insight services. Uses qualitative and quantitative studies, analytics, virtual reality, eye tracking and biometric testing to analyse behaviour and attitudes,…
Serves B2B clients in automotive and mobility, retail and shopper, FMCG, financial services, and technology and gaming sectors, including brands seeking consumer and market insight.
Financial Health
StableStable · -68% CAGR over 4y
Location
CRITICAL RESEARCH LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services including quantitative surveys, qualitative interviews and focus groups, secondary research, and statistical analysis. Delivers consumer, market and policy insights…
Serves major UK brands, government bodies and public/private sector organisations across automotive, charity, education, energy, finance, retail, media, travel, transport, sports and leisure, and…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
Survation Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsConducts market and opinion research using online, telephone (CATI), face‑to‑face and panel surveys. Provides omnibus and bespoke polling, qualitative research, focus groups, and audience insight…
Serves brands, corporations, political campaigns, public bodies, legal clients, academics and social organisations needing polling or audience insight, from omnibus users to clients commissioning…
Financial Health
StableStable · -2% CAGR over 4y
Location
MEL RESEARCH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides social, market and behavioural research services, including qualitative and quantitative studies, programme evaluation, customer and employee experience research, brand tracking and campaign…
Serves public sector bodies, regulators, charities and third-sector organisations, plus providers in housing, health, transport, culture, sport, environment and utilities engaging residents,…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides market research data collection services, including survey programming, sampling and access to global respondent audiences, data processing, and analysis. Combines a proprietary platform…
Sells to B2B market research teams and insight professionals needing survey data collection, including agencies, consultancies, and in-house research functions at larger organisations seeking global…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
I.F.F RESEARCH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides social and market research services for public sector bodies and commercial organisations, including surveys, evaluations, behavioural insight studies, customer and stakeholder research, and…
Serves public sector bodies, policymakers, regulators, housing providers, financial services firms, education and health organisations, legal/justice and third-sector organisations, and other UK…
Financial Health
StableStable · -15% CAGR over 4y
Location
BASIS RESEARCH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and insight consultancy services for brands, including consumer and B2B research, segmentation, brand tracking, pricing and concept testing, trend analysis, and customer…
Serves global brands and insight, marketing, strategy and commercial teams across consumer, B2B, pharma, biotech and medtech sectors, including organisations making brand, audience, go-to-market and…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
LAUNCHPAD RESEARCH LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services for brands and organisations, including shopper research, brand tracking, product and packaging testing, pricing studies and market segmentation. Uses qualitative…
Serves global and national brands, universities and public-sector organisations, working with insights, R&D, marketing, category and brand teams needing UK or international consumer and shopper…
Financial Health
StableStable · -14% CAGR over 2y
Location
DJS RESEARCH LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services including consumer and B2B research, survey design, data collection, fieldwork and analysis. Offers research consultancy and data-only services for public, private…
Serves consumer and B2B organisations across public, private and not-for-profit sectors in the UK and internationally, including government, healthcare, utilities, education, transport, housing,…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
BLUE YONDER RESEARCH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and R&D insight services for product and innovation development. Conducts product testing, qualitative and shopper research, claims validation, experience mapping, and data…
Serves B2B R&D, innovation, insights and marketing teams at consumer product brands and retailers developing and launching products globally.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides market research and insight services to organisations, using data analysis and behavioural research to inform market and customer strategy, customer experience, brand and advertising…
Serves businesses and public sector organisations needing research and insight, particularly in automotive, financial services, hospitality, insurance, media, property, transport, travel and tourism,…
Financial Health
StableStable · 1% CAGR over 1y
Location
Delineate Strategy Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDevelops software and provides market research services for brand and campaign tracking. Collects and analyses real-time consumer opinion data across global markets, supplying dashboards and insights…
Serves B2B marketing, brand and consumer insights teams at consumer-facing companies and global brands, including FMCG, food and drink, retail and sports brands operating across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
Phronesis Partners (UK) Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides market research and strategic advisory services for businesses and investors. Conducts qualitative and quantitative research, customer and brand studies, competitive intelligence, market…
Serves corporate insights, marketing, strategy and investment teams, plus market research firms, across sectors including financial services, healthcare, consumer goods, technology, energy, media,…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
The Point Research Ltd
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsConducts consumer and market research for brands and media companies, using qualitative and quantitative methods to analyse consumer behaviour, motivations, and engagement with products, content, and…
Serves B2B research, brand strategy, customer insight and product leaders at global technology, entertainment, streaming and gaming companies.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
TRP Research Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides media research and analytics services for broadcasters, media companies and advertisers. Offers media monitoring, audience and content analysis, consultancy, primary research, and an online…
Serves broadcasters, TV networks, media companies and advertising/media planning teams in the UK and internationally, particularly research, content insight, strategy and on-air marketing roles.
Financial Health
WeakWeak · -1% CAGR over 3y
Location
Good Sense Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsConducts market research for food and beverage brands, including concept development and testing, product testing and benchmarking, consumer and shopper behaviour studies, brand and market insight,…
Serves food and beverage brands, manufacturers, and product development, insight and marketing teams in B2B settings, especially those needing consumer panels, fieldwork or shopper research for…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
GrapeData Limited
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
Folk Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and brand consultancy services, using qualitative, quantitative and ethnographic methods to analyse consumer behaviour, cultural trends and unmet needs, supporting brand…
Sells to businesses and organisations needing consumer insight, especially brand and marketing teams in FMCG, entertainment, nutrition and not-for-profit sectors, including international brands…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
Potentia Insight Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides digital market research services including online surveys, respondent panels and communities, sample recruitment, and data analytics. Supports agencies and businesses with survey scripting,…
Serves B2B clients including businesses, market research agencies, insight teams and researchers needing access to consumer and business audiences across multiple industries and countries.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 1y
Location
QUANTUM CONSUMER SOLUTIONS PVT LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and consulting services, combining qualitative and quantitative research, cultural and behavioural insights, digital listening and analytics to support brand strategy,…
Serves local businesses, multinational conglomerates and start-ups, with sector focus on financial services, healthcare, consumer goods, fashion and beauty, technology and consulting.
Financial Health
StrongStrong · Hiring · 27% CAGR over 4y
Location
Attest Technologies Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides a software platform for consumer research, enabling businesses to design surveys, collect responses from global audiences, and analyse quantitative and qualitative data for brand tracking,…
Serves enterprise and mid-market B2C brands worldwide, especially marketing, insights, brand and product teams needing consumer research across markets for brand, product, campaign and competitor…
Financial Health
StableStable · -70% CAGR over 4y
Location
Keyquest Health Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides qualitative healthcare market research and fieldwork services for pharmaceutical, biotech and medical device sectors, including recruiting healthcare professionals, payers and patients, and…
Serves B2B healthcare and life sciences clients, including medical device, biotech, molecular diagnostics and market access teams, plus research agencies seeking physicians, payers, KOLs and patients…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
Elma Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides qualitative market research and consulting for pharmaceutical and healthcare companies. Conducts studies with healthcare professionals, patients and payers on market access, pricing, brand…
Serves pharmaceutical and healthcare companies, including brand, commercial strategy, market access and insights teams seeking input from HCPs, patients, caregivers, payors and key opinion leaders…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
CONTEXT WORLD LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market intelligence, sales tracking and business analytics for the technology industry. Collects and analyses channel data on product units, pricing and revenues, delivering reports,…
Serves B2B organisations in the global technology industry, including vendors, distributors, resellers and retailers across sectors such as computing, cloud, networking, printing, security and smart…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
Curve Analytics Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides digital analytics and consumer insight services by analysing online data such as search, social media, CRM, reviews and web behaviour. Develops data, analytics and AI solutions and advises…
Serves B2B organisations needing digital consumer and category insight, including FMCG, beverage, wellbeing and telecoms/enterprise teams, typically supporting strategy, innovation, customer…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
SYNERGY HEALTHCARE RESEARCH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsConducts healthcare market research using qualitative and quantitative methods, including interviews, surveys and statistical analysis. Provides multinational studies, patient research and advocacy…
Serves B2B healthcare and pharmaceutical companies, especially insight, market intelligence, brand and commercial teams at major healthcare brands across the UK, Europe and global markets.
Financial Health
StableStable · 2% CAGR over 4y
Location
GIRAFFE INSIGHTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsConducts market research focused on children, youth and families. Provides audience segmentation, brand engagement analysis, creative and product testing, campaign measurement, and qualitative and…
Serves B2B clients needing research on children, young people and families, including brands, media and marketing teams developing products, campaigns, content or audience strategies in the UK and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
PRS IN VIVO UK LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides market research and behavioural science consultancy to consumer goods companies, specialising in packaging design testing, shopper behaviour analysis, retail environment studies, and…
Serves B2B customers in consumer packaged goods and FMCG, including brand owners, insights, shopper marketing, packaging and product development teams at large consumer brands.
Financial Health
StableStable · Hiring · 9% CAGR over 5y
Location
MARKET MEASURES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and consumer insight services for FMCG, retail and hospitality brands. Designs and conducts quantitative and qualitative research, including brand tracking, customer studies…
Serves B2B clients in consumer-facing sectors, especially FMCG, retail and hospitality brands, retailers and manufacturers, working with marketing, insight, data and strategy teams in the UK and…
Financial Health
WeakWeak · -75% CAGR over 4y
Location
SCHLESINGER GROUP UK LIMITED
Trajectory
2y · 2022–NowFinancial sub-scores
Computed from 2 filingsProvides market research services including qualitative and quantitative studies, audience recruitment, consumer panels, and research consulting. Operates digital research platforms for online…
Serves B2B clients needing market research, including brands, consultancies and research teams in consumer packaged goods, financial services, media, technology, healthcare, medical devices,…
Financial Health
WeakWeak · Hiring · 86% CAGR over 1y
Location
Coleman Parkes Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides quantitative and qualitative market research services. Designs and conducts telephone and online surveys of targeted audiences, analyses primary data, and produces insight reports, trend…
Serves B2B clients including large/global businesses, marketing and brand teams, decision-makers and PR agencies seeking survey-led insight for thought leadership, communications and strategy.
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
RIGOUR RESEARCH LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides market research data collection and analysis services for research agencies, consultants and corporate clients. Conducts surveys via online panels, CATI, face‑to‑face and mobile, and…
Serves B2B clients including independent research consultants, small to mid-sized market research agencies, PR and media firms, and international blue-chip corporations across sectors such as…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 5y
Location
Mustard Market Research Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides market research and customer insight services for businesses, including market and customer segmentation, usage and attitude studies, brand tracking, customer experience and satisfaction…
Serves B2B client organisations, especially brands and insight or marketing teams in financial services, grocery/FMCG, retail, leisure and tourism, professional services and other B2B sectors.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
EXPLAIN MARKET RESEARCH LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services including quantitative and qualitative studies, surveys, online communities, stakeholder engagement and public consultations. Manages fieldwork, telephone…
Serves B2B and stakeholder-facing organisations, particularly utilities, financial services, health bodies, community organisations and business networks needing research across customers, employees…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
Fineline Market Research Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research services including brand tracking, customer experience studies, mystery shopping, creative testing, and new product development research. Uses qualitative and quantitative…
Serves businesses from SMEs to blue-chip companies, particularly marketing, brand, customer experience and product teams needing insight from consumers, B2B buyers or hard-to-reach niche audiences.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
Public First Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides policy and strategy consulting, public opinion research, polling, and economic analysis. Conducts surveys, modelling and impact studies to help companies, governments and institutions…
Serves global companies, governments, startups, institutions and foundations facing public policy, regulatory, economic and opinion challenges across the UK, US and other markets.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
MINDLAB INTERNATIONAL LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides consumer insight and market research using behavioural science and implicit testing. Operates a proprietary research platform to measure subconscious responses to brands, packaging,…
Serves B2B brand, insight and marketing teams at global consumer-facing companies, particularly in FMCG, drinks, retail and finance, making packaging, pricing, positioning and communications…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
RELISH RESEARCH LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides market research and customer insight services. Conducts audience segmentation, usage and attitude studies, customer journey mapping, pricing optimisation, brand and communications tracking,…
Serves B2B brands with subscription, contract or membership models, targeting teams responsible for customer acquisition, retention, brand, communications and customer experience.
Financial Health
StableStable · -93% CAGR over 2y
Location
PEXEL LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProvides telephone-based market research fieldwork, conducting B2B and consumer interviews for research agencies and organisations. Operates multilingual CATI call centres and delivers surveys…
Serves market research agencies and insight teams, including international research firms running B2B and consumer studies across sectors such as healthcare, education, agriculture, finance and…
Financial Health
WeakWeak · -8% CAGR over 2y
Location
GLOBAL DATA COLLECTION COMPANY LIMITED
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsProvides market research data collection services, conducting telephone interviews using CATI systems and native‑language interviewers. Also runs online surveys and mixed‑mode studies for consumer…
Serves market research agencies and insight teams needing consumer and B2B respondents across multiple industries, with international coverage for global primary research projects.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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How UK Market Research companies work and how to sell to them
What they do
Revenue usually comes from a mix of project fees, repeat trackers, retained advisory work, panel access and fieldwork management. A typical engagement bundles research design, sampling, recruitment, moderation or survey execution, weighting, analysis and reporting; narrower suppliers may charge only for respondent access, scripting, coding, transcription or data processing. Pricing tends to follow the shape of the study: fixed-fee briefs for qualitative and strategy work, per-respondent or per-complete pricing for quantitative fieldwork, and recurring fees for trackers, communities and dashboarded evidence. Margin depends less on software scale than on utilisation, respondent incidence, rework, senior analyst time and whether hard-to-reach audiences can be recruited without repeated sampling failures.
Who they sell to
Clients are usually insight, marketing, product, customer experience, communications, policy and strategy teams, with procurement becoming more involved as studies affect public claims, campaign spend or board decisions. Consumer brands, business-to-business suppliers, media owners, public bodies, charities and consultancies all buy research, though their buying routes differ. Repeat private-sector buyers often brief directly or through preferred-supplier lists, while public-sector work tends to run through frameworks and competitive tenders. Senior sponsors are typically heads of insight, chief marketing officers, product leaders, customer experience directors, policy leads and procurement managers. Sales cycles can be short for familiar repeat briefs and longer where data protection, sampling method or political sensitivity needs review.
What they buy
Most market research providers tend to spend on systems and services that reduce fieldwork friction, protect participant data and make reporting easier to reuse. Common buying areas include respondent recruitment, panel operations, survey scripting, interview scheduling, incentive management, transcription, translation, coding, data cleaning, analytics, dashboarding, document collaboration and secure file transfer. Larger agencies may also buy CRM, proposal management, finance, billing, HR, resource planning, information security, privacy operations and cloud infrastructure. Services sellers often find a route through legal support for client contracts and UK GDPR terms, accountancy for project margin reporting, recruitment for analysts and moderators, and specialist marketing for sector commentary or account development.
Why and how to sell to them
Commercial pain points tend to cluster around utilisation, fieldwork quality, participant trust, privacy evidence, response rates and the cost of turning raw findings into client-ready outputs. Buying triggers include a new retained tracker, expansion into a new audience or country, a public-sector framework win, a larger client demanding tighter audit trails, or the arrival of senior operations, finance, data or commercial leadership. Outbound usually works better when it references the research workflow rather than generic productivity claims. Sellers can frame value around fewer sampling failures, clearer UK GDPR and MRS documentation, faster handover from fieldwork to analysis, cleaner project margin visibility, or more consistent reporting across repeat accounts.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many market research companies are there in the UK?
What counts as a market research company in this list?
Which are the largest market research companies in the UK?
What do market research companies in the UK actually do?
How does UK market research compare internationally?
How is this list built and how fresh is the data?
How big are the typical market research companies in the UK?
Are these mostly new or established market research companies?
What SIC codes does this use?
What buying signals should I look for?
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