Market Research Companies in Leeds: 69 Active Firms (2026)
Market research companies gather, analyse and report customer, market and brand evidence for clients across Leeds and its metropolitan economy.
Buying centres tend to sit with insight, marketing, strategy, customer experience and policy teams rather than a single procurement function. Leeds providers appear to sell mainly to B2B, public sector and non-profit clients across the city region, often through project commissions, research panels, brand and customer tracking, or retained evidence support. Engagements are usually consultancy-led rather than platform-led, with small expert teams handling mixed-method research, survey design, data analytics, evidence synthesis and reporting. The commercial shape is therefore closer to professional services than software: repeat work matters, but each brief still depends on sector knowledge, respondent access and defensible interpretation.
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Leeds has 69 actively trading market research and insights companies, making the local cohort a relatively compact part of the UK evidence and analytics market. Reported employment totals 190 people, which points to a base of small agencies and specialist consultancies rather than a city dominated by very large research employers. Only a small upper tier sits above £5M turnover, while a younger group incorporated since 2022 adds early-commercial capacity around surveys, customer insight, analytics and reporting. For researchers, that mix matters: local supply looks broad enough for buyer choice, but not so deep that procurement teams can assume many scaled agencies in each niche.
Market research and insights providers in the UK do not generally need a sector-specific operating licence, but the operating context is shaped by professional standards and data protection duties. The Market Research Society is the main UK professional body, and its Code of Conduct covers research, insight and data analytics practice, participant wellbeing, representative-sample reporting and co-operation with investigations. Where projects use identifiable information about living people, providers need to work within UK GDPR and the Data Protection Act, with ICO guidance relevant to lawful bases, controller and processor roles, safeguards, and research or statistical-use exemptions. That makes governance a practical sales qualification, not just a compliance note.
The Leeds market appears likely to remain consultancy-heavy, with demand tied to customer evidence, local public-service evaluation and B2B decision support rather than large platform deployments. Smaller agencies tend to compete on method, sector familiarity and access to respondents, while the scarcer scaled operators are better placed for multi-workstream programmes and recurring tracking work. Regulatory pressure around personal data, sample quality and participant welfare has been pulling the sector towards clearer documentation and more explicit research governance. Consolidation may occur where owner-managed agencies need broader delivery capacity, although much of the market is likely to keep its specialist, project-led character.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
69
Active firms
2026
2
Above £5M
reported turnover threshold
8
Since 2022
new incorporations
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Key facts
About 2% of the trading cohort reports turnover above £5M (2 of 69 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
UK market research and insights providers are not generally subject to a sector-specific operating licence, so UK GDPR, the Data Protection Act 2018 and the MRS Code of Conduct shape practice where identifiable participant data is used.
MRS estimates the UK research, insight and analytics industry at approaching £9 billion in value.
A newer MRS-commissioned review puts the wider research and evidence market at £18.74 billion in annual GVA, or 0.7% to 0.8% of UK GVA.
MRS describes the UK research and evidence market as the second-largest supplier of research services globally.
Almost two-thirds (64%) of UK-based research and evidence businesses conduct projects for clients in other countries, with North America and Europe identified as primary export markets.
Top Leeds Market Research companies
Financial sub-scores
Computed from 5 filingsProvides market research and consumer insight services for businesses, combining qualitative research, quantitative studies and data analytics to analyse customer behaviour, evaluate marketing…
Serves businesses needing market and customer insight, including consumer-facing brands such as retailers and food companies, typically working with marketing, insight and commercial teams.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides market research and insight consultancy using behavioural science. Delivers brand, communications and market strategy research, including audience segmentation, campaign testing, product and…
Serves B2B brand, marketing, insight and strategy teams at consumer-facing organisations, including grocery and FMCG, media, financial services, utilities, beauty, betting and gaming, alcoholic…
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 5y
Location
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Computed from 3 filingsProvides shopper research and design services for brands and retailers, including packaging and brand design, retail space design, and category activation. Uses behavioural science insights to…
Serves B2B clients responsible for consumer brands, product categories and retail stores, including brand owners, category managers and retailers focused on shopper behaviour and in-store customer…
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides qualitative and quantitative market research fieldwork services, including participant recruitment, survey scripting, data collection and management, and delivery of research data outputs to…
Serves market research agencies, in-house insight teams and brands needing fieldwork support for qualitative and quantitative research projects, primarily across the UK.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Computed from 5 filingsProvides consultancy on mental health and co-production, working with children, young people and families to support research and help organisations design and improve health services and systems.
Serves health, social care and research organisations across the UK seeking lived-experience input from children, young people and families in mental health service and system improvement.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides data analysis and consultancy services for the travel retail sector, including sell‑out data cleaning, commercial analysis, dashboards, and category management to help brands and retailers…
Serves B2B clients in travel retail, especially brands and retail teams seeking to improve in-store performance, ranging and category decisions using sell-out data.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsDevelops the Shooglebox platform and provides tools and consultancy for PR and marketing teams to monitor social media, gather and analyse content from multiple sources, identify trends and issues,…
Serves B2B PR and marketing teams at brands and organisations that need to understand social media, customer trends and reputation risks, including teams focused on storytelling, consumer insights…
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops information systems and software for data collection, management and analysis. Provides online survey platforms, CKAN-based open data portals, business intelligence dashboards, and data…
Serves governments, NGOs, private sector organisations and individual researchers needing data-driven decision support, including public-sector data teams, development organisations, businesses and…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable
Location
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Provides market intelligence, sales and pricing data, and business analytics for the technology sector. Offers data platforms, reports and analysis tracking distribution channel sales, market trends…
Serves B2B technology-sector vendors, distributors, resellers and retailers, including hardware, cloud, networking, printing, security, storage, smart home and PC gaming companies seeking channel and…
Financial Health
N/AN/A
Location
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Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides strategy and commercial consultancy services to businesses and investors, including growth strategy development, market and ecosystem analysis, commercial due diligence for private equity,…
Serves established SMEs, mid-market organisations and corporate divisions across B2B and B2C sectors, typically £10m-£300m turnover, plus management teams and investment directors at regional private…
Financial Health
StrongStrong
Location
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Computed from 4 filingsFinancial Health
StableStable
Location
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Computed from 5 filingsProvides location intelligence data, geodemographic datasets, and location planning consultancy. Develops software tools for spatial analysis, site selection and network planning, supporting…
Serves B2B organisations, especially retail, automotive and leisure brands, with multi-site networks and customer catchments, including large consumer brands planning, growing or rationalising…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Provides digital marketing services including performance marketing, e‑commerce development, and data and analytics. Uses AI-driven tools and research to support campaign targeting, customer…
Serves ambitious brands and businesses in the UK and US, including retail, ecommerce, FMCG, lifestyle and manufacturing clients, typically marketing and commerce teams seeking digital growth.
Location
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Computed from 5 filingsFinancial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 3 filingsProvides social and market research and consultation services, using qualitative and quantitative methods including online, telephone and face‑to‑face surveys, focus groups and interviews, delivering…
Serves UK public sector, regulatory, membership and not-for-profit organisations, including local government, health and social care, housing, education, charities, emergency services and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides market and brand research services using qualitative and quantitative methods to analyse consumer psychology and behaviour. Delivers audience insights, brand positioning analysis, and…
Serves brands and their marketing, insight and strategy teams across destination and country branding, FMCG, leisure and lifestyle, health and wellbeing, automotive, luxury and technology sectors.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides market research fieldwork and data collection services, recruiting participants and managing qualitative and quantitative studies. Conducts telephone and face‑to‑face interviews, hall tests…
Serves research and insight consultancies and organisations commissioning market research, across B2B and B2C sectors, that need access to specific participant audiences for studies.
Financial Health
StrongStrong · Growing, Hiring · 93% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · -62% CAGR over 4y
Location
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Financial Health
N/AN/A
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Computed from 5 filingsProvides consumer and design trend forecasting and consultancy. Produces trend reports and analysis on consumer behaviour and industry innovation, and delivers seminars, workshops and events to…
Serves B2B senior commercial, marketing and design leaders in consumer product brands, retailers and suppliers, especially home and interiors sectors.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsFinancial Health
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Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
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Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
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Computed from 2 filingsFinancial Health
StableStable · 0% CAGR over 1y
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Computed from 5 filingsProvides healthcare stakeholder research and analytics, including policy, government, market access and regulatory mapping. Operates a cloud-based intelligence platform and consultancy services to…
Serves pharmaceutical, biotech and healthcare organisations needing to engage key opinion leaders, policymakers, regulators, advocacy groups and market access stakeholders in specific therapeutic…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 3 filingsFinancial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 4 filingsFinancial Health
DistressedDistressed · -76% CAGR over 3y
Location
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How Leeds Market Research companies work and how to sell to them
What they do
Revenue is usually earned through fixed-fee research projects, retained insight support, tracking studies and paid fieldwork management rather than licence-heavy recurring software. A typical brief packages research design, sampling, recruitment, moderation or survey scripting, analysis and client-ready reporting, with respondent incentives and specialist fieldwork sometimes passed through as costs. Larger assignments may add stakeholder workshops, evidence reviews, dashboards or ongoing programme management. Pricing tends to follow day rates, project fees or scheduled waves of work, so utilisation, repeat clients and field quality matter more than pure volume.
Who they sell to
Buyers are usually insight, marketing, strategy, customer experience, communications and policy teams, with procurement more visible once tenders or public contracts are involved. Most small commercial briefs are sold through direct relationships, referrals and repeat account management; larger evaluations and multi-wave programmes tend to move through shortlists, preferred-supplier arrangements or formal RFPs. Decision-makers commonly include heads of insight, marketing directors, customer experience leads, policy managers and senior commissioners. Contract values vary by method and respondent difficulty, with cycles shortest for repeat tracking and longest where ethics, safeguarding, data processing and public scrutiny have to be agreed.
What they buy
Most market research firms tend to spend on tools and services that reduce fieldwork risk and speed up analysis without weakening research governance. Common categories include survey scripting, panel and sample access, respondent recruitment, transcription, translation, qualitative analysis, statistical software, data visualisation, secure file sharing, consent management and project scheduling. They also buy CRM, proposal support, finance systems, billing, HR, freelancer management, cyber security, privacy advice and professional indemnity support. Agencies with more public or regulated-sector work usually care more about audit trails, data retention, accessibility and evidence version control than cosmetic reporting features.
Why and how to sell to them
Buying intent often appears when agencies win a retained tracking account, add a new research operations lead, take on more public evaluation work, build a respondent community, or move from founder-led delivery to account teams. Pain points are practical: fixed-fee scope creep, difficult recruitment, uneven response quality, data-protection checks, slow reporting cycles and too much manual reconciliation between survey, analysis and finance workflows. Sellers usually get further by linking their pitch to margin protection, defensible methodology, participant handling and faster client sign-off, rather than promising generic productivity gains. Evidence of how a service fits existing research workflows matters.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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