Market Research Companies in Brighton: 61 Active Firms (2026)
Market research companies in Brighton collect, analyse and report customer, brand and policy evidence for clients across the local metro economy.
Budget holders usually sit in insight, marketing, customer experience, policy and product teams, with procurement and legal involved where participant information, fieldwork panels or overseas evidence are in scope. Brighton-area providers tend to sell to local SMBs, mid-market consumer and services firms, public-sector bodies and international clients needing UK evidence. Work is usually commissioned as ad hoc qualitative or quantitative projects, recurring brand-tracking retainers, customer analytics packages, survey operations, or evidence-synthesis briefs. Engagements are often lean-team affairs rather than outsourced research departments, so delivery credibility rests on sampling discipline, clear reporting and handling respondent information without creating compliance problems.
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Brighton's market research cohort contains 61 actively trading companies, making it a small but visible local specialism rather than a broad regional services base. Reported employment across the cohort is 277 people, which points to lean operating teams rather than large delivery centres. Scale remains uneven, with only a small upper-revenue tier and a visible intake of newer agencies. The local shape fits specialist studios, survey operators and insight consultancies serving client work that can be delivered from compact teams.
No sector-specific operating licence sits over UK market research, so the main constraints come from professional conduct, contract terms and personal-information rules. The Market Research Society (MRS) Code of Conduct sets practitioner standards for research, insight and data analytics work, including participant wellbeing, representative-sample reporting and co-operation with investigations. Where identifiable living people are involved, UK GDPR and the Data Protection Act shape lawful basis, controller and processor roles, safeguards and research exemptions. ICO guidance matters in practice because Brighton providers often handle recruitment lists, recordings, survey responses and client customer files.
Demand appears to favour specialists that can join fieldwork discipline with clearer evidence synthesis, especially where clients need research outputs that stand up to internal audit, board scrutiny or public consultation. The cohort tends to be weighted towards lean agencies, so capacity constraints may matter as much as sales demand. Larger agency groups could keep acquiring niche skills, but Brighton’s smaller operators still have room to defend category, audience or method specialisms. Compliance pressure is likely to stay part of the sales conversation, not only a back-office issue, because buyers more often ask how participant welfare, sampling quality and personal-information handling are controlled.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
61
Active firms
2026
2
Over £5M turnover
Brighton cohort
10
Incorporated since 2022
Newer Brighton firms
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 61 firms) — the rest sits below that revenue band.
16% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
UK market research and insights providers are not generally subject to a sector-specific operating licence, so professional standards and data protection duties carry much of the governance burden.
The MRS Code of Conduct sets professional standards for MRS Members and Company Partners, covering research, insight and data analytics practice, participant wellbeing, representative-sample reporting and co-operation with investigations.
Projects using identifiable living people’s data must account for UK GDPR and Data Protection Act 2018 duties, with ICO guidance covering lawful bases, controller and processor roles, safeguards and research-purpose exemptions.
A wider MRS-commissioned review put annual GVA for the research and evidence market at £18.74 billion, accounting for between 0.7% and 0.8% of UK GVA.
MRS describes the UK as the second-largest supplier of research services globally, with 64% of UK-based research and evidence businesses conducting projects for clients in other countries.
Top Brighton Market Research companies
Provides research, monitoring and evaluation, and advisory services for international development programmes. Conducts impact evaluations, policy analysis, and learning studies for governments, NGOs,…
Serves B2B and public-sector clients, especially international development funders, government agencies, NGOs and multilateral organisations seeking evidence, evaluation, learning and strategy…
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Computed from 3 filingsConducts qualitative and quantitative market and social research for charities, public sector bodies, foundations and brands. Provides audience insight, strategy recommendations, and research reports…
Serves purpose-led organisations, primarily B2B and public sector buyers, including charities and not-for-profits, consumer brands, agencies, foundations, trusts, philanthropic organisations, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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Provides monitoring, evaluation and learning consultancy for international development programmes. Conducts impact assessments, research and advisory work for governments, NGOs and funders on…
Serves international development funders, government aid agencies, multilateral institutions and NGOs working on climate, health, biodiversity, fisheries and sustainable development programmes…
Location
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Computed from 5 filingsProvides participant recruitment and fieldwork services for market research projects, supporting qualitative and quantitative studies. Manages research panels, recruits respondents for surveys,…
Serves market research agencies, universities, public sector bodies, healthcare organisations and other businesses needing UK or US participants for qualitative and quantitative studies.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides social impact research and data analysis focused on neighbourhood-level statistics. Develops indices, reports and data products, and operates a web-based analytics platform giving…
Serves charities, local authorities, grantmakers and other social-good organisations needing neighbourhood-level evidence for planning, funding and community impact decisions.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides consumer insight and market research using behavioural science and implicit testing. Operates a proprietary research platform to measure subconscious responses to brands, packaging,…
Serves B2B brand, insight and marketing teams at global consumer-facing companies, particularly in FMCG, drinks, retail and finance, making packaging, pricing, positioning and communications…
Financial Health
WeakWeak · -9% CAGR over 2y
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Computed from 3 filingsProvides research and consulting services for public sector organisations, including policy evaluation, impact assessment, data science, strategic studies, foresight, communication, and management of…
Serves public sector decision makers and institutions across Europe, Africa, Latin America and the Caribbean, Asia and the Pacific, especially in research, innovation, digital, climate, health,…
Financial Health
StableStable · -90% CAGR over 2y
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Computed from 5 filingsProvides market and consumer insight consultancy for brands and organisations. Conducts qualitative research, semiotics and behavioural analysis to inform brand positioning, innovation,…
Serves brand, marketing and insight teams at consumer-facing organisations and B2B companies, including healthcare, packaged goods, travel and retail brands seeking global or cross-market customer…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides marketing data analytics and consultancy services, including customer segmentation, marketing attribution, single customer view development, and real-time personalisation. Helps…
Serves marketing, CRM and customer insight teams at consumer-facing businesses and charities, including travel, retail, hospitality, financial services and leisure brands with sizable customer…
Financial Health
WeakWeak · 2% CAGR over 2y
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Computed from 5 filingsProvides data-driven marketing and advertising services for universities, including student recruitment campaigns, a student advertising and conversion platform, and data products offering…
Serves higher education institutions and university marketing/admissions teams, alongside student and prospective-student consumer audiences through its B2C brands.
Financial Health
DistressedDistressed · -14% CAGR over 4y
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Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
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Computed from 5 filingsProvides market research and customer insight services, conducting qualitative research, consumer engagement and analysis to help brands understand customer behaviour, needs and experiences,…
Serves B2B brands in the experience economy, especially food, drink, travel, leisure and events companies seeking deeper customer understanding and experience-led growth.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsFinancial Health
DistressedDistressed
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
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Conducts research on international development issues including social justice, climate, governance, health and food systems. Provides postgraduate degrees, PhD supervision, short courses and…
Serves postgraduate students, development practitioners, policymakers, NGOs, governments and international partners working on global development, social justice, climate, governance, health and food…
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Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsFinancial Health
StableStable
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Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
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Computed from 2 filingsProvides economic development consulting services including investment plans and business case preparation, research and data analysis, funding search and bid writing, grant and loan scheme setup,…
Serves public-sector bodies, local authorities, place-based partnerships and businesses of all sizes, with emphasis on economic development and regeneration stakeholders in the South East and beyond.
Financial Health
DistressedDistressed · -53% CAGR over 1y
Location
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Computed from 4 filingsProvides digital experience design services for healthcare and pharmaceutical organisations, including user research, UX strategy, digital product design, and design systems. Develops patient,…
Serves healthcare, pharmaceutical, medical device and health insurance organisations, including teams responsible for patient, healthcare professional and consumer digital experiences.
Financial Health
HealthyHealthy · -11% CAGR over 3y
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Computed from 5 filingsProvides research, evaluation and consultancy services for commercial, public and non-profit organisations. Designs and delivers qualitative and quantitative studies, impact measurement and programme…
Serves commercial, public sector and non-profit organisations seeking social, environmental or organisational impact, including clients in careers, sustainability, digital inclusion, healthy…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides audience research, surveys, and strategic consulting for arts and cultural organisations. Operates Indigo Share, a benchmarking survey programme, and produces reports, data analysis,…
Serves arts and cultural organisations of all types and sizes, including theatres, museums, galleries and touring companies in the UK, Ireland and internationally.
Financial Health
HealthyHealthy · Growing, Hiring · 19% CAGR over 2y
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Computed from 3 filingsProvides market and regulatory intelligence on vaping, cannabis and novel nicotine sectors. Offers subscription databases, reports and consultancy delivering data analysis, legal tracking and…
Serves businesses from startups to Fortune 500 companies, plus regulators, governments and NGOs, in regulated consumer-product sectors including vaping, cannabis/cannabinoids, heated tobacco and…
Financial Health
HealthyHealthy · -29% CAGR over 2y
Location
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Financial Health
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Computed from 5 filingsFinancial Health
StableStable
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Computed from 4 filingsProvides health economics analysis, programme evaluation, policy advisory and market research for healthcare organisations. Develops data analysis and visualisation tools, and builds apps, automation…
Serves NHS and wider health and social care organisations, academic teams, healthcare innovators and industry stakeholders involved in evidence-based decisions, policy and service improvement.
Financial Health
StableStable · -1% CAGR over 3y
Location
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Computed from 3 filingsProvides data analytics consulting focused on Google Cloud and Google Marketing Platform. Designs and implements data infrastructure, tracking and analytics solutions that integrate marketing,…
Serves complex businesses and leading brands with fragmented digital channels and customer journeys, especially marketing, product and data teams using Google Cloud and Google Marketing Platform.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsProvides reputation management and thought leadership consultancy services. Conducts global research studies, develops thought leadership content, and offers analytics to measure stakeholder…
Serves B2B organisations, especially global brands and enterprise marketing, communications, brand and leadership teams needing reputation and thought leadership support across multiple markets.
Financial Health
StableStable · Hiring · 13% CAGR over 3y
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Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 32% CAGR over 4y
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Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides management consultancy focused on B2B customer relationship management. Services include customer strategy development, customer segmentation, relationship surveys, organisational…
Serves B2B companies and their leadership, customer strategy, sales, account management and training teams seeking to improve customer relationships, key account management and organisational…
Financial Health
WeakWeak · -72% CAGR over 4y
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Computed from 4 filingsProvides international development policy research and consulting services. Conducts studies, convenes expert working groups, and develops policy proposals on issues such as access to green…
Serves public-sector bodies, think tanks, funders and advocacy organisations in international development, especially those working on climate, global public investment and inclusion of marginalised…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
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Computed from 5 filingsFinancial Health
WeakWeak
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Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 3 filingsFinancial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsFinancial Health
StableStable · -24% CAGR over 4y
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Computed from 5 filingsFinancial Health
DistressedDistressed · -72% CAGR over 4y
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Financial Health
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How Brighton Market Research companies work and how to sell to them
What they do
Brighton market research firms mainly earn fees for designed evidence work: research design, recruitment, fieldwork, analysis, reporting and client workshops. Pricing is usually fixed-fee by project, with day-rate assumptions sitting underneath for senior researchers, moderators, analysts and project managers. Tracking studies and customer analytics can move into monthly retainers, while survey operations may be priced by sample, incidence rate, questionnaire length and reporting scope. Some providers also resell or manage panel access, incentives, transcription, coding and dashboard production, but the commercial centre is still a services-led model. Margins tend to depend on utilisation, subcontractor control and avoiding rework when sampling, wording or stakeholder sign-off changes late in a brief.
Who they sell to
Typical buyers are insight, marketing, customer experience, product and policy teams that need evidence for decisions they cannot answer from internal reporting alone. Smaller commercial clients often buy through founders or marketing directors, while mid-market and public-sector work brings in procurement, legal and information-governance reviewers. Tactical surveys or interview programmes can be commissioned through direct sales and referral-led relationships, with shorter scoping cycles when the client has a fixed campaign or board deadline. Larger tracking studies, consultation work and multi-country briefs tend to involve more formal proposals, framework agreements or RFP processes. Credibility usually rests on method fit, respondent access, reporting clarity and proof that participant information will be handled properly.
What they buy
Most market research firms tend to spend on tools and services that protect delivery capacity without adding too much operational weight. Common categories include survey programming, sample and panel sourcing, participant recruitment, incentive management, interview scheduling, transcription, qualitative coding, statistical analysis, dashboarding and secure file transfer. As agencies mature, they also buy CRM, proposal management, project accounting, time tracking, billing, HR, payroll, recruitment support and marketing services aimed at keeping the pipeline steady. Data protection advice, contract review, cyber insurance, penetration testing and secure cloud storage are relevant where client customer files, recordings or special-category information are handled. The buying case is often about reducing manual project administration rather than replacing researchers.
Why and how to sell to them
Market research buyers tend to evaluate vendors when delivery strain becomes visible: more concurrent projects, a new tracking retainer, public-sector procurement, international fieldwork, larger volumes of recordings, or client questions about UK GDPR, MRS-style conduct and audit trails. New operations hires, researcher recruitment, website repositioning around analytics or evidence synthesis, and movement from ad hoc projects into repeat retainers can all signal intent. Outbound angles usually work better when tied to project economics: fewer missed fieldwork deadlines, cleaner consent records, lower subcontractor leakage, faster reporting cycles or better utilisation of senior researchers. Generic productivity claims are less persuasive than showing how a service fits the path from brief to sample to findings.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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