Market Research Companies in Glasgow: 33 Active Firms (2026)
Market research companies in Glasgow collect, analyse and interpret customer, citizen and market data for local and export-facing clients.
Buying centres tend to sit with marketing, customer-experience, strategy, policy and evaluation teams rather than with a single software or procurement function. Glasgow providers in this niche typically sell project-based research design, fieldwork management, analytics and evidence synthesis to business, public-sector and consumer-facing clients. Engagements range from discrete survey or interview commissions to retained insight programmes, with procurement shaped by participant access, sampling quality, reporting cadence and the sensitivity of identifiable personal data. A relevant supplier is not just a fieldwork agency: it needs to combine commercial judgement with research governance, participant safeguards and enough delivery capacity to serve clients beyond the city.
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Glasgow has 33 actively trading market research companies in this list, making it a compact local cohort rather than a broad regional supply base. Reported employment totals 197 people, with headcount present for all firms reporting employment; that makes the visible footprint more weighted to small specialist consultancies than large research operations. Only 1 firm reports turnover above £5M, while 4 were incorporated since 2022, so the city’s market appears mature at the small-firm end with limited disclosed scale-up depth.
No sector-specific operating licence sits over UK market research in the way that licensing sits over some regulated services. Compliance is instead built around professional standards, client procurement rules and data protection duties. MRS remains the main UK professional body, with a Code of Conduct covering research, insight and analytics practice, participant wellbeing, representative-sample reporting and co-operation with investigations. Where projects involve identifiable living people, ICO guidance on UK GDPR and the Data Protection Act matters in practical terms: lawful basis, controller and processor roles, safeguards, retention, and the limited exemptions for research, archiving and statistical purposes all shape delivery.
Future demand appears likely to favour providers that can evidence sampling quality, participant care and defensible analytics, rather than those selling fieldwork capacity alone. Glasgow’s cohort looks more like a specialist consultancy base than a scale-up cluster, so consolidation may come through partnerships, subcontracting and client-led framework work before formal mergers. Public-sector evidence reviews, customer insight for service redesign and export-facing commercial research should remain plausible routes to work. Margin pressure may persist where buyers treat surveys as a commodity, while firms with governance depth and sector knowledge tend to have more room to defend fees.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
33
Active firms
2026
1
Over £5M turnover
Glasgow cohort
4
Incorporated since 2022
Glasgow cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (1 of 33 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
UK market research and insights providers are not generally subject to a sector-specific operating licence; practice is shaped by MRS standards and data protection duties.
ICO guidance covers UK GDPR and Data Protection Act 2018 research provisions, including lawful bases, controller/processor roles, safeguards and exemptions for research, archiving and statistical purposes.
MRS estimates the UK research, insight and analytics industry at nearly £9 billion, a +11% uplift on its previous £8 billion estimate.
A sector review puts annual GVA for the wider UK research and evidence market at £18.74 billion, accounting for between 0.7% and 0.8% of UK GVA.
Almost two-thirds (64%) of UK-based research and evidence businesses conduct projects for clients in other countries, with North America and Europe identified as primary export markets.
Top Glasgow Market Research companies
Financial sub-scores
Computed from 5 filingsProvides market research services including study design, strategic insight, fieldwork and data collection. Recruits research participants, manages panels, and operates viewing studios for focus…
Serves B2B and public sector clients including market research agencies, creative agencies, businesses, local authorities, consultants and start-ups needing research, fieldwork and participant…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides market and social research services, including project design, surveys and interviews, data collection, statistical analysis, and reporting. Works with public sector bodies and education…
Serves public sector organisations across Scotland, including government bodies, NHS, enterprise and skills agencies, local authorities, universities, colleges, and education-sector organisations.
Financial Health
WeakWeak · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides market research and consultancy services, including quantitative and qualitative research, strategy development, group facilitation, and organisational development support. Works with public…
Serves local authorities, community planning partnerships, economic development agencies, government departments, voluntary organisations and other public service providers.
Financial Health
WeakWeak · -20% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides telephone-based market research fieldwork, conducting B2B and consumer interviews for research agencies and organisations. Operates multilingual CATI call centres and delivers surveys…
Serves market research agencies and insight teams, including international research firms running B2B and consumer studies across sectors such as healthcare, education, agriculture, finance and…
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides economic and social research, evaluation, and consultancy services. Supports public and third-sector clients with investment cases, programme design, policy analysis, and service improvement…
Serves public and third-sector organisations, economic development bodies and programme funders, plus selected private-sector clients in place development, creative economy, sport and leisure,…
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 5 filingsConducts social research and policy analysis for public and third sector organisations. Provides programme evaluation, system leadership and design support, and develops websites and digital tools…
Serves public-sector and third-sector organisations, policy makers, academics and practitioners in education, health, care, employment and social policy, with examples across Scotland, Northern…
Financial Health
WeakWeak · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsOperates an online product discovery club that sends members boxes of full‑size consumer products to try at home. Collects feedback from participants and uses member profiles to match sampling…
Serves consumers interested in trying new food, drink, cosmetics, grooming, healthcare and household products at home, and brand owners seeking profiled product testers and feedback.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides social marketing and behaviour change services, including research, development of public campaigns and interventions, programme evaluation, digital engagement solutions, and training for…
Serves UK public sector and health organisations, including local councils, NHS and public health teams, plus staff and stakeholders involved in community behaviour change projects.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDevelops data science and AI software that analyses unstructured healthcare and life sciences data, including patient, healthcare professional, and employee conversations. Provides analytics…
Serves life sciences and pharmaceutical organisations, especially marketing, strategy, insights and commercial teams using healthcare professional, patient and employee data.
Financial Health
StableStable · Hiring · 35% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Computed from 5 filingsProvides membership programmes and a professional network for customer experience and contact centre leaders, offering research and insights, benchmarking data, accreditation frameworks, training and…
Serves B2B customer experience, customer service and contact centre leaders in organisations seeking professional networks, benchmarking, accreditation and peer learning.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Operates a group of agencies providing outsourced sales and marketing services for consumer brands. Activities include field marketing, retail execution, short‑term sales teams, promotional…
Sells to consumer brands and manufacturers needing B2B sales and marketing support, including teams responsible for retail execution, field marketing, tactical activations, EPOS-led insight, and…
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides mystery shopping and customer experience evaluation services for businesses. Conducts in‑person, telephone, and online assessments, including sales call analysis, ecommerce purchase testing,…
Serves B2B customer-facing organisations in hospitality, leisure, retail, healthcare, finance and automotive, targeting management teams responsible for sales, compliance and customer experience…
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides marketing and customer experience management services, including experience design, brand experience development, marketing enablement solutions, data management, and insights and analytics…
Serves businesses seeking customer experience and marketing support, particularly marketing and sales teams with complex, scalable customer engagement needs. Targets organisations that need unified,…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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How Glasgow Market Research companies work and how to sell to them
What they do
Glasgow market research firms tend to earn revenue through scoped projects, retained insight programmes and, in some cases, recurring access to panels, dashboards or tracker studies. Pricing usually reflects the seniority of the research team, sample design, participant recruitment difficulty, fieldwork mode, analysis depth and reporting format. A simple customer survey may be bought as a discrete commission, while policy evaluation, brand tracking or customer-experience programmes are more likely to run across repeated waves. Delivery is mostly professional services, with software used to manage surveys, transcripts, data processing and reporting rather than as the primary product sold.
Who they sell to
Typical buyers include marketing directors, customer-experience heads, product teams, strategy leads, policy officers and evaluation specialists. Public-sector buyers often work through tenders, approved supplier lists or framework-style procurement, while private-sector clients are more likely to buy through direct relationships, referrals and competitive proposals. Smaller clients may commission a single survey, focus group or evidence review; larger organisations tend to want repeatable reporting, cross-market comparability and documented research governance. Sales cycles are usually longer where procurement, legal review or data-protection assessment sits between the insight team and the supplier decision.
What they buy
Most market research firms tend to spend on tools and services that reduce delivery risk, protect participant data and make project teams more efficient. Common categories include survey and panel management software, transcription, qualitative analysis, statistical analysis, data visualisation, secure file storage, consent management, CRM, proposal management, finance, time recording and resource planning. Many also buy specialist recruitment support for hard-to-reach participants, freelance moderators, translators, designers, report writers and data-protection advice. Firms working with public-sector or regulated clients are more likely to value audit trails, access controls, retention policies and evidence that subcontractors can handle identifiable personal data properly.
Why and how to sell to them
Market research buyers tend to evaluate new suppliers when delivery complexity rises: a framework win, a larger retained account, a new evaluation brief, entry into sensitive participant groups, or a move from ad hoc fieldwork into repeat tracking. Pressure usually comes from thin project margins, uneven utilisation, sample-quality disputes, slow reporting cycles and the administrative load of GDPR, consent and procurement paperwork. Outbound messaging works better when it links directly to those pressures: fewer manual handovers, cleaner audit trails, faster proposal-to-delivery workflows, better fieldwork visibility, or lower risk when subcontracting. Generic productivity claims tend to land poorly with research teams used to checking evidence.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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