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Sports Coaching Companies in Stoke-on-Trent: 36 Active Firms (2026)
Sports coaching companies deliver training, instruction and academy programmes for participants and teams in and around Stoke-on-Trent.
Buying centres tend to sit with school enrichment leads, grassroots clubs, leisure operators and parents funding out-of-school activity, rather than a single corporate procurement desk. Typical engagements are small-format and recurring: termly coaching blocks, holiday camps, academy memberships, club support and performance sessions delivered across school halls, pitches, leisure centres and community venues. The relevant providers usually sell on trust, safeguarding practice and coach credentials. The commercial model therefore looks more like local services with repeat bookings than software-style subscription revenue or large enterprise contracts.
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Stoke-on-Trent has 36 actively trading sports coaching and academy firms, which makes this a narrow local cohort rather than a broad regional market. Reported employment totals 203 people, pointing to a workforce made up mainly of owner-managed operators, small academies and community coaching teams rather than large employers. The absence of firms above £5M in turnover keeps the revenue profile locally weighted, while 11 incorporations since 2022 suggest a continuing flow of new providers entering school, club and leisure settings.
Local coaching and academy providers are not covered by a sector licence, so compliance tends to follow the activity being delivered and the people being supervised. DBS eligibility depends on the duties and responsibilities of each role, not the job title; coaching or instructing children can require an Enhanced DBS check with a Children’s Barred List check where the regulated-activity condition is met. CIMSPA sits in the professional development layer, with membership, endorsed training, qualifications and workforce governance. Sport England and individual sport governing bodies shape the wider participation and coaching environment.
Future development appears likely to be shaped less by scale-up dynamics and more by access to venues, qualified coaches and school or community partnerships. Newer providers tend to enter through camps, after-school clubs and sport-specific academies, then broaden into adult participation or performance work if utilisation holds up. Margin pressure may come from facility hire, insurance and safeguarding administration. Consolidation is plausible where providers need broader timetables or cover across neighbouring towns, but many operators are likely to remain local, relationship-led businesses.
36
Active firms
2026
11
Newer firms
incorporated since 2022
0
Above £5M
in this Stoke-on-Trent cohort
Key facts
30% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Children’s sport coaches and instructors may be eligible for an Enhanced DBS check with a Children’s Barred List check when the regulated-activity period condition is met.
CIMSPA provides professional-development routes for the UK’s sport and physical activity workforce through membership, endorsed training, qualifications, workforce governance and chartered status.
DCMS estimated sport characteristic and connected activity at £99.6 billion of direct economic output and £53.6 billion of direct GVA in 2021.
Sport England says more than 400,000 people work in England’s sport and physical activity sector, with coaching central to both existing and first-time participants.
Eurostat reported 1.6 million sport jobs in the EU in 2024, equal to 0.8% of total employment, with 36.8% of sport workers aged 15-29.
Top Stoke-on-Trent Sports Coaching companies
ASM SPORTS (UK) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides school sports coaching programmes and organises children's after-school clubs, holiday sports camps, and football masterclass training sessions, with an online parent portal for bookings and…
Serves schools and parents in the Stoke-on-Trent area, targeting pupils and children through school sports provision, after-school clubs, holiday clubs and football programmes.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
ASM SPORTS CIC
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsProvides sports coaching for schools, including PE lessons, after‑school clubs and holiday sports camps. Also runs football masterclass training sessions and provides booking and information access…
Serves schools and parents in Stoke-on-Trent, targeting pupils and children for school sports provision, after-school activities, holiday clubs and football coaching.
Financial Health
HealthyHealthy
Location
Bee Active Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides school holiday sports clubs and childcare programmes for children, including Holiday Activities and Food (HAF) sessions, before‑ and after‑school clubs, and extracurricular sports. Delivers…
Serves parents seeking holiday clubs and wraparound childcare, plus primary schools and early years settings needing PE, extra-curricular sports, enrichment and HAF activity provision in…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
FESTIVAL PARK SKI AND SNOWBOARD CLUB CIC
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsOperates a dry ski slope facility offering ski and snowboard lessons, coaching, race training, freestyle sessions and holiday camps. Also provides equipment servicing, group sessions and private…
Serves families, children, recreational skiers and snowboarders of all abilities, plus freestyle and race participants. Also targets schools, universities, scout groups, community groups and…
Financial Health
WeakWeak
Location
DIZZY HEIGHTS STAFFS C.I.C.
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
POLE FIT LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides circus arts and fitness classes for adults and children, including pole fitness, aerial silks, hoop, trapeze, aerial yoga, dance and flexibility training. Also offers private tuition,…
Sells mainly to consumers: adults seeking beginner-to-advanced pole, aerial and fitness classes, plus children aged 6–16 and their parents for weekly classes, holiday clubs and parties. Also serves…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
QUARTER TURN NUTRITION LIMITED
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
Morgan Rushton Coaching Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
MLS Education & Training Ltd
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StableStable · 0% CAGR over 1y
Location
Created Academy Staffordshire Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
LM SWIM SCHOOL LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides swimming lessons for children and adults, including beginner, intermediate, and advanced levels. Offers group and one‑to‑one instruction focused on water safety, stroke technique, and…
Serves parents and families seeking children’s swimming tuition, plus toddlers, adult learners and individuals wanting private one-to-one lessons in Blythe Bridge.
Financial Health
StrongStrong · Hiring · 29% CAGR over 1y
Location
TIME 4 SPORT UK LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides physical education and sports coaching services for schools, including curriculum PE delivery, extracurricular clubs, wraparound childcare activities, school swimming programmes, holiday…
Serves primary schools, headteachers and PE leads, plus parents and families seeking children’s activities and wellbeing support in Staffordshire and Cheshire.
Financial Health
StableStable · Hiring · 30% CAGR over 3y
Location
Hannah Jones Swim Academy Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides swimming lessons for children and adults through group and private sessions, including beginner to competitive training, diving and lifesaving skills classes, and themed holiday sessions,…
Serves consumers in Stoke-on-Trent, primarily parents seeking swimming lessons for children, plus adult learners and competitive swimmers across ability levels, from non-swimmers to advanced athletes.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
MINISTRY FOUR ALL SPORT LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides childcare services including breakfast clubs, after‑school clubs and holiday clubs at primary schools. Organises supervised sports clubs, football academy sessions and activity programmes…
Serves parents and carers of primary-school children, alongside local primary schools seeking PE, sports, enrichment and wraparound childcare support.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
Newcastle Town Football Club Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates a semi-professional football club organising men’s, women’s, junior and youth teams, league fixtures and matchday events. Runs community football programmes, coaching sessions, holiday…
Serves local football supporters, adult men’s and women’s players, junior and youth teams, schools, disability and deaf football participants, holiday club attendees, sponsors and organisations…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
Leek Golf Club Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates an 18‑hole golf course and clubhouse, offering memberships, visitor tee bookings and society packages. Provides golf coaching through a teaching academy, professional shop services, and…
Serves individual golfers, juniors, women’s, seniors and mixed sections, visiting players, golf societies of 12+ people, and corporate members in the Staffordshire Moorlands and wider North…
Financial Health
StableStable · -13% CAGR over 3y
Location
Leek Golf Club (Trading) Ltd
Trajectory
1y · 2025–NowOperates a golf club and course offering member and visitor tee bookings, golf competitions, and society days. Provides golf coaching through a professional and academy, practice facilities, and…
Serves individual golfers, club members, juniors, seniors, ladies’ sections, visiting players, golf societies and corporate package buyers in Staffordshire and the surrounding area.
Financial Health
Insufficient historyInsufficient history
Location
The Peak Climbing School Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 52% CAGR over 3y
Location
Lodge Farm Riding School Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an equestrian centre providing horse riding lessons through private and group instruction, and Pony Club activities. Hosts show jumping, showing and dressage competitions and clinics, and…
Sells to consumers interested in horse riding and equestrian activities, including children, adults and riders without their own ponies. Serves local leisure riders, competition entrants, Pony Club…
Financial Health
StableStable · 0% CAGR over 2y
Location
Your Coach 121 Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · 0% CAGR over 2y
Location
Scane Dance LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
Pickleballpeople Coaching Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Draycott Sports Centre Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates a racquet and fitness sports centre offering indoor and outdoor tennis courts, squash, badminton, padel and other racquet sports facilities, alongside a gym, fitness classes, indoor cycling,…
Serves local community members and visitors, including junior and adult racquet-sport players, gym users and fitness class participants, plus groups booking social or function facilities.
Financial Health
StableStable · -13% CAGR over 5y
Location
S & L SUPPORT SERVICES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
S & L SWIM SCHOOL LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
MB Dance Centre Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
COURSES FOR HORSES LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
Soccer Stars Academy Redhill And Tunbridge Wells Ltd
Trajectory
1y · 2024–NowFinancial Health
Insufficient historyInsufficient history
Location
WALK ON WATER SWIMMING LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · -31% CAGR over 3y
Location
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How Stoke-on-Trent Sports Coaching companies work and how to sell to them
What they do
Sports coaching providers earn mainly from delivered sessions rather than retained intellectual property. Revenue comes through school contracts, parent-paid camps, club academy fees, private coaching, leisure-centre programmes and occasional event delivery. Pricing is usually per participant, per session, per termly block or through recurring academy memberships, with discounts where a school or club books a regular timetable. The product is part coaching labour, part curriculum or training plan, and part operational risk management: attendance, safeguarding, venue access, insurance and coach cover all sit inside the service. Utilisation matters more than headline scale, because empty camp places, cancelled sessions and underused venue slots eat into margins quickly.
Who they sell to
Most sales are local and relationship-led. School buyers tend to include PE leads, enrichment coordinators, headteachers and business managers, while grassroots clubs usually involve committee members, academy coordinators or volunteer chairs. Leisure operators and local authority-linked venues may use more formal procurement, but many smaller engagements still begin through referral, trial sessions or direct approaches before a termly programme is agreed. Parent-funded activity is a different motion: trust, convenience, timetable fit and visible child development matter more than a formal buying committee. Sales cycles often follow school terms, holiday camp windows and club seasons, so timing can matter as much as proposition.
What they buy
Most sports coaching firms tend to spend on tools and services that reduce admin around people, sessions and parents. Booking systems, online payments, attendance tracking, scheduling, CRM, email and SMS communication, accounting, payroll and basic analytics all fit the operating model. Recruitment support, qualification pathways, safeguarding advice, HR templates, insurance broking, first-aid training, website work, local search, paid social, photography and printed materials are also common buying areas. Providers working across schools and community venues may need help with policy documents, risk assessments and document control, since compliance evidence often has to be shown before a programme starts rather than after a problem occurs.
Why and how to sell to them
Sports coaching buyers tend to evaluate suppliers when admin starts to constrain delivery: more venues to cover, more coaches to schedule, more parents to communicate with, or more safeguarding paperwork to keep current. Other triggers include a new school relationship, a holiday camp launch, a move into academy-style memberships, a change in operations lead, or pressure on margins from venue hire and insurance. Outbound messaging is usually sharper when it speaks to filled sessions, lower missed payments, easier coach cover, cleaner compliance evidence or reduced parent queries. Generic scale-up language will usually miss the mark; local reliability and time saved carry more weight.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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