B2B Companies Using Ceros in the UK: 50 Active Firms (2026)
B2B companies using interactive content software sell products or services to other organisations across the UK.
Demand-generation and sales-enablement teams tend to be the main buying centres, rather than central IT. Interactive-content software turns static campaign assets into web-based experiences such as microsites, calculators, product explainers and pitch materials, usually tied into analytics, consent management and CRM processes. Adoption signals a business-to-business supplier with enough marketing operations capacity to plan content journeys, measure engagement and hand intent signals to sales. Engagements are normally campaign-led rather than estate-wide platform replacements: mid-market suppliers and larger SMEs use the stack to support long consideration cycles, while enterprise users tend to fold it into account-based marketing and partner enablement.
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UK adoption is small and skewed towards marketing-mature suppliers: 50 active trading companies run the profiled interactive-content system on their public websites. Reported employment across the cohort totals 549 people, suggesting a user base weighted towards lean commercial teams rather than large corporate populations. Within detected content-curation tools for this business-to-business segment, the system accounts for 33.3% of usage, compared with 66.7% for the other detected platform. The regional pattern is London-led at 30.0%, followed by the South East at 14.0%, Yorkshire and The Humber at 10.0%, the West Midlands at 10.0% and Scotland at 8.0%.
Business-to-business users do not sit under a single UK licensing regime. Obligations depend on the underlying activity: financial services, telecoms, professional services and data processing each bring different rulebooks. Marketing workflows matter because interactive-content programmes often collect named business-contact details, track asset engagement and trigger follow-up by sales teams. The ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. Its guidance leaves electronic mail to corporate subscribers outside the PECR consent rule, but senders still need a clear identity and a valid opt-out route. UK GDPR applies where personal data is processed, and live business calls need screening against CTPS and TPS where relevant.
Adoption appears likely to remain concentrated among suppliers with content-led demand generation rather than across the whole business-to-business market. The stack tends to suit firms that already have marketing operations, consent processes and sales follow-up discipline; without those, interactive assets risk becoming isolated campaign pages. Procurement pressure may also favour fewer tools, as marketing teams rationalise point solutions around analytics, consent management and customer systems. That points to a selective adoption pattern: continued use where interactive content supports account education or complex product explanation, but slower uptake among smaller suppliers with limited specialist marketing capacity.
Adoption by company size
Adoption of Ceros varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Ceros (41 detected). 0% of the 31,788 companies with 10–50 employees run Ceros (6 detected). 0.1% of the 3,773 companies with over 50 employees run Ceros (3 detected).
50
Active firms
2026
33.3%
Of detected Content curation share
UK B2B
£964k
Median UK turnover
Filed accounts
113
Verified contacts
Across this cohort
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Key facts
About 26% of the trading cohort reports turnover above £5M (13 of 50 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among 150 B2B companies with a detectable content-curation system, the system used by this cohort accounts for 33.3% (50), behind the other detected system at 66.7% (100).
London is the largest registered-region cluster for this B2B cohort at 30.0% (15), followed by the South East at 14.0% (7).
The detected stack skews towards marketing instrumentation: a tag-management tool appears on 66.0% (33), while a content-delivery and security service appears on 60.0% (30).
Sector tags overlap, but Management Consulting appears on 20.0% (10), Advanced Manufacturing on 18.0% (9), SaaS on 14.0% (7) and IT Services & Managed Services on 14.0% (7).
For B2B marketing, the ICO says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is processed.
Digital publishing market share among UK B2B
What else do Ceros-running B2B run?
Share of the 50 Ceros-running UK companies where each technology was also detected. As of June 2026.
Where Ceros B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
1
Median headcount
£963.6K
Median UK turnover
26%
Above £5M turnover
3
Incorporated since 2022
113 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Ceros
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a no‑code platform for creating and publishing interactive digital content. Offers tools for designing web experiences such as landing pages, presentations and marketing assets, plus…
Sells to B2B marketing, design and sales teams at brands and agencies, especially creatives and marketers responsible for digital campaigns, proposals, events and thought leadership content.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Develops and provides a hybrid data and AI platform for managing, processing and analysing large datasets across cloud, on‑premise and edge environments. Software includes tools for data engineering,…
Serves enterprise and public-sector organizations, including data and IT teams in financial services, healthcare, manufacturing, energy, telecoms, retail, education, technology, insurance and life…
Location
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Provides an online consumer insights and market research platform that uses consumer data and AI to test product concepts, evaluate advertising, track brand health, and collect real-time consumer…
Sells to B2B brand, innovation, advertising, and insights teams at consumer-facing brands seeking continuous consumer feedback for product development, ad testing, and brand tracking.
Location
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Develops enterprise information management software that manages and secures business data and digital content. Provides tools for content management, B2B data integration, cybersecurity, DevOps,…
Serves enterprise and mid-market organizations, including global companies, buying through IT, data, security, compliance, DevOps, service management, legal/eDiscovery, supply chain and customer…
Location
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Financial sub-scores
Computed from 5 filingsDevelops and supplies financial technology software and platforms for banks and financial institutions, including core banking systems, digital banking applications, payment processing networks,…
Serves financial institutions, banks, payment and treasury teams, CFO offices, asset managers and private equity firms needing financial technology across banking, payments, finance operations and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and supplies industrial software for process engineering, asset performance management, manufacturing optimisation and energy grid management. Also provides IT support services and supplies…
Serves B2B industrial operators, engineering contractors and utilities in sectors including chemicals, oil and gas/LNG, power grids, pharmaceuticals, mining, food and beverage, pulp and paper, and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsDevelops enterprise artificial intelligence software that processes and analyses unstructured audio, video and text data. Provides the aiWARE platform and AI applications for media analytics, law…
Serves enterprise businesses, media organisations, talent acquisition teams, and public sector bodies, including law enforcement and legal teams, across industries such as healthcare, finance and…
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and manufactures server racks, data centre cabinets, cable management systems, power distribution units and thermal containment solutions. Supplies enclosures and mounting systems for…
Sells to businesses and public sector organisations building or operating IT infrastructure, including data centres, enterprises, telecoms, education, healthcare, finance, retail, industrial and…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops financial technology software and platforms for banks, payment providers and investment firms, including core banking systems, digital banking platforms, payment processing, treasury…
Sells to banks, financial institutions, corporate treasury and CFO teams, payment networks, asset managers and private equity firms worldwide.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides strategic management consulting services to businesses, governments, and organisations, advising on corporate strategy, digital transformation, operations, and industry-specific challenges…
Serves senior leaders at large corporations, financial institutions, private equity investors, healthcare and education organisations, energy and industrial companies, and public sector bodies…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based SaaS software for managing alternative investment funds, including private equity, venture capital, private debt, real estate and infrastructure. Platform supports investor…
Serves financial institutions in alternative investments, including general partners, AIFMs/ManCos, fund administrators, depositaries, LPs and asset managers across private equity, credit,…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Provides professional services including audit and assurance, tax advisory, consulting, deals and corporate finance support, risk and regulatory advice, legal business services, and managed services…
Serves large enterprises, financial institutions, private equity and principal investors, family businesses, and government/public sector bodies across consumer markets, energy, health, industrials,…
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Develops regulatory technology software for financial institutions, providing a platform that automates regulatory decision‑making, pre‑trade checks, trading controls, cross‑border compliance, and…
Serves large sell-side and buy-side financial institutions worldwide, including banks, brokers, trading firms and futures commission merchants with regulated trading and reporting obligations.
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Financial sub-scores
Computed from 3 filingsDevelops AI-based software for automating know‑your‑customer (KYC) and anti‑money laundering (AML) due diligence. The platform performs background checks on individuals and companies, adverse media…
Sells to B2B compliance and risk teams at private, corporate, investment and retail banks, wealth managers, compliance advisory firms and multinational corporations with large or international…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Provides data analytics, technology platforms and consulting services to pharmaceutical, biotechnology and healthcare organisations, including clinical trial management, real‑world health data…
Serves B2B and public-sector customers in life sciences and healthcare, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech, consumer health firms, payers, providers,…
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Develops and supplies optical networking systems, routing platforms, network components, and automation software used by telecom operators and enterprises to transmit and manage high‑capacity data…
Sells to telecom and cable network operators, cloud and data centre providers, federal government agencies, and large enterprises in finance, healthcare, research and education, transportation, and…
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Financial sub-scores
Computed from 5 filingsProvides enterprise resource planning and financial management software services, specialising in Sage X3 and Sage Intacct. Offers system implementation, migration, integration, training,…
Serves B2B customers: medium to large organisations and growing SMEs in manufacturing, distribution, food and beverage, chemicals, pharmaceuticals, construction, SaaS/software, transport, services…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Provides financial technology software and platforms for banks, asset managers and capital markets firms, including core banking systems, digital banking, payments processing, treasury management,…
Sells to businesses in financial services, especially banks, payments providers, treasury teams, asset managers, private equity firms and CFO functions. Serves enterprise and institutional buyers…
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Provides data analytics, technology platforms and contract research services for life sciences and healthcare organisations, including clinical trial management, real‑world health data analysis,…
Serves global life sciences and healthcare organisations, including pharmaceutical manufacturers, emerging biopharma, medtech, generics and consumer health companies, plus payers, providers,…
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Provides data analytics, technology platforms, and contract research services for pharmaceutical, biotechnology, and healthcare organisations, including clinical trial management, real‑world health…
Serves life sciences and healthcare organisations, including pharmaceutical manufacturers, emerging biopharma, generics, MedTech and consumer health companies, plus payers, providers, government…
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Financial sub-scores
Computed from 2 filingsProvides management and technology consulting, advisory, and managed services to commercial organisations and government agencies. Services include strategy, operations improvement, risk and…
Serves commercial and public-sector organisations in healthcare, financial services, energy, infrastructure and national security, including government agencies, regulators, banks, insurers,…
Financial Health
WeakWeak · 7% CAGR over 1y
Location
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Computed from 5 filingsProvides competitor price monitoring and market intelligence software for retailers and brands. Tracks online product prices, stock availability, discounts, and reviews across e‑commerce sites,…
Sells to online retailers, ecommerce businesses and consumer brands that need competitor pricing, stock and market intelligence. Targets pricing, ecommerce and commercial teams across sectors such as…
Financial Health
DistressedDistressed
Location
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Provides management and technology consulting services focused on financial services and energy sectors, including digital transformation, cloud and data platforms, cybersecurity, AI adoption, risk…
Serves large financial services and energy organisations, including banks, payment providers, capital markets firms, insurers, wealth and asset managers, and utilities and energy companies.
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Develops and supplies mission‑critical communications and security technologies, including two‑way radios, broadband push‑to‑talk devices, video surveillance systems, body cameras, access control…
Sells to public safety agencies, schools, enterprises and security teams needing critical communications, video security and command centre systems. Targets police, emergency services, frontline…
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Financial sub-scores
Computed from 5 filingsDevelops and operates digital advertising technology platforms that connect advertisers with online publishers. Provides demand‑side and supply‑side platforms, ad formats, audience data tools, and…
Serves B2B customers: brands and advertising agencies seeking omnichannel digital advertising, plus digital publishers and game/media owners monetising inventory, across Europe and global markets.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based field service management software for landscaping, landscape construction, commercial cleaning and snow services. Platform includes estimating, scheduling, CRM, job costing,…
Serves B2B field service companies, especially landscaping, landscape construction, commercial cleaning, grounds maintenance, and snow and ice management businesses ranging from small operators to…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides ERP consulting and implementation services for Sage X3 and Sage Intacct software. Offers system upgrades, health checks, support and recovery, helping manufacturing, distribution and service…
Serves B2B organisations using Sage ERP, especially manufacturing, process manufacturing, food and beverage, chemicals, wholesale distribution, finance and professional services firms with 20+…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Computed from 5 filingsProvides management consulting services to businesses and public sector organisations, advising on corporate strategy, operations, technology and AI adoption, organisational transformation, and…
Serves senior executives and organizational leaders at large corporations, public-sector bodies, nonprofits and institutions across multiple industries worldwide.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides Sage business software solutions including Sage Intacct, Sage 200 and Sage CRM. Delivers implementation, support and bespoke development, alongside business IT services such as Microsoft…
Serves UK and Ireland businesses, especially finance teams and operational leaders in professional services, financial services, wholesale and distribution, manufacturing, construction, textiles,…
Financial Health
StableStable · -86% CAGR over 2y
Location
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Computed from 5 filingsProvides IT consulting and system integration services focused on data analytics, AI, cloud migration, cognitive automation and digital platforms. Develops software platforms and digital solutions…
Serves B2B enterprise customers, especially communications service providers, energy and utilities companies, financial services firms, and other organisations pursuing data, AI, cloud and digital…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops insurance technology software for brokers, insurers and MGAs. Provides cloud-based broker management systems, policy administration tools, rating platforms and customer portals that support…
Serves B2B insurance-sector organisations, primarily independent insurance brokers and brokerages, plus insurers, MGAs and insurtechs seeking broker connectivity and digital insurance technology.
Financial Health
StableStable · -8% CAGR over 3y
Location
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Computed from 5 filingsProvides legal services focused on labour and employment law, advising employers on workplace compliance, litigation, labour relations, immigration and HR matters. Also offers compliance software,…
Serves employers of all sizes, primarily business clients and their in-house legal, HR, compliance, management and employee relations teams handling workplace and employment matters.
Financial Health
StableStable
Location
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Computed from 3 filingsDevelops and supplies test, measurement, and monitoring equipment and software for telecommunications and network infrastructure. Products support wireless and fiber network testing, service…
Sells primarily to businesses in telecoms, network infrastructure, cloud and data centre markets, including lab, manufacturing, deployment and operations teams. Also serves transport, public sector…
Financial Health
StableStable · Hiring · 20% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides management and technology consulting services to financial services and energy companies, including digital transformation, cloud and data platforms, cybersecurity, regulatory compliance,…
Serves enterprise clients in financial services and energy, including banks, payments firms, capital markets institutions, insurers, wealth and asset managers, and utilities or energy companies.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Provides business process outsourcing and digital platform services for businesses and government agencies, including customer contact management, multichannel communications, finance and procurement…
Serves large enterprises and government agencies, including public-sector bodies and commercial organisations with customer service, finance, procurement and HR functions.
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Provides management and technology consulting focused on organisational change and business transformation. Services include data and systems modernisation, workforce and operating model…
Serves executives and business leaders at enterprise and public-sector organisations across energy, financial services, healthcare, travel, life sciences, media, retail and transportation.
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Financial sub-scores
Computed from 2 filingsPublishes open-access medical journals and digital content for healthcare professionals, including research reviews, news, podcasts, webinars, and continuing medical education. Operates online…
Serves healthcare professionals, clinicians and medical researchers across multiple therapy areas, plus pharmaceutical and media partners seeking access to specialist medical audiences.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 3 filingsProvides commercial real estate advisory and brokerage services, including capital markets transactions, agency leasing, tenant representation, property and facilities management, valuation and…
Serves large institutional investors, commercial property owners and corporate occupiers, including financial services, healthcare, law, life sciences, public sector and technology/media/telecom…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides business advisory and consulting services including corporate finance, restructuring, risk management, dispute advisory, forensic investigation, and strategic communications. Advises…
Serves large enterprises, financial institutions, private equity firms and corporate leadership teams such as CFOs and general counsel, across sectors facing high-stakes risk, disputes,…
Financial Health
StableStable · -29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsImplements and supports cloud accounting and financial planning software, particularly Sage Intacct, for education organisations and other sectors. Provides system integration, consulting, budgeting…
Serves UK education organisations, including multi-academy trusts, schools, colleges, nurseries and higher education, plus finance teams in nonprofits, waste management, drug development and SaaS…
Financial Health
WeakWeak · -60% CAGR over 4y
Location
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Provides independent assurance, verification and certification services for sustainability and ESG reporting and management systems. Conducts conformity assessments, audits and training programmes to…
Serves large organisations across sectors as a B2B provider, especially buyers responsible for sustainability, ESG reporting and management systems in industries including chemicals, financial…
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Computed from 5 filingsProvides management consulting services to businesses and investors, advising on corporate strategy, operations, marketing, organisation design, technology and digital transformation, and mergers and…
Serves senior executives and leadership teams at large businesses, private equity firms, and public or social sector organisations across industries including finance, healthcare, technology,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides data analytics, benchmarking tools and consulting services for higher education institutions, using institutional and sector data to support strategy, performance analysis, planning and…
Serves higher education institutions, targeting university leaders and strategy, transformation, planning and performance teams.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsProvides payment processing technology and integrated point‑of‑sale solutions, including payment terminals, mobile and unattended devices, e‑commerce payment systems, and POS software for hospitality…
Serves B2B merchants, hospitality and restaurant operators, ISOs, ISVs, agents and payment facilitators seeking payment and POS solutions across Canada, the US and the UK.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
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Develops and provides building technologies including HVAC equipment, building automation and control systems, fire detection and suppression products, security systems, and digital platforms that…
Serves businesses, public-sector bodies and facility operators managing commercial, industrial and institutional buildings, including offices, retail sites, healthcare, education, data centres and…
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Designs and supplies building technologies including HVAC equipment, industrial refrigeration systems, building automation and controls, fire detection and suppression systems, security and video…
Serves B2B and public-sector customers that own or operate buildings, including facilities teams, industrial sites, retailers and institutional estates across global markets.
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides health and security risk management consulting, including design and management of health programmes, risk assessments, travel risk management, crisis response planning, and advisory…
Serves multinational businesses, NGOs, sports federations and SMEs with travelling, expatriate or in-country workforces, including risk, HR, security and duty-of-care teams responsible for employee…
Financial Health
StableStable · 6% CAGR over 1y
Location
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Provides retail technology including electronic article surveillance systems, RFID inventory tracking, people‑counting sensors, and shopper analytics software. Supplies tags, labels, detection…
Serves brick-and-mortar retailers, retail chains, store operations and loss prevention teams, as well as shopping centre operators using shopper traffic and occupancy data.
Financial Health
N/AN/A
Location
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Develops restaurant technology including kitchen display systems, guest waitlist and reservation management software, off‑premise order management tools, analytics platforms, and related hardware…
Serves B2B operators in restaurants, entertainment venues, travel dining, and senior living, including multi-location brands seeking restaurant operations technology integrated with POS and delivery…
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Provides engineering, architecture, environmental consulting, and project and construction management services for infrastructure and built environment projects, including buildings, transportation,…
Serves public and private sector clients in infrastructure, buildings, energy, water, environment, mining, transportation, and community development, including government agencies, utilities,…
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How Ceros usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Ceros is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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