Digital publishing Used by UK B2B Companies: Market Share (2026)
Digital publishing detection across 2,411 of 112,345 trading UK B2B companies, with Issuu the most detected system at 36.9% of detected use.
Among 112,345 trading UK B2B companies, 2,411 have a detectable Digital publishing system. Issuu is the largest observed system with 36.9% (889), followed by FlipHTML5 at 12.4% (300), Heyzine at 10.8% (261), Flipsnack at 8.9% (215), and FlippingBook at 8.0% (193).
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Adoption is concentrated at the smaller end of the headcount scale: 1,383 detected companies sit in the Under 10 employees band, compared with 848 in 10–50 employees and 180 in Over 50 employees. Issuu leads all three bands, with 38.1%, 34.8%, and 37.2% respectively.
The long tail is still visible. PageSuite has 5.0% (121), Simplebooklet 4.8% (115), and YUDU 4.1% (99), while 8 further systems cover 362 companies between them.
2,411
B2B with detected Digital publishing
Of 112,345 UK B2B
2.1%
Detection rate
2026
16
Systems detected
In this category
36.9%
Leader share
Issuu
UK B2B Digital publishing market share
Share of the 2,411 UK B2B with a detectable system. As of June 2026.
Digital publishing compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Issuu | 889 | 36.9% | 7 | 21.9% | Small firms, median 7 employees |
| FlipHTML5 | 300 | 12.4% | 7 | 17% | Small firms, median 7 employees |
| Heyzine | 261 | 10.8% | 10 | 17.2% | Small firms, median 10 employees |
| Flipsnack | 215 | 8.9% | 8 | 19.1% | Small firms, median 8 employees |
| FlippingBook | 193 | 8% | 8 | 16.6% | Small firms, median 8 employees |
| PageSuite | 121 | 5% | 9 | 25.6% | Small firms, median 9 employees |
| Simplebooklet | 115 | 4.8% | 9 | 20% | Small firms, median 9 employees |
| YUDU | 99 | 4.1% | 9 | 14.1% | Small firms, median 9 employees |
| Paperturn | 89 | 3.7% | 10 | 15.7% | Small firms, median 10 employees |
| Yumpu | 85 | 3.5% | 8 | 17.6% | Small firms, median 8 employees |
| FlipBuilder | 51 | 2.1% | 8 | 7.8% | Small firms, median 8 employees |
| Ceros | 50 | 2.1% | 1 | 30% | Micro-firms, 2.1% share |
| Publitas | 42 | 1.7% | — | — | View these companies in Firmbase → |
| Calaméo | 39 | 1.6% | — | — | View these companies in Firmbase → |
| Publuu | 35 | 1.5% | — | — | View these companies in Firmbase → |
| PressReader | 30 | 1.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Digital publishing system shifts with company size: among UK B2B with under 10 employees, Issuu leads at 38.1% of the 1,383 with a detectable system; among UK B2B with 10–50 employees, Issuu leads at 34.8% of the 848 with a detectable system; and among UK B2B with over 50 employees, Issuu leads at 37.2% of the 180 with a detectable system.
Under 10 employees
38.1% of band
This is the largest detected band, with 1,383 companies. Issuu leads with 38.1%, while the rest of the market is split across self-serve publishing systems and smaller long-tail tools.
10–50 employees
34.8% of band
The mid-sized band has 848 companies and a slightly more spread pattern. Issuu still leads with 34.8%, with FlipHTML5, Heyzine, Flipsnack, and FlippingBook competing behind it.
Over 50 employees
37.2% of band
Only 180 detected companies sit above 50 employees. Issuu leads with 37.2%, while systems with median headcounts around 8–10 employees still appear in this band.
How Digital publishing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Digital publishing
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Frequently asked questions
What is the most-used Digital publishing among UK B2B companies?
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