B2B Companies Using HubSpot in the UK: 1,439 Active Firms (2026)
B2B companies running marketing automation in the UK sell to other organisations and use web-based CRM, content and lead-capture tooling.
For business-to-business users, the marketing-automation layer usually sits between the public website, CRM, sales development workflow and campaign-reporting stack. Adoption tends to signal a company with repeatable lead capture rather than purely referral-led sales: gated content, event follow-up, contact enrichment, routing rules and attribution matter enough to justify dedicated ownership. The buying centre is normally marketing operations, revenue operations or commercial leadership, with sales, legal and IT involved where forms, tracking and consent records touch customer data. Engagements tend to be subscription and services-led rather than one-off software purchases, with agency support common among leaner teams.
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Around 1,439 active UK companies in this business-to-business cohort run the stack, making it the third-ranked detected marketing-automation system in the category, at 15.1% of a 9,511-company comparison set. Companies with reported headcount employ 16,448 people between them. The regional skew is plain: London accounts for 34.5% of adopters, followed by the South East at 15.4%, the North West at 9.9%, the South West at 7.5% and the East of England at 7.3%.
Business-to-business marketing automation sits inside several rulebooks rather than a single sector licence. ICO guidance treats PECR as relevant to direct marketing by live or automated calls, electronic mail and fax; for corporate subscribers, electronic-mail consent is not required under PECR, but senders must identify themselves and offer a valid opt-out route. UK GDPR still applies where business-contact personal data is processed, so consent records, suppression lists and lawful-basis decisions matter. Live calling adds screening against business and individual telephone preference registers, and firms in regulated end-markets may face extra checks from their own supervisory regimes.
Adoption appears likely to become more closely tied to revenue-operations discipline than to campaign sending alone. Companies with direct-sales motions tend to keep the platform when sales routing, content journeys and reporting are embedded across teams; those using it mainly as a newsletter tool are more exposed to cheaper substitutes and bundled website software. Privacy pressure should keep consent, preference management and suppression workflows near the centre of procurement. The scarcer group is likely to be mature operators that connect marketing activity to pipeline governance without building an unwieldy stack.
Adoption by company size
Adoption of HubSpot rises with company size across the trading UK B2B companies in this cohort. 1.1% of the 76,784 companies with under 10 employees run HubSpot (833 detected). 1.6% of the 31,788 companies with 10–50 employees run HubSpot (523 detected). 1.8% of the 3,773 companies with over 50 employees run HubSpot (67 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.
1,439
Active firms
2026
15.1%
Of detected Marketing automation share
UK B2B
7
Median headcount
Filed accounts
3,612
Verified contacts
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (166 of 1,439 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (121 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable marketing-automation system, this tool is third by detected share at 15.1% (1,439), behind two systems at 33.7% (3,209) and 22.7% (2,160).
The most common co-detected technology appears on 93.1% (1,340) of cohort websites; the next two appear on 68.2% (981) and 62.4% (898).
London accounts for 34.5% (496) of B2B firms running this marketing-automation system, followed by the South East at 15.4% (222) and the North West at 9.9% (142).
The cohort overlaps most with SaaS at 32.2% (464), IT Services & Managed Services at 12.8% (184), and AI & Machine Learning at 12.1% (174); tags overlap, so these are not exclusive market shares.
ICO guidance says PECR covers B2B direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Marketing automation market share among UK B2B
Share of the 9,511 UK B2B with a detectable system. As of June 2026.
What else do HubSpot-running B2B run?
Share of the 1,439 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Where HubSpot B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£802.2K
Median UK turnover
11.5%
Above £5M turnover
121
Incorporated since 2022
3,612 verified decision-maker contacts
across these 1,439 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using HubSpot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides B2B marketing services including content syndication, programmatic lead generation, intent‑based targeting and lead qualification. Distributes marketing content across digital networks to…
Serves B2B growth marketers, sales professionals and demand generation leaders at B2B brands, agencies and channel partners, including teams managing complex buying committees and global pipeline…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for marketing identity resolution and first‑party data activation. Provides tools to build ID graphs, recognise users across systems in real time, manage consent, and activate…
Serves marketing, data and digital leaders at fast-growing scale-ups and global enterprises with significant customer data, media spend, and CRM/CDP stacks.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides employer of record services and software platform enabling businesses to hire, onboard, manage, and pay employees and contractors in multiple countries. Supports global employment…
Sells to startups, mid-market and enterprise businesses expanding internationally, especially HR, legal, finance, IT and leadership teams responsible for global hiring, workforce compliance and…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides a business development platform for recruitment professionals. Aggregates direct employer job vacancies, company intelligence, and hiring manager contacts, and offers tools to research…
Sells to B2B recruitment agencies, staffing firms and individual recruiters seeking employer leads, company intelligence and outreach support for business development.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides a SaaS platform for financial markets that captures, standardises and distributes messaging and data in real time. Enables workflow automation and data sharing across chat, Excel, APIs and…
Serves capital markets businesses, including sell-side and buy-side firms, banks, brokers, asset managers, hedge funds, exchanges, trading firms, and financial technology or data providers across…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides flexible funding products for small and medium-sized businesses, including revolving credit facilities and debt consolidation lines. Offers tools and resources such as performance…
Serves UK SMEs and founders of growing businesses, with partner channels and introducers also addressed for referrals and business support.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops artificial intelligence software platforms for digital marketing and customer engagement. Products include advertising optimisation, personalised messaging, chatbots, and data analytics…
Serves B2B marketing and growth teams at enterprises and digital businesses in e-commerce, retail, finance and insurance, gaming, and automotive sectors.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsProvides sales and marketing services for an enterprise data security and privacy platform that discovers, classifies, and manages sensitive data across cloud, on‑premise, and AI environments,…
Sells to large enterprises and Fortune 500 organisations, targeting security, privacy, compliance, data governance and AI governance teams managing complex cloud, SaaS, on-prem and AI data…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 3y
Location
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Computed from 5 filingsProvides SaaS platforms and services for managing secure data sharing via APIs, including trust directories, PKI infrastructure, OAuth authorisation servers, AI‑driven access control, and conformance…
Sells to businesses, governments, regulators, central banks and industry consortia building secure API and open data-sharing ecosystems, especially in financial services, digital identity and…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
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Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
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Computed from 5 filingsDevelops and provides document management and workflow automation software, including cloud and on‑premise platforms for capturing, indexing, storing and processing business documents, with tools for…
Serves small and mid-sized businesses, large enterprises and public-sector bodies, especially finance, HR and sales teams in auto dealerships, financial services, healthcare, higher education,…
Financial Health
StableStable · -58% CAGR over 4y
Location
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
Location
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 4 filingsDevelops and supplies care management software for social care providers, including digital care planning, medication management (eMAR), staff training, operations and maintenance tools, resident…
Serves UK social care providers, including residential care homes, nursing homes, supported and retirement living operators, learning disability services and mental health support providers.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based contact centre and unified communications software, including omnichannel customer engagement, IVR, AI automation, workforce management and analytics. Also delivers consultancy,…
Serves B2B and public-sector organisations with customer service and contact centre operations, including retail, financial services, travel and leisure, and energy and utilities teams.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing and CRM consultancy centred on HubSpot, including platform implementation, automation, integrations and customisation. Also offers growth strategy, content and design,…
Serves B2B organisations worldwide that use or plan to adopt HubSpot, particularly sales, marketing and customer experience teams seeking CRM-led commercial growth and scalable processes.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-enabled legal software for law firms, supporting litigation and arbitration with tools for case management, document and transcript analysis, virtual hearings, workflow automation, and…
Sells B2B to law firms and legal teams, especially litigation and arbitration practices, partners, lead counsel, associates, legal innovation teams, paralegals and litigation support teams managing…
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
Location
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Computed from 4 filingsProvides digital engineering and consulting services including data and AI solutions, experience design, platform development, and product modernisation. Supports businesses with digital marketing…
Serves B2B enterprise and mid-market clients, including global brands in technology, travel and hospitality, retail/CPG, healthcare, insurance, and online marketplaces.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 5y
Location
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Computed from 5 filingsProvides an online platform for businesses to send employee and client gifts via links without collecting delivery addresses. Offers gift cards, physical gifts and choice-based rewards, with tools…
Serves UK businesses and public sector organisations, especially HR and People teams, sales and marketing teams, and customer-facing teams managing recognition, client gifting, rewards, incentives,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides digital transformation and technology consulting services, including strategy, cyber security, software engineering, data and AI, and product development. Works with government, defence and…
Serves UK government and defence organisations, plus public sector, healthcare, aerospace, financial services, energy, consumer, telecoms and media enterprises seeking digital transformation and…
Financial Health
StrongStrong · Growing, Hiring · 120% CAGR over 4y
Location
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Computed from 4 filingsDevelops research management software used by universities and research organisations to manage grants and funding applications, ethics reviews, research contracts, compliance, data protection impact…
Serves universities, healthcare institutions, national research organisations and other large research bodies worldwide, targeting research governance, compliance, funding, ethics and clinical trial…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 3y
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Computed from 4 filingsProvides software and managed services for recruitment agencies, hirers and contractors, including pre‑employment screening, payroll and timesheet processing, compliance checks, invoice finance, and…
Serves recruitment agencies, hirers and contractors, including businesses managing temporary or global workforces and agencies needing compliance, screening, payroll, finance and back-office support.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
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Computed from 5 filingsProvides cloud-based business communication and collaboration platforms, including UCaaS, voice, video and messaging tools, Microsoft Teams integration, and analytics. Supplies software and services…
Serves businesses and channel partners needing cloud communications, especially service providers such as MNOs, MVNOs, UCaaS providers, application providers and distributors, as well as companies…
Financial Health
HealthyHealthy · Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides IT consulting, systems implementation, outsourcing and managed support services, including ERP and CRM platforms, e‑commerce systems, cloud migration, data analytics, automation, and…
Serves enterprises and public sector organisations in retail, consumer goods, healthcare, life sciences, banking, financial services, insurance and telecoms seeking technology-led transformation.
Financial Health
StableStable · Hiring · 100% CAGR over 4y
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Computed from 5 filingsProvides business and technology consulting services including digital transformation, systems integration, data analytics, and cloud engineering. Supports implementation and optimisation of…
Serves enterprise businesses in customer-centric sectors, including retail and specialty brands, logistics and transport, FMCG, financial services and fintech, hospitality, travel, leisure, media and…
Financial Health
StrongStrong
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsProvides subscription-based healthcare industry intelligence, including news, market analysis, reports, and databases on healthcare providers, investments, and deals. Operates an online platform and…
Serves B2B buyers in international healthcare services, including investors, operators, providers and advisory teams seeking market data on healthcare subsectors and regions.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
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Computed from 3 filingsDevelops digital workspace management software for Windows environments. Products provide application layering and delivery, user profile management, and workspace performance monitoring, with tools…
Serves enterprise IT and digital workplace teams in education, financial services, government and healthcare, especially organisations using Microsoft, Citrix, Amazon or Omnissa workspace…
Financial Health
StrongStrong
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Computed from 5 filingsDevelops software for capturing, archiving and supervising digital communications and website content. The platform records emails, messaging apps, social media and websites, using automated…
Serves regulated B2B and public-sector teams, including financial services, government, healthcare, insurance, legal and technology organisations, from small firms to global operations.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsOrganises business conferences, industry awards and digital media focused on customer and employee engagement. Publishes online content, webinars and newsletters, and provides sponsorship, speaking…
Serves B2B organisations and professionals focused on customer and employee engagement, including large brands, CX/EX leaders, sponsors and solution providers seeking industry audiences and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides enterprise resource planning and financial management software services, specialising in Sage X3 and Sage Intacct. Offers system implementation, migration, integration, training,…
Serves B2B customers: medium to large organisations and growing SMEs in manufacturing, distribution, food and beverage, chemicals, pharmaceuticals, construction, SaaS/software, transport, services…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsDevelops visual commerce software for retailers, providing 3D and augmented reality product visualisation, CGI imagery, product configurators, modular furniture configuration tools, and web‑based…
Serves B2B retail eCommerce teams and consumer brands, particularly furniture and home-goods retailers with configurable or space-dependent product catalogues.
Financial Health
HealthyHealthy · -7% CAGR over 5y
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Computed from 2 filingsDistributes business and consumer technology products to trade resellers, including data storage, datacentre and networking equipment, cybersecurity and data management software, consumer electronics…
Serves trade-only B2B customers across Europe and APAC, including IT resellers, retailers and channel partners in consumer electronics, gaming, digital workplace, datacentre, networking and…
Financial Health
HealthyHealthy · Profitable · -15% CAGR over 1y
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 4 filingsProvides a software platform for influencer and creator marketing. Offers tools for creator discovery and evaluation, campaign management, payments, brand safety monitoring, and performance…
Serves enterprise marketing teams at global brands, agencies and direct-to-consumer businesses, especially in beauty, fashion, retail, gaming, media and sports, that run creator or influencer…
Financial Health
StrongStrong · Hiring · 43% CAGR over 3y
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Computed from 5 filingsProvides customer data and marketing technology consulting for brands, including strategy, CRM and customer engagement, data management, and AI‑driven decisioning. Implements and integrates platforms…
Serves global B2C brands, especially QSR and food delivery, retail and eCommerce, media, gaming, entertainment, finance, travel, hospitality and sports companies with large customer data and loyalty…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 5 filingsProvides an embedded payments API enabling software platforms to integrate payables such as supplier bill payments, payroll and expenses. Supports bank transfers and card payments, real-time or…
Sells to B2B software platforms, especially accounting, payroll, expense and finance products, whose users need to make supplier, payroll or business payments within the platform.
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 4y
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Computed from 5 filingsProvides outsourced services to pharmaceutical and life sciences companies, including medical and scientific communications, regulatory submission support, pharmacovigilance monitoring, patient and…
Serves life sciences and healthcare companies, especially pharmaceutical and biotech teams, seeking to engage HCPs, patients, caregivers and consumers across global healthcare markets.
Financial Health
WeakWeak · -56% CAGR over 5y
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Computed from 5 filingsProvides business and technology consulting for life sciences companies, specialising in SAP‑based digital transformation, process and value chain optimisation, data and analytics, and implementation…
Serves enterprise life sciences organisations, including pharmaceutical, biotech, CDMO, medtech, healthcare and animal health companies undertaking SAP-enabled business and technology transformations.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides cloud-based security and data protection tools for Microsoft 365 environments, including email spam and malware filtering, threat protection, encryption, backup and recovery, email…
Serves businesses using Microsoft 365, especially IT and security teams, administrators, and managed service providers managing multiple tenants. Also targets channel partners and distributors.
Financial Health
StrongStrong
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Computed from 3 filingsDevelops software for building and managing integrations between software systems. Provides a platform to connect APIs, automate workflows, transform data, and create embedded connectors and…
Targets B2B software vendors and enterprise product, engineering, partnerships and operations teams, especially in ERP, WMS, retail/ecommerce, logistics, hospitality and marketplace sectors.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
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Computed from 5 filingsProvides management and technology consultancy services, advising organisations on digital, finance and technology transformation. Offers expertise in data, cloud migration, automation, risk…
Serves organisations in financial services, healthcare and technology, including asset and wealth managers, banks, insurers, mortgage and consumer lenders, payments firms and technology companies.
Financial Health
StrongStrong
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Computed from 2 filingsProvides specialist insurance underwriting for brokers, covering real estate, renewables, mergers and acquisitions, commercial combined, liability, property owners and terrorism risks. Offers an…
Serves UK insurance brokers and intermediaries placing complex commercial risks for clients in real estate, renewables, M&A, contractors, property owners and special risks.
Financial Health
StrongStrong · Profitable
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Computed from 3 filingsProvides cloud-based equity management software for companies to manage share registers and cap tables, administer employee share schemes, automate dividend distributions, and communicate with…
Sells B2B to high-growth startups, dividend-paying companies and member-owned cooperatives, serving internal HR, finance and legal teams as well as their investors, shareholders and employees.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 38% CAGR over 2y
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Computed from 3 filingsProvides consulting and technical services for Salesforce Marketing Cloud and HubSpot platforms, including implementation, integration, migration, campaign management, custom development, templates,…
Sells to B2B marketing teams and CRM users at brands using Salesforce Marketing Cloud, HubSpot and Sales Cloud, particularly in financial services, education, real estate, business services,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides a cloud‑based platform for employee recognition, customer loyalty, and sales incentive programs. Offers customizable reward storefronts, global reward catalogues, travel incentives, and…
Serves businesses and channel partners across technology, automotive, financial services, retail, healthcare and communications, targeting HR, sales, marketing and loyalty teams managing employee,…
Financial Health
StrongStrong · Hiring · 55% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops customer relationship management software for B2B enterprises. Provides a digital platform for conducting business reviews, collecting client feedback, tracking NPS and CSAT scores,…
Sells to B2B enterprises with key-account and customer success teams, particularly in facilities management, contract catering, BPO, logistics and manufacturing, that manage customer reviews and…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
Location
Unlock all 1,439 leads
Showing 50 of 1,439 — +1,389 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,439 leads
Showing 50 of 1,439 — +1,389 more with verified decision-maker contacts, live data, and CRM sync.
How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Marketing automation
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Frequently asked questions
How many UK B2B companies use HubSpot?
What share of UK B2B companies run HubSpot?
How is HubSpot usage detected?
What size B2B companies use HubSpot in the UK?
What do HubSpot-running B2B companies also run?
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