B2B Companies Using Mailchimp in the UK: 2,160 Active Firms (2026)
UK B2B firms using email marketing software sell products or services to other organisations and operate under PECR and UK GDPR.
Adoption of this email marketing platform usually points to a company with a direct-channel marketing motion rather than a purely referral-led sales model. In business-to-business settings, it tends to sit between website forms, CRM hygiene, ecommerce follow-up and newsletter-led demand generation, with marketing operations or commercial teams owning list quality and campaign cadence. The cohort looks more commercialised than experimental: median headcount is 7, and median turnover is around £655,000. That scale is consistent with smaller operating teams using templated campaigns, sign-up forms and basic automation before moving into heavier CRM-led lifecycle tooling.
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UK adoption among business-to-business firms stands at 2,160 active trading companies. Within the marketing automation category, this platform ranks second, with a 22.7% detected share across a 9,511-company comparison set. Reported employment totals 4,693 people, giving the cohort a visible but not enterprise-heavy footprint. The registered-office skew is southern, though not purely London-based: London accounts for 19.5% of the cohort, the South East 15.4%, the North West 10.8%, the South West 10.7%, and the East of England 8.9%.
Business-to-business marketing is governed mainly through activity-specific rules rather than a sector licence. ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax; for corporate subscribers, the electronic-mail consent rule does not apply, but senders must identify themselves and provide a valid opt-out address. UK GDPR still applies when named contacts or other personal data are processed. Live marketing calls add another control point, because organisations must screen against CTPS and TPS and avoid businesses that have objected. Procurement scrutiny therefore tends to focus on lawful data capture, suppression lists, unsubscribe handling and processor terms.
Adoption appears tied less to novelty than to operational housekeeping: cleaner contact permissions, sharper segmentation, and clearer ownership between marketing, sales and operations. Companies with embedded newsletter, event or account-nurture workflows tend to keep familiar tooling because templates, lists and opt-out processes become part of ordinary trading. Pressure is more likely to come from bundled CRM, ecommerce and website platforms, especially where commercial teams want campaign reporting, form capture and pipeline attribution in the same place. Smaller users may also drift toward lower-admin tools if list growth stays modest or compliance work sits with a stretched generalist team.
Adoption by company size
Adoption of Mailchimp rises with company size across the trading UK B2B companies in this cohort. 1.8% of the 76,784 companies with under 10 employees run Mailchimp (1,372 detected). 2.2% of the 31,788 companies with 10–50 employees run Mailchimp (694 detected). 2.3% of the 3,773 companies with over 50 employees run Mailchimp (87 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
2,160
Active firms
2026
22.7%
Of detected Marketing automation share
UK B2B
7
Median headcount
Filed accounts
5,098
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (162 of 2,160 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (102 firms), so a sizeable share is in its first few filing cycles.
Among B2B firms with a detectable marketing-automation system, this email-marketing system has 22.7% (2,160) share, behind a larger system at 33.7% (3,209) and ahead of the next at 15.1% (1,439).
The detected stack is website-heavy: 82.1% (1,773) of B2B firms running this system also show a content-management layer, while 57.8% (1,248) show analytics.
London accounts for 19.5% (421) of B2B firms running this system, followed by the South East at 15.4% (333), the North West at 10.8% (233), the South West at 10.7% (232) and the East of England at 8.9% (193).
Wholesale & Distribution is the largest sector tag at 25.9% (559), ahead of Advanced Manufacturing at 14.5% (313) and Construction at 8.4% (181); tags overlap, so these are not mutually exclusive.
For B2B email, ICO guidance says PECR’s electronic-mail rule does not apply to “corporate subscribers”, but UK GDPR still applies where business-contact personal data is processed.
Marketing automation market share among UK B2B
Share of the 9,511 UK B2B with a detectable system. As of June 2026.
What else do Mailchimp-running B2B run?
Share of the 2,160 Mailchimp-running UK companies where each technology was also detected. As of June 2026.
Where Mailchimp B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£654.7K
Median UK turnover
7.5%
Above £5M turnover
102
Incorporated since 2022
5,098 verified decision-maker contacts
across these 2,160 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Mailchimp
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides outsourced contact centre and direct marketing services including inbound and outbound sales calls, customer service, fundraising campaigns, market research, email and telephony management,…
Serves organisations needing outsourced contact centre capacity, including charities, home shopping and retail brands, housing associations, corporate customer service teams, and financial or…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services for retailers and brands, including paid search advertising, search engine optimisation, and affiliate marketing. Develops and operates ecommerce marketing…
Serves large retailers and consumer brands on a B2B basis, particularly ecommerce and online retail teams seeking performance marketing support. Targets major UK and European retail businesses, with…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides cloud-based software for construction project management, including procurement, cost tracking, invoicing, supplier management, scheduling and workforce administration, with…
Sells to construction businesses and contractors, targeting project, procurement, finance and site management teams involved in supplier purchasing, project costing, invoicing, workforce tracking and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides digital marketing services focused on recruitment and talent attraction, including search engine optimisation for job listings, Google for Jobs integration, paid advertising campaigns,…
Targets talent acquisition and employer brand teams at large employers, recruitment agencies and specialist job boards across multiple industries, including organisations hiring volume or…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and private clients, arranging sector‑specific cover such as cyber, professional indemnity, marine cargo and directors’ liability, alongside…
Serves businesses across aviation, care, charity, construction, manufacturing, media/tech, motor trade, property, rail, transport, healthcare and professional sectors, plus property owners and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 3 filingsSupplies cabinet hardware and fittings for kitchen, bedroom and bathroom furniture, including drawer systems, hinges, sliding door profiles, handles, storage solutions, runners and connecting…
Serves trade buyers in the kitchens, bedrooms and bathrooms sector, including kitchen fitters, joiners, shopfitters, cabinet makers and furniture manufacturers.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies veterinary and medical consumables and equipment through an online store, including anaesthesia products, syringes, diagnostic devices, PPE, laboratory supplies, and animal handling items to…
Sells B2B to veterinary practices, animal hospitals, farm and equine clinicians, and healthcare organisations including NHS buyers needing clinical, surgical, diagnostic and facility consumables.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsSupplies branded merchandise and custom promotional packs for marketing campaigns, events and employee engagement. Designs, sources and assembles items such as apparel, gifts, printed materials and…
Serves B2B marketing, events and HR teams in organisations of varying sizes globally, including corporate brands seeking campaign, event, onboarding, recognition and employee engagement merchandise.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSupplies garage and workshop equipment, tools and spare parts for vehicle maintenance and testing. Product range includes vehicle lifts, MOT bay equipment, tyre fitting and wheel alignment tools, air…
Serves B2B customers in the automotive aftermarket, including independent garages, MOT test centres, vehicle repair workshops, tyre fitters and body shops.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsSupplies electrical test and measurement equipment for installation, PAT, EV, solar and industrial applications. Offers equipment sales and hire, calibration and repair services, and training courses…
Sells to electrical contractors, maintenance engineers, facilities teams and industrial technicians needing test and measurement equipment, calibration, hire and training. Also serves specialists in…
Financial Health
StrongStrong
Location
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Computed from 2 filingsSupplies office products and workplace consumables via an online store, and provides facilities management services including furniture installation, managed print, document archiving and shredding,…
Sells to UK businesses needing workplace supplies and facilities services, including office managers, procurement teams and operations teams buying office products, furniture, print, archiving,…
Financial Health
HealthyHealthy · 4% CAGR over 1y
Location
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Computed from 3 filingsDevelops software platforms and data solutions for insurance providers and retailers, including policy administration systems, online quote and purchase platforms, telematics integration, pricing…
Serves large UK personal lines insurance retailers, brokers and insurers, including major consumer-facing brands and providers with high-volume digital sales and servicing operations.
Financial Health
StrongStrong · Profitable
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Computed from 5 filingsOperates an online marketplace for buying and selling used professional audio‑visual and event production equipment, including lighting, audio systems, video displays, rigging and staging. Lists…
Serves professional AV and live event businesses worldwide, including production companies, rental suppliers, venues and technicians buying or selling used audio, lighting, rigging, staging and video…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsOperates a group of marketing, branding and creative agencies serving luxury and lifestyle brands. Provides brand strategy, digital and ecommerce design, content production, PR, experiential events,…
Serves B2B clients in luxury, lifestyle and premium markets, including fashion, beauty, retail, hospitality, destinations and cultural organisations, from global brands to sector bodies operating…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
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Computed from 5 filingsProvides cloud-based IT infrastructure, communications systems, cybersecurity, and hosted legal technology software. Designs and manages tailored technology strategies and managed IT environments,…
Serves B2B customers, with a clear focus on law firms and legal practices, plus other professional firms needing managed technology, communications, security and legal software environments.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsOperates an online store selling industrial adhesives, abrasives, sealants and tapes, along with applicators, sanding products, wood repair materials, lubricants and workshop consumables for…
Sells to trade and industrial buyers needing adhesives, abrasives, sealants and related consumables, including woodworking, manufacturing, construction and offsite building firms, as well as other…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 2 filingsProvides cyber security, IT infrastructure and data management consulting and services. Assesses technology risks, designs and deploys secure platforms, implements backup and recovery, and manages…
Serves businesses and organisations in Scotland, across the UK and globally, particularly IT and security leaders responsible for cyber security, technology infrastructure, compliance and data…
Financial Health
HealthyHealthy · -22% CAGR over 1y
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Computed from 5 filingsSupplies printed promotional merchandise, branded corporate clothing and business gifts. Offers product sourcing, digital printing, eco‑friendly promotional items, and merchandise storage, fulfilment…
Sells to UK businesses and marketing teams needing branded promotional merchandise, corporate clothing, event giveaways, business gifts, fulfilment and corporate merchandise schemes.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 3 filingsManufactures and supplies cleaning, hygiene and disinfection products for professional, retail and animal health markets. Product range includes detergents, bleach, hand soaps, degreasers, laundry…
Serves independent retailers, private-label buyers, professional cleaning users, and animal hygiene businesses, including aquaculture, livestock, poultry, swine and horticulture sectors.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 2y
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Computed from 5 filingsSupplies wholesale gemstones, fossils, minerals, and related gift products to retailers. Offers ready‑to‑retail packs, jewellery, mineral specimens, display pieces, educational kits, and shop display…
Serves UK gift trade retailers and store buyers seeking wholesale gemstone, mineral, fossil, jewellery and decorative gift lines, including shops needing ready-to-retail packs and display stock.
Financial Health
StableStable · -9% CAGR over 4y
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Computed from 3 filingsSupplies wines, champagnes, beers, ciders, spirits, liqueurs and soft drinks to restaurants, bars, hotels, offices and event organisers. Also distributes selected food products and provides beverage…
Sells B2B to restaurants, bars, clubs, hotels and offices, plus organisers of private and corporate functions and major events. Targets hospitality and workplace buyers in London and the Home…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsDistributes electronic components and provides sourcing services for manufacturers. Supplies hard-to-find and obsolete parts, offers inventory management, excess stock purchasing and consignment,…
Serves B2B buyers of electronic components, including OEMs, EMS companies and industrial manufacturers across sectors such as automotive, telecom, energy, medtech, aerospace and defence,…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsWholesale distributor of DIY, hardware and automotive products, supplying retailers with hand tools, power tool accessories, gardening equipment, car care items and merchandising displays under…
Sells B2B to DIY, hardware, garden, automotive and trade retailers, including buyers seeking wholesale ranges, retail merchandising support and account-based ordering.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 3 filingsSupplies professional lighting, audio and stage equipment for events and installations, including truss systems, rigging hardware, cables, connectors, staging, dancefloors, drapes, DJ booths and…
Serves trade buyers and resellers in the events, entertainment and installation sectors, including retailers, event production firms, venues, DJs and staging/rigging professionals.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 41% CAGR over 2y
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Computed from 5 filingsProvides security and risk management services including investigations, close protection, security vetting, travel risk management and cyber resilience. Also accredits hotels and serviced…
Serves corporate, private and public-sector clients globally, including government departments, accommodation providers, financial services, technology and telecoms, professional services, critical…
Financial Health
StrongStrong · Growing, Hiring · 167% CAGR over 4y
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Computed from 5 filingsImports and distributes wholesale consumer goods to trade customers, including disposable vapes, health and beauty items, household products, batteries, incense, partyware, smoking accessories, and…
Serves UK wholesale trade customers, including retailers and resellers buying everyday consumer goods across vaping, household, health and beauty, partyware, smoking requisites and stationery…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
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Computed from 2 filingsProvides hydraulic and pneumatic components and engineering services including hose assemblies, cylinders, power packs and CNC tube bending. Manufactures and refurbishes rail hoses and fire‑safe…
Serves B2B customers in UK rail rolling stock, OEM and overhaul, plus industrial buyers across aerospace, automotive, construction, manufacturing, marine, mining, offshore, pharmaceutical and…
Financial Health
HealthyHealthy · Growing · 4% CAGR over 1y
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Computed from 3 filingsManufactures cutting and drilling tools for metalworking, including impact‑rated VersaDrive tooling, hole cutters, step drills, taps, reamers and annular cutters, as well as magnetic drilling…
Serves B2B metalworking end users and independent stockist dealers, including fabricators, MRO teams, MEP contractors, structural and rail firms, mining, agriculture, marine, energy and defence…
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HealthyHealthy · Growing, Hiring · 18% CAGR over 2y
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Computed from 3 filingsDesigns, manufactures and supplies lighting systems for retail, commercial and industrial environments. Provides lighting design consultancy, bespoke luminaire fabrication, LED stretch ceiling…
Serves retail chains and commercial or industrial businesses, including high-street retailers and project teams managing store fit-outs, refurbishments and branded customer environments.
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StrongStrong · Growing, Hiring · 19% CAGR over 2y
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Computed from 3 filingsDistributes renewable energy equipment to trade installers, including solar panels, inverters, battery storage systems, EV chargers, mounting systems, DC cables, and air source heat pumps. Supplies…
Serves UK trade installers and renewable energy contractors working on solar PV, battery storage, EV charging and heat pump projects, from small orders to larger installation jobs.
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StrongStrong · Profitable, Growing, Hiring · 63% CAGR over 2y
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Computed from 5 filingsManufactures and distributes machine safety components including interlock switches, guard locking devices, RFID safety switches, rope pull switches, emergency stop buttons, safety relays, and…
Serves B2B industrial customers, including manufacturers, automation users and machine operators in food and beverage, automotive, pharmaceutical, warehouse and logistics, aggregates/mining and…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 4 filingsOperates motor vehicle auctions selling cars, vans, lorries and equipment through physical and online bidding. Provides remarketing services for dealers, fleet and lease companies, including vehicle…
Serves motor traders, vehicle dealers, fleet operators, lease-hire and finance vendors, and public buyers in automotive and commercial vehicle markets, including buyers of cars, vans, LCVs, plant and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
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Computed from 5 filingsSupplies commercial cleaning equipment and janitorial products, including floor and carpet cleaning machines, steam cleaners, disinfectants, detergents, paper products, and cleaning accessories.…
Serves businesses, institutions, cleaning contractors and facilities teams across the UK and Ireland, including industrial, warehouse, commercial, hospitality and workplace environments needing…
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StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides consulting services to pharmaceutical and biotechnology companies, advising on commercial strategy, brand planning, early commercialisation and product launch. Also supports organisational…
Serves global pharmaceutical and biotechnology organisations, especially commercial, strategy, launch and brand leaders preparing new assets, brand plans and capability programmes across therapy…
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StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 3 filingsProvides hire and sales of powered access equipment including scissor lifts, cherry pickers, vertical mast lifts and low‑level platforms. Also delivers IPAF and operator training and supplies…
Serves UK businesses and project teams needing powered access, especially construction firms, data centre operators, facilities teams, event organisers, sports venues and art or special project…
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StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
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Computed from 5 filingsProvides third‑party logistics and order fulfillment services for ecommerce businesses, including warehousing, inventory storage, pick‑and‑pack, kitting, shipping, and returns handling. Integrates…
Sells to ecommerce businesses, including startups and online sellers using marketplaces such as Amazon, eBay, Etsy and Google. Serves businesses outsourcing order fulfillment and 3PL support for…
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StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 3 filingsProvides logistics, distribution and warehousing services, including palletised freight transport, storage solutions and pallet networks. Manages UK and international logistics, import and export…
Serves UK businesses, including large companies, manufacturers, distributors and import/export shippers, needing national or international logistics, warehousing and pallet distribution support.
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StrongStrong
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Computed from 5 filingsDesigns, manufactures and installs commercial furniture for workplaces, hospitality and public spaces. Produces meeting pods, sofa booths, banquette seating, modular units and soft seating, and…
Sells B2B to organisations fitting out commercial interiors, including offices, schools, hospitals, restaurants and workplace dining areas. Serves buyers such as designers, specifiers and facilities…
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Computed from 5 filingsImports and distributes batteries, battery cells and related power components to trade customers. Supplies energy storage products, cables and accessories, and provides battery selection advice,…
Serves trade and B2B customers needing batteries and electrical items, including aerospace, utility power, telecommunications, UPS and other technical markets across the UK.
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StrongStrong · Growing, Hiring · 45% CAGR over 4y
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Computed from 5 filingsImports and supplies PVC wall and ceiling panels, exterior cladding, SPC wall and floor panels, and related trims, fixings and accessories. Distributes home and commercial décor materials to…
Serves B2B wholesalers and distributors in the home and commercial décor and building materials markets across the UK and worldwide, with end use in domestic renovation and commercial fit-out…
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StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 5 filingsDevelops, manufactures and distributes construction tools and equipment, including site tools, drainage tools, sprayers, screed and concrete tools, and wall fixing products, supplying professional…
Sells primarily to trade and business customers in construction, drainage, screed and concrete work across the UK, while also serving self-builders and DIY consumers.
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StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 4 filingsDesigns, manufactures, installs and services industrial baking equipment and hot plate production lines for products such as English muffins, crumpets, pancakes and waffles, including VanderPol…
Sells B2B to industrial bakeries and food manufacturers producing English muffins, crumpets, pancakes, potato cakes and waffles, plus craft bakers, with customers in the UK, Europe, USA and wider…
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HealthyHealthy · Hiring · 9% CAGR over 3y
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Computed from 5 filingsProvides accounting, auditing, bookkeeping, payroll and tax advisory services to businesses and individuals. Also offers corporate finance, VAT advice, cloud accounting, restructuring support, and…
Serves businesses and organisations across sectors including charities, construction, health and social care, hospitality, manufacturing, professional services, property, recruitment and retail,…
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StrongStrong
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Computed from 5 filingsTrade association representing the UK health technology industry. Provides member support, policy representation to government and regulators, industry research and insights, networking events, and…
Serves HealthTech businesses in the UK, including multinationals and SMEs. Targets member organisations across medical devices, diagnostics and digital health, and engages industry stakeholders such…
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StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides web hosting services including shared, WordPress and Windows hosting, VPS, cloud and dedicated servers. Also offers domain name registration, email hosting, SSL certificates, website builder…
Serves UK consumers, small businesses, website owners, developers and hosting resellers needing domains, web hosting, email, VPS, cloud or dedicated server services.
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StrongStrong · -3% CAGR over 4y
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Computed from 4 filingsDesigns and supplies stationery and gift products to trade retailers, including greeting cards, calendars, diaries, planners and notecard collections, alongside licensed and artist collaborations and…
Serves trade-only B2B buyers, including stationery, gift and greeting card retailers or wholesalers seeking branded calendars, diaries, cards and paper gift ranges in the UK and US.
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StrongStrong · Growing, Hiring · 10% CAGR over 3y
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Computed from 5 filingsManufactures and supplies specialist door systems and building access products for the construction industry, including riser doors, doorsets, access panels, lift shaft doors, temporary fire doors,…
Serves B2B construction customers: architects, specifiers, main contractors, installers and property developers working on commercial and residential building projects, including major developments…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsWholesale distributor of toys, games, kites and leisure products to retail trade customers. Supplies branded products from manufacturers such as Hasbro, Mattel and Moose Toys, including action…
Sells to UK trade buyers in the toy and leisure retail market, including independent stores, garden centres and national chains seeking branded toys, games, kites and outdoor leisure products.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides executive search and leadership development services, recruiting senior talent for companies in consumer, industrial technology, medical technology, packaging and chemicals sectors, and…
Serves B2B employers and leadership teams in medical technology, industrial technology, consumer, packaging, speciality materials and chemicals, typically organisations seeking senior executive and…
Financial Health
HealthyHealthy · Growing, Hiring · 47% CAGR over 2y
Location
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Showing 49 of 2,160 — +2,111 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 49 of 2,160 — +2,111 more with verified decision-maker contacts, live data, and CRM sync.
How Mailchimp usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Mailchimp is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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How is Mailchimp usage detected?
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