B2B Companies Using Pipedrive in the UK: 271 Active Firms (2026)
B2B CRM adopters in the UK sell products and services to other organisations while using web-detected sales pipeline technology.
For B2B suppliers, a web-detected CRM usually sits between demand generation, sales operations and account management. Adoption points to a company with repeatable outbound or inbound processes, named owners for pipeline hygiene, and enough commercial volume to make stage tracking worth the admin. The buying centre tends to be sales leadership, sometimes with marketing operations or finance involved where quoting, renewals and reporting matter. Engagements are usually operational rather than board-level: licence management, workflow configuration, contact governance and integration with websites, analytics, finance systems or support tools.
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Across the UK, 271 companies running this CRM are actively trading, a narrow slice of the wider B2B CRM-adopter base. Reported employment totals 1,948 people, so the footprint is more mid-market sales stack than enterprise default. Within the detected CRM category, the system ranks fifth, with a 6.4% share against a denominator of 4,258 sector adopters. The registered-office skew is southern but not only London: London accounts for 25.8% of the cohort, followed by the South East at 18.5%, the North West at 11.4%, the South West at 8.5% and the West Midlands at 7.0%.
Business-to-business CRM use sits inside the rules of the activity being sold rather than a single UK licence regime. A financial-services supplier, telecoms provider, data processor or professional-services firm may carry different obligations, but contact capture and sales outreach still bring privacy rules into scope. The ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. For corporate subscribers, B2B emails or texts do not need PECR consent, but senders must identify themselves and offer a valid opt-out route. UK GDPR still applies when business-contact data is personal data, and live calling requires CTPS and TPS screening where relevant.
Adoption appears likely to remain concentrated among firms with defined sales ownership rather than among very small suppliers with founder-led selling. This stack tends to suit teams that want visible pipeline stages without the overhead of heavier enterprise CRM programmes, so churn and migration pressure may come from both directions: simpler bundled tools at the low end and broader revenue platforms as companies mature. Co-occurrence with website analytics, tag management and content systems suggests many users still treat CRM as part of a direct-channel operating model. Consolidation looks more plausible than a clean winner-takes-all shift.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Pipedrive rises with company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Pipedrive (167 detected). 0.3% of the 31,788 companies with 10–50 employees run Pipedrive (86 detected). 0.3% of the 3,773 companies with over 50 employees run Pipedrive (10 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
271
Active firms
2026
6.4%
Of detected CRM share
UK B2B
8
Median headcount
Filed accounts
655
Verified directors
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (20 of 271 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (18 firms), so a sizeable share is in its first few filing cycles.
Among B2B firms with a detectable CRM, this CRM accounts for 6.4% (271 of 4,258), below four higher-share CRM systems at 50.2% (2,137), 18.3% (778), 10.8% (459) and 8.4% (357).
The detected web stack skews towards content and measurement: 61.6% (167) also run a content-management platform, while 59.4% (161) show tag-management and analytics tools.
London accounts for 25.8% (70) of the cohort, followed by the South East at 18.5% (50) and the North West at 11.4% (31).
Overlapping sector tags put SaaS at 22.9% (62), marketing agencies at 13.7% (37), advanced manufacturing at 12.5% (34), and IT services and managed services at 11.8% (32).
B2B marketing is regulated by channel rather than a single sector licence: ICO guidance covers PECR rules for live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
CRM market share among UK B2B
Share of the 4,258 UK B2B with a detectable system. As of June 2026.
What else do Pipedrive-running B2B run?
Share of the 271 Pipedrive-running UK companies where each technology was also detected. As of June 2026.
Where Pipedrive B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£635.3K
Median UK turnover
7.4%
Above £5M turnover
18
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 423 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Pipedrive
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides marketing automation and performance tracking software including lead tracking and distribution, call tracking, email and SMS marketing, click tracking, cloud phone systems, suppression list…
Serves B2B marketing and operations teams, lead generators, and firms in insurance, financial services, and home services that manage high-volume leads, calls, clicks, email, SMS, and partner…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B sales and marketing services for technology companies, including data‑driven campaign planning, lead generation, outsourced sales development, and marketing operations support such as…
Serves B2B technology companies, from startups to Fortune 500 brands, targeting sales, marketing and marketing operations teams running data-driven lead generation and campaign conversion programmes.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 4 filingsProvides HubSpot CRM implementation, system integration and optimisation services, builds websites on HubSpot CMS, and delivers digital marketing consultancy and campaign support for B2B companies,…
Serves B2B companies in manufacturing, technology/SaaS and professional services, particularly marketing and sales teams seeking HubSpot support for growth, CRM, websites and campaigns.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 3y
Location
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Computed from 3 filingsProvides a software platform and databases for medical device, digital health and pharmaceutical organisations to access regulatory, clinical research, market and post‑market surveillance data, and…
Serves regulatory, clinical, market, PMS and vigilance teams at MedTech, digital health, pharmaceutical and life sciences organisations, from startups to large enterprises.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides smart building sensors and a software analytics platform that collects data on occupancy, desk usage, air quality, temperature, light and noise, enabling organisations to monitor space…
Serves B2B customers that own or occupy workplaces, including corporate real estate, facilities and workplace teams, commercial landlords, and organisations managing office portfolios.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides digital recruitment and onboarding software for employers, including candidate engagement platforms, chatbots, virtual events, assessment centre tools, and automated pre‑boarding and…
Serves HR, talent acquisition and emerging talent teams at employers, particularly large organisations recruiting graduates, early careers candidates and high-volume hires.
Financial Health
StableStable · -16% CAGR over 2y
Location
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Computed from 5 filingsProvides CRM consultancy and implementation services, configuring platforms such as HubSpot, Pipedrive and Workbooks. Designs sales pipelines, automation, reporting and system integrations to support…
Serves growing UK businesses and teams needing CRM, sales, marketing and operations systems support, particularly leadership teams seeking clearer reporting, pipeline visibility and scalable…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides AI‑powered due diligence and risk intelligence services for compliance teams, including a platform for automated screening, investigative reports, and escalation workflows supported by…
Serves compliance, risk, legal and third-party risk management teams at global enterprises and risk consultancies, particularly organisations operating across multiple jurisdictions in regulated or…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides bulk printing and mailing services for business communications, including data processing, copywriting and design, direct and transactional mail production, hybrid mail, e‑billing, online…
Serves organisations with high-volume customer and prospect communications, including major PLCs, manufacturers, education bodies, local authorities, and advertising or marketing agencies.
Financial Health
HealthyHealthy · -5% CAGR over 3y
Location
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Computed from 4 filingsProvides B2B lead generation services, including prospect data research, targeted email outreach campaigns, content creation, and appointment setting. Identifies potential clients, builds prospect…
Serves B2B companies, especially sales and business development teams seeking more qualified prospects and new client conversations. Targets organisations looking to grow their sales pipelines…
Financial Health
WeakWeak · -56% CAGR over 3y
Location
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Computed from 3 filingsProvides electronic manufacturing services including PCB design, PCB manufacturing, and PCB assembly. Also offers component procurement and kitting, box build, and testing, supporting the production…
Serves B2B electronics product companies and engineering or procurement teams, particularly in aerospace, defence, medical and automotive sectors, seeking UK manufacturing partners for regulated PCB…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 2 filingsProvides lead generation and new business development services for digital, creative, design, communications and live experience agencies. Conducts targeted outreach to brands, secures sales…
Serves B2B creative, digital, design, communications, advertising and live experience agencies, selling to agency owners, managing directors and new business teams that want to reach senior…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 1y
Location
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Computed from 4 filingsDevelops event management software for exhibition and conference organisers. Platform provides online registration, event websites, mobile apps, AI-based attendee matchmaking, lead retrieval,…
Sells B2B to exhibition organisers, trade show operators, conference producers and event-industry teams managing in-person, hybrid and year-round community events for exhibitors, sponsors and…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 5y
Location
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Computed from 5 filingsDevelops care management software for care homes and social care providers. Platform includes digital care planning, resident billing and invoicing, staff scheduling and timesheets, compliance…
Sells to UK care home operators and social care providers, from single-site homes to large multi-home groups, targeting directors, managers, finance teams, administrators and care staff.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProvides consulting, implementation and managed services for the OneTrust data privacy platform, including cookie consent setup, consent and preference management, data subject request automation, AI…
Serves B2B organisations using or adopting OneTrust, particularly privacy, compliance, governance, security and risk teams responsible for data protection programmes and regulatory compliance.
Financial Health
StrongStrong · Hiring · 60% CAGR over 2y
Location
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Computed from 5 filingsProvides cyber security consulting and risk management services, including cyber risk assessments, quantified risk analysis, security programme improvement, and cyber due diligence. Also develops a…
Serves B2B organisations seeking cyber risk governance support, targeting CIOs, CTOs, CISOs, CEOs and board directors. Also works with private equity and venture capital firms, portfolio companies,…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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- Retail24711774454
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Computed from 5 filingsProvides technology consulting and software for retailers, including cloud‑based product information management (PIM), stock management and distributed order management systems that support…
Serves B2B retail organisations, particularly omnichannel retailers needing product, stock and order management technology, including ambitious growing retailers and more established retail…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops data analytics software that transforms and enriches business data to support decision‑making. Provides tools for activity‑based costing, cost‑to‑serve analysis, profitability modelling, and…
Serves B2B customers in FMCG, retail, manufacturing and investment banking, including supply chain, finance, sales and marketing teams, plus corporates, institutional investors and asset managers…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Computed from 5 filingsDevelops logistics management software for fleet operators including route planning and optimisation, electronic proof of delivery (ePOD), vehicle checks, tracking and notifications, reporting, and…
Serves B2B organisations running delivery fleets, especially in building materials, construction, food and drink, transport and logistics, including hauliers and fleet operations teams.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides AI and technology consultancy services, designing and building AI‑driven digital products, data platforms and cloud infrastructure. Offers machine learning deployment, data engineering,…
Serves C-suite and senior leaders at regulated financial services organisations, including banks, insurers, capital markets firms and asset managers, plus founders and growth teams in finance-related…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides hazardous and non-hazardous waste management services including collection, treatment, recycling and disposal. Operates facilities for aerosol recycling, waste consolidation and…
Serves UK businesses and industrial clients across varied sectors that generate hazardous, non-hazardous, aerosol, paint, resin, vape, oily, confidential or bulk waste, including sites needing…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsProvides IoT and machine‑to‑machine connectivity solutions, including multi‑network data SIM cards with global roaming, fixed IP and private APN options. Also supplies IoT routers, connectivity…
Serves businesses, IoT project teams and partners deploying connected devices for M2M applications, including organisations needing connectivity for device fleets across multiple countries.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsManufactures downhole sealing tools and systems for oil and gas wells using thermite and bismuth alloy technology. Products are used for casing and tubing repair, water shut-off, sand control, zone…
Serves oil and gas operators, well intervention teams and project owners managing drilling, completions, production issues, plug and abandonment, and carbon capture wells worldwide.
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
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Computed from 5 filingsProvides outsourced regulatory reporting services for asset managers and investment funds. Collects and validates fund data, prepares and files reports required by financial regulators such as the…
Serves asset managers and investment funds, from large multi-desk managers to smaller funds with key-person risk, including private debt funds under UK, European, North American and Asian regulators.
Financial Health
DistressedDistressed · -61% CAGR over 4y
Location
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Computed from 5 filingsProvides online payment processing and billing services for internet businesses, including credit card processing, subscription and recurring billing management, checkout tools, and consumer account…
Targets online merchants and internet businesses, especially ecommerce stores, subscription services, dating platforms, adult content and live cam operators
Financial Health
StrongStrong · 0% CAGR over 3y
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Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including VoIP phone systems, Microsoft Teams telephony integration, broadband and leased line internet, business…
Serves businesses needing telecoms and connectivity support, including office-based, mobile and remote teams, contact centres, and organisations managing connected devices or IoT deployments.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for wealth management and financial planning firms, providing branded client portals and mobile apps with secure messaging, document sharing, digital onboarding, workflow automation…
Serves B2B financial services firms, including wealth managers, financial planners, discretionary fund managers, multi-family offices, platforms, providers and private banks managing high-net-worth…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 4 filingsProvides consulting and implementation services for HR and finance digital transformation. Advises, deploys and optimises cloud enterprise systems such as Workday, ServiceNow, Oracle, Dayforce and…
Serves businesses and organisations undertaking HR and finance cloud transformation, particularly HRIT and finance teams using Workday, ServiceNow, Oracle, Dayforce or SAP.
Financial Health
StrongStrong · Hiring · 67% CAGR over 3y
Location
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Computed from 3 filingsDevelops software for collaborative authoring of large documents, proposal and bid management, and configure‑price‑quote (CPQ) pricing. Tools support teams creating proposals, tenders, reports and…
Serves B2B and public sector teams managing bids, proposals, tenders, complex quotes and large documents, especially in energy and renewables, manufacturing, construction and government.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 3 filingsProvides cloud-based software and implementation services for strategy deployment, initiative and benefits management, and performance management. Works with partner platforms to help organisations…
Serves Global 5000 organisations in the UK and US, especially operational, PMO and data governance teams in automotive, medical manufacturing, pharmaceutical, logistics, transport, engineering,…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 4 filingsProvides cybersecurity consulting and technical services including PCI compliance advisory, penetration testing, digital forensics, and incident response. Also conducts cyber risk assessments and…
Serves SMEs, enterprises and governments globally, with emphasis on payment-industry organisations, eCommerce businesses, IATA-accredited travel agents, financial services participants and…
Financial Health
StableStable · -2% CAGR over 3y
Location
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Computed from 4 filingsProvides commercial and asset finance brokerage for small and medium-sized businesses. Arranges funding including equipment and vehicle finance, fleet finance, business loans, invoice finance,…
Serves UK SMEs, especially dairy farms and other businesses in farming, engineering, construction, sports, haulage, logistics, hospitality and breweries seeking commercial or asset finance.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsProvides motor accident claims handling and manages a network of approved vehicle body repairers. Coordinates collision repair services for cars, light commercial vehicles, HGVs, motorhomes and…
Serves insurers, brokers, motor manufacturers and blue-chip fleets needing managed vehicle collision repair networks for cars, LCVs, HGVs and specialist vehicles across the UK.
Financial Health
StrongStrong
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Computed from 5 filingsProvides HubSpot consultancy and implementation services, including CRM setup, onboarding, revenue operations integration, and ongoing support. Designs and develops HubSpot websites and helps…
Serves SMEs using or adopting HubSpot, including professional services, tech and cyber, financial services, education, marketing agencies, manufacturing, and health and wellbeing businesses.
Financial Health
StrongStrong · Hiring · 25% CAGR over 5y
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Computed from 4 filingsDesigns and manufactures automated packaging systems for powder products, including bag filling machines, palletizers, stretch hooders and integrated packaging lines. Supplies vacuum packaging…
Serves B2B producers of high-quality powders, especially manufacturers in building materials, chemicals, minerals, food and feed sectors with industrial production and packaging operations.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 4 filingsProvides passive fire protection services including fire stopping, cavity fire barriers, and fire compartmentation. Installs and maintains fire doors, and conducts fire compliance and…
Serves B2B clients in the commercial, education, industrial and leisure sectors across the UK, including building owners, facilities managers and contractors responsible for fire safety compliance.
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
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Computed from 5 filingsProvides IT consulting and managed technology services including digital transformation, data analytics, digital asset management, and IT infrastructure modernisation. Delivers cybersecurity services…
Serves businesses and organisations needing support with IT modernisation, cybersecurity, managed services and data analytics, across various industries and typically engaging technology…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 5y
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Computed from 5 filingsSupplies and installs mobile signal enhancement systems including licence‑exempt repeaters, small cells and distributed antenna systems (DAS). Provides design, consultancy and deployment of…
Serves enterprises and public sector organisations, including healthcare providers, manufacturers, logistics and utilities firms, retailers, local authorities, hospitals and universities across the…
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StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 4 filingsDevelops and provides cloud-based employee performance management software. The platform enables organisations to manage performance appraisals, objectives, 360‑degree feedback, personal development…
Sells to organisations with employees, particularly HR teams, managers and senior leaders responsible for performance appraisals, objectives, 360 reviews, development planning and talent management.
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StableStable · 0% CAGR over 3y
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Computed from 4 filingsDevelops asset and records management software used to track physical items and electronic records across organisations. Provides the TranSearch platform with tools for inventory tracking, retention…
Serves UK public-sector bodies such as police forces, NHS organisations and local government, plus private-sector organisations that manage physical records, evidence, equipment, samples or other…
Financial Health
StrongStrong · Hiring · 9% CAGR over 3y
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Computed from 5 filingsProvides digital transformation services through specialist agencies, including digital strategy and consultancy, UX and interface design, front‑end development, and data, CRM and automation…
Serves B2B clients including market-leading brands, insurers, investment and retail organisations, plus third-sector charities from grassroots groups to national institutions.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides asset finance brokerage services for SMEs, arranging funding for equipment, machinery and vehicles. Also facilitates business loans, invoice finance, VAT loans, car finance, and tax loans to…
Serves UK SMEs and businesses seeking finance for equipment, vehicles, machinery, working capital, invoices, VAT, corporation tax, and other operational funding needs.
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides data engineering, data governance, and AI consulting services to enterprises. Develops machine learning and generative AI solutions, data strategies, and process automation, and offers…
Serves enterprise data and AI leaders in healthcare, financial services, and retail/eCommerce, targeting organisations pursuing governed data, AI and automation initiatives.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 4 filingsDevelops explainable AI software and provides AI engineering and consultancy services. Tools integrate data sources, analyse documents, automate regulatory and ESG reporting, and monitor compliance,…
Serves B2B organisations in regulated, high-stakes sectors, especially financial services, targeting compliance, risk, sustainability/ESG and reporting teams.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides a platform and services for testing, monitoring and validating contact centre and telecommunications systems, including IVR, voice and SMS. Offers load and capacity testing, agent…
Serves B2B organisations running contact centres and customer communications, including telecoms, CX, IVR, voice and SMS teams, plus platform vendors and enterprises needing compliance-focused…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 5 filingsProvides software and consultancy for measuring, managing and reporting social value and ESG data. Platform captures, calculates and evidences social impact for procurement, bids and sustainability…
Serves B2B organisations and public-sector buyers involved in procurement, bidding, ESG and social value reporting, including construction, housing, digital, environmental services, facilities…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides compliance advisory, assurance audits and cybersecurity assessment services for SaaS and technology companies. Supports ISO 27001, SOC 1/2 and ISAE standards, risk management, penetration…
Serves B2B SaaS, tech and financial services organisations, including PaaS/IaaS providers, fintechs, investment firms, insurers, managed service providers, professional firms and SMEs.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides highways maintenance, road surfacing, vegetation management, arboriculture, civil engineering and traffic management services. Sells, hires and maintains specialist plant and multi‑purpose…
Serves UK public-sector and infrastructure buyers, including councils, highways authorities, airports, rail and utilities operators, plus commercial and residential construction clients.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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- Connexica05944138
Financial sub-scores
Computed from 5 filingsProvides data management and analytics software and services, including reporting, predictive modelling, and data integration platforms. Develops tools for clinical audit, procurement intelligence,…
Serves B2B and public sector organisations, particularly housing associations, financial services firms such as building societies, healthcare providers and NHS trusts, plus procurement and…
Financial Health
StableStable · -67% CAGR over 4y
Location
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How Pipedrive usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pipedrive is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2B companies run Pipedrive?
How is Pipedrive usage detected?
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