B2B Companies Using Salesforce in the UK: 778 Active Firms (2026)
B2B companies running enterprise CRM in the UK sell products or services to other organisations while using web-detected customer-management systems.
For B2B suppliers, enterprise CRM sits between sales, marketing, customer success and finance rather than in a single back-office function. Running this stack usually signals a direct sales motion with named accounts, repeatable pipeline stages, and enough customer-contact volume to justify governed account records rather than ad hoc spreadsheets. The fit is clearest where deals involve several stakeholders, renewals or service handovers. It also tends to imply some marketing-operations capacity, because website forms, campaign tracking and contact permissions need to join up with the sales record.
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The UK adoption picture is a cohort of 778 actively trading B2B companies running this CRM stack. Within detected CRM use across B2B suppliers, the system ranks second, accounting for 18.3% of a 4,258-company category. Adoption is concentrated in London at 37.4%, followed by the South East at 17.5%, the North West at 8.9%, the South West at 6.8% and the East of England at 6.3%. The employers disclosing headcount employ 4,276 people between them, spread across 126 firms.
B2B selling in the UK is not governed by a single sector licence; the relevant rulebook depends on the underlying activity, such as financial services, telecoms, data processing or professional services. Marketing teams using CRM data still sit within the ICO’s expectations for PECR and UK GDPR. PECR covers direct marketing by live or automated calls, electronic mail and fax, although the ICO says the electronic-mail consent rule does not apply to corporate subscribers. Senders must not hide their identity and must provide a valid opt-out address. Live business marketing calls also need CTPS and TPS screening, and objectors should not be called.
Adoption appears tied less to fashion than to operational hygiene. Companies with direct sales teams tend to outgrow lightweight contact tools once account ownership, renewal timing and consent status become shared responsibilities. Integration pressure also matters: finance, support and marketing systems all pull on the same customer record, so replacement decisions are often slowed by workflow dependency rather than licence price alone. Newer suppliers may start with narrower tools, while more mature operators are likely to rationalise around fewer platforms as reporting, privacy controls and handover processes become harder to manage informally.
Adoption by company size
Adoption of Salesforce rises with company size across the trading UK B2B companies in this cohort. 0.6% of the 76,784 companies with under 10 employees run Salesforce (477 detected). 0.8% of the 31,788 companies with 10–50 employees run Salesforce (243 detected). 1.2% of the 3,773 companies with over 50 employees run Salesforce (46 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
778
Active firms
2026
18.3%
Of detected CRM share
UK B2B
7
Median headcount
Filed accounts
1,733
Verified contacts
Across this cohort
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Key facts
About 13% of the trading cohort reports turnover above £5M (102 of 778 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (65 firms), so a sizeable share is in its first few filing cycles.
Among 4,258 B2B firms with a detectable customer-management system, this CRM accounts for 18.3% (778), behind the largest detected system at 50.2% (2,137).
London accounts for 37.4% (291) of this CRM-running B2B cohort, followed by the South East at 17.5% (136).
Tag-management scripts are also present on 62.1% (483), content-management software on 60.3% (469), and CDN or security tooling on 55.3% (430).
The sector mix tilts towards software and technology services: SaaS is 30.7% (239), IT Services & Managed Services 24.7% (192), and AI & Machine Learning 12.1% (94), with tags overlapping.
For B2B marketing, the ICO says PECR covers direct marketing by calls, electronic mail and fax, while UK GDPR still applies where business-contact personal data is processed.
CRM market share among UK B2B
What else do Salesforce-running B2B run?
Share of the 778 Salesforce-running UK companies where each technology was also detected. As of June 2026.
Where Salesforce B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£754.1K
Median UK turnover
13.1%
Above £5M turnover
65
Incorporated since 2022
1,733 verified decision-maker contacts
across these 778 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Salesforce
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides information technology consultancy focused on Salesforce platforms, including advisory, system implementation, integration, and managed services. Develops AI, data, commerce, marketing,…
Serves Salesforce customers across enterprise and public sector markets, including automotive, consumer goods, energy, financial services, government, health, telecoms, insurance, manufacturing and…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides B2B marketing and data solutions, including audience identification, intent and contact data, demand generation campaigns, content syndication, programmatic advertising, analytics, and…
Serves B2B marketing and revenue teams at enterprise and mid-market companies, especially technology brands and organisations running demand generation, ABM, events, and sales development programmes.
Financial Health
StrongStrong · Hiring · 34% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides SaaS data protection and management software for platforms such as Salesforce, Microsoft, ServiceNow and Workday, including backup and recovery, security monitoring, data masking for test…
Serves businesses and public sector organisations using Salesforce, Microsoft, ServiceNow or Workday, particularly teams responsible for SaaS data security, compliance, resilience and governance.
Financial Health
StrongStrong · Hiring · 77% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, development and implementation services, specialising in Experience Cloud portals and online communities. Develops Salesforce-native applications for knowledge…
Serves Salesforce-using organisations worldwide, from enterprise brands to small nonprofits, including member associations, higher education, healthcare, manufacturing, IT/high-tech and government…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 6y
Location
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Financial sub-scores
Computed from 3 filingsProvides consulting and technical services for Salesforce Marketing Cloud and HubSpot platforms, including implementation, integration, migration, campaign management, custom development, templates,…
Sells to B2B marketing teams and CRM users at brands using Salesforce Marketing Cloud, HubSpot and Sales Cloud, particularly in financial services, education, real estate, business services,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides Salesforce CRM consulting and managed services, including system implementation, development and ongoing support. Focuses on automating B2B sales, marketing and customer service processes…
Serves start-ups and enterprises using or adopting Salesforce CRM, particularly B2B sales, marketing and customer service teams across multiple industries.
Financial Health
WeakWeak · -22% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent consultancy for customer relationship management (CRM) systems, including strategy development, system selection, implementation, integration, training and support. Works with…
Serves UK and international organisations, including public sector bodies, regulators, membership organisations, financial services firms, energy and utilities providers, engineering businesses and…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based insurance management software built on Salesforce for brokers, MGAs and coverholders. The platform manages the insurance distribution lifecycle, including quoting, policy…
Sells to B2B insurance distribution firms, including insurance brokers, MGAs, coverholders, London Market participants and carrier/fronting operations.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology consulting and software engineering services including AI, cloud and DevOps, cybersecurity, data engineering and digital transformation. Develops and implements platforms such as…
Serves large enterprises and public-sector organisations, especially financial services institutions across capital markets, banking, payments, wealth and asset management, plus insurance, high tech,…
Financial Health
StrongStrong · Growing, Hiring · 90% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides sales enablement services for B2B organisations, including strategy consulting, development of sales applications and tools, content creation, data visualisation and reporting, and…
Serves B2B companies worldwide, especially sales, marketing and commercial leaders at enterprise and mid-market organisations looking to enable customer-facing teams and modernise buyer engagement.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides Salesforce consulting and implementation services including CRM setup, integration, custom development, support, training and health checks. Also delivers solutions using Salesforce clouds,…
Serves B2B and public-sector organisations using Salesforce, including teams in sales, marketing, operations, customer service and leadership across finance, utilities, travel, logistics,…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and sells applications that extend Salesforce CRM functionality, including tools for subscription management, product and bundle configuration, volume pricing, revenue scheduling, sales…
Serves B2B organisations using Salesforce, particularly sales managers, sales operations teams and revenue leaders seeking apps, dashboards and bespoke support for sales pipeline, targets, products…
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides consulting, development, and integration services for Salesforce CRM platforms. Delivers solutions for sales, marketing, and customer service systems, along with Salesforce administration,…
Serves businesses using or adopting Salesforce, particularly sales, marketing and customer service teams seeking CRM transformation support, training and professional services across European markets.
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides Salesforce consultancy and implementation services, including system design, integration, optimisation and support for Sales, Service and Marketing Cloud. Also offers CPQ, billing and…
Serves organisations using or adopting Salesforce, especially CRM, sales, service, marketing, finance and professional services teams needing Salesforce and Certinia expertise.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software for revenue and contract management, including CPQ (configure‑price‑quote), document generation, e‑signature, billing, pricing optimisation, and contract lifecycle management tools,…
Serves B2B organisations, particularly sales, legal, finance, procurement, IT and operations teams in technology, financial services, healthcare, life sciences, manufacturing, and transportation and…
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops automated software testing and quality assurance tools covering the software development lifecycle, including static code analysis, unit testing, API and UI test automation, service…
Sells to software development and QA teams in regulated embedded and enterprise organisations, including automotive, aviation, medical devices, defense, rail, finance, healthcare, public sector,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital commerce and finance software for the automotive industry. Provides online showroom, checkout and vehicle reservation tools, credit eligibility checks, and APIs that integrate…
Sells to automotive businesses, including vehicle manufacturers, OEM retailers, dealers, lenders and brokers, serving digital commerce and finance teams that sell cars online and through omnichannel…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
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Computed from 3 filingsProvides data management and integration services including customer data mastering, master data management, migration, and governance. Implements and integrates Informatica and Salesforce platforms…
Serves B2B enterprise customers with complex customer data estates, especially global organisations in travel, retail, manufacturing and financial services using Salesforce, ERP and Informatica…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides Salesforce consulting and implementation services, focusing on pharmaceutical and medical device companies. Services include CRM configuration and customisation, CPQ and pricing integration,…
Serves B2B pharmaceutical, medical device and healthcare/life sciences organisations, including IT, pricing and quoting, sales, marketing and service teams using Salesforce across global markets.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, implementation and integration services for financial services firms. Develops industry templates and CRM solutions that centralise client and portfolio data, automate…
Serves B2B financial services firms, including insurers, asset and wealth managers, private equity, venture capital and M&A teams, with buyers in broking, underwriting, compliance, claims, client…
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
Location
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Computed from 5 filingsDevelops workforce management software for contact centres, providing demand forecasting, staff scheduling, schedule optimisation, real-time operations management, and tools for employee engagement…
Sells to enterprise contact centres and customer service operations, including high-volume organisations in travel, banking and financial services, targeting workforce management, operations and…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 5y
Location
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Computed from 5 filingsProvides Salesforce consulting services including platform development, configuration, integration, and implementation. Offers managed support, training, and analytics, working with Salesforce…
Serves UK and global businesses and nonprofits using Salesforce, with emphasis on fintech, financial services, healthcare and life sciences, charities, churches and asset management organisations.
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides Salesforce consulting, implementation and managed services. Supports CRM strategy, system design, deployment and optimisation across products such as Sales Cloud, Service Cloud and marketing…
Serves smaller businesses through large global enterprises using Salesforce, with sector focus on manufacturing, healthcare, high tech, financial services, and media and entertainment in the UK and…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Computed from 3 filingsDevelops and provides an online collaborative whiteboard and visual workspace platform that enables teams to plan projects, design products, run workshops, create diagrams, and manage workflows using…
Serves distributed business teams of any size, from startups and small businesses to enterprises, especially product, engineering, design, marketing, operations and IT teams in software, professional…
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
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Computed from 5 filingsProvides CRM consulting and operational support services, including CRM and ESP system migrations, email marketing and design, marketing technology development, campaign management, CRM strategy,…
Serves CRM, marketing, sales and customer success teams at organisations worldwide, including SMEs and B2B companies using platforms such as Salesforce, HubSpot, Dotdigital, Iterable and Customer.io.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides digital transformation and IT consulting services, implementing enterprise platforms including Salesforce and SAP ERP. Delivers system integration, CRM, data analytics and AI solutions for…
Serves B2B and nonprofit organisations, from small businesses to large enterprises, in manufacturing, financial services, automotive and the third sector, targeting leaders responsible for…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides technology consulting and professional staffing services, including data science, machine learning and analytics, enterprise software implementation for Microsoft, Oracle, Salesforce and SAP…
Serves businesses globally, particularly in engineering, FMCG, construction, automotive, financial services, banking, finance and accounting, and technology sectors seeking IT, engineering and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides Salesforce consultancy and development services, including implementation, integration, customisation and managed support for Sales Cloud, Service Cloud, CPQ and Marketing Cloud. Also…
Serves established businesses and ambitious startups in the UK that use or plan to adopt Salesforce, including sales, service, marketing and operations teams.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides Salesforce consulting and implementation services, including digital strategy, system integration, data migration, custom development, UX design, and managed support. Works with…
Serves UK organisations using Salesforce, including charities and nonprofits, public sector bodies, and businesses in media, financial services, healthcare, education, sports, retail, tech, energy…
Financial Health
StrongStrong · Growing, Hiring · 148% CAGR over 4y
Location
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Computed from 5 filingsProvides Salesforce consulting, implementation and support services, including configuration of Sales Cloud, Service Cloud, Field Service and Experience Cloud, workflow automation, portal…
Serves B2B organisations using Salesforce, especially in datacenters, broadband, telecoms and building services, including teams needing implementation projects, continuous enhancements or ongoing…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides Salesforce consultancy services including CRM implementation, configuration, integration and ongoing support. Offers system audits, quick‑start deployments and managed services for…
Serves UK SMB and mid-market Salesforce customers, plus nonprofits, across sectors including high tech, financial services, professional services, construction, manufacturing, health and life…
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 4y
Location
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Computed from 5 filingsProvides standards development, certification, testing, auditing and training services. Assesses organisations against international standards such as ISO for quality, information security,…
Serves businesses and public-sector organizations across built environment, consumer, retail, food, energy, government, healthcare and ICT sectors, especially teams responsible for quality, safety,…
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace platform connecting brands with independent digital, creative and marketing agencies. Provides tools for posting briefs, matching with agencies, and managing contracts,…
Serves marketing, brand and procurement teams at large organisations and major brands seeking vetted independent digital, creative, media, PR, research and technology agencies.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSupplies, implements and supports accounting and business management software including Sage Intacct, Sage 200 and Sage 50. Provides CRM and payroll systems, software customisation, reporting tools,…
Serves UK businesses and not-for-profit/education organisations, especially growing or multi-entity finance teams in manufacturing, SaaS, wholesale/distribution, construction, professional services,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsProvides consultancy services in business intelligence, enterprise performance management and customer relationship management. Delivers data platforms, data engineering, dashboards and machine…
Serves enterprise organisations, including household-name businesses, global listed corporations and nonprofits across multiple sectors, typically teams responsible for finance, data, CRM and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides a financial research platform that aggregates macroeconomic and financial market data from multiple sources and offers tools for analysis, charting, visualization, and report creation used…
Serves B2B financial and economic research users at hedge funds, investment banks, asset managers, research institutions, pension funds and corporations, including economists, strategists and traders.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides business and technology consulting services including digital transformation, systems integration, data analytics, and cloud engineering. Supports implementation and optimisation of…
Serves enterprise businesses in customer-centric sectors, including retail and specialty brands, logistics and transport, FMCG, financial services and fintech, hospitality, travel, leisure, media and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides IT consulting, systems implementation, outsourcing and managed support services, including ERP and CRM platforms, e‑commerce systems, cloud migration, data analytics, automation, and…
Serves enterprises and public sector organisations in retail, consumer goods, healthcare, life sciences, banking, financial services, insurance and telecoms seeking technology-led transformation.
Financial Health
StableStable · Hiring · 100% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing automation and performance tracking software including lead tracking and distribution, call tracking, email and SMS marketing, click tracking, cloud phone systems, suppression list…
Serves B2B marketing and operations teams, lead generators, and firms in insurance, financial services, and home services that manage high-volume leads, calls, clicks, email, SMS, and partner…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Showing 50 of 778 — +728 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 778 leads
Showing 50 of 778 — +728 more with verified decision-maker contacts, live data, and CRM sync.
How Salesforce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Salesforce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by CRM
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Frequently asked questions
How many UK B2B companies use Salesforce?
What share of UK B2B companies run Salesforce?
How is Salesforce usage detected?
What size B2B companies use Salesforce in the UK?
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