B2B Companies Using Shortcodes Ultimate in the UK: 75 Active Firms (2026)
B2B companies running CMS plugins publish reusable page components and conversion content on UK business-facing websites.
Across business-to-business suppliers, the shortcode layer sits between marketing, sales operations and the agency or contractor maintaining the site. It is used less as core infrastructure than as a way to keep repeatable page sections, calls to action, product copy and enquiry routes under marketer control. Companies running the plugin tend to have an active direct-channel posture: enough catalogue, service or technical content to reuse, but not always the budget or appetite for heavier custom development on every campaign page.
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UK adoption is narrow: 75 actively trading companies are running the plugin in this sector. Reported employment totals 900 people, so the footprint is modest for a national adoption cohort. Within the sector’s plugin ranking, it sits ninth, at 0.7% on a 10,047-site denominator. The registered-region pattern is London-weighted but not London-only: London accounts for 22.7%, followed by the North West at 13.3%, the West Midlands at 10.7%, and both the South East and Yorkshire and The Humber at 9.3%.
The shortcode layer is usually a publishing choice, not a regulated activity in itself. Compliance turns on what the company sells and what the website captures. Business-contact forms, gated assets and sales-enquiry pages can all bring UK GDPR into scope where personal data is processed. ICO guidance on PECR is also relevant to outbound follow-up: electronic mail to corporate subscribers does not need PECR consent, but the sender must identify itself and provide a valid opt-out address. Live marketing calls need screening against the relevant preference registers, and prior objections must be respected.
Adoption appears likely to persist where older content estates still rely on shortcode-based layouts and agency-maintained themes. Newer rebuilds tend to favour block editing, embedded form tools and managed conversion components, which may reduce fresh installation demand. That does not imply a quick unwind. Industrial, construction and distribution suppliers often carry long-lived product pages, brochures and service copy, so the installed base may remain sticky while the wider CMS market moves toward bundled page-building and analytics features. The constraint is operational rather than technical: content teams need maintainable pages without turning each change into a development ticket.
Adoption by company size
Adoption of Shortcodes Ultimate varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Shortcodes Ultimate (46 detected). 0.1% of the 31,788 companies with 10–50 employees run Shortcodes Ultimate (24 detected). 0.1% of the 3,773 companies with over 50 employees run Shortcodes Ultimate (4 detected).
75
Active firms
2026
0.7%
Of detected WordPress plugins share
UK B2B
8
Median headcount
Filed accounts
166
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (9 of 75 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within the detected plugin category for B2B websites, this shortcode plugin represents 0.7% (75 companies) of 10,047 companies with a detectable system.
B2B firms running the plugin skew towards London, which accounts for 22.7% (17 companies), followed by the North West at 13.3% (10) and the West Midlands at 10.7% (8).
Co-detected site tooling is common: 68.0% (51 companies) also run a detected SEO plugin, 64.0% (48) use bot-check tooling, and 62.7% (47) use web analytics.
Advanced Manufacturing and Construction are the largest overlapping sector tags, covering 25.3% (19 companies) and 22.7% (17) of the cohort respectively; Wholesale & Distribution accounts for 17.3% (13).
ICO guidance puts B2B lead capture under PECR for direct marketing by live or automated calls, electronic mail and fax, with UK GDPR applying where business-contact data is processed.
WordPress plugins market share among UK B2B
Share of the 10,047 UK B2B with a detectable system. As of June 2026.
What else do Shortcodes Ultimate-running B2B run?
Share of the 75 Shortcodes Ultimate-running UK companies where each technology was also detected. As of June 2026.
Where Shortcodes Ultimate B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£765.8K
Median UK turnover
12%
Above £5M turnover
4
Incorporated since 2022
166 verified decision-maker contacts
across these 75 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Shortcodes Ultimate
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides cybersecurity incident response and breach recovery services, specialising in ransomware attacks. Offers system restoration, infrastructure assessments, cyber resilience planning, asset…
Serves mid-market and enterprise organisations across industries, including Fortune 500 companies and law firms, targeting IT, security, legal and risk teams responsible for cyber incident readiness.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides professional training programmes for the fashion, luxury and retail sectors, including corporate in‑company courses, open courses and webinars focused on retail skills, team management,…
Serves fashion, luxury and retail businesses seeking team development, plus individual professionals and employees in those sectors who want to improve skills, specialise or move into the sector.
Financial Health
StrongStrong · Growing, Hiring · 113% CAGR over 4y
Location
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Computed from 3 filingsSupplies specialty chemicals and materials for electronics manufacturing and maintenance, including adhesives, conductive paints, conformal coatings, soldering supplies, potting compounds, thermal…
Serves B2B electronics manufacturers, OEMs, repair and prototyping teams, and distributors across sectors including aerospace, automotive, battery manufacturing, data centers, drone assembly and LED…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment services for the intellectual property and legal sectors, placing patent and trade mark attorneys, IP solicitors, analysts, administrators, and support staff. Offers permanent,…
Serves employers and candidates in the patent, trade mark, intellectual property and legal sectors, including law firms, in-house IP teams and professionals across the UK, Europe and overseas.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including network infrastructure setup, cybersecurity and antivirus protection, cloud solutions, managed data backup, remote helpdesk…
Serves small and mid-sized businesses across Essex, the South East and London that need outsourced IT support, consultancy and managed technology services.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including network support, remote monitoring, system maintenance and IT consultancy. Designs and implements technology solutions, hardware and software systems, and…
Serves UK businesses, hospitality operators such as hotels and venues, and education-sector organisations needing managed IT and technology support.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsProvides managed IT services including network design and implementation, cloud computing solutions, datacentre hosting, offsite backup and disaster recovery, network monitoring, security and voice…
Serves B2B organizations of any size, from small startups to national enterprises, especially in healthcare, automotive, finance, accounting, legal and engineering sectors.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides consultancy and support services in health and safety, human resources, and employment law. Offers compliance advice, policy development, training and e‑learning, and HR and H&S management…
Serves businesses needing outsourced HR, employment law, and health and safety support, from start-ups to multinational companies. Targets HR and H&S managers and employers seeking compliance support…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides business networking and IT infrastructure services including broadband and leased line connectivity, server colocation, private cloud and virtual machines, VoIP telephony, VPNs, data backup…
Serves businesses of varying sizes with requirements for managed network infrastructure, including broadband, server hosting, cloud environments, VoIP, monitoring, backups and networking hardware.
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides IT consulting and support for businesses, including network design and management, remote data backup, malware and virus removal, web hosting, website design, and help desk and remote…
Serves small and mid-sized businesses with office computer networks, servers and multiple locations, including professional services firms, staffing agencies and real estate companies.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops and supplies asset management software for healthcare organisations. The system manages medical device inventories, maintenance scheduling, asset registers, procurement and equipping…
Serves NHS Trusts and healthcare organisations, especially hospital EBME, medical physics, medical equipment, procurement and equipping teams responsible for medical device assets and staff…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides IT asset disposition and recycling services, including collection of redundant IT equipment, certified data erasure and on-site hard drive shredding. Refurbishes and resells computers,…
Serves financial institutions, NHS trusts, local authorities, police, government agencies, schools, universities and businesses across the UK, plus consumers, charities and schools buying refurbished…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides credit management and debt recovery services, including commercial and consumer debt collection, debtor tracing, legal action support, consultancy on credit control processes, and training…
Serves UK and Ireland businesses owed money, including large companies, that need support managing commercial and consumer debt recovery, credit control, legal escalation and debtor tracing.
Financial Health
WeakWeak · 1% CAGR over 5y
Location
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Computed from 4 filingsProvides washroom hygiene services and collection and treatment of clinical, sanitary and hazardous healthcare waste. Supplies washroom equipment, hygiene consumables, sharps disposal units, nappy…
Serves businesses and public sector organisations in Wales, including healthcare providers, dental practices, optometry and audiology clinics, industrial sites, councils, and some households with…
Financial Health
StableStable · Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsProvides travel trust and escrow account services for the travel industry, including ATOL trust accounts, non‑ATOL trust structures, supplier payment protection trusts, and multi‑currency accounts.…
Serves B2B customers in the UK travel trade, including ATOL holders and applicants, non-ATOL package travel organisers, travel agents, tour operators and leisure businesses handling customer or…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides security and facilities management services including security guards, mobile patrols, keyholding and alarm response, CCTV monitoring and systems, construction site and event security, car…
Serves UK businesses and public-sector organisations needing security and facilities support, including construction sites, schools and universities, corporate offices, retailers, healthcare…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies plastic extrusion machinery and equipment for film, sheet and recycling applications, including blown film lines, sheet lines, dosing and gauging systems, and extrusion components. Also…
Serves B2B plastic processors and manufacturers across the UK and Ireland, including packaging, recycling, film, sheet, geomembrane and lab-scale R&D operations needing extrusion production equipment…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsDesigns and builds exhibition stands including modular systems and custom builds. Provides stand design and 3D visualisation, graphic production, portable display systems, and interior fit-outs for…
Serves businesses and organisations exhibiting at trade shows and events, plus companies needing reception, showroom, retail or office interiors and branded display materials.
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing, printing and signage products for schools and academies. Designs and supplies printed materials, prospectuses, stationery, branded merchandise, display boards, banners, outdoor…
Serves schools and academies, selling to education-sector buyers responsible for marketing, signage, displays, branded items, stationery and school environment materials.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsDevelops and manufactures bio‑acoustic bird control systems that record and broadcast natural bird sounds to disperse pest birds. Supplies equipment and software for airports, agriculture, commercial…
Serves B2B and public-sector organisations worldwide, including airports, agricultural operators, commercial sites, oil and gas facilities, and marine or leisure operators needing bird management.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsDesigns and supplies automation equipment for the mailing industry, including inserters, feeders, folders, camera matching systems and envelope sealers. Provides bespoke mailing solutions, equipment…
Sells to businesses in the mailing and mailroom equipment sector, including operators handling transactional and integrity-critical mail. Serves organisations needing inserters, folders, feeders,…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsManufactures PVC‑coated metal products for roofing and guttering applications, including fold‑out W3 gutter systems and fabrication components such as outlets and stop ends. Also provides membrane…
Serves roofing and guttering fabricators, installers and stockists in the construction sector, with customers on building projects across the UK, Ireland and mainland Europe.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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Computed from 3 filingsDesigns, manufactures and supplies aerospace tooling and ground support equipment, including engine and airframe maintenance tools. Provides tooling refurbishment, precision engineering, and…
Serves aerospace and aviation businesses, including airlines, aircraft maintenance and overhaul providers, and engineering teams responsible for modern airliners, with global customer coverage.
Financial Health
StrongStrong · -5% CAGR over 2y
Location
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Computed from 5 filingsImports, stores and distributes wood-based panel products including plywood, MDF, OSB and chipboard. Supplies materials for construction and joinery applications and offers panel processing and…
Serves UK construction, joinery, furniture and fit-out sectors, including timber merchants, panel processors, architects and specifiers seeking wood-based panel products.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides water treatment services and chemicals for cooling towers, evaporative condensers, steam and hot water boiler systems. Offers on-site monitoring, chemical dosing and pre-treatment equipment,…
Serves businesses and organisations operating premises with cooling towers, evaporative condensers, steam or hot-water boilers, and domestic hot-water facilities, including duty holders subject to…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsProvides acoustic consultancy services including environmental noise assessments, architectural and building acoustics advice, site surveys, noise modelling and mapping, sound insulation testing, and…
Serves developers, construction project teams, architects, planning consultants, councils and operators in education, leisure, industrial, mineral, waste, transport, residential and commercial…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 3y
Location
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Computed from 3 filingsManufactures electrical enclosures and power distribution equipment, including low voltage switchboards, motor control centres, control panels, transformer housings and 19‑inch rack enclosures. Also…
Serves B2B electrical and industrial customers, including electrical contractors, panel builders, power distribution teams and control-system projects requiring custom enclosures or switchboards.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and installs energy efficiency systems for buildings, including LED lighting, smart lighting controls, solar PV, and sustainable heating technologies. Provides consultancy, design, and funded…
Serves education providers, NHS and healthcare estates, public sector building owners, commercial property operators, leisure facilities, and industrial/distribution sites.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 5y
Location
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Computed from 5 filingsDevelops custom software, web applications, and mobile applications for businesses. Provides document management systems, imaging and scanning solutions, and enterprise tools such as HRMS, fleet…
Serves B2B organisations needing outsourced IT partners, including banking, travel and fleet, medical, manufacturing, courier, HR, distribution and document-heavy operations across global markets.
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 3 filingsSupplies and distributes printed packaging products including paper and polythene carrier bags, mailing bags, bags for life, tissue and gift wrap, labels, and presentation packaging. Provides custom…
Serves B2B customers across retail, commercial and promotional sectors, including businesses in varied industries needing branded packaging, mailing, gift wrap, labels and related printed materials.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsSupplies garage and workshop equipment including vehicle lifts, MOT and ATL testing equipment, compressors, pressure washers, welding machines, and hand and power tools. Also provides workshop design…
Serves automotive garages, MOT and ATL workshops, commercial vehicle service operators, fabrication businesses, and trade professionals such as builders, carpenters, plumbers, plasterers and…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 5 filingsProvides commercial and consumer debt recovery services for UK and international clients. Services include debt collection, asset tracing and recovery, credit reporting, litigation support, dispute…
Serves UK and international businesses and public-sector organisations, including multinationals, lenders, government departments, healthcare providers, higher education bodies, public utilities,…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Supplies and distributes bulk and bagged cement products for construction and building use, including bagged white cement, hydraulic lime, hydrated lime and Post Fast. Operates depots that dispatch…
Sells to UK construction and building-materials trade customers needing bulk or bagged cement and lime products, with support for account customers via a customer extranet.
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Computed from 5 filingsManufactures and installs industrial flooring systems, including epoxy resin coatings, anti-static, chemical-resistant and slip-resistant floors. Provides floor resurfacing, smoothing screeds,…
Serves B2B and institutional customers across the UK, including manufacturers, engineering firms, warehouses, TV and film studios, universities and commercial property operators with industrial…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures magnetic separation equipment and vibratory machinery for industrial processing. Products include magnetic separators, eddy current separators, metal detectors, magnetic…
Serves B2B industrial customers in food and beverage, recycling, chemical, textile, pharmaceutical, mineral processing, steel and plastics sectors, including manufacturers and processors with…
Financial Health
StableStable · Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsDistributes medical and healthcare supplies including hospital trolleys, emergency and transport bags, tamper‑evident seals and labels, medication storage products, cold‑chain packaging, pharmacy…
Serves hospitals and healthcare organisations, including A&E, critical care, theatre, paediatrics, sterile services, pharmacy and oncology teams, as well as clinical procurement buyers needing…
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and installs commercial signage, including built-up and flat cut letters, illuminated signs, free‑standing signs, window graphics and vehicle graphics. Also provides graphic…
Serves small and large businesses, including shops, offices and vehicle-based operators, seeking branded signage, graphics, printed materials and promotional merchandise, with emphasis on clients…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services in employment and commercial law, advising employers and employees on contracts, workplace disputes, discrimination, redundancy and tribunals. Also handles corporate…
Serves UK employers, senior executives and employees, startups, owner-managed SMEs, LLPs, partnerships, hedge funds, recruitment businesses, schools, colleges, universities, students and families.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsManufactures medical supplies including elastic tubular bandages, paste bandages, support belts and binders, and disposable products used in wound care, compression therapy, ENT procedures, and…
Serves medical supplies producers, suppliers, distributors and wholesalers seeking bandages, disposable medical items, private label or contract manufacturing for healthcare applications.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsConducts research and insight projects for the higher education sector, focusing on student experience, recruitment, access and participation, and decision‑making. Produces reports, surveys and…
Serves universities and higher education organisations, including student recruitment, marketing, access and participation, student experience, libraries, students’ unions, alumni, accommodation and…
Financial Health
WeakWeak · -78% CAGR over 3y
Location
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Computed from 3 filingsManufactures and supplies cork products and materials, including cork flooring tiles and rolls, gasket sheets, anti‑vibration composites, clutch plates, seals and washers, and cork components for…
Serves industrial and trade buyers, including flooring and DIY suppliers, gasket and anti-vibration users, automotive/clutch specialists, model railway hobbyists, and homeware consumers in the UK,…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies and processes steel strip and sheet products for sectors including construction, automotive and appliance manufacturing. Operates a steel stockholding and processing facility handling hot…
Serves B2B customers in construction, automotive, yellow goods and white goods manufacturing, supplying steel strip and sheet buyers across the UK and Europe.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Designs and manufactures RF, microwave and millimetre‑wave components and subsystems for communication networks. Products include power amplifiers, transceivers, filters and modules used in…
Serves B2B customers in telecommunications infrastructure, critical communications, space, aerospace and defence, plus adjacent sectors such as rail communications, high-frequency trading, test and…
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Computed from 3 filingsDesigns and manufactures planar magnetic transformers for power electronics. Produces models from 600W to 350kW and provides custom planar transformer design and production for aerospace, automotive,…
Serves B2B engineering and manufacturing customers in aerospace and defence, automotive, medical, industrial, telecommunications, motorsport, traction and sustainable energy markets.
Financial Health
WeakWeak · -91% CAGR over 2y
Location
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Computed from 4 filingsProvides commercial management and quantity surveying services for construction projects, supporting sectors including building, engineering, utilities, transportation, energy, property and finance,…
Serves B2B clients in the construction industry, including organisations in building, engineering, utilities, transportation, energy, property and financial sectors.
Financial Health
DistressedDistressed
Location
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Provides mechanical and electrical contracting services for construction and refurbishment projects. Designs and installs plumbing, heating and ventilation systems, fire alarms, CCTV, emergency…
Serves main contractors, developers, public authorities, education providers, housing organisations and commercial property clients across the UK, including retail, leisure, hotels, student…
Financial Health
N/AN/A
Location
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Provides mechanical and electrical contracting services for construction and refurbishment projects. Designs and installs plumbing, heating, ventilation, fire alarms, CCTV, emergency lighting and…
Serves UK construction and property organisations, including commercial, industrial, retail, leisure, education, public authority, housing, hotel and student accommodation clients in both private and…
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Computed from 5 filingsProvides procurement and supply services for the oil, gas and energy sectors, sourcing equipment such as pipes, valves, pumps, instrumentation, IT hardware and solar power systems. Also offers…
Serves B2B customers in oil and gas, chemical, petrochemical, power, water treatment, construction and renewable energy sectors, including operators needing procurement support across Africa, Iraq,…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures diamond anvils, sapphire and moissanite anvils, and diamond windows for high‑pressure scientific experiments. Supplies laboratory instruments, gas and cryogenic control…
Sells to scientific research laboratories, universities and industrial R&D teams conducting high-pressure experiments, particularly users of diamond anvil, X-ray, optical, magnetic, electrical,…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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How Shortcodes Ultimate usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Shortcodes Ultimate is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Shortcodes Ultimate?
What share of UK B2B companies run Shortcodes Ultimate?
How is Shortcodes Ultimate usage detected?
What size B2B companies use Shortcodes Ultimate in the UK?
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