B2B Companies Using Wufoo in the UK: 121 Active Firms (2026)
B2B suppliers running hosted form software capture enquiries, registrations and support requests through UK-facing websites.
For B2B suppliers, a hosted form stack usually sits between the marketing site, sales operations and customer-service workflow. Adoption tends to signal a direct-channel posture: the company expects prospects to self-identify online, routes enquiries to a sales or support owner, and has enough operational discipline to maintain field logic, notifications and follow-up rules. It is more common in mid-market suppliers with in-house marketing or outsourced web support than in firms relying mainly on distributor relationships. The buying centre is usually marketing operations or sales administration, with IT involved where forms touch customer records or gated content.
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Across the UK, 121 actively trading B2B suppliers are running this hosted form stack. Together they report 1,853 employees, so the footprint is small but visible rather than confined to dormant websites. Within the surveys category, the system sits fourth, with a 4.0% detected share across a 3,062-company sector denominator. Adoption skews towards London at 26.4% of the cohort; the South East accounts for 11.6%, while the East Midlands, North West and West Midlands each account for 9.1%.
UK B2B suppliers using hosted forms sit under activity-specific regulation rather than a single sector licence. Financial services, telecoms, professional services and data-processing use cases can each bring different obligations, but web-form intake nearly always raises privacy and marketing questions. PECR covers direct marketing by live or automated calls, electronic mail and fax; for corporate subscribers, B2B emails and texts do not need PECR consent, although the sender must identify itself and offer a valid opt-out address. UK GDPR still applies to business-contact data, and live marketing calls require screening against CTPS and TPS where organisations have objected.
Use of older hosted form stacks appears likely to persist where forms are embedded in long-lived websites and connected to simple email-led workflows. New adoption tends to face pressure from bundled website, CRM and marketing-automation tools, especially where teams want consent capture, routing and reporting in one place. That creates a split cohort: established suppliers may keep lightweight forms because replacement work is fiddly, while more sales-led operators are likely to move towards platforms that join form intake with pipeline management and customer communications. Privacy administration should remain a practical constraint rather than a procurement afterthought.
Adoption by company size
Adoption of Wufoo rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Wufoo (81 detected). 0.1% of the 31,788 companies with 10–50 employees run Wufoo (36 detected). 0.2% of the 3,773 companies with over 50 employees run Wufoo (6 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
121
Active firms
2026
4%
Of detected Surveys share
UK B2B
6
Median headcount
Filed accounts
295
Verified contacts
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Key facts
About 10% of the trading cohort reports turnover above £5M (13 of 121 firms) — the rest sits below that revenue band.
Among 3,062 B2B suppliers with a detectable survey system, this hosted-form system accounts for 4.0% (121), behind three larger detected systems.
London holds 26.4% (32) of B2B suppliers running this hosted-form system; the South East follows at 11.6% (14), with the East Midlands, North West and West Midlands each at 9.1% (11).
Website-stack overlap is concentrated in content management at 53.7% (65), with web-security or CDN tooling at 31.4% (38), web analytics at 30.6% (37) and tag management at 28.9% (35).
Sector tags overlap: Wholesale & Distribution and Construction each appear on 13.2% (16), while Advanced Manufacturing and Field Services & Trades each appear on 12.4% (15).
For B2B email or text marketing to corporate subscribers, the ICO says PECR consent is not required, but senders must identify themselves, provide opt-out details and observe UK GDPR where personal data is processed.
Form builder market share among UK B2B
Share of the 3,062 UK B2B with a detectable system. As of June 2026.
What else do Wufoo-running B2B run?
Share of the 121 Wufoo-running UK companies where each technology was also detected. As of June 2026.
Where Wufoo B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£660.7K
Median UK turnover
10.7%
Above £5M turnover
0
Incorporated since 2022
295 verified decision-maker contacts
across these 121 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Wufoo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform that matches businesses with funding options including loans, equity investment and grants. Provides comparison tools and applications for financial products such as asset…
Serves SMEs, startups and growing businesses seeking finance, alongside advisors, brokers, vendors and bookkeepers supporting business clients with funding needs.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides in-store audio and visual media services for retail and hospitality brands, including curated background music, branded radio and TV channels, digital signage management, AV hardware supply…
Serves multi-site retail, hospitality and leisure brands, including fashion, health and beauty, grocery, restaurants, pubs, cafés, hotels and gyms, typically selling to head office teams managing…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides affiliate marketing and partnership management services for brands, including affiliate programme setup and management, influencer marketing, and brand partnership campaigns to drive online…
Serves startups, SMEs and enterprise brands, particularly marketing and ecommerce teams seeking affiliate, influencer and brand partnership support. Also works with influencers and publishers…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 5 filingsProvides sales and support services for a parent company that develops CRM and management software for arts and cultural organisations, including ticketing and admissions, fundraising, membership…
Serves arts and cultural organisations, including performing arts venues, theatres, ballet companies, admissions-based attractions, fundraising and membership teams, education programme managers, and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides software technology consultancy and contract staffing, supplying developers, testers and agile delivery teams to support software development and IT projects. Offers on-site or remote…
Serves public and private sector organisations needing software technology consultants, including businesses in banking, healthcare and utilities with project delivery or skills-gap needs.
Financial Health
StrongStrong · Growing, Hiring · 111% CAGR over 4y
Location
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Computed from 5 filingsProvides conveyancing search services for property transactions, supplying local authority searches and related reports to solicitors and conveyancers across England and Wales. Also offers property…
Serves B2B conveyancing law firms, solicitors and estate agents across England and Wales, with emphasis on clients valuing North East local knowledge and independent search support.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 4 filingsDesigns and implements electronic security and building systems including access control, CCTV, fire alarms, visitor management, analytics and monitoring. Provides consulting, budgeting and project…
Serves corporate and enterprise clients across leisure, pharmaceutical, finance, automotive, retail, utilities, construction, IT, warehousing and distribution sectors in the UK and overseas.
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Computed from 3 filingsProvides wholesale telecommunications services including SIP trunking, call termination, numbering, SMS and IP transit. Offers API-based carrier connectivity to the PSTN, hosted PBX and voice…
Sells B2B to telecom carriers, VoIP and hosted voice providers, communications platform providers, and dealers/resellers serving their own end customers, with emphasis on UK and US markets.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies calibration equipment including multifunction calibrators, pressure and temperature calibration devices, and calibration management software. Also provides calibration, repair, training and…
Serves B2B customers in regulated process industries, including pharmaceutical, chemical, power generation, oil and gas, food and beverage, water and wastewater, plus calibration service companies.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 2 filingsProvides corporate training and professional development programmes, including leadership and management development, graduate and high‑potential training, executive and team coaching, and learning…
Serves businesses in Ireland and the UK, targeting HR, learning and talent leaders, managers, senior leadership teams, graduates and high-potential employees needing corporate development support.
Financial Health
HealthyHealthy · -11% CAGR over 1y
Location
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Computed from 3 filingsProvides managed IT support and outsourced IT department services for SMEs, including helpdesk support, proactive system monitoring and patching, backup and disaster recovery, cloud and Microsoft 365…
Serves SMEs in Cambridgeshire and neighbouring counties that need outsourced IT support, including business owners, managers and end users requiring responsive helpdesk, IT management and strategic…
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 3 filingsDevelops software components for digital printing systems, including digital front ends, RIP engines, screening technology, colour management tools and SDKs used by print OEMs and software vendors to…
Serves B2B print OEMs, independent software vendors and system integrators building digital press and print applications for commercial printing, labels and packaging, and industrial inkjet markets.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies electrical test and measurement equipment through an online store, including installation testers, multimeters, clamp meters, PAT testing devices, thermal imaging cameras, gas analysers and…
Sells to professional electricians, electrical contractors, PAT testers, HVAC and gas engineers, solar PV installers, utilities, facilities teams and industrial maintenance buyers.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsManufactures and supplies packaging materials and equipment including cardboard boxes, tapes, pallet wrap, mailing bags, protective packaging and strapping systems. Also provides bespoke packaging…
Serves B2B buyers including ecommerce retailers, manufacturers, warehouses and distribution teams, typically operations, logistics and purchasing managers responsible for packaging procurement.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 5 filingsManufactures electrical and electronic enclosures, rack cabinets and rack‑mount systems for equipment protection and installation. Also produces power distribution products including outlet strips,…
Sells to B2B buyers such as electrical and electronics manufacturers, industrial automation firms, panel builders, IT/data infrastructure installers, and electrical distributors.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising, digital PR, content marketing, link building, social media management, conversion rate…
Serves B2B customers ranging from London startups and small businesses to ecommerce, travel and international brands, with clients across the UK, Europe, North America and beyond.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsSupplies and supports business telecommunications services including hosted VoIP phone systems, SIP trunking, landlines, business calls and mobile plans. Also provides business broadband and leased…
Sells to businesses of varying sizes, from single-user start-ups to organisations with up to 150 phone users across offices, especially firms reviewing existing telecoms providers and seeking bill…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsSupplies filtration products and components for industrial and automotive applications, including air, oil, fuel and hydraulic filters, filter elements, housings, separators and related parts. Sells…
Serves UK trade and business customers across industrial, automotive, plant, HVAC, process and maintenance sectors, including buyers needing air, oil, fuel, hydraulic, dust and coolant filtration…
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 3 filingsSupplies underfloor heating and domestic water system products, including pipe systems, manifolds, thermostats and control units. Provides system design support, technical documentation, software…
Serves heating installers, plumbers, contractors and building specifiers working on residential and commercial underfloor heating and domestic water projects.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDistributes metals and mineral sands, including rutile, zircon, ilmenite and ferroalloys, to industrial users. Manages sourcing, international logistics and delivery, and offers warehousing,…
Serves small and large industrial manufacturers worldwide that use metals and mineral sands, including welding electrode, pigment, pharmaceutical glass, refractories, ceramics, specialist steel and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsManufactures thermoformed plastic components using vacuum and pressure forming. Provides in‑house mould making, plastic CNC machining, prototyping, fabrication and assembly, producing moulded parts…
Serves B2B manufacturers, engineering teams and product developers across aerospace, automotive, biotechnology, energy, medical, plastic packaging and point-of-sale sectors.
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 3 filingsProvides vehicle logistics services including collection, inspection and delivery of cars and vans. Coordinates driver-based vehicle movements and transporter transport for fleets and businesses,…
Serves B2B customers managing cars and vans, including fleet operators, vehicle distributors and organisations with high-volume vehicle movement requirements across local, regional and national…
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Computed from 3 filingsSupplies and distributes printed packaging products including paper and polythene carrier bags, mailing bags, bags for life, tissue and gift wrap, labels, and presentation packaging. Provides custom…
Serves B2B customers across retail, commercial and promotional sectors, including businesses in varied industries needing branded packaging, mailing, gift wrap, labels and related printed materials.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures protective clothing and technical workwear, including flame‑resistant and arc‑flash garments, cut‑resistant apparel, coveralls, jackets, balaclavas, and flying suits made…
Serves procurement and safety teams at industrial employers needing protective workwear for arc-flash, flame-resistant, cut-risk and high-visibility roles, with some products for flying and racing…
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures precision shaft seals and sealing systems, including carbon, face, bellows and film‑riding seals. Provides engineering design, reverse engineering, machining, repair and…
Serves OEMs, operators and maintenance teams in aerospace, industrial machinery, marine, nuclear, power generation and process industries needing precision shaft seals and sealing systems.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Supplies professional communication equipment including two‑way radios, LTE and PBR devices, repeaters, headsets, body cameras, sensors, and related accessories. Operates an e‑commerce platform and…
Sells primarily to resellers and channel partners buying communication technology, including two-way radio, LTE, body-worn video and accessories. Also serves business and consumer radio buyers…
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Financial sub-scores
Computed from 3 filingsSupplies flue gas analysers, gas leak detectors, digital pressure meters and related test instrumentation from manufacturers including Anton, Kane, Testo and TPI. Provides servicing, maintenance,…
Serves utility companies, their subcontractors and major UK organisations needing gas test and safety instrumentation, including trade customers responsible for flue gas analysis, gas detection and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies stainless steel, duplex, super duplex and nickel alloy piping materials, including seamless and welded pipes, butt weld fittings, flanges, forged fittings and bar. Acts as a global…
Serves B2B engineering, procurement and project teams in oil and gas, petrochemical, LNG, nuclear, defence, desalination, mining and minerals sectors worldwide.
Financial Health
StableStable · Profitable · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes trade magazines and digital media for the construction and homebuilding sectors, including titles such as Architects Datafile and Selfbuilder & Homemaker. Provides print and online…
Serves B2B advertisers and marketing teams in the construction sector, plus industry professionals such as architects and self-build/home improvement audiences reached through its trade and consumer…
Financial Health
StableStable · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides business telecommunications and IT infrastructure services including VoIP and unified communications systems, cloud telephony, business mobile, broadband and leased line connectivity,…
Serves businesses across the Midlands, North West and Mid Wales, targeting commercial organisations that need communications, connectivity and security support.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 3 filingsProvides specialist recruitment services for engineering and technical roles, sourcing contract and permanent staff for sectors including aerospace, defence, IT, composites, pharmaceuticals and civil…
Serves aerospace, defence, engineering, composites, IT and pharmaceutical employers, from global manufacturing primes to small businesses, plus technical candidates seeking contract or permanent…
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 5 filingsProvides a membership organisation for insurance brokers, offering regulatory and compliance guidance, technical resources, training materials, industry publications, networking events and…
Serves UK insurance brokers and intermediary firms as members, from individual brokers to broking businesses, and engages insurers, partners and consumers or businesses seeking specialist broker…
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides plastic injection moulding services for manufactured products, including mould tooling, design support, prototyping, testing and validation. Produces plastic components and manages…
Serves UK SMEs, OEMs, product innovators and manufacturing partners needing plastic components, including firms in retail interiors, energy products, pet care, catering equipment and trigger spray…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides tube fabrication and metal manufacturing services, including CNC machining, welding, CAD design, tooling, prototyping, plating and anodizing. Produces custom tubular components and…
Serves B2B OEMs and manufacturers in floor care and vacuum, gas/energy, lawn and garden, transportation, automotive, and custom industrial sectors seeking fabricated components and production support.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides and distributes food packaging products for the foodservice and catering sectors, including pizza boxes, fish and chip boxes, polystyrene containers, plastic cutlery, paper rolls,…
Serves UK foodservice and catering businesses, including takeaways, fast food outlets, pizza and fish-and-chip shops, food chains, and retailers handling meat, fresh produce or customer bags.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides customs brokerage and freight forwarding services for import and export shipments. Handles customs declarations, ENS filings, EORI and transit documentation, and arranges transport by road,…
Serves businesses and hauliers moving goods between Great Britain, the EU and other countries, including importers, exporters and freight operators using UK ports and EU frontier borders.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies stainless steel products for commercial and institutional environments, including healthcare, laboratory, catering and washroom settings. Produces items such as sinks,…
Sells to commercial and institutional buyers needing stainless steel products, including healthcare providers, laboratories, schools, catering operations, washroom and janitorial facilities, and…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides machinery relocation services including lifting, rigging, heavy haulage transport and installation of industrial and engineering equipment. Handles moves from individual CNC machines to full…
Serves businesses across industrial and engineering sectors needing machinery relocation, from single CNC equipment moves to full factory relocations, throughout the UK, Europe and Ireland.
Financial Health
HealthyHealthy · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides recruitment services for technology roles, connecting companies with software engineers and other technical professionals. Sources candidates for permanent and contract positions across…
Serves UK companies hiring technical talent, especially CTOs and internal talent teams recruiting for software engineering, UI/UX, product, data, mobile, DevOps, infrastructure, leadership and…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides management consulting focused on improving manufacturing operations and capital project delivery. Advises industrial organisations on reducing costs, increasing capacity and quality, and…
Serves businesses worldwide, particularly manufacturing organisations and companies running major capital projects, targeting operations, engineering and project leadership teams.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax services for freelancers, contractors and small to medium-sized businesses, including IR35 advice, self-assessment, corporation tax, VAT, payroll, bookkeeping, and…
Serves small to medium-sized businesses, start-ups and established firms, plus high-earning freelancers and contractors needing IR35-focused support, including those moving on from umbrella company…
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment advertising and candidate sourcing services for recruitment agencies. Creates and distributes job adverts on job boards, manages recruitment media buying, screens applicant…
Serves recruitment agencies, recruitment consultants and in-house hiring teams, including start-up recruiters and teams with hard-to-fill or high-volume vacancies.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsSupplies industrial cleaning chemicals and hygiene products, including peracetic acid disinfectant tablets and granules, detergents, drain disinfectants, and janitorial supplies. Provides product…
Serves B2B customers including healthcare organisations, cleaning and facilities management teams, and industrial or commercial sites in the UK and abroad.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures diamond, CBN, and conventional abrasive grinding wheels and superabrasive tools. Produces rotary and stationary diamond dressing tools, spindles, and wear protection…
Sells to B2B manufacturers and machinists using precision grinding systems, particularly buyers needing diamond, CBN and abrasive tooling for advanced manufacturing applications. Serves industrial…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting, research and benchmarking services focused on digital workplaces and intranets. Operates a membership network offering events, reports, knowledge resources and peer collaboration…
Serves digital workplace, intranet, corporate communications, HR and IT leaders and their teams in medium-to-large and global organisations across a range of industries.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 3 filingsProvides civil and structural engineering consultancy services for building and infrastructure projects, including structural design and analysis, road and drainage design, SuDS design, feasibility…
Serves private developers, local authorities, housing associations, insurers, and organisations with retail, commercial and industrial property interests, including blue-chip businesses.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies building materials and construction products including timber, bricks, cement, aggregates, insulation, plumbing and heating equipment, electrical supplies, tools, and landscaping materials.…
Serves tradespeople and building companies in East and North London, including builders, plumbers, heating engineers and contractors needing construction, timber, plumbing and related trade supplies.
Financial Health
StableStable · Profitable · -1% CAGR over 4y
Location
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Computed from 5 filingsProvides precious metal recovery services, extracting gold, silver, platinum, palladium and rhodium from industrial waste streams including electroplating residues, electronic scrap, printed circuit…
Serves B2B customers with precious-metal-bearing waste, including electroplaters, electronics manufacturers, aerospace, defence and automotive firms, giftware and jewellery producers, metal…
Financial Health
StableStable · 0% CAGR over 4y
Location
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How Wufoo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wufoo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Wufoo?
What share of UK B2B companies run Wufoo?
How is Wufoo usage detected?
What size B2B companies use Wufoo in the UK?
What do Wufoo-running B2B companies also run?
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