B2B Companies Using Qualtrics in the UK: 2,033 Active Firms (2026)
B2B firms running web feedback and experience-management tools collect customer, employee and market signals across UK commercial operations.
For B2B suppliers, enterprise feedback platforms sit between marketing operations, customer experience and account management rather than as a stand-alone research add-on. Adoption usually signals a company with direct digital journeys, recurring customer relationships and internal teams that can turn survey responses into service, retention or product changes. Buying centres tend to include marketing, customer success, insight, operations and IT, with procurement and privacy teams involved when website tracking, contact enrichment or account-level reporting is in scope. Engagements are typically multi-team deployments rather than casual form-building, especially where feedback feeds sales qualification, support triage or executive account reviews.
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The UK adoption picture comprises 2,033 actively trading B2B firms running the profiled experience-management stack. Reported employment totals 3,017 people across firms with disclosed headcount. Within the surveys category, the system sits first with a 66.4% share of detections in a comparison base of 3,062, ahead of unnamed alternatives. Regional skew is visible but not London-only: London accounts for 15.3% of the cohort, followed by the North West at 11.9%, the South East at 9.8%, the East of England at 9.3% and the West Midlands at 9.1%.
B2B users of web feedback tooling sit under activity-based UK rules rather than a sector licence. The relevant obligations depend on what the company does with contact details, website interactions and survey responses. For direct marketing, the ICO says PECR covers live and automated calls, electronic mail and fax. Its guidance says the PECR electronic-mail consent rule does not apply to corporate subscribers, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where business-contact or behavioural information identifies people. Live B2B marketing calls also require CTPS and TPS screening, with prior objections respected.
Adoption appears tied less to experimentation and more to operating maturity. Firms with repeat relationship revenue, formal account ownership and service-quality targets tend to have clearer reasons to keep enterprise feedback tooling in place. Smaller suppliers may continue using lighter survey products until procurement, retention or customer-success processes become more formal. Vendor selection also appears to be moving towards bundled workflow, analytics and employee-experience stacks, which may reduce standalone switching. Migration pressure is likely to come from consent handling, identity resolution, integration costs and governance expectations, rather than from the survey interface itself.
Adoption by company size
Adoption of Qualtrics varies by company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Qualtrics (1 detected). 0% of the 31,788 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 3,773 companies with over 50 employees run Qualtrics (0 detected).
2,033
Active firms
2026
66.4%
Of detected Surveys share
UK B2B
6
Median headcount
Filed accounts
3,728
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (78 of 2,033 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (107 firms), so a sizeable share is in its first few filing cycles.
The profiled surveys system accounts for 66.4% (2,033) of 3,062 B2B firms with a detectable surveys platform, ahead of the next largest system at 20.1% (616).
Field services and trades (26.1%, 531), construction (25.7%, 523) and wholesale and distribution (22.6%, 460) are the largest overlapping sector tags in the cohort.
London accounts for 15.3% (312) of the cohort, followed by the North West at 11.9% (241) and the South East at 9.8% (199).
Most co-detected systems are operational rather than analytics-only: 95.7% also run a marketing-automation platform, 95.6% a workforce-management system and 95.3% a learning platform.
B2B marketing remains subject to activity-specific rules: the ICO says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR applies where personal data is processed.
Surveys market share among UK B2B
Share of the 3,062 UK B2B with a detectable system. As of June 2026.
What else do Qualtrics-running B2B run?
Share of the 2,033 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Where Qualtrics B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£623.8K
Median UK turnover
3.8%
Above £5M turnover
107
Incorporated since 2022
3,728 verified decision-maker contacts
across these 2,033 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Qualtrics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Provides professional services including audit and assurance, tax advisory and compliance, management consulting, strategy and transactions advice, risk and cybersecurity consulting, and technology…
Serves large enterprises, private equity firms, entrepreneurs, financial institutions, and government bodies across consumer, energy, health, industrial, real estate, technology, media, telecoms and…
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Provides a SaaS customer experience benchmarking platform that collects and analyses Net Promoter Score survey data from consumers across industries, enabling companies to compare performance with…
Sells to B2B customer experience, channel and business leaders at larger companies seeking competitive benchmarking, especially in financial services, automotive, retail, streaming,…
Financial Health
N/AN/A
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Develops software platforms for collecting, indexing and analysing machine data to support IT operations, security monitoring and observability. Provides tools for SIEM, incident response automation,…
Serves large enterprises and public-sector organizations worldwide, especially security, IT operations and observability teams in financial services, healthcare, manufacturing, technology,…
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Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
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Computed from 5 filingsDevelops and operates a user research and product testing platform that enables teams to recruit participants, run surveys, interviews, prototype and usability tests, and analyse results with…
Sells to businesses running user research, especially research, design and product teams at tech, software, financial services, insurance and retail companies. Serves both B2B and B2C brands needing…
Financial Health
StableStable · -42% CAGR over 5y
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Computed from 3 filingsProvides consulting, implementation and support for data analytics, customer and employee experience platforms, and business intelligence systems. Sells, develops, integrates and maintains software…
Serves B2B and public-sector organisations across financial services, consumer goods, retail, manufacturing and distribution, healthcare, public sector and local government, targeting business, data,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 2y
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Computed from 5 filingsProvides online market research services using proprietary consumer panels across multiple countries. Offers survey sampling, audience recruitment, ad effectiveness measurement, community management,…
Serves B2B clients including market research institutes, advertising agencies, consumer brands and marketing teams using online panels, customer engagement, loyalty and media advertising services.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
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Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including unified communications, UCaaS and contact centre platforms, inbound call handling, Microsoft Teams direct…
Targets B2B organisations across sectors, especially customer-facing teams and contact centres, plus value-added resellers, channel partners and technology partners.
Financial Health
HealthyHealthy · Profitable · -9% CAGR over 4y
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Computed from 5 filingsDevelops and provides cloud-based point-of-sale and commerce software for retailers, restaurants and golf venues, including payment processing, e‑commerce, inventory management, reporting, and…
Sells to businesses in retail, hospitality and golf, including apparel, bike, electronics, liquor and pet stores, restaurants, bars, cafés, hotels, and golf courses/resorts. Targets merchants needing…
Financial Health
HealthyHealthy · Hiring · 117% CAGR over 4y
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Computed from 2 filingsProvides digital marketing technology services, including implementation of customer engagement and personalisation platforms, integration with CRM and CMS systems, and support for cloud, edge, and…
Sells to businesses and brands seeking AI-driven customer engagement and marketing technology, including teams using CRM, CMS, cloud, hybrid and IoT environments. Targets partner organisations and…
Financial Health
StableStable · Hiring · 349% CAGR over 1y
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Computed from 2 filingsProvides cloud-based point-of-sale software and commerce tools for retail stores, restaurants and hospitality businesses. Platform includes payment processing, inventory management, e‑commerce…
Serves independent and multi-location retailers, restaurants, bars, cafes, hotels and golf operators, including apparel, bike, CBD, electronics, gift, health and beauty, liquor, pet, sporting goods,…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 1y
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Computed from 3 filingsProvides an AI-based voice‑of‑customer analytics platform that collects and aggregates customer feedback from online reviews, surveys and support interactions, and applies sentiment and text analysis…
Serves enterprise consumer brands, particularly in consumer electronics, health and beauty, and retail, targeting consumer insights, product, marketing, eCommerce, and customer care teams.
Financial Health
WeakWeak · 0% CAGR over 1y
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Computed from 4 filingsDevelops and operates an online visual collaboration platform that provides digital whiteboards, templates and AI-assisted tools for brainstorming, planning, process mapping and coordinating product,…
Serves B2B teams from individuals to enterprises, targeting research and development, sales, marketing, consulting, design and UX teams working on product, strategy, client and go-to-market…
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StableStable · -16% CAGR over 3y
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Computed from 3 filingsDevelops Salesforce‑native professional services automation software providing project management, resource planning, services billing, revenue management and customer workspaces, helping services…
Serves B2B professional services organisations and teams, including implementation, consulting and managed services providers, particularly Salesforce users, partners and PS leaders.
Financial Health
StableStable · -92% CAGR over 2y
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Computed from 5 filingsProvides professional services including audit and assurance, tax advisory, management and technology consulting, and strategy and transactions advice. Supports organisations with digital…
Serves large enterprises, private equity firms, entrepreneurs and public-sector organisations across financial services, consumer, energy, health, industrials, real estate, technology, media,…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures diesel, natural gas and alternative‑fuel engines, powertrains and generator drive units for on‑road and off‑road vehicles, marine vessels, and power generation equipment,…
Serves B2B OEMs, dealers and operators in on-road vehicles, off-road machinery, marine, power generation and ePowertrain markets worldwide.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
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Provides audit and assurance, tax advisory, consulting and transaction advisory services to businesses and public sector organisations, including strategy, mergers and acquisitions support, risk…
Serves large enterprises, private equity firms, entrepreneurs and public-sector bodies across financial services, consumer, energy, health, industrials, real estate, technology, media, telecoms and…
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Develops and supplies document scanners, information capture and intelligent document processing software, and related services. Products convert paper documents into digital data and automate…
Sells to businesses and public sector organisations with high-volume document and information workflows, including government, healthcare, BPO/service bureaus, education, finance, insurance, legal…
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
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Computed from 4 filingsProvides marketing technology consulting and digital transformation services, including first‑party data strategy, marketing analytics and AI solutions. Develops platforms for customer data…
Serves B2B marketing, customer experience and content teams at brands and enterprises that manage consumer data, digital campaigns and immersive content, including Google Marketing Platform and…
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StrongStrong
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Computed from 4 filingsProvides backend online services for video games, including multiplayer server hosting, matchmaking, player identity management, leaderboards, in‑game economy tools, live operations management, and…
Serves B2B video game developers and studios, from solo and indie teams to AAA publishers, targeting engineers, designers, producers and marketers operating live multiplayer games.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
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Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
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Computed from 4 filingsProvides cloud-based contact centre software and services, including omnichannel voice and digital routing, outbound calling, reporting and analytics, agent tools, AI chatbots, and integrations with…
Serves charities, retailers, construction firms and public sector bodies, targeting customer service and contact centre teams managing multi-channel enquiries, seasonal demand, distributed sites or…
Financial Health
StableStable · -11% CAGR over 3y
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Provides cloud-based repository software for academic institutions, publishers, funders and researchers to store, manage and share research outputs such as datasets, papers and media, with metadata,…
Serves B2B and public-sector research stakeholders: academic institutions, government agencies, funders, nonprofits, publishers, pharmaceutical companies and medical affairs teams, as well as…
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Provides engineering, architecture, construction, environmental and consulting services. Plans, designs, permits and builds infrastructure and facilities including energy, transportation, aviation,…
Serves B2B and public-sector clients in power, aviation, transportation, healthcare, commercial, retail, institutional, government and military sectors needing large-scale facilities and…
Financial Health
N/AN/A
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Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, contact centre platforms, webinar and online meeting tools, and remote endpoint…
Sells to businesses of all sizes, especially customer-facing teams and IT teams, including MSPs. Serves organisations in sectors such as automotive, education, healthcare, government and retail.
Financial Health
StrongStrong
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Computed from 5 filingsProvides advisory and consulting services for contact centre operations, including operating model design, AI deployment planning, business strategy transformation, BPO partner sourcing and…
Serves mid-market and enterprise organisations running customer service or contact centre operations, including healthcare, travel, food delivery, consumer goods and financial services, plus BPO…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a searchable database, Chrome extension, API access, data…
Serves B2B sales teams, recruiters, recruitment coordinators, and data/operations teams at startups, mid-market firms, and Fortune 500 companies.
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StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsOperates an online community and events platform for general practice leaders, providing webinars, educational resources and peer networking. Also offers compliance support such as CQC audits and…
Serves general practice leaders in England, including practice managers, GP partners, PCN managers and clinical directors, plus healthcare, life sciences and pharmaceutical suppliers targeting NHS…
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
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Computed from 4 filingsProvides financial market research, data and analytics based on surveys of buy‑side and sell‑side institutions, investor relations teams and executives. Publishes rankings and insights on research…
Serves B2B financial markets clients, including buy-side asset managers, sell-side research, sales and trading teams, brokers, corporate access teams, C-suite executives and investor relations teams.
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 3y
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Computed from 5 filingsProvides social media community management and customer service for brands, handling messages, comments and complaints across social platforms. Also offers review management, social listening, live…
Serves B2B clients, mainly established UK consumer brands in restaurants, hospitality, e-commerce, non-profit, property, food and drink, and automotive sectors that manage high volumes of customer…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 5 filingsProvides management consulting services to businesses and investors, advising on corporate strategy, operations, marketing, organisation design, technology and digital transformation, and mergers and…
Serves senior executives and leadership teams at large businesses, private equity firms, and public or social sector organisations across industries including finance, healthcare, technology,…
Financial Health
StrongStrong
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Computed from 2 filingsManufactures and supplies building materials and construction systems, including gypsum boards, insulation products, acoustic ceilings, plasters and mortars, and drywall, flooring and rainscreen…
Serves construction-sector buyers including architects, specifiers, distributors, merchants, installers, housebuilders and homeowners, with markets spanning education, healthcare, commercial,…
Financial Health
StrongStrong
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Computed from 5 filingsOperates a portfolio of industry‑focused digital publications and provides B2B digital marketing services including lead generation, email marketing, social media management, search engine…
Serves B2B brands and marketing teams targeting industry audiences in construction, civil engineering, energy, food, manufacturing, mining, homebuilding, retail, supply chain, transport and logistics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops partner relationship management (PRM) software that helps companies manage partner programmes. Provides tools for partner onboarding, training, marketing automation, deal registration,…
Serves B2B companies with channel, referral and partner ecosystems, especially partner revenue and marketing teams in cybersecurity, high tech, manufacturing, fintech and telecom sectors.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 4 filingsProvides a sales and recruitment prospecting platform that supplies email addresses and phone numbers for professionals. Offers a search portal, Chrome extension, data enrichment API, and tools for…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting, outreach and recruitment campaigns.
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StableStable
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Computed from 5 filingsProduces and distributes international news coverage, analysis, photographs and video through digital platforms. Provides reporting on business, finance, politics, technology and global events,…
Serves global news readers and B2B customers including financial market professionals, media organisations, legal and government audiences, and business decision-makers across finance, energy,…
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StableStable · Profitable
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Computed from 3 filingsOperates a digital media platform covering human resources and workplace technology, publishing news, analysis, interviews, podcasts, and research. Organises HR industry events, webinars, and…
Serves HR leaders, people and culture executives, talent acquisition, L&D and employee experience professionals globally, plus HR technology vendors and partners seeking to reach this audience.
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StableStable · Hiring · 14% CAGR over 2y
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Computed from 5 filingsProduces food and feed ingredients from agricultural commodities; supplies oils, flours, sweeteners, proteins and additives; manufactures biofuels and industrial ingredients; and provides…
Serves B2B customers in food and beverage, dietary supplements, pharmaceuticals, pet nutrition, animal feed, agriculture, industrial biosolutions and logistics, including manufacturers, farmers and…
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StableStable · -16% CAGR over 4y
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Computed from 5 filingsProvides ocean shipping and logistics services for automotive and industrial cargo, including cars, trucks, rolling equipment and breakbulk. Operates roll‑on/roll‑off vessels and offers vehicle…
Serves global B2B manufacturers and shippers in the automotive, truck, heavy equipment and breakbulk sectors, including companies managing vehicle and rolling equipment flows across international…
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HealthyHealthy · Profitable, Hiring · 20% CAGR over 4y
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Computed from 2 filingsProvides energy consultancy services to businesses, including energy procurement, risk management, metering and bureau services, bill auditing and cost recovery, water services, and support for…
Serves UK businesses and large multi-site organisations seeking energy, utilities and net zero support, including manufacturers, hospitality groups, cultural organisations, logistics firms and their…
Financial Health
WeakWeak · -17% CAGR over 1y
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Computed from 3 filingsDesigns and develops digital products and platforms for organisations, including websites, mobile apps and cloud-based systems. Provides services in UX research and design, software engineering,…
Serves B2B and public-sector organisations with complex digital needs, including finance, utilities, travel and leisure, education, regulators, airports and technology-led service providers.
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StableStable · 1% CAGR over 2y
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Designs and supplies industrial automation and process control equipment, including valves, actuators, measurement instruments, control systems, electrical components and software used to monitor,…
Serves B2B customers in process industries, factory automation, utilities, marine operations, electrical construction, maintenance and MEP trades, targeting engineers, plant operators, reliability…
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Computed from 5 filingsDevelops software and provides training for risk‑based quality management in clinical trials. Offers the OPRA platform for centralized monitoring, risk assessment and subject monitoring, along with…
Serves clinical trial sponsors, CROs and trial managers in life sciences organisations running regulated clinical research.
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StrongStrong · Hiring · 33% CAGR over 4y
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Computed from 3 filingsProvides business consulting services focused on sustainability and ESG. Advises organisations on strategy implementation, measurement and reporting, regulatory compliance, climate and sustainability…
Serves B2B organisations, private equity firms and portfolio companies with sustainability, ESG, climate risk and reporting needs across operations, assets, value chains and investments.
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HealthyHealthy · -13% CAGR over 2y
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Computed from 5 filingsProvides consulting and implementation services for Oracle cloud technologies, including Oracle Intelligent Advisor, CX, HCM and integration platforms. Designs and builds automated decisioning,…
Serves B2B organisations invested in Oracle Cloud, especially enterprise CX, HR, service, marketing, sales and commerce teams using Oracle Intelligent Advisor and related platforms.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Showing 50 of 2,033 — +1,983 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 2,033 leads
Showing 50 of 2,033 — +1,983 more with verified decision-maker contacts, live data, and CRM sync.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Qualtrics?
What share of UK B2B companies run Qualtrics?
How is Qualtrics usage detected?
What size B2B companies use Qualtrics in the UK?
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