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Companies Using Qualtrics in the UK: 8,128 Active Firms (2026)
UK companies running customer experience software on their websites collect feedback, measure journeys and analyse digital interactions.
Running an enterprise feedback platform usually points to an organisation with a formal listening programme, rather than a simple contact-form setup. Buying centres tend to sit in customer insight, digital analytics, marketing operations, employee experience and service-quality teams, with IT and procurement involved once the tool touches identity, cookies or support workflows. The adopters are mainly mid-market and enterprise operators, plus high-growth businesses with enough web traffic and stakeholder volume to justify structured survey logic, journey reporting and closed-loop case handling. Engagements are usually cross-functional: research teams care about methodology, commercial teams want account or journey signals, and operations teams need evidence that complaints, satisfaction or employee sentiment are being acted on.
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Across the UK, 8,128 actively trading companies are running this customer experience platform on public websites. Adoption appears concentrated in operationally exposed sectors such as field services, construction, travel, hospitality, retail and personal care, where web journeys often connect booking, fulfilment, service recovery and repeat purchase. The reported employment footprint is 2,849 people, which suggests many adopters are lean legal or operating entities rather than uniformly large employers. That fits the pattern for web feedback tooling: the buying trigger is not headcount alone, but the presence of digital traffic, repeat customer interactions and internal teams responsible for measuring experience across service channels.
Website feedback tools sit close to personal data, even when surveys look operational rather than financial or medical. UK GDPR obligations usually apply where responses can be linked to a customer, employee, booking, complaint or account history, and the ICO’s expectations on transparency, retention and purpose limitation shape how these programmes are configured. Procurement teams also tend to ask about hosting location, sub-processors, access controls and deletion workflows, especially when survey invitations are triggered from authenticated journeys. Cookie consent becomes relevant when behavioural tags, analytics scripts and feedback prompts are joined together, because the same web session can move from anonymous measurement to identifiable research.
Adoption appears likely to settle around organisations that can turn feedback into workflow, rather than those using surveys as a light-touch web widget. Pressure from privacy teams may favour fewer, better-governed experience tools, while commercial teams will still want faster ways to link sentiment with retention, service recovery and employee listening. Smaller users may rationalise overlapping survey and analytics subscriptions as budgets tighten. Larger operators tend to keep specialist platforms when benchmarking, role-based permissions, multilingual survey operations and audit trails are already embedded in how customer or workforce issues are escalated.
8,128
Active firms
2026
125
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
14,314
Verified contacts
Across this cohort
Key facts
About 1% of the trading cohort reports turnover above £5M (125 of 8,128 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (852 firms), so a sizeable share is in its first few filing cycles.
The three most common companion systems are detected on 98.3%, 98.2% and 98.2% of the cohort, so the feedback layer tends to sit inside a wider operating stack rather than on isolated websites.
A payments-related companion tag appears on 72.7% of sites, which fits use cases where feedback is collected close to checkout, booking or account activity.
Field services and trades make up 37.1% of tagged firms, ahead of construction at 14.9%.
Travel and hospitality account for 9.2%, with fashion and retail at 8.0% and beauty and personal care at 7.8%; consumer-facing service categories are a material part of the cohort.
General web-infrastructure and analytics companions are far less common, at 1.4%, 1.3% and 1.0% for the three lower-share tags.
What else do Qualtrics users run?
Share of the 8,128 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£432.1k
Median UK turnover
1.5%
Above £5M turnover
852
Incorporated since 2022
14,314 verified decision-maker contacts
across these 8,128 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Qualtrics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
FORSTA (EUROPE) LTD
Financial sub-scores
Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
INMOMENT LIMITED
Financial sub-scores
Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides cloud-based human resources software for managing employee performance, engagement, goals and compensation. Platform includes performance reviews, surveys, analytics, OKR tracking and AI…
Serves B2B HR and people operations teams, managers and executives at companies seeking support for employee performance, engagement, compensation and workforce analytics.
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
NPS PRISM EUROPE LTD
Provides a SaaS customer experience benchmarking platform that collects and analyses Net Promoter Score survey data from consumers across industries, enabling companies to compare performance with…
Sells to B2B customer experience, channel and business leaders at larger companies seeking competitive benchmarking, especially in financial services, automotive, retail, streaming,…
Financial Health
Insufficient historyInsufficient history
Location
Operates and franchises a portfolio of hotel brands ranging from luxury to economy. Provides hotel management, hospitality services, restaurants and bars, wellness facilities, meeting spaces, and a…
Serves leisure and business travellers, loyalty members, event and workspace users, and hospitality owners/developers seeking hotel brand partnerships across global luxury, premium, midscale and…
Location
Reuters News & Media Limited
Financial sub-scores
Computed from 5 filingsProduces and distributes international news coverage, analysis, photographs and video through digital platforms. Provides reporting on business, finance, politics, technology and global events,…
Serves global news readers and B2B customers including financial market professionals, media organisations, legal and government audiences, and business decision-makers across finance, energy,…
Financial Health
StableStable · Profitable
Location
Provides online financial services including international money transfers, multi‑currency accounts, debit cards, and payment infrastructure for individuals and businesses. Also offers business…
Serves consumers, start-ups and scale-ups with international finances, plus banks, financial institutions, marketplaces, travel, education, workforce and spend-management platforms via B2B products.
Financial Health
Insufficient historyInsufficient history
Location
Call Handling Services Limited
Financial sub-scores
Computed from 4 filingsProvides cloud-based contact centre software and services, including omnichannel voice and digital routing, outbound calling, reporting and analytics, agent tools, AI chatbots, and integrations with…
Serves charities, retailers, construction firms and public sector bodies, targeting customer service and contact centre teams managing multi-channel enquiries, seasonal demand, distributed sites or…
Financial Health
StableStable · -11% CAGR over 3y
Location
VOXPOPME LIMITED
Financial sub-scores
Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsProvides online market research services using proprietary consumer panels across multiple countries. Offers survey sampling, audience recruitment, ad effectiveness measurement, community management,…
Serves B2B clients including market research institutes, advertising agencies, consumer brands and marketing teams using online panels, customer engagement, loyalty and media advertising services.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
MAZE.DESIGN LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and operates a user research and product testing platform that enables teams to recruit participants, run surveys, interviews, prototype and usability tests, and analyse results with…
Sells to businesses running user research, especially research, design and product teams at tech, software, financial services, insurance and retail companies. Serves both B2B and B2C brands needing…
Financial Health
StableStable · -42% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
Lloyd Leisure Limited
Financial sub-scores
Computed from 4 filingsOperates membership-based health and fitness clubs offering gym facilities, group exercise classes, personal training, swimming pools and lessons, spa and wellness areas, and racquet sports including…
Sells memberships to consumers and families across the UK and Europe, including adults seeking fitness and wellbeing options, parents looking for children’s activities, swimmers, racquet-sport…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
Invosys Limited
Financial sub-scores
Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including unified communications, UCaaS and contact centre platforms, inbound call handling, Microsoft Teams direct…
Targets B2B organisations across sectors, especially customer-facing teams and contact centres, plus value-added resellers, channel partners and technology partners.
Financial Health
HealthyHealthy · Profitable · -9% CAGR over 4y
Location
Chillies Restaurants Ltd
Financial sub-scores
Computed from 2 filingsOperates casual dining restaurants serving burgers, fajitas, chicken dishes, wings, salads and desserts, along with margaritas, beer and other drinks. Offers dine‑in service, takeaway and delivery…
Serves B2C customers including individual diners, families and groups seeking casual dining, takeaway or delivery, plus customers ordering party platters for events and sports watching.
Financial Health
StrongStrong · Hiring · 17% CAGR over 1y
Location
AUTOZONE VEHICLE REFINISHING LIMITED
Financial sub-scores
Computed from 5 filingsRetailer of automotive parts and accessories including batteries, brake components, engine parts, filters and tools. Sells products online and in store and provides DIY vehicle repair guides,…
Targets individual motorists, DIY car and truck owners, and vehicle maintainers seeking replacement parts, accessories and repair guidance through retail stores and online.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
E & Y Digital Consulting Limited
Financial sub-scores
Computed from 5 filingsProvides professional services including audit and assurance, tax advisory, management and technology consulting, and strategy and transactions advice. Supports organisations with digital…
Serves large enterprises, private equity firms, entrepreneurs and public-sector organisations across financial services, consumer, energy, health, industrials, real estate, technology, media,…
Financial Health
StableStable · 0% CAGR over 4y
Location
Provides professional services including audit and assurance, tax advisory and compliance, management consulting, strategy and transactions advice, risk and cybersecurity consulting, and technology…
Serves large enterprises, private equity firms, entrepreneurs, financial institutions, and government bodies across consumer, energy, health, industrial, real estate, technology, media, telecoms and…
Location
Splunk
Develops software platforms for collecting, indexing and analysing machine data to support IT operations, security monitoring and observability. Provides tools for SIEM, incident response automation,…
Serves large enterprises and public-sector organizations worldwide, especially security, IT operations and observability teams in financial services, healthcare, manufacturing, technology,…
Location
Provides cloud-based repository software for academic institutions, publishers, funders and researchers to store, manage and share research outputs such as datasets, papers and media, with metadata,…
Serves B2B and public-sector research stakeholders: academic institutions, government agencies, funders, nonprofits, publishers, pharmaceutical companies and medical affairs teams, as well as…
Location
Financial sub-scores
Computed from 5 filingsProvides social media community management and customer service for brands, handling messages, comments and complaints across social platforms. Also offers review management, social listening, live…
Serves B2B clients, mainly established UK consumer brands in restaurants, hospitality, e-commerce, non-profit, property, food and drink, and automotive sectors that manage high volumes of customer…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
Capricorn Ventis Limited
Financial sub-scores
Computed from 3 filingsProvides consulting, implementation and support for data analytics, customer and employee experience platforms, and business intelligence systems. Sells, develops, integrates and maintains software…
Serves B2B and public-sector organisations across financial services, consumer goods, retail, manufacturing and distribution, healthcare, public sector and local government, targeting business, data,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 2y
Location
LIGHTSPEED CENTRAL SERVICES LTD
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based point-of-sale and commerce software for retailers, restaurants and golf venues, including payment processing, e‑commerce, inventory management, reporting, and…
Sells to businesses in retail, hospitality and golf, including apparel, bike, electronics, liquor and pet stores, restaurants, bars, cafés, hotels, and golf courses/resorts. Targets merchants needing…
Financial Health
HealthyHealthy · Hiring · 117% CAGR over 4y
Location
Wonderflow UK Ltd
Financial sub-scores
Computed from 3 filingsProvides an AI-based voice‑of‑customer analytics platform that collects and aggregates customer feedback from online reviews, surveys and support interactions, and applies sentiment and text analysis…
Serves enterprise consumer brands, particularly in consumer electronics, health and beauty, and retail, targeting consumer insights, product, marketing, eCommerce, and customer care teams.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
G & S Healthcare Ltd
Financial sub-scores
Computed from 5 filingsProvides health and dental insurance plans for individuals and employers, alongside benefits administration. Offers integrated healthcare services including telemedicine, mental health therapy,…
Sells to individuals seeking personal health insurance, employers of all sizes buying employee health benefits, plan administrators, and healthcare practitioners/providers. Serves plan members and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
MAGENTA RESEARCH LIMITED
Financial sub-scores
Computed from 5 filingsProvides consumer insight and market research services, using qualitative and behavioural research methods to analyse consumer attitudes, motivations and customer journeys. Delivers studies, analysis…
Serves consumer-facing brands and public or regulatory organisations seeking consumer insight, including clients focused on brand, customer journey, media narrative and inclusive research across…
Financial Health
HealthyHealthy · -60% CAGR over 4y
Location
EDGECUMBE SECURITIES LIMITED
Financial sub-scores
Computed from 3 filingsProvides leadership development and organisational consulting services, including executive leadership assessment, coaching, leadership team development, employee engagement surveys, 360° feedback,…
Serves B2B organisations, targeting boards, senior leadership teams, HR and L&D decision-makers. Customer groups include employers running employee engagement programmes, business schools and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Finelight Media
Financial sub-scores
Computed from 5 filingsOperates a portfolio of industry‑focused digital publications and provides B2B digital marketing services including lead generation, email marketing, social media management, search engine…
Serves B2B brands and marketing teams targeting industry audiences in construction, civil engineering, energy, food, manufacturing, mining, homebuilding, retail, supply chain, transport and logistics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
REVIVE HEALTH CARE LTD
Financial sub-scores
Computed from 5 filingsProvides a virtual healthcare platform for employers, offering integrated services including primary care, urgent care, mental health support, pharmacy fulfilment, and weight management. Coordinates…
Serves B2B employers, plan sponsors, HR leaders and CFOs seeking workforce healthcare benefits, with benefits consultants also addressed as channel partners.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
CREOVAI UK LIMITED
Financial sub-scores
Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
GrapeData Limited
Financial sub-scores
Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
Global Diversity Practice Ltd
Financial sub-scores
Computed from 5 filingsProvides diversity, equity and inclusion consultancy services including DEI audits, employee surveys, strategy development and benchmarking. Delivers leadership coaching, workshops, virtual training,…
Serves businesses and organisations worldwide, targeting CEOs, executive teams, HR and DEI leaders, and employee networks across industries.
Financial Health
StableStable · -4% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDevelops partner relationship management (PRM) software that helps companies manage partner programmes. Provides tools for partner onboarding, training, marketing automation, deal registration,…
Serves B2B companies with channel, referral and partner ecosystems, especially partner revenue and marketing teams in cybersecurity, high tech, manufacturing, fintech and telecom sectors.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
Book Now Software Limited
Financial sub-scores
Computed from 5 filingsDevelops booking and venue management software for family entertainment and leisure venues. The platform provides online booking, Salesforce‑based CRM, EPOS, payments, stock control, memberships,…
Sells to B2B leisure and family entertainment venues, including multi-location operators and franchises in bowling, escape rooms, trampoline parks, adventure golf, axe throwing, laser tag, VR and…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsManufactures heavy‑duty power tools, cordless tool systems, hand tools, testing instruments, and jobsite equipment. Product range includes drills, saws, fastening tools, outdoor power equipment,…
Sells to professional tradespeople, contractors and maintenance teams in construction, electrical, plumbing, HVAC, metalworking, woodworking, sewer and drain maintenance, and outdoor/site work.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsOperates an open-access academic publisher producing peer‑reviewed scientific journals. Provides an online platform for researchers to submit, review and publish articles, organise thematic research…
Serves academic researchers and authors across 1,700+ disciplines, plus editors, reviewers, universities, research institutions, national consortia and scholarly societies seeking open-access…
Financial Health
StrongStrong · Hiring · 41% CAGR over 5y
Location
Autozone Carparts Ltd
Financial sub-scores
Computed from 5 filingsRetailer of motor vehicle parts and accessories for cars and trucks, including batteries, brake components, filters, oils, sensors and ignition parts. Also provides automotive tools, diagnostic…
Serves B2C car and truck owners, particularly DIY repairers and maintenance shoppers seeking parts, accessories and repair guidance online and through local stores.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
MURAL IMAGINATION LTD
Financial sub-scores
Computed from 4 filingsDevelops and operates an online visual collaboration platform that provides digital whiteboards, templates and AI-assisted tools for brainstorming, planning, process mapping and coordinating product,…
Serves B2B teams from individuals to enterprises, targeting research and development, sales, marketing, consulting, design and UX teams working on product, strategy, client and go-to-market…
Financial Health
StableStable · -16% CAGR over 3y
Location
INTERNET EMPIRE lTD
Financial sub-scores
Computed from 5 filingsOperates an online social networking platform that allows users to create profiles, share posts, photos and videos, communicate via messaging, join groups, and access advertising, payments, and…
Financial Health
StableStable · 0% CAGR over 4y
Location
Develops cloud software for finance and accounting operations. Provides tools to automate financial close, account reconciliations, journal entries, intercompany accounting, and invoice‑to‑cash…
Serves B2B finance and accounting teams, CFOs, controllers and shared service organisations at companies managing complex record-to-report, intercompany and invoice-to-cash operations.
Location
MSSB LIMITED
Financial sub-scores
Computed from 5 filingsProvides financial services including wealth management, investment banking, capital raising advisory, securities sales and trading, investment management, and market research for individuals,…
Serves individuals, families, businesses, corporations, institutional investors, hedge funds and governments across global financial markets.
Financial Health
HealthyHealthy
Location
DE Vere Wokefield Estate
Operates a hotel and events estate offering guest accommodation, restaurants and bars, a golf course, and a leisure club with gym and pool, alongside facilities for weddings, conferences, meetings…
Serves leisure travellers, families, wedding couples, golfers and local leisure club members, as well as businesses planning meetings, events, private dining and team-building near Reading, the M4…
Location
WWL ALS (WALLENIUS WILHELMSEN LOGISTICS ABNORMAL LOAD SERVICES) UK INTERNATIONAL LIMITED
Financial sub-scores
Computed from 5 filingsProvides global ocean shipping and logistics services for automotive and industrial cargo, including roll‑on/roll‑off vessel transport, vehicle and equipment processing, terminal handling, inland…
Serves global B2B manufacturers and shippers in the automotive, truck, heavy equipment and breakbulk sectors, including companies moving vehicles, rolling machinery and oversized cargo across…
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
Webpost Limited
Financial sub-scores
Computed from 5 filingsOperates an online social networking platform that enables users to create profiles, share posts, photos and videos, message other users, join groups, and view advertising and digital content through…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
NXT:GEN HOLDINGS LIMITED
Financial sub-scores
Computed from 2 filingsProvides digital marketing technology services, including implementation of customer engagement and personalisation platforms, integration with CRM and CMS systems, and support for cloud, edge, and…
Sells to businesses and brands seeking AI-driven customer engagement and marketing technology, including teams using CRM, CMS, cloud, hybrid and IoT environments. Targets partner organisations and…
Financial Health
StableStable · Hiring · 349% CAGR over 1y
Location
PEARSON EDEXCEL LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and administers academic and vocational qualifications including GCSEs, A Levels and BTEC awards. Provides exam materials, assessment services, certification, and support for schools,…
Sells to schools, further education colleges, training providers and apprenticeship organisations, serving teachers, exam officers, students and work-based learning teams across academic, vocational…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
XPON TECHNOLOGIES LIMITED
Financial sub-scores
Computed from 4 filingsProvides marketing technology consulting and digital transformation services, including first‑party data strategy, marketing analytics and AI solutions. Develops platforms for customer data…
Serves B2B marketing, customer experience and content teams at brands and enterprises that manage consumer data, digital campaigns and immersive content, including Google Marketing Platform and…
Financial Health
StrongStrong
Location
SHOUT DIGITAL LIMITED
Financial sub-scores
Computed from 3 filingsDesigns and develops digital products and platforms for organisations, including websites, mobile apps and cloud-based systems. Provides services in UX research and design, software engineering,…
Serves B2B and public-sector organisations with complex digital needs, including finance, utilities, travel and leisure, education, regulators, airports and technology-led service providers.
Financial Health
StableStable · 1% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsOrganises healthcare conferences, webinars and online training for medical and health service professionals. Provides CPD‑accredited e‑learning courses, expert interviews and events connecting…
Serves healthcare professionals, leaders and teams across the UK and internationally, including NHS and public-sector bodies, private healthcare organisations, infection prevention specialists and…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
Akteeve Limited
Financial sub-scores
Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a search portal, Chrome extension, API, and tools for email…
Serves B2B sales representatives, recruiters, hiring teams and companies that need prospect or candidate contact data, from startups to Fortune 500 organisations, including teams using CRM, email…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Qualtrics users by sector
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