Companies Using Qualtrics in Leeds: 313 Active Firms (2026)
Leeds companies running customer-experience survey software on their websites collect feedback, route enquiries and measure service quality across the metropolitan area.
Adoption of this customer-experience survey stack usually sits with customer service, marketing operations, digital product and HR insight teams rather than a single software owner. For Leeds adopters, it tends to signal an organisation that already has enough inbound volume to treat feedback as an operating process: web forms feed service teams, surveys support account management, and satisfaction measures are reported to managers rather than handled ad hoc. The buyers are mostly small and mid-market B2B or consumer-facing organisations, with engagements often linked to customer support, online conversion, staff experience or post-service quality checks.
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Leeds has 313 actively trading companies running this customer-experience survey stack on public websites, putting adoption in a relatively specialised slice of the city's business software base. Employment disclosures cover 111 companies and total 1,460 reported staff, with a median headcount of 6 and median turnover of about £427,000. Only 5 firms report turnover above £5M. Field services and trades account for 34.2% of the cohort, ahead of fashion and retail at 11.8%, construction at 10.2%, travel and hospitality at 8.6%, and FMCG at 8.3%.
Companies running survey and feedback tooling often handle identifiable free-text responses, contact details and support histories, so GDPR and ICO guidance matter even when the tool sits inside marketing or service operations rather than core IT. Procurement tends to involve security questionnaires, retention rules and role-based access, because feedback records can include complaints, special-category data or employee comments. Leeds adopters in field services, retail, construction and hospitality also face a mixed channel environment: site visits, call centres, ecommerce and branch interactions all produce customer signals that need consistent consent wording and escalation routes.
Adoption appears likely to remain tied to organisations that have moved beyond informal feedback but are not yet buying full customer-data platforms. The local cohort has a long tail of small employers, so usage may be concentrated around templates, integrations and centralised survey governance rather than large insight teams. Migration pressure tends to come from privacy review, CRM consolidation and pressure to close the loop between complaints, sales follow-up and operational service fixes. Smaller users may also drift towards bundled tools where survey capture is folded into marketing, commerce or service software, while more complex users keep specialist platforms for auditability and cross-channel reporting.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 56,251 companies with under 10 employees run Qualtrics (0 detected). 0% of the 2,891 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 307 companies with over 50 employees run Qualtrics (0 detected).
313
Active firms
2026
5
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
549
Verified directors
Across this cohort
Top companies using Qualtrics in Leeds
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a bar and nightlife venue trading as Fibre, serving alcoholic and non‑alcoholic drinks. Hosts events such as parties and quiz nights and offers venue spaces for private hire and customer…
Serves adults aged 18+ seeking bar visits, nightlife events and private hire, including individual drinkers, party groups, quiz night attendees and social or corporate booking customers in Leeds.
Financial Health
StableStable · -0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 145% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · 524% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsServes UK holidaymakers, boat owners and marina users seeking boating facilities, instruction and related leisure services.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -63% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 153% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -18% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 123% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -54% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and manufactures electric and petrol golf carts, utility vehicles, and low‑speed transport vehicles for personal, commercial, and golf course use. Also provides fleet vehicles, accessories,…
Serves consumers, golf courses, resorts, campuses, municipalities and commercial teams needing vehicles for neighbourhood travel, recreation, fleet golf operations, turf, maintenance, housekeeping…
Financial Health
DistressedDistressed · -31% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 371% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides diversity, equity and inclusion consultancy services including DEI audits, employee surveys, strategy development and benchmarking. Delivers leadership coaching, workshops, virtual training,…
Serves businesses and organisations worldwide, targeting CEOs, executive teams, HR and DEI leaders, and employee networks across industries.
Financial Health
StableStable · -4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 116% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 51% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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381 more companies and their verified directors are in the file
You’re seeing the top 50. Buy the list to get all 431 with directors, websites and financials.
Key facts
About 1% of the trading cohort reports turnover above £5M (5 of 313 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (31 firms), so a sizeable share is in its first few filing cycles.
Field Services & Trades is the largest sector tag in the Leeds cohort at 34.2% (107), ahead of Fashion & Retail at 11.8% (37) and Construction at 10.2% (32).
Travel & Hospitality accounts for 8.6% (27) and FMCG for 8.3% (26), so website feedback collection appears outside purely office-based service teams.
Three co-detected technologies appear on 99.0% to 99.4% of these sites, while another appears on 77.0%; the rest of the named tools are detected in 1.0% to 1.3%.
Lower financial-health bands cover 12.1% (38) and 6.1% (19), with another 2.9% (9) lacking enough history for classification.
There are 549 verified directors associated with Leeds companies running this customer-experience survey tool.
What else do Qualtrics users run?
Share of the 313 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£426.6K
Median UK turnover
1.6%
Above £5M turnover
31
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 431 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Leeds use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Leeds?
What do Qualtrics users in Leeds also run?
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