Companies Using Qualtrics in Birmingham: 316 Active Firms (2026)
Birmingham companies running survey-experience software on their websites collect customer, employee and visitor feedback across the metropolitan area.
Survey-experience platforms sit where web journeys, contact points and research workflows need structured feedback rather than ad hoc forms. Adoption usually points to a business with a public web estate, a named customer or employee-listening owner, and enough operational complexity to justify analysis and follow-up. Buying centres tend to sit with customer experience, people teams, service operations and digital marketing, with research or product teams involved where feedback loops inform proposition work. Engagements are usually departmental at first: website intercepts, satisfaction surveys, service portal feedback and employee-listening programmes, then integration into reporting, workflow or case-management tools once closed-loop follow-up has an owner.
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Birmingham’s adoption picture is relatively compact: 316 companies are actively trading and detected running survey-experience software across public web journeys. Reported headcount totals 1,641 people, a modest employment footprint that points to many deployments sitting inside small operations, service teams or branch-led organisations rather than centralised enterprise insight functions. Sector overlap is visible in field services and trades, fashion and retail, wholesale and distribution, construction and FMCG, which fits use cases where customer follow-up, job completion feedback, delivery queries and contact-centre handoffs produce frequent but structured feedback events.
Feedback tooling usually sits between web analytics, research operations and customer-service systems, so governance tends to be less about sector licensing and more about consent, retention and access control. GDPR and ICO guidance matter where surveys collect identifiable customer, visitor or employee responses, especially in support portals, post-transaction journeys and employee-listening programmes. Procurement teams also tend to look at tag management, cookie disclosures, supplier location, subcontractors and whether response exports create extra copies outside the main customer or HR system.
Adoption appears likely to remain practical and workflow-led rather than research-theatre led. Many Birmingham users look closer to operational SMEs than enterprise insight functions, so the next phase tends to depend on whether feedback scores can trigger service recovery, workforce actions or product changes without creating another reporting silo. Bundling pressure from adjacent HR, marketing-automation and service-desk platforms may reduce standalone procurement over time, while privacy review and website governance should keep casual survey deployment under closer control.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 74,430 companies with under 10 employees run Qualtrics (1 detected). 0% of the 3,394 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 386 companies with over 50 employees run Qualtrics (0 detected).
316
Active firms
2026
4
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
537
Verified directors
Across this cohort
Top companies using Qualtrics in Birmingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides financial market research, data and analytics based on surveys of buy‑side and sell‑side institutions, investor relations teams and executives. Publishes rankings and insights on research…
Serves B2B financial markets clients, including buy-side asset managers, sell-side research, sales and trading teams, brokers, corporate access teams, C-suite executives and investor relations teams.
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 25% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · -5% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 3% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · 4% CAGR over 2y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -4% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · Hiring · 145% CAGR over 2y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial Health
N/AN/A
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -13% CAGR over 5y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -69% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -4% CAGR over 5y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial Health
N/AN/A
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 68% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -13% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 45% CAGR over 4y
Location
Buy this list of 487 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
438 more companies and their verified directors are in the file
You’re seeing the top 49. Buy the list to get all 487 with directors, websites and financials.
Key facts
About 1% of the trading cohort reports turnover above £5M (4 of 316 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (29 firms), so a sizeable share is in its first few filing cycles.
A workforce platform is co-detected on 97.5% of sites in the Birmingham survey-experience software cohort, and two other enterprise systems are each seen on 97.2%.
Payment infrastructure appears on 70.9% of sites, pointing to feedback collection alongside transactional or customer-service journeys.
Field services and trades account for 36.4% of tagged users, ahead of fashion and retail at 13.9% and wholesale and distribution at 9.5%.
The financial-health split is mixed: 21.8% are stable, 18.4% are weak and 7.9% are distressed.
The cohort carries 537 verified directors, giving researchers routes into buying, research and operations teams.
What else do Qualtrics users run?
Share of the 316 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£448.2K
Median UK turnover
1.3%
Above £5M turnover
29
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 487 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Birmingham use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Birmingham?
What do Qualtrics users in Birmingham also run?
How fresh is this data?
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