Companies Using Qualtrics in London: 1,284 Active Firms (2026)
Companies using survey software collect feedback and customer signals through web-based forms on public websites across London boroughs.
Enterprise survey and experience-management platforms tend to sit between customer experience, digital analytics, research and service operations rather than inside a narrow software budget. Running this stack on a public website usually signals a company with enough customer contact to justify structured feedback capture, panel or membership workflows, and closed-loop follow-up. Buyers are mainly mid-market and enterprise organisations serving consumer or business audiences through bookings, support journeys, applications or online forms. Engagements are rarely just a small web plugin; they involve governance over question design, consent language, tagging, reporting access and how feedback reaches operational teams.
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London has 1,284 actively trading companies running enterprise feedback software on public websites, making it a sizeable adoption base rather than a narrow research-technology niche. Reported employment across the cohort totals 1,675 people, but the median headcount is 6, so many adopters appear to be compact operating teams or holding structures rather than large service departments. Sector tags skew towards field services and trades at 25.6%, followed by beauty and personal care at 13.2%, construction at 12.0%, travel and hospitality at 11.2%, and fashion and retail at 11.1%.
Consent, privacy and internal access controls matter because public-site feedback tools often collect free-text comments, contact details and service complaints in the same workflow. GDPR and ICO expectations sit alongside sector-specific duties where the adopter works in travel, retail, construction or consumer services, particularly when responses are tied to accounts, bookings or support tickets. Procurement also tends to involve several owners: marketing may want journey analytics, research teams may control questionnaire quality, and customer operations may need case-routing. The vendor ecosystem is therefore sticky in practice, with implementation choices shaped by integrations, retention rules and audit requirements.
Adoption appears likely to stay linked to customer-experience maturity rather than simple website size. Companies with fragmented support journeys tend to add feedback layers when they need common reporting across sales, service and research teams, while smaller operators often keep lighter form tools until governance becomes a problem. Migration pressure may come from privacy review, cost control and overlap with marketing or workforce systems. Consolidation is plausible where buyers want fewer platforms handling forms, journey analytics and case management, although specialist research teams may resist bundles that weaken questionnaire control or respondent management.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Qualtrics (0 detected). 0% of the 15,364 companies with 10–50 employees run Qualtrics (1 detected). 0% of the 1,763 companies with over 50 employees run Qualtrics (0 detected).
1,284
Active firms
2026
32
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
2,009
Verified directors
Across this cohort
Top companies using Qualtrics in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Provides a SaaS customer experience benchmarking platform that collects and analyses Net Promoter Score survey data from consumers across industries, enabling companies to compare performance with…
Sells to B2B customer experience, channel and business leaders at larger companies seeking competitive benchmarking, especially in financial services, automotive, retail, streaming,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates a user research and product testing platform that enables teams to recruit participants, run surveys, interviews, prototype and usability tests, and analyse results with…
Sells to businesses running user research, especially research, design and product teams at tech, software, financial services, insurance and retail companies. Serves both B2B and B2C brands needing…
Financial Health
StableStable · -42% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProduces and distributes international news coverage, analysis, photographs and video through digital platforms. Provides reporting on business, finance, politics, technology and global events,…
Serves global news readers and B2B customers including financial market professionals, media organisations, legal and government audiences, and business decision-makers across finance, energy,…
Financial Health
StableStable · Profitable
Location
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Financial sub-scores
Computed from 5 filingsProvides undergraduate, postgraduate and executive education in economics, politics, law and other social sciences. Conducts academic research, publishes journals and books, and hosts public…
Serves prospective undergraduate, graduate, international and online students, plus professionals seeking executive education. Also engages businesses, employers, research partners, alumni and public…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates fitness studios offering instructor-led group exercise classes including yoga, barre, boxing, calisthenics, high‑intensity training, mobility and reformer Pilates. Provides memberships,…
Serves individual consumers seeking in-studio and on-demand fitness classes, from beginners to advanced participants, with pricing for trial users, class-pack buyers and monthly members.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Provides cross‑border payment and foreign exchange services for businesses and institutions. Offers a platform to send and receive international payments, hold multiple currencies, and manage…
Serves small, mid-market and large businesses, educational institutions collecting international student fees, banks and financial institutions, and institutional investment funds with cross-border…
Location
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Computed from 5 filingsServes leisure travellers planning trips, including consumers seeking hotels, tours, attractions and restaurants, alongside hospitality and experience providers seeking exposure to travel audiences.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Computed from 5 filingsProvides online market research services using proprietary consumer panels across multiple countries. Offers survey sampling, audience recruitment, ad effectiveness measurement, community management,…
Serves B2B clients including market research institutes, advertising agencies, consumer brands and marketing teams using online panels, customer engagement, loyalty and media advertising services.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsDevelops and administers academic and vocational qualifications including GCSEs, A Levels and BTEC awards. Provides exam materials, assessment services, certification, and support for schools,…
Sells to schools, further education colleges, training providers and apprenticeship organisations, serving teachers, exam officers, students and work-based learning teams across academic, vocational…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Provides mobile and web-based social networking applications that enable users to meet and communicate with potential dating partners, make friends and attend events, using profile matching and…
Targets consumers: singles seeking romantic relationships and people looking to make friends or attend social events, with app content localized for users in multiple countries and languages.
Location
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Financial sub-scores
Computed from 3 filingsProvides an AI-based voice‑of‑customer analytics platform that collects and aggregates customer feedback from online reviews, surveys and support interactions, and applies sentiment and text analysis…
Serves enterprise consumer brands, particularly in consumer electronics, health and beauty, and retail, targeting consumer insights, product, marketing, eCommerce, and customer care teams.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsDevelops booking and venue management software for family entertainment and leisure venues. The platform provides online booking, Salesforce‑based CRM, EPOS, payments, stock control, memberships,…
Sells to B2B leisure and family entertainment venues, including multi-location operators and franchises in bowling, escape rooms, trampoline parks, adventure golf, axe throwing, laser tag, VR and…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
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Provides professional services including audit and assurance, tax advisory and compliance, management consulting, strategy and transactions advice, risk and cybersecurity consulting, and technology…
Serves large enterprises, private equity firms, entrepreneurs, financial institutions, and government bodies across consumer, energy, health, industrial, real estate, technology, media, telecoms and…
Location
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Computed from 3 filingsProvides professional membership services, research, standards and training for contract and commercial management. Offers certifications, benchmarking, publications, tools and events that support…
Serves public and private sector organisations and professionals in commercial, procurement, contract and relationship management, including individuals, SMEs, enterprises, corporate teams, service…
Financial Health
WeakWeak · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Computed from 3 filingsProvides cloud-based human resources software for managing employee performance, engagement, goals and compensation. Platform includes performance reviews, surveys, analytics, OKR tracking and AI…
Serves B2B HR and people operations teams, managers and executives at companies seeking support for employee performance, engagement, compensation and workforce analytics.
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
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Computed from 5 filingsProvides a virtual healthcare platform for employers, offering integrated services including primary care, urgent care, mental health support, pharmacy fulfilment, and weight management. Coordinates…
Serves B2B employers, plan sponsors, HR leaders and CFOs seeking workforce healthcare benefits, with benefits consultants also addressed as channel partners.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides language services including translation, transcription, interpreting, subtitling, voice‑over, localisation, proofreading and live captioning. Also offers content analysis, survey coding,…
Serves businesses and public sector organisations with multilingual communication needs, including market research, learning and development, finance, legal, travel and hospitality, software,…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 4 filingsPublishes online university rankings, subject league tables, and guides for UK higher education. Provides searchable information on universities, degree courses, and open days, along with articles…
Serves prospective undergraduate and postgraduate students worldwide considering UK universities, including applicants comparing subjects, courses, league tables, open days and student finance…
Financial Health
StableStable · -81% CAGR over 3y
Location
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Provides cloud-based repository software for academic institutions, publishers, funders and researchers to store, manage and share research outputs such as datasets, papers and media, with metadata,…
Serves B2B and public-sector research stakeholders: academic institutions, government agencies, funders, nonprofits, publishers, pharmaceutical companies and medical affairs teams, as well as…
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Computed from 5 filingsOperates an online platform publishing information and resources on MBA and business master’s programs, including school rankings, application guidance, test preparation content, career insights, and…
Serves prospective MBA and business master’s students, including applicants comparing schools, admissions tests, scholarships, study destinations and post-degree careers.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 68% CAGR over 2y
Location
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Computed from 5 filingsProvides financial services including wealth management, investment banking, capital raising advisory, securities sales and trading, investment management, and market research for individuals,…
Serves individuals, families, businesses, corporations, institutional investors, hedge funds and governments across global financial markets.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOnline retailer of indoor and outdoor plants, plant pots and gardening accessories. Sells houseplants, trees, seeds and gift bundles through an e‑commerce platform, delivering plants sourced from…
Serves UK consumers shopping for indoor and outdoor plants, pots and plant gifts, including homeowners, renters, balcony or patio gardeners, and gift buyers seeking home delivery.
Financial Health
DistressedDistressed · -84% CAGR over 3y
Location
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Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsOperates a digital media platform covering human resources and workplace technology, publishing news, analysis, interviews, podcasts, and research. Organises HR industry events, webinars, and…
Serves HR leaders, people and culture executives, talent acquisition, L&D and employee experience professionals globally, plus HR technology vendors and partners seeking to reach this audience.
Financial Health
StableStable · Hiring · 14% CAGR over 2y
Location
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Provides audit and assurance, tax advisory, consulting and transaction advisory services to businesses and public sector organisations, including strategy, mergers and acquisitions support, risk…
Serves large enterprises, private equity firms, entrepreneurs and public-sector bodies across financial services, consumer, energy, health, industrials, real estate, technology, media, telecoms and…
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Computed from 3 filingsDevelops and operates a mobile and web app offering guided meditation, mindfulness courses, sleep aids, and mental health content. Also provides online therapy, coaching, and employee mental health…
Serves individual consumers and families seeking mental health support, plus employers, small businesses, health plans and consultants buying workforce wellbeing/EAP services for employees and…
Financial Health
WeakWeak · -18% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Provides investment management and fund administration services, offering mutual funds and investment strategies across multiple asset classes through affiliated asset managers, and distributing…
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 49% CAGR over 5y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 84% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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1,825 more companies and their verified directors are in the file
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Key facts
About 2% of the trading cohort reports turnover above £5M (32 of 1,284 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (164 firms), so a sizeable share is in its first few filing cycles.
Three other enterprise web technologies appear alongside the survey software in at least 97.3% of detections, so these sites tend to have broader operational software stacks rather than isolated feedback forms.
Payment technology appears on 50.4% (647) of sites, linking feedback capture with transactional, booking or account-service journeys.
Sector tags are weighted towards service and local-operations categories: Field Services & Trades accounts for 25.6% (329), followed by Beauty & Personal Care at 13.2% (169) and Construction at 12.0% (154).
Travel & Hospitality represents 11.2% (144) of the cohort and Fashion & Retail 11.1% (142), both buyer groups where customer feedback often sits close to website conversion and service recovery.
Financial-risk classifications are mixed, with 22.0% (283) in the stable band, 16.2% (208) weak and 8.1% (104) distressed.
What else do Qualtrics users run?
Share of the 1,284 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£438.3K
Median UK turnover
2.5%
Above £5M turnover
164
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,872 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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