Companies Using Qualtrics in Manchester: 371 Active Firms (2026)
Companies using customer-experience tools collect feedback and measure satisfaction through public-web workflows across Manchester and its metropolitan area.
Customer-experience platforms sit between marketing, customer insight, service quality and digital operations. Running this stack usually signals more than a basic enquiry form: the company has recurring customer interactions, owned website journeys and staff responsible for turning feedback into operational decisions. Manchester adopters look mid-market in behaviour, with B2B and B2C models both present, and the buying centre tends to include marketing operations, customer service, product or insight rather than pure IT. Engagements are usually justified where response capture can be tied to retention, service recovery, account management or journey improvement.
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Manchester has 371 actively trading companies running this customer-experience stack, making it a defined adoption cohort rather than a general software-company population. Reported headcount totals 1,450 people, which points to a footprint made up largely of lean operating teams rather than large corporate campuses. The commercial pattern is consistent with mid-market use: companies have enough customer volume to justify structured feedback workflows, but many remain close to day-to-day service delivery, digital marketing or customer insight rather than separate enterprise research functions.
Procurement tends to sit between marketing, customer insight, HR and service operations, because the same websites often carry campaign, workforce, learning and payments tooling alongside feedback scripts. Privacy review still matters: survey forms, contact details, satisfaction comments and web identifiers can move from a public page into internal reporting workflows. For Manchester adopters in field services, retail, construction, distribution and personal-care settings, the main control points are consent language, cookie governance, retention policy and access rights for teams handling customer comments.
Adoption appears likely to become more selective rather than universally additive. Mid-market users tend to accumulate feedback scripts, analytics tags and campaign tools as customer journeys mature, then rationalise them when privacy review, site performance or procurement discipline catches up. The Manchester cohort’s lean operating profile points to practical use cases: service recovery, post-enquiry feedback, employee or customer pulse activity and digital journey monitoring. Enterprise research teams may keep deeper survey programmes, but smaller operators are more likely to favour bundled customer-experience functions inside wider marketing or service platforms.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 89,028 companies with under 10 employees run Qualtrics (0 detected). 0% of the 3,823 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 439 companies with over 50 employees run Qualtrics (0 detected).
371
Active firms
2026
9
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
629
Verified directors
Across this cohort
Top companies using Qualtrics in Manchester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides cloud-based telecommunications and connectivity services for businesses, including unified communications, UCaaS and contact centre platforms, inbound call handling, Microsoft Teams direct…
Targets B2B organisations across sectors, especially customer-facing teams and contact centres, plus value-added resellers, channel partners and technology partners.
Financial Health
HealthyHealthy · Profitable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 20% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 100% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -75% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · Hiring · 55% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -12% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -29% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -29% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing, Hiring · 125% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, contact centre platforms, webinar and online meeting tools, and remote endpoint…
Sells to businesses of all sizes, especially customer-facing teams and IT teams, including MSPs. Serves organisations in sectors such as automotive, education, healthcare, government and retail.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, web design and development services, including brand strategy and identity, UX/UI and digital product design, SEO, and website hosting. Produces motion graphics and video content…
Serves businesses needing brand, digital and motion support, including property firms, creative studios, contractors and asset management organisations, typically marketing or leadership teams…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -73% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises healthcare conferences, webinars and online training for medical and health service professionals. Provides CPD‑accredited e‑learning courses, expert interviews and events connecting…
Serves healthcare professionals, leaders and teams across the UK and internationally, including NHS and public-sector bodies, private healthcare organisations, infection prevention specialists and…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 5% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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495 more companies and their verified directors are in the file
You’re seeing the top 49. Buy the list to get all 544 with directors, websites and financials.
Key facts
About 2% of the trading cohort reports turnover above £5M (9 of 371 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (42 firms), so a sizeable share is in its first few filing cycles.
Companion-tool detection is concentrated: the three largest co-occurring technologies appear on 97.6%, 97.0% and 97.0% of Manchester users’ public websites.
Field Services & Trades is the largest detected sector tag at 34.8% (129), ahead of Fashion & Retail at 12.7% (47).
Construction and Wholesale & Distribution each account for 10.5% (39) of tagged users, while Beauty & Personal Care accounts for 10.0% (37).
629 verified contacts are associated with the Manchester cohort, giving analysts a sizeable contact layer alongside company-level adoption signals.
The financial-health split is mixed: 23.2% and 25.3% fall in the two highest bands, while 18.1% are weak and 9.2% are distressed.
What else do Qualtrics users run?
Share of the 371 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£428K
Median UK turnover
2.4%
Above £5M turnover
42
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 544 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Manchester use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Manchester?
What do Qualtrics users in Manchester also run?
How fresh is this data?
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