Companies Using Qualtrics in Edinburgh: 75 Active Firms (2026)
Companies using survey tools in Edinburgh collect web-based customer and employee feedback across the city’s metropolitan economy.
Website-integrated experience-management tools tend to sit between marketing, customer operations and people teams, rather than in a single research function. Adoption usually signals that a business has repeatable user journeys, enough traffic or service interactions to justify structured feedback, and a team capable of turning survey responses into operational changes. In Edinburgh, the likely buyers are small to mid-market organisations across professional services, education, technology and public-facing services. Engagements are typically departmental before they become enterprise-wide: customer satisfaction, employee listening, event feedback and product-experience measurement are easier budget holders than a broad voice-of-customer programme.
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Edinburgh has 75 companies running the survey platform on public web properties, making this a compact adoption base rather than a mass-market local stack. Detected use skews towards field services and trades, which account for 44% of the cohort, followed by construction at 16% and travel and hospitality at 12%. The employment footprint is thinly reported: the reporting firm accounts for 37 staff, so the visible headcount should be read as a narrow slice of the user base rather than a citywide jobs estimate.
Survey platforms sit close to personal-data governance because feedback often mixes identity, sentiment, location and employment context. Edinburgh adopters in education, professional services and public-facing work need clear consent language, retention rules and access controls under GDPR, with ICO expectations shaping how complaints, employee comments and customer-service histories are handled. Procurement also tends to favour tools that can connect to existing workforce, learning, marketing automation and payment systems without forcing a wholesale architecture change. For smaller users, the governance burden is less about sector-specific licensing and more about proving proportionate handling of response records.
Adoption appears likely to remain pragmatic rather than speculative. The cohort’s shape points to organisations adding survey capability around existing operational systems, especially where customer contact, workforce scheduling or service delivery already happens online. Smaller users tend to prefer embedded forms, templates and managed integrations over research infrastructure owned by a central insights team. That favours bundled experience-management features and implementation partners that can reduce administrative work. Some standalone deployments may be absorbed into broader marketing, HR or service-management suites, while compliance expectations keep pressure on consent, retention and audit trails.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 18,157 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,108 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 109 companies with over 50 employees run Qualtrics (0 detected).
75
Active firms
2026
1
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
126
Verified directors
Across this cohort
Top companies using Qualtrics in Edinburgh
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides market and social research services using quantitative and qualitative methods, including surveys, telephone and face-to-face interviews, focus groups, ethnographic studies and mystery…
Serves organisations needing market and social research, including public sector bodies, tourism agencies and business support organisations, conducting projects across Scotland and the wider UK.
Financial Health
DistressedDistressed · -18% CAGR over 3y
Location
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 75 firms) — the rest sits below that revenue band.
16% of the cohort was incorporated since 2022 (12 firms), so a sizeable share is in its first few filing cycles.
Three co-detected technologies each appear alongside the survey platform on 97.3% (73) of company websites, so the Edinburgh cohort appears to share a repeatable adjacent stack.
Sector tags overlap, but field services and trades account for 44.0% (33) of the cohort; construction accounts for 16.0% (12) and travel and hospitality for 12.0% (9).
Financial-health classifications are mixed: 29.3% (22) sit in the highest band, 22.7% (17) in the middle band and 12.0% (9) have insufficient history.
126 verified directors are associated with Edinburgh companies running the survey platform, giving researchers a contact layer for follow-up checks.
What else do Qualtrics users run?
Share of the 75 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£446.8K
Median UK turnover
1.3%
Above £5M turnover
12
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 111 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Edinburgh use Qualtrics?
How is Qualtrics usage detected?
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