Companies Using Qualtrics in Newcastle upon Tyne: 120 Active Firms (2026)
Companies using feedback software in Newcastle upon Tyne collect website-based survey and experience signals across the city’s metropolitan economy.
Enterprise feedback software normally sits with customer experience, research, HR, and digital teams rather than with a single technical owner. For Newcastle upon Tyne users, adoption tends to signal a formalised feedback operation: website intercept surveys, service feedback, employee listening, or customer journey measurement linked back into marketing and operations workflows. The buyer profile is mostly SME to lower-mid-market, with enough internal process to need governed survey design, permissions, dashboards and follow-up loops, but not necessarily a dedicated research function.
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Newcastle upon Tyne has 120 actively trading companies running this enterprise feedback stack on public websites. The local adoption pattern tilts towards operational service businesses rather than software vendors: field services and trades account for 38.3% of the cohort, with travel and hospitality at 13.3% and construction at 10%. Reported employment totals 482 people, so the footprint is visible but still small-business weighted rather than centred on large enterprise estates.
Website feedback tooling brings lighter direct regulation than payments or medical software, but the practical constraints sit in procurement, consent and data handling. Newcastle organisations using survey tags and feedback widgets usually need a clear position under GDPR and the ICO’s cookie guidance, because website intercepts can combine device identifiers, free-text responses and customer records. Public-sector or regulated-industry buyers also tend to ask where responses are hosted, how access permissions work, and whether employee-listening workflows are separated from customer-service analytics.
Adoption appears to be settling into the broader marketing and workforce-operations stack rather than remaining a standalone research purchase. The Newcastle cohort looks weighted towards smaller operators, so usage may stay pragmatic: short surveys, service-recovery loops and employee pulse checks rather than large research programmes. Bundling pressure from adjacent CRM, HR and automation suites could reduce visible standalone deployments, while privacy reviews may make public website tags less casual to add. Buyers with repeat transactions and distributed teams are likely to keep the clearest need.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 21,337 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,292 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 154 companies with over 50 employees run Qualtrics (0 detected).
120
Active firms
2026
0
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
208
Verified directors
Across this cohort
Top companies using Qualtrics in Newcastle upon Tyne
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDesigns and develops digital products and platforms for organisations, including websites, mobile apps and cloud-based systems. Provides services in UX research and design, software engineering,…
Serves B2B and public-sector organisations with complex digital needs, including finance, utilities, travel and leisure, education, regulators, airports and technology-led service providers.
Financial Health
StableStable · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · -7% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -21% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Profitable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -25% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides digital marketing technology services, including implementation of customer engagement and personalisation platforms, integration with CRM and CMS systems, and support for cloud, edge, and…
Sells to businesses and brands seeking AI-driven customer engagement and marketing technology, including teams using CRM, CMS, cloud, hybrid and IoT environments. Targets partner organisations and…
Financial Health
StableStable · Hiring · 349% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online platform for schools and music educators offering teaching resources, song libraries, backing tracks, lesson materials, and training to support classroom singing, music teaching,…
Serves schools, teachers and music educators, plus education groups seeking singing-based classroom support. Targets school staff responsible for music teaching, pupil engagement and cross-curricular…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides installation and servicing of domestic heating and energy systems, including heat pumps, solar PV and gas boilers. Also carries out plumbing work, central heating installations, repairs, and…
Serves homeowners and residential landlords in Sunderland and the North East of England seeking domestic heating, plumbing and renewable energy support.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -59% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · Hiring · 67% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -17% CAGR over 3y
Location
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132 more companies and their verified directors are in the file
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Key facts
17% of the cohort was incorporated since 2022 (21 firms), so a sizeable share is in its first few filing cycles.
Co-running patterns suggest a feedback stack linked to marketing and workforce systems: 96.7% also run a marketing-automation platform, while 95.8% run HR or learning-management software.
Payment tooling appears often in this cohort, with 75.0% also running an online-payments technology alongside feedback collection.
Field Services & Trades is the largest sector tag at 38.3%, followed by Travel & Hospitality at 13.3% and Construction at 10.0%.
Financial-health bands are mixed: 27.5% sit in the highest band, while 17.5% are marked weak and 7.5% distressed.
What else do Qualtrics users run?
Share of the 120 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£389.7K
Median UK turnover
0%
Above £5M turnover
21
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 172 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Newcastle upon Tyne use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Newcastle upon Tyne?
What do Qualtrics users in Newcastle upon Tyne also run?
How fresh is this data?
Can I get contact details for these companies?
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